International Journal of Management Research and Emerging Sciences
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Impact of Marketing, Employee Productivity, Innovation, and Corporate Ethics on Goods Market Efficiency
No full textThe current research examines the central role that internal firm capabilities, which refer to marketing effectiveness, employee productivity, innovation, and ethical conduct, play in promoting the efficiency of the goods market. In the modern, highly dynamic global environment, strategic marketing initiatives have become a requirement to overcome traditional promotional measures and ensure that overall firm performance is maximized. The analysis exploits the Global Competitiveness Index data that was developed by the World Economic Forum using panel data with 20 leading economies and 15 years (2007 to 2022). A stable regulatory environment and a developed market structure characterize these economies, making them suitable for studying the firm-level effects of macroeconomic efficiency. To address both heteroscedasticity and cross-sectional correlation issues, the analysis will be based on the Feasible Generalized Least Squares (FGLS) regression technique, thereby making econometric inference more robust. The results reveal a significant and positive correlation between marketing strategy, fair pay, innovation, ethical practices, and market efficiency of goods. These findings affirm that the integration of strategic internal capabilities not only enhances the performance of a single commodity but also contributes to market efficiency. The works highlight the idea that microeconomic activities within firms have a significant impact on the success of the macroeconomy. Responsiveness, ethical behavior, and innovation within the company, along with aligning internal practices with a customer focus, will enable the company to nurture a more effective and competitive market. The study, therefore, confirms the importance of internal business dynamics in advancing national and international economic performance
Implementation of Sustainable Development Goals in Pakistan: A Comprehensive Analysis, Progress Review and Emerging Challenges Implementation of Sustainable Development Goals in Pakistan
No full textPakistan has reaffirmed its commitment to the 2030 Agenda for Sustainable Development Goals (SDGs) as a top priority. However, Pakistan faces several challenges in implementing policies related to SDG targets, which have slowed down its progress. The study aims to explore recent progress towards SDGs targets and identify the challenges Pakistan faces. Using a qualitative approach, this study utilized secondary data from various governmental and non-governmental sources, online libraries, and websites. Content analysis was employed to analyze the qualitative datasets and information. Pakistan was ranked 137th out of 166 countries in a recent SDG Index evaluation, with an overall score of 57.0 percent in 2024. Although the country has made modest progress toward its “poverty,” “health,” “well-being,” “water and sanitation,” “decent work,” “peace and justice,” and “partnership goals,” It stalled on “zero hunger,” “quality education,” “gender equality,” “clean energy,” “innovation,” “sustainable cities and communities,” and “life below water” goals. It went backwards on ‘living on land.’ Several systemic barriers have been identified, including data availability, lack of coordination, inadequate capacity, absence of evidence-based policy, economic challenges, a perceived “lack of political will,” and financial constraints. There should be ongoing support and policy shifts toward addressing sustainable development challenges, facilitated by a network of institutions aligned with the country’s prioritized requirements and the evolving global sustainable development agenda. The SDGs provide an opportunity to create a more prosperous future; hence, Pakistan needs to address these challenges through international collaboration to improve progress and achieve all targets by the end of 2030
Influence of Green Practices Towards Sustainable Performance: Mediating Role of Innovation Capabilities, A Case of SMEs in Pakistan
No full textIn response to the growing concern for environmentally aware business practices, the present study investigates how Green Information Systems (GIS) and Green Supply Chain Management (GSCM) practices affect sustainable performance in SMEs in Pakistan. The study additionally enquires into how Green Product Innovation Capability and Green Process Innovation Capability mediate these relationships. This research investigates whether internal green capabilities formulated through GIS and GSCM indirectly contribute to sustainability outcomes through innovation pathways. The study used structured questionnaire to collect the data, while SPSS and AMOS were employed to examine the results on 306 final responses. According to the results, GSCM and GIS both have a major impact on the capability for process and product innovation, which simultaneously enhances sustainable performance. Mediation analysis confirms that both innovation capabilities serve as partial mediators between strategic green practices and sustainability outcomes. This investigation offers a nuanced add to the literature by bridging green digital and supply chain strategies with innovation outcomes and provides actionable insights for SME managers and businesses striving to meet environmental and performance goals
Role of Corporate Social Responsibility on Talent Attraction in The Textile Industry of Pakistan: Mediating Role of Organizational Pride
No full textPakistan\u27s textile industry, which is responsible for around 60% of the total exports of the country and supplies almost 40% of the labor force, is still facing problems caused by talent scarcity, limited career opportunities, and high employee turnover. This research based on Social Identity Theory (SIT) investigates the role of External Corporate Social Responsibility (ECSR) initiatives in Talent Attraction (TA) in this industry and questions whether Organizational Pride (OP) is the psychological connector between the two. The research design is quantitative and deductive approaches. As a result, a self-administered survey questionnaire was given out, and the sample used was 429, which included workers and managers across textile manufacturing companies in Punjab. Measurement validity and reliability were checked using Cronbach’s alpha, composite reliability, and average variance extracted, while structural equation modeling (SEM) was used to analyze the proposed relationships. The results show that it is only company with a strong image of ECSR that both OP and TA will be strongly predicted. OP, in turn, has a significant positive effect on TA and partially mediates the relationship between ECSR and TA. The data indicate that responsible business practices raise not only the legitimacy of the company but also the emotional attachment of the current employees and the admiration of the potential applicants. By recognizing pride as a mediating pathway, this study review CSR as a strategic human capital capability rather than a peripheral ethical gesture, especially in the case of emerging economic contexts. The implications of the findings are to the owners of the firm and policy makers that they have to get involved in ECSR activities, not only for the better image of the firm, but also for the emotional bond with the employees at the internal level
Can Knowledge Save a Company: Evidence from Pakistan on the Impact of Intellectual Capital on Financial Distress
No full textThe research empirically investigates the impact of intellectual capital and its components on financial distress within Pakistani non-financial firms. This research addresses important gap as the relationship between these variables has not been extensively studied, particularly in the non-financial sector of Pakistan. The research utilizes panel data encompassing 100 listed companies from non-financial sectors on the Pakistan Stock Exchange over a span of five years, from 2019 to 2023. Intellectual Capital is quantified using Ulum’s MVAIC, which integrates elements of Relational Capital, Structural Capital, Capital Employed Efficiency and Human Capital. Alternatively, financial distress is quantified using Altman’s Z-score. Hausman test is used in the study to select the model. The analysis employs a Fixed Effect model. The results of the study reveal a positive and significant impact of Intellectual Capital on the Z-Score i.e. reduced financial distress levels in Pakistani companies. When scrutinizing the individual components, Human Capital and Capital Employed display a significant and negative impact on financial distress, while Relational Capital and Structural Capital show an insignificant impact on the financial distress of companies in Pakistan. Study further highlighted that financial leverage increase financial distress in Pakistani companies. Moreover, larger firms more often face financial distress. This study adds to the existing body of knowledge by evolving field of Intellectual Capital and emphasizes the need to strengthen Intellectual Capital to enhance financial resilience and competitiveness in Pakistan\u27s business landscape. Subsequent studies could refine the model through the inclusion of additional variables, and including the data from diverse countries and sectors to facilitate a comparative study for more comprehensive analysis
Sustainability in the Textile Sector: A Qualitative Analysis of Challenges, Benefits, and Best Practices
Full text linkThe textile industry is an important part of the global economy, but it is also one of the largest polluters on the planet. Beginning a move toward sustainable practices, in light of the global issues: climate change, resource limitation and social inequality, there is a need for the apparel and textile industry to have a balance among economic growth, eco-logical balance, and social equity. This research would provide a holistic understanding of the sustainability challenges and benefits in the textile industry and best practices by tackling the economic, social, and environmental dimensions of sustainable development. This study employed a qualitative content analysis methodology. The analysis was performed on 47 peer-reviewed articles between the years of 2020 and 2025 using NVivo 14. Using a mix of bibliometric techniques, keyword co-occurrence analysis, and thematic coding, this analysis identifies primary sustainability challenges, benefits, and best practices. The major challenges include high production cost, the absence of policy enforcement, and high carbon emissions. Sustainability projects can have tremendous benefits, including increased brand reputation, decreased costs, and improved worker well-being. Best practice examples discussed in the research include circular economy models, sustainable innovation, ethical employment policies, and green financing. Creating a microcosm of sustainable textiles requires policymakers and industry leaders to implement more rigid regulations, provide financial incentives, and invest in new technologies. The paper contributes existing literature regarding sustainability in the textile industry from the economic, social, and environmental dimensions. Through these insights, stakeholders can reproduce and implement good practices that allow for a sustainable textile sector
The Impact of Human Resource Management (HRM) Practices on Employee Retention
Full text linkBased on Social Exchange Theory (SET), the study purpose is to investigate the impact of HRM practices on employee retention correspondingly over and done with the employment of effective Human Resource Management (HRM) practices. Moreover, it examines the mediating influence of OCB on the relationship between HRM practices and retention outcomes, explaining the give and take relationship between employer and the employee. The study data was gathered from employees working in companies of Lahore’s corporate sector, using a quantitative methodology. The collected data were analyzed using SPSS and SMART PLS 4.0 software. Results reveal that HRM resourcefulness, reassuring teamwork, accountability, and supportive behavior significantly enhance employee loyalty and retention. Additionally, it was discovered that OCB had a significant role in this dynamic by somewhat mediating the relationship between HRM practices and retention. Underpinning the Social Exchange Theory, these findings enhance theoretical frameworks and real-world applications in comparable socioeconomic contexts by offering valuable insights for improving HRM strategies to better retain employees by fostering OCB. The research\u27s conclusions also offer insightful information about how to improve HR procedures to increase employee retention by encouraging OCB, which advances our theoretical and practical knowledge of successful HR tactics in comparable socioeconomic settings. The study also seeks to provide practical suggestions for HR managers and company executives to create an environment that fosters social responsibility and teamwork, increasing employee retention and long-term success
How Product Quality and Price Influence Customer Retention: Exploring the role of Customer Satisfaction as Mediator in Pakistan\u27s Footwear Industry
No full textCustomer retention is a core topic of consideration in this competitive environment. Therefore, this study investigates the effect of product quality and price on customer retention with a mediation of customer satisfactionin the footwear industry of Pakistan. The sample size of this study was 396 taken by simple random sampling. The respondents were the users of different shoe brands of Pakistan. This research study used a quantitative tool i.e., questionnaire for the collection of data. Different types of analyses were performed i.e., data normality check, correlation analysis, descriptive statistics, reliability analysis, structural equation modelling, construct validity, confirmatory factor analysis and hypotheses testing using AMOS (simple and mediation path analysis). The results of this study have showed that the product quality and price have positive and strong association with customer retention. They both have shown strong association/effect on customer retention and customer satisfaction plays an imperative role in these relationships by mediating them. This study contains many implications which have been discussed. They are beneficial for marketing managers, policy-makers, strategists and future researcher
Fueling Hunger: The Double Blow of Oil Price Shocks and Currency Depreciation on Pakistan’s Food Security
No full textThe aim of this study is to evaluate the impact of oil price and exchange rate in Pakistan’s food security using data from 1981 to 2021 and employed ARDL econometric approach. The findings show that oil price and population growth has negatively while exchange rate has positively impacted in model Food Security. Having observed that oil prices and exchange rate are the main contributing factors in Pakistan’s food security, it is suggested inclusive policies should be established by policy makers. The State Bank of Pakistan, Ministry of Trade and Commerce and Ministry of Finance to control oil prices and exchange rates and reduce the effect of food inflation on both producers as well as consumers. Furthermore, Pakistani government should encourage rules and regulations that advance sustainable farming methods, rise high quality seeds accessibility, technical progression, fertilizers, and revolutionize agricultural practices. In addition, government should support openness policies by educating trade barriers and giving subsidies to exporters, to protect domestic output from variations in exchange rate and currency depreciation. The current research expects that Pakistani authorities will incorporate this research to diminish the issues related to food insecurity in Pakistan by keeping in view as elementary need for all human beings
AI-based Reward System and Job Satisfaction: The Mediating role of Motivation
No full textThe management of the reward system is a critical aspect of Human Resource Management (HRM), yet contradictions often arise between policy design and implementation. This study aims to explore how Artificial Intelligence (AI) techniques can be applied to ensure fair and transparent reward distribution, thereby enhancing employee motivation and job satisfaction. The AI reward system continuously monitors employee performance and allocates rewards in real time when targets are achieved or expectations are exceeded, reducing delays associated with annual appraisals. A quantitative research design was employed, using probability sampling with a stratified sampling technique to collect data using the sample size of 377, Rao-soft software was used to compute the sample size of 377 respondents, as per the sample size formula with a 95% confidence level. The sample size of 377 respondents was therefore considered sufficient for population sizes up to 20,000 under these parameters. The findings indicate that AI-driven reward systems improve fairness, transparency, and efficiency compared to traditional manual appraisal methods. They also address misinterpretation issues and enable personalized, timely recognition, which contributes positively to employee motivation and satisfaction. This study contributes to existing literature by highlighting employees’ perceptions of AI-based reward systems and their influence on job satisfaction. The implications suggest that organizations should integrate AI-driven reward mechanisms to deliver unbiased, efficient, and individualized recognition, supporting both motivation and satisfaction for long-term organizational development and competitive advantage