International Journal of Management Research and Emerging Sciences
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Leveraging Social Media for Sales Performance: Evidence from SMEs Selling Electrical Devices in Dodoma City
Full text linkThis study investigated the impact of Instagram marketing, Twitter (X) engagement, and WhatsApp communication on sales performance among SMEs selling electrical devices in Dodoma City. The study employed a cross-sectional research design with a quantitative approach, and structured questionnaire to randomly collect the primary data from 222 respondents. SPSS was used to analyze the collected quantitative data through descriptive statistics and multiple linear regression. The findings indicate that WhatsApp communication emerged as the most widely used platform and with strongest impact (β3= 0.486; p = 0.000) in enhancing sales performance. Its aspects, namely, multimedia sharing, Document sharing, and voice messages exhibiting the strongest impact. Instagram followed WhatsApp in showing a profound positive significant impact (β1= 0.404; p = 0.000) on sales performance. Its aspects, namely, Comments and Follower Growth, contributed the most to sales performance. Twitter (X) engagement had the smallest but with positive significant effect (β2= 0.351; p = 0.000) on sales performance. Its aspects, namely, Likes (favorites), click-throughs, and follows were the most influential factors in driving sales growth. The study emphasizes the importance of aligning social media marketing strategies with platform-specific strengths to maximize business performance. Additionally, policymakers and business leaders should invest in digital literacy training and infrastructure improvements to foster SME growth in the digital marketplace. This study significantly enhances digital marketing literature by empirically demonstrating platform-specific marketing effectiveness within the underexplored electrical device sector in Dodoma City. It provides empirical insights into how SMEs can leverage digital platforms to improve sales performance
Beyond Boundaries: A Global Perspective on Sustainable Human Resource Management in Asia and Other Continents
Full text linkThe current study is based on a systematic literature review on sustainable human resource management (HRM). The concept of sustainable human resource management aims to achieve organizational sustainability through the involvement of employees in such initiatives. Hence, it aligns with the agenda of triple bottom line approach whereby organizations simultaneously strive for the betterment of people, profit and the planet. A parallel concept of green human resource management focuses only on the organizational efforts of environmental sustainability. This study elaborates SHRM research that has been published in the last 23 years (2001-2023) and makes a logical comparison of sustainable HRM research across various parts of the world. Moreover, the study highlights the strategic use of SHRM in the modern-day competitive business world. Overall, 148 research studies on sustainable HRM were analyzed using a systematic literature review with a time period from the year 2001 to 2023. With major developments over time, SHRM now plays a critical role for strategic positioning of companies seeking competitive advantage. China, India, Malaysia, and Brazil are some of those developing countries where SHRM research and practice have grown substantially in the recent years. In addition, this systematic literature review identified different linkages in the available literature on SHRM in Asia and rest of the world. This in-depth systematic literature review is the very first systematic comparison of Asian SHRM research with that of other continents of the world. It also highlights a number of interesting areas for further research
Breaking Barriers: How Emotional and Cultural Intelligence Shape Conflict Management and Workplace Success – A Higher Order SEM Comparison
Full text linkThe purpose of this research is to explore the effects of organizational conflict on organizational performance, with a particular emphasis on the mediating functions of emotional intelligence (EI), cultural intelligence (CQ), as well as moderating effects caused by conflict management styles. Additionally, it compares the results obtained from two structural equation models (SEM): a traditional SEM and a higher order SEM. Data were collected from 250 employees through convenience sampling in various organizational settings using survey questionnaire, assessing organizational conflict, EI, CQ, conflict management styles, and performance measures. Structural equation modelling techniques were employed to analyses the relationships between these variables. Two models were constructed: a traditional SEM and a higher order SEM, with the latter incorporating latent higher order constructs of EI and CQ. Between organizational conflict and performance, strong adverse links are discovered through initial analyses between organizational conflict and performance. The outcome of SEM 1 reveals that conflict supervision means can influence the affiliation between organizational conflict, and performance. Mediation analysis indicated that EI and CQ partially mediated this relationship. Further investigation in SEM 2 aims to scrutinize the curbing impact of conflict management styles on these relationships and their collective impact on performance outcomes. Comparative analysis between the two SEMs highlighted the superiority of the higher order SEM in capturing the complexity of the relationships among variables. This paper adds to the literature by offering insights into the mechanisms through which EI, CQ, and conflict management styles influence the outcome of organizational conflict on organizational performance. Moreover, the comparison between traditional and higher order SEM provides methodological advancements, enhancing the understanding of these relationships in organizational research
Exploring the Relationship Between Credit Risk Factors and Financial Performance in Islamic Banks
Full text linkIn this study, we investigate the dynamics of financial performance on credit risk management in Islamic banks. It focuses on the ripple effect and the dynamics involved. Islamic banks (IBs) recognize deposits and provide financing for both financing and utilization purposes. This research analyzed five (5) primary Islamic banks in Pakistan. It investigated the influence of credit risk management on Islamic banks\u27 financial performance. To conduct an analysis, we examined Islamic banks\u27 annual reports over five years (2019-2023). We focused on five primary data points at the first level of analysis. Each Islamic bank is a Deposit Funds Bank (DFB) that trades publicly on the Pakistan Stock Exchange (PSE). This study employed return on assets (ROA) as the metric for assessing financial performance, while non-performing financing (NPF) and assumed financial risk (AFR) restrictions provisions were used as indicators for credit risk management. The outcomes of the long-term co-integration analysis suggest that AFR has a strong and statistically significant effect on ROA in Pakistan. Additionally, NPF has a negative and statistically significant impact on ROE in Pakistan. The results indicate that credit risk has a significant impact on Islamic banks\u27 ability to secure funds. The investigation indicates that Islamic banks conduct comprehensive credit risk assessments prior to helping in order to assure positive credit risk outcomes, protect contributors\u27 equity, mitigate challenges encountered by Islamic banks, and enhance their financial performance. In conclusio
Investigating the Nexus between Financial Liberalization, Urbanization, Ecological Footprints, and Institutional Quality
Full text linkEnvironmental Performance has surfaced as a pressing concern, captivating the researcher\u27s interest and sparking an expansion of empirical studies in the field. This study primarily focuses on the ecological footprint (EF) as a measure of environmental performance. This study evaluates the relationship among financial liberalization, urbanization, ecological footprints, and institutional quality. The data of the study covers 160 nations worldwide from 2001 to 2021 and is used to inform policy recommendations. By applying the Generalized Method of Moments (GMM), the results show that financial liberalization and institutional quality both increase the ecological footprints. In contrast, the deterioration of environmental performance is decreased by urbanization. Unexpectedly, green growth has a favorable and noteworthy effect on ecological footprints, indicating that although it promotes the economic growth of the country, however, it can unintentionally result in more environmental pressures. The study gives policymakers important insight that helps them balance environmental and financial goals in pursuing long-term sustainability
Enhancing Internal Auditor Objectivity through Ethics and Training: Evidence from Provincial Governments
No full textThis study focused on the role of training, professional development, and ethical frameworks in fostering objectivity among internal auditors. The study followed Professionalism Theory as the foundation, which provides a robust framework for analysing the cultivation of objectivity among internal auditors, particularly within the public sector. The study followed mixed research approach, using 260 purposely selected participants. Questionnaires, telephone interviews, and focus group discussions were used as data collection instruments. A triangulation of descriptive statistics and thematic analysis was applied to report the findings. The study found that sectional heads of the department are not cooperating with the internal audit department, there is a lack refresher training on objectivity aspects, there is a lack internal auditors rotating resulting in them being familiar with working on the same client, this often becomes a problem as friendship relationships are forged, which makes it difficult for internal auditors to remain objective. Furthermore, the study\u27s insights offer practical implications for improving internal auditors’ objectivity within provincial governance departments, thereby facilitating better governance and operational efficiency
Leading with Digital Conscience: How Ethical Leadership Drives Corporate Digital Responsibility
No full textThe fast pace of technological change in the hospitality industry has created a significant worry about managing data and technology, thus recognizing the role played by corporate digital responsibility (CDR) as pivotal. Although leadership has been claimed to be a basis for such a powerful system as CDR, the literature has not addressed this relationship extensively. The research explores the impact of ethical leadership on CDR but also pays attention to digital resilience as a mediator and digital inclusion as a moderator. The data for the study were gathered from 271 employees in the hospitality sector of Pakistan. The research findings showed that ethical leadership positively and significantly affects digital resilience and CDR, and the partial mediation of digital resilience to the relationship between ethical leadership and CDR is valid. Also, digital inclusion has been proven to be a positive moderator between ethical leadership and CDR. In terms of the technology frame theory, the results of this study also translate to the effect of ethical leaders in CDR via the creation of buffering tactics and the upholding of equit
Examining the Impact of Online Brand Experience and E-Service Quality on E-Loyalty and Brand Image
Full text linkIn the highly competitive digital marketplace, the relation between online brand experience and e-service quality is important in influencing e-loyalty and brand image. This research investigates how various factors influence consumer perceptions and behaviors within the e-commerce industry. Focusing on online shoppers in Türkiye, data was gathered from 423 respondents via a Google survey using convenience sampling. To evaluate the research model, factor and regression analyses were employed, categorizing the variables into four main dimensions: online brand experience, e-service quality, e-loyalty, and brand image. The results reveal that online shopping experiences have a positive impact on both brand image and e-loyalty, with consumers emphasizing the importance of speed, accessibility, and precise search functions in their online shopping encounters. Additionally, e-service quality was shown to significantly enhance both brand image and e-loyalty. By providing a detailed framework that highlights the interactions between these factors, this study offers valuable comprehension for marketers and brands aiming to foster stronger customer relationships and boost brand equity in a digital-centric landscape. Moreover, the findings present practical recommendations for culturally sensitive marketing strategies, balancing authenticity with modern consumer expectations
Unveiling Gems of Agile Resources within Family firms: An Exploratory study of Survival, Growth and Resilience
No full textPresent research explores the pertinent role of agile resources (AOR) that possess by family owners. Through grounded theory, current study is aimed at the investigation of veiled role of agile resources in business survival during dark times. Study highlights that these hidden resources shifted from generation to generation and strengthen family ties and connections. Study belongs to relativistic school of thought by using abductive reasoning through interpretive approach. Purposive sampling is used to explore concealed agile resources within family businesses. For data collection purpose, semi-structured interviews were opted to inquire from 30 prestigious family business-owners. Investigated data was analyzed through Gioia methodology, which arrange information step by step through informant’s assertions to broader themes and final conceptual insights. It ensures the rigorous, clear and reliable qualitative analysis. Study identify two main categories of agile resources i.e. Religious Resources and Self-Empowerment Resources. The Religious Resources were further categorized as; a) transparency, b) fairness, c) belief systems, d) humility, e) honesty, f) loyalty, and g) integrity that emerged as perilous values for managing stress and challenges. Whereas, "Self-Empowering Resources" encompass certain distinct qualities, such as; a) motivation, b) courage, and a) patience. These specific attributes enabled the family-owners to steer absurdities and perpetaute sustained performance. Overall, agile resources engrained from individual values, religious credence and family customs supporting family-owners to handle challenges and succeed in tough times
Exploring the Motivational Factors Influencing Women Entrepreneurs towards Sustainable Development in Pakistan
No full textThe research explores the key motivational factors influencing women entrepreneurs in Pakistan’s service sector. The ultimate aim is to link this engagement with the achievement of sustainable development goals. This qualitative study employs Heidegger’s hermeneutic phenomenology as its research methodology. Semi-structured interviews were employed to collect data, allowing for varied viewpoints and an in-depth understanding of the topic. The non-probability purposive sampling method was used to choose relevant individuals. Data were transcribed and codified, and thematic analyses were conducted. Data analysis was done using NVivo 14. The findings reveal that women are motivated to become entrepreneurs by a mix of personal ambition, support from family or society, impactful life events, and access to education and training. These factors play a vital role in shaping their entrepreneurial journey. The study deepens the understanding of push and pull factors in entrepreneurship; push factors being social pressures like marriage or family and pull factors including personal drive and creativity. It suggests using these insights to guide support policies, emphasizing funding and identifying strong pull factors to help women become job creators. Based on the study\u27s results, the government, policymakers, women\u27s organizations, vocational training centers, incubation centers, and NGOs may establish and execute policies to promote women\u27s entrepreneurship. The study\u27s findings can be helpful in attaining sustainable development goals by alleviating poverty (SDG 1), fostering gender equality (SDG 5), inclusive economic growth (SDG 8) while also addressing reduction of inequalities (SDG 10)