1,720,958 research outputs found
The Influence Of Green Marketing Mix On The Decision To Purchase Cosmetic Products The Body Shop In Jakarta
Get PDFConsumer purchasing decisions are important for companies. For this reason, it is important to carry out an analysis of the factors that influence consumer purchasing decisions on The Body Shop products. The aim of this research is to analyze the influence of the green marketing mix consisting of environmentally friendly products, prices, environmentally friendly distribution channels and environmentally friendly promotions on purchasing decisions. The research method used was a quantitative method with sampling using simple random sampling with a sample of 250 respondents, then the data was analyzed using SEM-PLS analysis. Based on the results and discussion, it can be concluded: (1) The Influence of Green Products on Purchasing Decisions. There is a significant positive influence between green products on purchasing decisions. (2) The Effect of Green Prices on Purchasing Decisions. There is a significant positive influence between green prices on purchasing decisions. (3) The Influence of Green Place on Purchasing Decisions. There is a significant positive influence between green place on purchasing decisions. (4) The Effect of Green Promotion on Purchasing Decisions. There is a significant positive influence between green promotion on purchasing decisions
The Influence Of Customer Trust On Customer Satisfaction Through Word Of Mouth At PT Asoka Perkasa Kemala Cipta
Get PDFThe increasingly rapid development of business strategies using marketing communications in this era of globalization has led companies to carry out direct marketing using Outdoor Media Advertising services. PT Asoka Perkasa Kemala Cipta is a company operating in the field of outdoor media advertising services which is required to face quite tight competition with other similar companies. This research aims to determine the effect of customer trust on customer satisfaction through word of mouth at PT Asoka Perkasa Kemala Cipta. This type of research is quantitative research. The data presented in this research was obtained through a questionnaire distributed to 100 respondents. Statistical analysis uses the Smart-PLS method to test models and hypotheses. The results of this research show that customer trust has a positive and significant effect on customer satisfaction. Customer trust has a positive and significant effect on word of mouth. Customer satisfaction has a positive and significant effect on word of mouth
Pengaruh kualitas pelayanan elektronik dan kepuasan terhadap kepercayaan konsumen serta dampaknya terhadap loyalitas konsumen
Get PDFThe development of banking digitalization continues and has a significant impact on the market, plus the pandemic situation that has changed people\u27s consumption and daily lifestyles. In addition, the use of smartphones as a daily necessity has changed the perspective of seeing the banking industry, which is a provider of financial services that collect public funds. The factors of service quality and Trust are also determinants of customer loyalty. This study aimed to determine the effect of E-Servqual and Satisfactions on Trust and their impact on Loyalty. This research is causal, and the research instrument is a questionnaire with a purposive sampling technique with 165 respondents. This research method uses path analysis with SPSS tools. The results showed a positive relationship between E-Servqual on the formation of Trust, the effect of Satisfaction on the formation of Trust, the influence of Satisfaction on the formation of Loyalty, the influence of Trust on the formation of Loyalty. Another finding is that E-Servqual does not affect the formation of Loyalty. Therefore, the Trust acts as a mediator or intermediary that can form a Loyalty if it already exists. If there is no Trust, then there will be no Loyalty, even though the quality of service is good and Satisfaction already exists in the users, but without Trust, Loyalty will not be created
ANALISIS BRAND EQUITY DAN KEPUTUSAN PEMBELIAN (STUDI PADA PEGADAIAN SYARIAH DI KOTA PALEMBANG)
No full textPenelitian ini bertujuan untuk menganalisis pengaruh brand positioning dan sales promotion terhadap brand equity dan keputusan pembelian konsumen. Ada pun yang menjadi studi kasus penelitian ini adalah Pegadaian Syariah di Kota Palembang. Data penelitian ini terdiri dari data primer dan data sekunder. Data primer diperoleh dengan menggunakan kuesioner, yang dibagikan pada responden menggunakan teknik convenience sampling. Sampel penelitian ini berjumlah 100 responden. Data sekunder diperoleh dari berbagai sumber seperti jurnal, buku dan publikasi terkait lainnya. Teknik analisis pada penelitian mengunakan teknik Structural Equation Modeling (SEM). Hasilnya menunjukkan bahwa brand positioning memiliki pengaruh positif dan signifikan terhadap brand equity; sebaliknya sales promotion memililki pengaruh negatif. Selanjutnya, ditemukan bahwa brand positioning tidak berpengaruh pada keputusan pembelian, sales promotion memiliki dampak negatif dan signifikan terhadap keputusan pembelian. Brand equity tidak berpengaruh terhadap keputusan pembelian. Disarankan agar perusahaan lebih memperhatikan pembentukan brand positioning dengan menerapkan standarisasi pelayanan, terutama yang berkaitan dengan kecepatan, kenyamanan, dan fleksibilitas pelayanan. Perusahaan juga harus meningkatkan kompetensi karyawan dasi sisi pemahaman syariah. Sebaliknya, dalam hal kegiatan promosi penjualan perusahaan harus melakukan evaluasi yang mendalam, dikarenakan kegiatan promosi penjualan yang dilaksanakan selama ini terbukti kurang efektif mendorong keputusan pembelian
HAMBATAN EKSPOR UKM INDONESIA : Hasil Studi Pada Industri Mebel, Kerajinan, Dan Biofarmaka
No full textxii,; 72 hlm,; 24 c
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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