31 research outputs found
Unique Tradition Of Eidul Adha Celebration In Indonesia (Thematic Study Of The Qur'an)
No full textIndonesia is a country that has a lot of cultural values in each region, both sacred and non- sacred culture or can be called a unique culture. From time to time, humans have tried to apply their religious beliefs in the form of various rituals or religious traditions as a means to get closer to God, among the rituals performed on the Eid al-Adha Celebration. This article was created with the aim of uncovering various unique cultures or traditions at the time of Id Adha celebrations, which are a lot of unique cultures and celebrations in Indonesia that the author needs to convey as a form of contribution of thought and knowledge in the scientific field. . The method used by the author in this article uses a qualitative descriptive method which is a method that describes the results of existing findings from books, journals, in the field and other sources. The results of this study are that in Indonesia there are many cultures and traditions during the celebration of Eid al-Adha including the Gamelan Sekaten Tradition in Cirebon, the Apitan Tradition in Semarang, the Grebeg Gunungan Tradition in Yogyakarta, the Manten Sapi Tradition in Pasuruan, the Meugang Tradition in Aceh
Peran Kepuasan Dalam Memediasi Pengaruh E-Word Of Mouth Dan Kualitas Layanan Financial Technology Terhadap Loyalitas Nasabah Bank Syariah
No full textThis research aims to explore the role of satisfaction as a mediator in connecting the influence of e-Word of Mouth (e-WOM) and Financial Technology (FinTech) service quality on customer loyalty at Islamic Banks in Magelang. The survey method was used to collect data from one hundred Islamic Bank customer respondents in Magelang using a structured questionnaire. Quantitative research methods were used in this research. Multiple regression analysis and mediation analysis with a Sobel test approach will be used to test the relationship between the variables in question. The findings from this research will provide a deeper understanding of the factors that influence customer loyalty in the Islamic banking industry, especially in the digital era. The results of this research are expected to provide better insight into how e-Word of Mouth and Financial Technology service quality contribute to the formation of customer loyalty at Islamic Banks in Magelang, as well as the essential role of satisfaction as a mediator in this relationship. The practical implications of this research can help bank managers improve marketing and service strategies to strengthen customer loyalty, especially in the context of the increasingly developing Islamic banking industry. Apart from that, this research can also be a contribution to the literature on services marketing, especially in understanding the dynamics of interactions between key variables in the context of the Islamic and digital banking industry
Peran Kepuasan Dalam Memediasi Pengaruh E-Word Of Mouth Dan Kualitas Layanan Financial Technology Terhadap Loyalitas Nasabah Bank Syariah
No full textThis research aims to explore the role of satisfaction as a mediator in connecting the influence of e-Word of Mouth (e-WOM) and Financial Technology (FinTech) service quality on customer loyalty at Islamic Banks in Magelang. The survey method was used to collect data from one hundred Islamic Bank customer respondents in Magelang using a structured questionnaire. Quantitative research methods were used in this research. Multiple regression analysis and mediation analysis with a Sobel test approach will be used to test the relationship between the variables in question. The findings from this research will provide a deeper understanding of the factors that influence customer loyalty in the Islamic banking industry, especially in the digital era. The results of this research are expected to provide better insight into how e-Word of Mouth and Financial Technology service quality contribute to the formation of customer loyalty at Islamic Banks in Magelang, as well as the essential role of satisfaction as a mediator in this relationship. The practical implications of this research can help bank managers improve marketing and service strategies to strengthen customer loyalty, especially in the context of the increasingly developing Islamic banking industry. Apart from that, this research can also be a contribution to the literature on services marketing, especially in understanding the dynamics of interactions between key variables in the context of the Islamic and digital banking industry
Mediating Role Of Brand Image In Digital Marketing And E-WOM On Islamic Bank Customer Decisions
No full textThe present study aims to analyze the effects of digital marketing and Electronic Word of Mouth (E-WOM) on brand image, then examine the effects of digital marketing and Electronic Word of Mouth on the decision to be an Islamic bank customer and analyze the effects of digital marketing and Electronic Word of Mouth on the decision to be an Islamic bank customer through brand image as a mediating variable. The research type used in the present study was quantitative, using primary data obtained by distributing questionnaires. By distributing questionnaires, 100 respondent data was found and analyzed using SPSS version 26. The sampling techniques used by the author were the snowball sampling technique and nonprobability sampling. The criteria for the research sample were Islamic bank customers and social media users. Because the size of the research population was unknown, the present study used Lemeshow’s formula. The research results showed that digital marketing had a significant effect on brand image, Electronic Word of Mouth had a considerable effect on brand image, and digital marketing significantly affected the decision to become an Islamic bank customer. In contrast, Electronic Word of Mouth did not significantly affect the decision to be an Islamic bank customer. Brand image positively and significantly affects the decision to become a customer
Strategi Komunikasi Pemasaran Bank Syariah Indonesia KCP Bandung Citarum dalam Meningkatkan Loyalitas Nasabah
No full textThis study examines the implementation of an Integrated Marketing Communication (IMC) strategy by Bank Syariah Indonesia (BSI) KCP Citarum to enhance customer loyalty. Using a qualitative descriptive approach, data were collected through observation, interviews, and documentation. The findings reveal that the IMC strategy incorporates advertising, direct marketing, online marketing, sales promotion, publicity, and public relations. However, challenges include low Sharia financial literacy, phishing threats, and a lack of professional marketing staff. Solutions proposed involve outreach to educational institutions, distributing cautionary brochures, and optimizing online marketing. The study concludes that an effective IMC strategy can improve customer loyalty in Islamic banking, provided that its unique challenges are addressed systematically
Pengaruh Program Loyalitas terhadap Kesetiaan Konsumen pada Industri Halal di Yogyakarta
No full textThis study aims to examine the effect of perceived benefits of loyalty programs, which include: financial benefits, social benefits, hedonic benefits, symbolic benefits of loyalty programs in the Halal Industry. This study also examined the effect of loyalty programs on brand loyalty. This research was conducted using a quantitative approach, namely by conducting surveys, online with a sample of 200 respondents. The data in this study were processed using the Structural Equation Modeling (SEM) analysis version 21. The results showed that the financial benefit variables, social benefits, symbolic benefits had a significant positive effect on loyalty programs. While the hedonic variable on loyalty programs shows a negative relationship. This study also confirms the significant positive effect of the loyalty program on brand loyalty
THE IMPACT OF TRADE LIBERALIZATION ON POVERTY REDUCTION IN INDONESIA
No full textNowadays, trade liberalization is considered as development strategy policy to increase economic growth and reduce poverty in many countries, particularly in developing countries. It is reported that Indonesia has been actively joining many trade agreements in order to ease the distribution of goods and services to other countries. Hence, this study analyses the impact of trade liberalization on poverty reduction by using an Ordinary Least Square (OLS) method from 1984 to 2017. The Trade Openness Ratio (TOR) is used as a dependent variable in order to measure trade liberalization. Other variables such as GDP, exchange rate and labor force are considered as control variables. The empirical result shows that TOR and labor force have a positive impact on poverty, whereas GDP and exchange rate have a negative impact. This finding is different with previous researches, particularly where trade liberalization has been negatively affecting poverty. Such a result is justifiable because Indonesian firms are not ready to compete with foreign firms where high competitiveness exist.
Effects Of Social Media Marketing, Content Marketing, And Electronic Word Of Mouth On The Customers’ Decision To Use The Bank Aladin Syariah
No full textIntroduction to The Problem: This study analyzed the effects of Social Media Marketing, Content Marketing, and Electronic Word of Mouth on the customers' decision to use Bank Aladin Syariah, one of the Islamic Digital banks in Indonesia.
Purpose/Objective Study: The research object was Bank Aladin Syariah customers throughout Indonesia.
Design/Methodology/Approach: This study used online questionnaires and obtained 100 respondents who were Bank Aladin Syariah's customers using purposive sampling. This study used a quantitative method with multiple linear regression analysis, t-test, f-test, and coefficient of determination test.
Findings: The results indicated that, positively and significantly, Social Media Marketing affected the customers' decision to use Bank Aladin Syariah; Content Marketing did not affect the customers' decision to use Bank Aladin Syariah; positively and significantly, the Electronic Word of Mouth affected the customers' decision to use Bank Aladin Syariah. Simultaneously, positively and significantly, Social Media Marketing, Content Marketing, and Electronic Word of Mouth affected the customers' decision to use Bank Aladin Syariah.
Paper Type: Research Articl
Corporate Zakat in Perspective of Stakeholder Theory: A Case Study of Islamic Rural Banks
No full textIn Indonesia, potential sources of zakat are grouped into three parts: potential zakat from individual or family groups, potential zakat from companies/industry, and from the results of deposits of zakat funds stored in banks. This study analyzes corporate zakat from the stakeholder theory's perspective with primary and secondary data from Islamic rural banks in the Special Region of Yogyakarta. The data analysis used qualitative from interviews and quantitative descriptive approach from the company report. Conclusions are drawn by describing secondary data, which is deepened through interviews with the directors of Islamic rural banks and relating them to stakeholder theory. The results of this study indicate that corporate zakat is in line with stakeholder theory because it positively impacts the performance of Islamic rural banks in Yogyakarta. Meanwhile, the muamalah approach to corporate zakat law has opened space for ijtihad against zakat law. Another conclusion states that Islamic rural banks that run zakat will improve business performance because the social approach can maintain stronger business relationships
