International Journal of Management Research and Emerging Sciences
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Barriers, Motivations and Strategies in Female Project Manager\u27s Career Progression
No full textProgression in female’s career has witnessed significant transformations in last few decades which is an insignia of unending trend towards gender equality in the professional sphere representing the fifth sustainable development goals (SDGs) as targeted by the United Nations. However, there are still hurdles that causes deprivation of women from achieving high-level, esteemed positions, including partiality, traditional and cultural norms, and social norms. But there are many motivational factors for females to take part in this marathon and need to develop strategies to overcome barriers. Thus, this study designed to investigates the barriers, motivational factors, and strategic approaches shaping the career progression of female project managers. Data were collected through unstructured interviews with a purposive sample of fifteen experts, selected based on predefined criteria of professional expertise. The interviews were analyzed using NVivo software to identify recurring themes and patterns. The central research question addressed the barriers, motivations, and strategies influencing women’s advancement in project management careers. Findings revealed persistent obstacles, including male dominance, gender discrimination, entrenched stereotypes, and challenges related to work–life balance, which collectively impede women’s professional growth. At the same time, both intrinsic and extrinsic motivators—such as academic qualifications, family support, financial independence, personal passion, and organizational incentives were found to drive women’s pursuit of career success. The study further highlights strategies for fostering inclusive and supportive workplaces, emphasizing mentorship, equitable recruitment practices, effective organizational policies, and the development of self-confidence and communication skills. Overall, the findings underscore the necessity of cultural and organizational transformation to enable female project managers to realize their full potential and contribute meaningfully to the services sector
The Sway of Digital Marketing in Modeling Customer Decision: Exploring the Role of social influence and Electronic Word of Mouth
No full textThis study explores the impact of social influence (SI) and Electronic Word of Mouth (EWOM) on the effectiveness of digital marketing approaches, in determining the decision-making of prospective customers. The integration of three management theories has been evaluated in the tourism sector of Pakistan. Using an empirical approach, quantitative data were collected through surveys, involving 269 tourists, employing closed-ended questions. These tourists were selected using judgmental sampling. To reduce the element of poor generalizability, a sufficiently large sample of the tourists have been taken. Moreover, they are approached through diverse opinions. The collected responses were evaluated by the statistical technique of structural equation modeling and the application of Smart PLS 4. The findings expose significant moderating as well as mediating effects of both SI and EWOM between digital marketing and the customer decisions. This research holds societal value by equipping tourism and hospitality businesses with the knowledge to create distinctive and effective marketing drives. It will ultimately enhance customer association and satisfaction. The tested intervention of SI and EWOM in the framework of digital marketing offers practicable insights for the businesses, assisting them to adapt their marketing efforts to diverse consumer profiles. This research is specifically focused on the tourism sector of Pakistan. It will contribute to broader discussions on the behavior of buyers in digital age. The novelty of this research is to pinpoint how the three theories (the theory of social influence, social contagion theory, and the technology acceptance model) simultaneously come into play. The integration of these theories in the tourism sector of Pakistan has not been studied earlier as per the researcher’s knowledge. It adds the implications of SI and EWOM in the original technology acceptance model
Effect of Search Engine and Pay-Per-Click Strategies on Customer Engagement in Air Peace Nigeria
No full textThe aircraft industry was first established during the Industrial Revolution era, just as digital marketing is shaping present-day customer behaviors on web platforms. The research examines the role of Search Engine Optimization and Pay- per -Click techniques in enhancing customer engagements on the Air Peace digital platforms across Nigeria. The overall aim was to appraise their effect on airline services and inform budget allocation for maximal efficiency. Using a quantitative research approach on the collected data from 189 respondents via multiple regression analysis, results revealed that SEO and PPC had a significant effect on customer engagement together, explaining a high percentage of variance: R² = 0.612, p > 0.001; SEO β = 0.52, p > 0.001; PPC β = 0.41, p > 0.001. Important considerations within SEO involve web optimization techniques, key phrases, and landing page design. For PPC Air Peace must consider bid management and relevant key phrases. By complementing SEO with PPC for quality leads during peak seasons for air travel and continuously working on improvements for better returns on investment. The paper contributes knowledge on digital marketing research by emphasizing synergy between SEO and PPC in the airline industry
Beyond the Fabric: How Consumer Awareness and Demand can shape Sustainable Textile Supply Chains in Pakistan
Full text linkThe textile industry has a large stake in Pakistan\u27s economy but has come under the spotlight lately due to unsustainable practices. This paper investigates how consumer awareness and demand can act as catalysts in the process of changing the textile supply chain of the country toward sustainability. Developed economies have adopted sustainable supply chain practices through regulatory frameworks and informed consumer choices, but emerging markets like Pakistan are still focusing on cost efficiency rather than environmental and social responsibility. Limited consumer knowledge, weak enforcement of sustainability regulations, and financial constraints are some of the key barriers to sustainable transformation. Using a qualitative research approach, this study explores consumer perspectives on sustainable textile products and whether they opt for sustainable textile products. Findings suggest that increasing consumer awareness and aligning demand with global sustainability trends can drive businesses to adopt responsible practices. This study provides insights for policymakers and businesses, highlighting the need for strategic interventions to promote sustainability through informed consumer engagement and industry-wide regulatory improvements
Unveiling Financial Intermediation: Growth Nexus in Tanzania
Full text linkStudy investigates influence of financial intermediaries on expansion of Tanzania economy. Ideally, the study focuses on ascertaining impacts of bank deposits, interest rate spread and total insurance premiums on growth. Time series data spanning from 1990 through 2020 was used. Results indicate that a 1% change in deposits lead to 9.13% increase in GDP per capita. Interest rate spread were found to have a significant but negative impact on growth. It was also revealed that 1% increase in interest rate spread resulted in a 6.78% decline in GDP per capital. This outcome suggests that while interest rate spread can enhance liquidity and manage risks, they may also introduce instability in development of financial markets. The study found that non-life insurance premiums have negative influence on growth, 1% increase in non-life insurance premiums led to a 6.9% regress in GDP per capital. This study recommends the need for better risk management strategies and more robust financial market infrastructure to mitigate the risks. Insurance regulatory authority should deploy effective measures which allows the sector to flourish hence attract new investments as well protect the existing ones. Study recommends that future research should concentrate on examining informal financial sectors, such as savings groups and microfinance as part of financial inclusion for better understanding of Tanzania\u27s financial landscape
Impact of Brand Equity on Green Apparel Purchase Intention: Mediating Role of Brand Trust and Moderating Role of Perceived Green Price
Full text linkAt present trust issues, brand image issues, price issues, pro-environmental, consumption behavior and sustainable issues are most enchant significant attention from scholars. In the context of developing countries there are less research effort in this topic, especially in investigate the consumer purchase intention for apparels. The objective of this research is investigating the influence of brand awareness, brand association, and perceived quality on purchase intention is a crucial aspect of understanding consumer behavior in the context of apparels. Additionally, this study aims to explore the mediating effect of brand trust and the moderating effect of green perceived price in the context of Pakistan. This study used the version 4 of PLS SEM for analysis and run the measurement model and structural model to test the hypothesis and analysis by surveying 207 consumers in the Sialkot. The innovative point is that to covering the those products which safe the environment such as green apparels by the contribution of the theory of CBBE model (Customer based brand equity) and theory of cognitive dissonance is that can increase the level of consumer purchase intention. This study is an explanatory study and put to use design of single cross-sectional study. (PLS- SEM) Partial least Square Structural Equation Modeling with smart software new version 4 was used to analyze the data to achieve the research objectives
Exploring the Combined Effect of Compensation, Training, Development and Performance Appraisal on Employee Retention: Does Work Environment Matter
No full textFor every organization, HRM is essential for retaining and attracting the right, skilled employees. Employee turnover is a serious concern in higher education institutions in Bangladesh, particularly private universities. Basic HRM tactics such as compensation, performance appraisal, and training & development are closely linked to employee retention. The primary objective of this research is to determine the impact of compensation, Training and Development (T&D), and performance appraisal on employee retention in private universities in Bangladesh, and to examine whether the work environment moderates this effect. A structured questionnaire was used to gather data from 239 permanent faculty members at 12 private universities in Dhaka, Bangladesh, using a purposive sampling technique. For measurement validation and hypothesis testing, Smart-PLS was used. The results of this research show that compensation, T&D, and performance appraisal positively and significantly influence employee retention. The results also indicate that the working environment substantially moderates these relationships. The findings of this study suggest that a favorable working environment is highly required, including the effective implementation of HRM practices. This research is helpful for future HRM researchers and offers meaningful insights for university administrators and policymakers in Bangladesh and worldwide. Future research might be conducted based on this model, adding more constructs, such as work-life balance, in other organizations
Examining The Impact of Gamification Elements on Online Purchase Intention in E-Commerce Industry of Pakistan
No full textGamification is the new trend in e-commerce that researchers and doctors are getting engaged with. Nevertheless, the relation of game-related features to the consumer\u27s intention to purchase from online platforms is continuously a mystery which we need to solve. Therefore, in the present study, we center on bridging this gap by the investigation of the influencing role of gamification in the e-shopping intention and how attitude of consumers, perceived usefulness, perceived ease of use, and perceived enjoyment act as mediators. Data were collected from 386 online consumers in Karachi, Pakistan, using a structured questionnaire. Statistical analysis was conducted using partial least square modeling (PLS-SEM). The study helps to fulfil the gap by investigating the impact of triads of gamification that influence the purchase intention of online products within the Pakistan e-commerce industry. A through literature review was conducted and primary data was taken through surveys. The results show a strong positive connection between elements of gamification and perceptual variables, which combined have an effect on consumers\u27 attitudes towards buying online. Attitude emerged as a crucial mediator, linking gamification strategies to online purchase intentions and affirming the applicability of the model of Technology Acceptance (TAM) in this context. These insights offer practical implications for e-commerce platforms seeking to leverage gamification for customer retention and business growth
From Digital Service Excellence to Enduring Customer Relationships: Analyzing the Mediating Effect of Customer Satisfaction Between E-Banking Services Quality and Customer Loyalty
No full textThis study considers the effects of service quality on customer loyalty in Pakistan banks, where customer satisfaction is thought to mediate the relationship. Because the financial sector is highly competitive, knowing how excellent service encourages loyalty is essential for keeping customers. Researchers used surveys and interviewed 400 users of internet banking in Pakistan by distributing questionnaires using convenience sampling. To determine if satisfaction and loyalty are affected by service quality, the study assesses five main factors of service quality: reliability, assurance, responsiveness, empathy and tangibility. Study results reveal that all service quality parts improve customer satisfaction, especially responsiveness, assurance and empathy. These results support the idea that service quality helps to form loyalty and satisfaction partially sits in between them. As a result, banks have to make sure customers are emotionally satisfied which is equally essential for keeping them loyal. The lessons from the study allow banking managers to focus on responsiveness, assurance and empathy which can build better relationships with their customers. Trusting a business calls for dependable outcomes and continued reliability. These approaches are especially important in Pakistan’s growing digital banking industry, as customer expectations are increasing fast. In future studies, considering corporate image, trust and cultural elements along with the existing variables might give us a better picture of loyalty factors. Insights may also be obtained from comparing how Islamic banks differ from conventional banks or banks in different locations. As a result, this study adds to the dialogue on service management in emerging markets by stressing the link between solid operations and how customers feel, both factors play a role in retaining customers
Mapping Fragility Among Geo-Political Risks and Inclusive Green Growth: Assessing the Global Paths
No full textRe-emerging geopolitical risks are a threat to economic progress at the global level, having far-reaching implications for socially inclusive and environmentally sustainable economic growth trajectories. This study focuses on the relationship between geopolitical risks and inclusive green growth. A panel dataset has been taken for all the variables at the global level over the time range of 2019-2024. Results suggested an inverse and statistically significant relationship between geopolitical risks and inclusive green growth. In addition to this, it was also found that economies having higher carbon dioxide emissions levels than the average value tend to have greater fragility in the relationship between geopolitical risks and inclusive green growth via channel analysis. This study can assist policy makers and researchers to work in the direction of improving the political environment, transparency, and institutions, along with achieving sustainable economic growth and a green environment