58 research outputs found
Hydraulic simulations to evaluate and predict design and operation of the Chashma Right Bank Canal
Get PDFIrrigation systems / Irrigation canals / Flow control / Velocity / Canal regulation techniques / Hydraulics / Simulation models / Design / Operations / Crop-based irrigation / Distributary canals / Water delivery / Policy / Protective irrigation / Water allocation / Water requirements / Sedimentation / Water distribution / Equity / Water conveyance / Pakistan / Chashma Right Bank Canal
THE IMPACT OF CORPORATE SOCIETAL MARKETING ON BRAND LOYALTY: AN EMPIRICAL ANALYSIS OF COCA COLA PAKISTAN
Get PDFIt can be scholarly described that from the last two decades there is an admirable change in the behavior of customers about society. Today consumers are much desiderated about their needs and society. Considering this behavioral change of customer towards society the marketers should have to reflect significant precedence and importance for the society in all the marketing efforts. It will help them to figure their brand as heroic one for society and thus it will lead to brand loyalty. This study is conducted in the context of Pakistan. This article is a quantitative study of brand loyalty found in (Coca Cola) the global leading brand in the beverage industry. For example, Coke has been a partner with the Edhi Foundation for a fundraising campaign in Ramzan named "Bottle of Change". We will elaborate that the brand loyalty of Coke has increased by this corporate societal marketing campaign. The research states that societal marketing activities done by the firms at the local and domestic level have significant positive impact on its brand loyalty. This study suggests marketers that as an emerging economy (Pakistan) the firms who pay more attention to societal aspects to create brand loyalty are likely to be more successful in making higher profits through higher sales and premium prices. Conclusively brand loyalty through CSM is an effective and efficient way for firms in achieving their organizational goals in the long run
A thin and flexible ultra wideband antenna for wireless body area networks with reduced ground plane effect
No full textSpectra of phosphorus ions for astrophysical modeling: P~I - P~XV
Get PDFPhosphorus (P), a basic element of life, has been a least studied element due to its poor presence in astrophysical spectra. However, search for the P lines has increased considerably with discoveries of exoplanets and are being detected by high resolution and sophisticated astronomical observatories, e.g. James Webb Space Telescope (JWST). JWST may provide a clue for life with detection of P in its infrared (IR) region. Identification of the element and analysis of the observed spectra will require high accuracy data for atomic processes that produces lines and their predicted features. The present study focuses on these needs and reports systematically regions of wavelengths, from x-ray to IR, that show prominent lines by the 15 individual ionization stages of phosphorus, P I - P XV for the first time. We present large amount of relevant atomic data for energies, transition parameters, and lifetimes obtained in relativistic Breit-Pauli approximation using the R-matrix method and atomic structure program SUPERSTRUCTURE. Our spectral features for the fifteen ions, P I - P XV, predict strengths of lines in various wavelength regions. They show dominance of P~I and P~II in the infrared region and other ions in the ultraviolet and optical regions often stretching to IR in the continuum. For determination of accuracy, we have made extensive comparisons of our atomic data with available experimental and theoretical values. Based on these, our results and features are expected to provide precise plasma diagnostics and astrophysical modeling.The presentation of the authors' names and (or) special characters in the title of the pdf file of the accepted manuscript may differ slightly from what is displayed on the item page. The information in the pdf file of the accepted manuscript reflects the original submission by the author
The Impact of Corporate Societal Marketing on Brand Loyalty: an Empirical Analysis of Coca Cola Pakistan: Bilal Yousaf, Muhammad Imran, Muhammad Shafique
No full textIt can be scholarly described that from the last two decades there is an admirable change in the behavior of customers about society. Today consumers are much desiderated about their needs and society. Considering this behavioral change of customer towards society the marketers should have to reflect significant precedence and importance for the society in all the marketing efforts. It will help them to figure their brand as heroic one for society and thus it will lead to brand loyalty. This study is conducted in the context of Pakistan. This article is a quantitative study of brand loyalty found in (Coca Cola) the global leading brand in the beverage industry. For example, Coke has been a partner with the Edhi Foundation for a fundraising campaign in Ramzan named "Bottle of Change". We will elaborate that the brand loyalty of Coke has increased by this corporate societal marketing campaign. The research states that societal marketing activities done by the firms at the local and domestic level have significant positive impact on its brand loyalty. This study suggests marketers that as an emerging economy (Pakistan) the firms who pay more attention to societal aspects to create brand loyalty are likely to be more successful in making higher profits through higher sales and premium prices. Conclusively brand loyalty through CSM is an effective and efficient way for firms in achieving their organizational goals in the long run
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