International Journal of Management Research and Emerging Sciences
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Exploring Determinants of Green Buying Intentions: An Empirical Investigation Among Consumers in an Emerging Market—Evidence from Pakistan
Full text linkThis study investigates the factors influencing green buying intentions among consumers in Pakistan, with a focus on the relationships among attitudes, subjective norms, perceived behavioral control, perceived value, and willingness to pay for premium green products. Employing a quantitative methodology through an online survey of 250 participants. The results indicate that all examined variables significantly impact consumers\u27 intention to purchase green products. Specifically, positive attitudes and subjective norms were found to have a profound influence on green buying intentions, underpinning the relevance of the Theory of Planned Behavior. Furthermore, perceived value and willingness to pay were crucial in determining the premium consumers are willing to invest in sustainable products. These findings offer practical implications for marketers and policymakers in crafting effective strategies to promote sustainable consumption. They also provide a theoretical enhancement to existing literature by elucidating the psychological mechanisms driving eco-friendly purchasing behaviors in emerging markets
Structuring AI-Integrated Business Models for Pakistan’s Evolving Digital Economy
Full text linkThis study proposes an integral architecture of artificial intelligence (AI designed to support and improve the innovation of the business model within a digital ecosystem, specifically adapted to promote learning and business development. Taking advantage of synthetic methodologies, the framework integrates AI technologies to transform educational experiences. Second, the adaptive test system keeps students\u27 attention and reinforces their understanding by dynamically adjusting the question\u27s challenge based on their performance. Third, through the application of real-time comments and shared understanding, learners can cook and improve commercial models thanks to collaboration tools that promote peer interaction. Fourth, by giving students the necessary data analysis skills for making strategic decisions in actual situations, business intelligence tools bridge the gap between theoretical learning and practical application. High levels of user satisfaction and system effectiveness have been found by the system\u27s empirical evaluation. The goal for integrating this architecture into an online community is to create a strong and long-lasting learning environment, particularly for college students studying business. The structure facilitates institutional efforts to enhance governance, foster creativity, and enhance business competencies by incorporating AI into essential educational processes (content delivery, evaluation, collaboration, and practical application). This study is not only based on the importance of AI but also depicts the possibilities of reforming the current times & demonstrates its impact on the future by data-based forecasts, decisions and accessible educational models. It would also lead towards a socio-economic growth having a long-term impact of institutional and personal levels
Analyzing the Determinants of Trade Openness in East Africa: A Panel Data Approach (2011–2020)
Full text linkTrade openness is widely regarded as a key driver of economic growth, particularly in developing economies. It enables access to diverse goods and services, fosters technological diffusion, and enhances market efficiency. This research investigated how trade openness relates to key economic factors in the study area. The study adopted panel data from four countries in East Africa; namely Kenya, Tanzania, Uganda, and Rwanda from 2011 to 2020, retrieved from the World Bank\u27s World Development Indicators. Prior to the main analysis, the data were subjected to a rigorous diagnostic test to ensure that the choice of the analytical model and the results were robust and reliable enough. Based on the pre-estimation diagnostic results, the fixed effect models were estimated to obtain the main findings of the study. The results disclose that gross capital formation (investment) and labor force expansion positively and significantly influence trade openness, with elasticities of 0.4 and 1.8, respectively. Conversely, the time required to start a business and enrollment in tertiary education demonstrate a negative impact on trade openness, with elasticities of -0.4 and -0.2, respectively. Population growth was found to be positively influencing trade openness, while life expectancy has a negative effect. These findings highlight the need for targeted policy interventions to enhance investment, streamline business processes, and align educational outcomes with trade sector needs to promote greater trade openness in the region
Role of Personality Traits on Trust in Leader in Driving Virtual Team Performance
Full text linkPersonality traits such as extraversion and neuroticism are the confidence placed on the team spearhead by their subordinates. These personality traits has a significant role in case of virtual teams. To investigate the role of extraversion and neuroticism on trust in virtual team leaders, the current research is vital in this regard. Thus, this specific study aims to explore the positive and negative effects of extraversion and neuroticism in order to find out that whether these personality traits have a significant effect on the trust in leader by the subordinates of the team or not. A five point likert scale was used to gather the data. The questionnaire via Google forms was distributed to the respective respondents. After the analyses it is concluded that extraversion has a straight optimistic effect on the trust in leader placed by the team members whereas neuroticism has a straight negative effect on the trust in leader placed by the team members. Study further analyzed that when the virtual team is high in working environment, the influence of the extraversion is positive but is in lower levels. Similarly the level of neuroticism is also low when it comes to virtual nature of teams but has an insignificant and negative influence on the trust placed by the team member on their team leader when the teams are in a bit high level of virtual nature
When Exhaustion Drives Distance: The Role of Turnover Intentions and Surface Acting in Workplace Bonds
Full text linkEmotional exhaustion is inherently tied to the occupation of flight attendants. This often leads to their turnover which incurs significant cost related to their rehiring and training. Existing literature extensively investigates the causes of flight attendants\u27 turnover; however, it has not thoroughly explored how their workplace exchange relationships unfold during the critical period between their decision to leave and their eventual departure from the company. This study addresses this gap by leveraging social exchange and resource conservation theories. Data was collected from 200 flight attendants employed across five airlines registered in Pakistan. Benefiting from Smart PLS 4.0, confirmatory factor analysis, reliability, validity, and predictive relevance were established prior to conducting the mediation and moderation analyses. The results indicate a significant inclination (64%) among emotionally exhausted flight attendants to consider leaving their jobs, with surface acting intensifying this effect even further (71%). Consequently, their contributions to Team Member Exchange (TMX) and Leader Member Exchange (LMX) were found to decrease sharply by 36% and 41% respectively. These findings provide critical insights for flight services managers in the airline industry, underscoring the need to closely monitor exchange relationships among flight attendants and address declines in LMX and TMX. While turnover intentions may not always be overtly expressed, this research provides the empirical evidence suggesting that the observable decline in TMX and LMX can act as early warning signs. Recognizing and addressing these declines in a timely manner could enable these managers to proactively intervene, mitigate these potential challenges, and possibly prevent employee turnover, thereby fostering a more sustainable workforce
Navigating the Digital Transformation: The Impact of E-Banking Channels on Bank Performance in Pakistan\u27s Evolving Financial Landscape
Full text linkE-banking is a game changer that revolutionized the financial landscape by breaking the barriers of 9 to 5 traditional physical banking. COVID-19 signifies its importance. This study examines the dynamic relationship between various e-banking channels in Pakistan and bank performance from 2006 to 2022 while controlling macroeconomic variables like GDP and inflation. Results confirmed that past performance is dominantly affecting current performance. Customer perception toward e-banking channels also shapes its relationship with bank performance. ATMs are perceived as secure, easy, and can be used 24/7 across the country, which is why the desired positive relationship is confirmed with the bank\u27s performance. However, due to high operational and maintenance costs, security risks, and lack of customer adoption, the desired positive impact of mobile banking and e-commerce has not been realized. Banks also need to focus on customer education to improve their financial literacy, maintenance costs, operational costs, secured infrastructure, and efficient governance to protect the customers\u27 information and hard-earned money. This will increase customer confidence in using these channels despite the associated risks
Green Awareness and Green Purchase Intention: Examining the Mediating Role of Environmental Attitude among University Students in Nepal
Full text linkClimate alteration, air contamination, waste cohorts, and ozone reduction are key environmental issues. The problem of environmental sustainability has attracted the attention of consumers, researchers, business firms, and governments. Consumers’ environmental knowledge and awareness change their purchasing attitudes toward biodegradable goods or items for the assistance of upcoming groups. This study examined the relationship between green awareness and green purchase intention among university students in Nepal, and the mediating role of environmental attitudes. Data were collected from 400 students at Tribhuvan University, Nepal using purposive sampling. A structured questionnaire was self-administered, with gender, education level, employment status, age group, and marital status as demographic variables and measures of green awareness, environmental attitude, and green purchase intention. The relationships between green awareness, environmental attitudes, and green purchase intentions were examined using Structural Equation Modeling (SEM). SPSS version 20 and STATA version 14.2 software were used in this study. The results indicate that green awareness has a positive effect on both environmental attitudes and green purchase intentions. The connections between variables were determined using Pearson\u27s correlation coefficient test. The goodness of fit of the model was evaluated using the chi-square test, Tucker-Lewis Index, Comparative Fit Index, and Root Mean Square Error of Approximation. Environmental attitude is depicted as a mediator in the connection between green awareness and green purchase intention. This study clarifies how environmental education and awareness affect young consumers’ purchasing decisions in emerging countries, such as Nepal. This study contributes to both academic research and practical aspects of sustainability marketing, environmental policy, and consumer behavior studies in Nepal
Consumer Ethnocentrism and Green Purchase Intention: The Mediating Role of Pro-Environmental Attitude in Nepal’s Sustainable Consumption
Full text linkEnvironmental sustainability interests have grown to the point where researchers now focus more intensely on the elements that influence eco-conscious consumer choices. This study examines how consumer ethnocentrism (CE) drives green purchase intention (GPI) through the mediating role of pro-environmental attitudes (PA). This study uncovers fresh perspectives on how environmentally conscious consumers base their preferences for locally made eco-conscious products on their sustainability attitudes. The research investigated hypotheses through data from 253 Nepalese consumers, collected via purposive sampling in Biratnagar, which were analyzed using structural equation modelling. The results showed that CE directly enhanced PA (β = 0.370, p < 0.001) and GPI (β = 0.218, p < 0.001), whereas PA mediated the CE-GPI relationship (β = 0.140, p < 0.001). Consumer ethnocentrism has a significantly positive effect on pro-environmental attitudes, leading to an increase in green purchase intentions. The findings show that consumer ethnocentrism directly influences green purchase intention through the essential role of pro-environmental attitudes as an interface mechanism. This research serves as a starting point for exploring how ethnocentrism influences green purchasing intentions through environmental awareness and contributes new perspectives to green behavioral research. According to these findings, market strategies that deliver sustainability messages through local identity elements target consumers who express national pride and succeed in effective outreach. Research on sustainable consumption and consumer behavior will expand through detailed assessments of cultural and environmental aspects in future studies
The Nexus Between External Debt and Economic Growth: How Institutional Quality Shapes Outcomes in Developing Countries.
No full textThis research inspects the association between economic growth and external debt in developing countries, by adding institutional quality. Drawing on annual data from 1996 to 2022 on external debt, economic growth, and measures of institutional quality, the analysis employs System GMM estimation techniques. The sample encompasses 86 developing countries, categorized into lower-income (51 countries) and middle-income (35 countries) based on World Bank classifications. The findings are clear and significant, indicating that increasing external debt hampers economic growth across all income levels in developing countries. However, the study also highlights a beacon of hope-strong institutions can mitigate the adverse effects of debt. Accountability, political stability and regulatory quality have a crucial part in this, significantly influencing the debt-growth connection, especially in middle-income countries. This underscores the importance of strong institutions in the economic development of these countries and provides a reassuring path for policymakers to follow in managing debt prudently
The Influence of Knowledge Hiding and Creative Process Engagement on Employee Creative Performance through a Mediating and Moderating Model
No full textThis study investigates the relationship between Knowledge hiding, creative process engagement, employee creative performance and personal knowledge among faculty members at higher education institutions (HEIs). It emphasizes the mediating of creative process engagement and moderating roles of trait competitiveness, respectively, between the relationship of employee creative performance and knowledge hiding. Data was collected from 251 Private faculty members from the private HEI in Lahore, through the survey method. The data analysis was conducted using SmartPLS 4.0. It is believed that knowledge hiding has a direct impact on an employee\u27s creative performance. There is a moderating effect of trait competitiveness on the association between creative process engagement and employee creative performance. One of the major limitations of the study is that it was only conducted in the private HEIs. For future consideration, the inclusion of the public sector can enhance in-depth understanding. The mediating roles of emotional exhaustion and mistrust can be explored in subsequent studies. There is a vital theoretical contribution from the Conservation of Resources (COR) theory that provides a comprehensive understanding of the subject as a whole. The mediating role of creative process engagement effectively explains the flow, yet it has not received much attention from researchers. There is a useful implication for university administrators and policymakers in this study. The creative process engagement not only plays an igniting mediating role, but also the trait competitiveness acts as a buffer in the academic sector