13 research outputs found
Overcoming the ethical challenges of cause marketing:: A qualitative exploration in the Dutch services sector
No full textNowadays, it is not enough for companies to only focus on their business operations and financial performance. ‘Doing good’ needs to be part of the business strategy as they must do their part in addressing the grand societal challenges. Cause related marketing (CRM) is one such strategy set to address this. CRM is a powerful tool used to advance both the business and the charity (the cause) to therefore achieve mutual benefit. However, there is a dark side associated to the implementation of this theory. The impact this has on consumers can be explained by the ethical aspect associated with CRM campaigns, which positively influences the consumer’s perception of the company image. Consumers undergo an attitude change because of the link to the good cause. Customers feel that buying CRM products leads them to encounter feelings of satisfaction and altruism which leaves room for companies to take advantage of this. People are often very eager to help without ever having seen proof that donations are used effectively. The latter can be achieved through vivid advertisement and a lack of transparency. There is a problem since people choose to support a cause based on the emotional connection they feel towards the cause and the company. It was proven that if the public is skeptical about the link between company and cause, or if they perceive the company as selfish and corrupt, huge outrage will follow. However, there are several challenges since only the perception of goodwill is needed to get the public on board. It can be argued that business must balance corporate and humanitarian interest. The way to effectively employ CRM is to address the challenges associated with CRM. Balance is needed to meet the business and societal interests. During this thesis project the potential dark side was explored by identifying the ethical challenges. This is done through a case study at a company in the services industry. The data was tested in two stages via interviews and a workshop with brainstorming element, respectively. Taken together, the case study identified a set of four pillars: skepticism, altruism, shared values and transparency. These findings are of importance, because they indicate that the need for shared values is, indeed, essential to cope with ethical challenges in corporate marketing activities. However, the societal aspect of business cannot be neglected. Financial and societal goals have historically been perceived as two entirely different objectives that may even clash with each other. In reality, this dichotomy may not really hold, since a business cannot survive without society, and vice versa. Shared values represent the way in which business and society can both prosper. This finding is in line with the theory of ‘Marketing 3.0’, which argues that consumers have more power than ever before to express what the requirements of a corporate CRM campaign must be in order to satisfy the needs and wants of the public. The case company was very aware of the necessity to preventing skepticism; the company carefully avoided being perceived as self-centered in their marketing activities.Management of Technology (MoT
A escrita literária de Jessier Quirino como marca da cultura regional: uma abordagem léxico-semântica
No full textThis research aimed to elaborate a glossary with expressions typical of northeastern speech.
The base corpus was the lexicon used by the poet and regionalist writer Jessier Quirino in
his three literary works: Agruras da lata d'água (2016), Paisagem de Interior (2018) and
Galos de Campina (2018). Performing a lexical-semantic analysis of Quirinian works is quite
relevant, since the writer seeks to emphasize, in his literary writing, the regional-popular
language. This language, in turn, is presented through numerous regionalisms, ranging from
expressions, archaisms and neologisms. For the systematization of the glossary, we rely on
the assumptions of the lexical sciences: Lexicology and Lexicography (ARAGON, 2004),
(BARBOSA, 1993), (BORBA, 2002). In particular, we rely on the theoretical methodological framework of Pottier (1972), for the classification of the lexies in: simple,
composed, complex and textual. We also used the assumptions of Dialectology (CARDOSO,
2016), Sociolinguistics (BAGNO, 2004), Ethnolinguism (COSERIU, 1987) and Semantics
(CANÇADO, 2013) to assess whether the expressions were of current or regional use and
whether these were archaisms or neological creations of the author. It is worth pointing out
that the purpose of this research is justified by the need to develop more work in this way,
that is, systematizing regional speech in dictionary works, thus the current generation and
the future access and knowledge to the rich cultural linguistic collection that are regional
speakers. In this bias, our thesis contributes to the appreciation of regional speakers, as well
as proves their richness and vastness, so present in the Brazilian Northeast. Thus, we
cooperate for the studies of the lexical sciences, as well as for the critical fortune of the work
of Jessier Quirino.RESUMEN. Esta investigación tuvo como objetivo elaborar un glosario con expresiones típicas del hablar
nordestino. El corpus que sirvió de base fue el léxico utilizado por el poeta y escritor
regionalista Jessier Quirino en sus tres obras literarias: Agruras da lata d'agua (2016), Paisaje
de Interior (2018) y Galos de Campina (2018). Realizar un análisis léxico-semántico de las
obras quirinianas es bastante relevante, una vez que el escritor busca da énfasis, en su
escritura literaria, al lenguaje regional-popular. Este lenguaje, a su vez, es presentado a través
de innumerables regionalismos, que van desde expresiones, a arcaísmos y neologismos. Para
la sistematización del glosario, nos apoyamos en los presupuestos de las ciencias del léxico:
Lexicología y Lexicografía (ARAGÃO, 2004), (BARBOSA, 1993), (BORBA, 2002). De
modo particular, contamos con el marco teórico-metodológico de Pottier (1972), para la
clasificación de las lexias en: simple, compuesta, compleja y textual. Utilizamos, además,
los presupuestos de la Dialetología (CARDOSO, 2016), de la Sociolingüística (BAGNO,
2004), de la Etnolinguística (COSERIU, 1987) y de la Semántica (CANÇADO, 2013) para
determinar si las expresiones eran de uso corriente o regional y si éstas se trataban de
arcaísmos o de creaciones neológicas del autor. Vale señalar que, el intento de esta
investigación se justifica por la necesidad de que se desarrollen más trabajos en estos moldes,
es decir, sistematizando los discursos regionales en obras condicionales, oportunizando, así,
a la generación actual y futura el acceso y el conocimiento al rico acervo lingüístico cultural
que son los discursos regionales. En ese sesgo, nuestra tesis contribuye para la apreciación
de los discursos regionales, así como comprueba la riqueza y la vastedad de ellos, tan
presentes en el Nordeste brasileño. Así, cooperamos para los estudios de las ciencias del
léxico, así como para la fortuna crítica de la obra de Jessier Quirino.NenhumaEsta pesquisa objetivou elaborar um glossário com expressões típicas do falar nordestino. O
corpus que serviu de base foi o léxico utilizado pelo poeta e escritor regionalista Jessier
Quirino em suas três obras literárias: Agruras da lata d’água (2016), Paisagem de Interior
(2018) e Galos de Campina (2018). Realizar uma análise léxico-semântica das obras
quirinianas tem sua relevância, uma vez que o escritor busca dá ênfase, em sua escrita
literária, à linguagem regional-popular. Essa linguagem, por sua vez, é apresentada através
de inúmeros regionalismos, que vão desde expressões, a arcaísmos e neologismos. Para a
sistematização do glossário, apoiamo-nos nos pressupostos das ciências do léxico:
Lexicologia e Lexicografia (ARAGÃO, 2004), (BARBOSA, 1993), (BORBA, 2002), entre
outros. De modo particular, contamos com o arcabouço teórico-metodológico de Pottier
(1972), para a classificação das lexias em: simples, composta, complexa e textual.
Utilizamos, ainda, os pressupostos da Dialetologia (CARDOSO, 2016), da Sociolinguística
(BAGNO, 2004), da Etnolinguística (COSERIU, 1987) e da Semântica (CANÇADO, 2013)
para aferir se as expressões eram de uso corrente ou regional e se estas se tratavam de
arcaísmos ou de criações neológicas do autor. Vale pontuar que, o intento desta pesquisa se
justifica pela necessidade de que sejam desenvolvidos mais trabalhos nestes moldes, isto é,
sistematizando os falares regionais em obras dicionarísticas, oportunizando, assim, à geração
atual e à futura, o acesso e o conhecimento ao rico acervo linguístico cultural que são os
falares regionais. Nesse viés, nossa tese contribui para a valorização dos falares regionais,
bem como comprova a riqueza e a vastidão deles, tão presentes no Nordeste brasileiro.
Assim, cooperamos para os estudos das ciências do léxico, bem como para a fortuna crítica
da obra de Jessier Quirino
"Characters" in Japanese Communication and Language: An Overview
No full textThere are various ideas related to characters in modern Japan (dramatis personae, Ito's (2005) Kyara and its self-professed successors' ideas, and situation-based self). This paper will introduce these ideas, address my definition of character (situation-based self) in detail, and discuss its significance for communication and linguistic research.
The major characteristics of this definition are: (i) it is based on the traditionally taboo idea that "humans can change in response to the situation," and (ii) it is not something created by a researcher (the author), but was rather formed by speakers of Japanese in the course of daily life. I merely employed this word as it is, as a technical term.
Japanese speakers are keenly conscious of the self’s situation-sensitiveness, but there is no need to think of Japanese society as unique just because it was the first to come out about this fact to the world. This characteristic of Japanese society can be understood as a difference of degree; that is, there is "a low degree of freedom in style, and a correspondingly large degree of freedom in character.
Didática à luz de Paulo Freire em reuniões da Associação Nacional de Pós-Graduação e Pesquisa em Educação – ANPEd
No full textThis study is based on a research carried out in the annals of the meetings of the National Association of Graduate Studies and Research in Education (ANPEd) in the years 2013, 2015, 2017 and 2019 in the Working Group – WG 04 – Didactics, which have references to the countless works of author Paulo Freire. Thus, the objective of this study is to identify and understand, through State of the Art bibliographical research, how the educator has been referenced in this GT and during this time period. We emphasize that, considering the four ANPEd meetings, in the Didactics WG we had a total of sixty-six works. Among those works, the ones which refer to the educator, we’ve had the following findings: three in 2013; four in 2015; three in the year 2017; and six in 2019. Thus, we found sixteen works in total and with different themes. Thus, the authors report that the references made in the works researched at ANPEd and in the aforementioned WG, manage to present valuable considerations for the field of Didactics, thus finding new spaces for meanings.O referido estudo tem como embasamento pesquisas realizadas nos Anais das reuniões da Associação Nacional de Pós-Graduação e Pesquisa em Educação (ANPEd), dos anos de 2013, 2015, 2017 e 2019 no Grupo de Trabalho – GT 04 – Didática, que tenham referências às inúmeras obras do autor Paulo Freire. Dessa forma, o objetivo deste estudo é identificar e compreender, por meio da pesquisa bibliográfica do tipo Estado da Arte, como o educador vem sendo referenciado neste GT e durante este espaço temporal. Destacamos que, considerando as quatro reuniões da ANPEd, nos GT de Didática tivemos um total sessenta e seis trabalhos. Destes, fazendo referência ao educador, tivemos como achados: três no ano de 2013; quatro em 2015; três no ano de 2017; e seis em 2019, perfazendo dezesseis trabalhos no total e com temáticas diversificadas. Assim os autores relatam que as referências realizadas nos trabalhos pesquisados na ANPEd e no referido GT conseguem apresentar considerações valiosas para o campo da Didática, encontrando assim, novos espaços de significações
Kawaii in Japanese Popular Culture and Soft Power
No full textŠī bakalaura darba tema ir “Kawaii: Japānas populāra kultūra un maigā vara”. Pēdējo 20 gadu laikā Japānai tiek piešķirts maigās supervaras statuss. Tās uztvere kā seno tradīciju, augstās estētikas, amatniecības un budisma zemes tiek aizstātas ar košām ilustrācijām, kas attēlo Japānas sabiedrību kā ultra modernu patērētāju sabiedrību, kas askētiskiem budistu dārziem dod priekšroku dzīvei virtuālajā realitātē, haikas poēzijas vietā lasa grafiskās noveles manga (漫画 = manga, turpmāk tekstā: manga), Kabuki (歌舞伎 - kabuki) un No (能 - nou) teātrus aizvieto ar animācijas filmām. Arvien vairāk gan Japānas populārā kultūra, gan tās maigā vara asociējas tieši ar Kawaii vizuālo kultūru. Šīs izmaiņas Japānas brendā ietekmē ne tikai priekšstatu par Japānu ārzemēs, bet visu kulturālo identitāti. Darba mērķis ir Kawaii fenomena izpēte Japānas populārās kultūras un maigās varas kontekstā. Darba galvenie jautājumi ir: Kāpēc Japānas populārā kutūra kļuva tik populāra? Cik orientāla ir Japānas populārā kultūra? Cik spēcīga ir Japānas maigā vara? Cik labi Japāna izmanto šo jaunatklāto resursu? Darba gaitā tika analizēti vairāki raksti par Japānas populārās kultūras elementiem: animācijas filmas anime ( アニメ- anime, turpmāk tekstā - anime), mangas un modes industrija, kā arī mūzika un juru-kjara talismanu (ゆるキャラ - yuru-kyara) kultūrā. Rezultātā autors nonāca pie secinājuma, ka Japānas maigās varas ietekme ir ierobežota, neskatoties uz tās lielajām iespējām ietekmēt uztveri par Japānas tēlu pasaulē. Politisko un sociālo iniciatīvu trūkuma fonā, populārā kultūrā netiek izmantota iekšējo problēmu risināšanai. Drīzāk ar pašreizējo populārās kultūras izmantošanu ārpolitikā un populārās kultūras produkcijas izplatīšanā ārzemēs, Japānas tēls kā kultūras krātuve tiek degradēts līdz kultūras patēriņa priekšmeta statusam. Bet šī politiska neaktivitāte palīdz Japānas populārai kultūrai saglabāt savu pievilcīgumu un “feinumu”.Title of this BA thesis is “KAWAII in JAPANESE POPULAR CULTURE and SOFT POWER”. During last 20 years Japan is considered to have become Soft Power Superpower. It's image of land filled with long-cherished traditions, aesthetics, excellent craftsmanship and spirituality is swapped with vivid illustrations of modern consumer society that prefers virtual reality to ascetic buddhist garden's temples, reads manga instead of haiku poetry and watches anime instead of attending traditional Kabuki plays. Japanese popular culture and foreign policies seem to become associated with kawaii visual culture. These changes in brend Japan seem to affect both Japan's cultural identity and how it is seen abroad. Goal of this thesis is to analyse kawaii phenomenon in Japanese popular culture and Japanese Soft Power. Main questions that author seeks to answer are: why Japanese popular culture did become so popular abroad? How oriental is it? How powerful is Japanese Soft Power? How effective is Japan in utilising this Power? Throughout this thesis author attempts to analyse various elements of Japanese popular culture: anime, manga, fashion, music and mascots. Thesis conclusion is as follows: despite its potential, Japanese Soft Power is underexploited in representing values of the japanese, as in problem-solving in Japan itself. It can be said, that the way Japanese government treats Soft Power and popular culture, it degrades image of Japan to an object of international consumption. But, at the same time political inactivity helps Japanese popular culture industries to retain their factor of “cool”
Relationship between symptom severity, psychiatric comorbidity, social/occupational impairment, and suicidality in hoarding disorder
No full textRecommended from our members
Relationship between symptom severity, psychiatric comorbidity, social/occupational impairment, and suicidality in hoarding disorder
No full textSocial and occupational functioning deficits contribute to overall disability in hoarding disorder (HD), and psychiatric symptoms are likely strong contributors. In turn, social/occupational impairment and psychiatric illness are known to contribute to suicidality. However, few studies have examined the relationship between these factors. We examined these relationships in 313 treatment seeking individuals with HD, measuring hoarding severity with the Saving Inventory, Revised and functional impairment with the Activities of Daily Living for Hoarding Disorder (ADL-H). We created a composite social/occupational function variable assessing employment, cohabitation, and marriage. A path analysis was used to assess the relationship between social functioning, occupational functioning, hoarding related functional impairment in activities of daily living, hoarding severity, psychiatric burden, and suicidality in HD. At least one lifetime psychiatric comorbidity was noted in 61% of participants. High rates of unemployment, living alone, never marrying or being divorced/separated, and lifetime suicide attempts were present. Hoarding severity and hoarding-related functional impairment were associated with social/occupational impairment, and, along with psychiatric burden, with suicidality in this population. These findings suggest that thorough psychiatric evaluation and assessment of suicidality is warranted for those with HD, and that hoarding-related functional impairment is closely related to measures of real-world social functioning
Travel burden and clinical presentation of retinoblastoma: Analysis of 1024 patients from 43 African countries and 518 patients from 40 European countries
No full textBackground: The travel distance from home to a treatment centre, which may impact the stage at diagnosis, has not been investigated for retinoblastoma, the most common childhood eye cancer. We aimed to investigate the travel burden and its impact on clinical presentation in a large sample of patients with retinoblastoma from Africa and Europe. Methods: A cross-sectional analysis including 518 treatment-naïve patients with retinoblastoma residing in 40 European countries and 1024 treatment-naïve patients with retinoblastoma residing in 43 African countries. Results: Capture rate was 42.2% of expected patients from Africa and 108.8% from Europe. African patients were older (95% CI -12.4 to -5.4, p<0.001), had fewer cases of familial retinoblastoma (95% CI 2.0 to 5.3, p<0.001) and presented with more advanced disease (95% CI 6.0 to 9.8, p<0.001); 43.4% and 15.4% of Africans had extraocular retinoblastoma and distant metastasis at the time of diagnosis, respectively, compared to 2.9% and 1.0% of the Europeans. To reach a retinoblastoma centre, European patients travelled 421.8 km compared to Africans who travelled 185.7 km (p<0.001). On regression analysis, lower-national income level, African residence and older age (p<0.001), but not travel distance (p=0.19), were risk factors for advanced disease. Conclusions: Fewer than half the expected number of patients with retinoblastoma presented to African referral centres in 2017, suggesting poor awareness or other barriers to access. Despite the relatively shorter distance travelled by African patients, they presented with later-stage disease. Health education about retinoblastoma is needed for carers and health workers in Africa in order to increase capture rate and promote early referral. © 2020 Author(s) (or their employer(s)). No commercial re-use. See rights and permissions. Published by BMJ
Effectiveness of peer support for people with severe mental health conditions in high-, middle- and low-income countries : multicentre randomised controlled trial
No full textBACKGROUND: Some trials have evaluated peer support for people with mental ill health in high-income, mainly English-speaking countries, but the quality of the evidence is weak. AIMS: To investigate the effectiveness of UPSIDES peer support in high-, middle- and low-income countries. METHOD: This pragmatic multicentre parallel-group wait-list randomised controlled trial (registration: ISRCTN26008944) with three measurement points (baseline and 4 and 8 months) took place at six study sites: two in Germany, and one each in Uganda, Tanzania, Israel and India. Participants were adults with long-standing severe mental health conditions. Outcomes were improvements in social inclusion (primary) and empowerment, hope, recovery, health and social functioning (secondary). Participants allocated to the intervention group were offered UPSIDES peer support. RESULTS: Of the 615 participants (305 intervention group), 337 (54.8%) identified as women. The average age was 38.3 (s.d. = 11.2) years, and the mean illness duration was 14.9 (s.d. = 38.4) years. Those allocated to the intervention group received 6.9 (s.d. = 4.2) peer support sessions on average. Intention-to-treat analysis showed effects on two of the three subscales of the Social Inclusion Scale, Empowerment Scale and HOPE Scale. Per-protocol analysis with participants who had received three or more intervention sessions also showed an effect on the Social Inclusion Scale total score (β = 0.18, P = 0.031, 95% CI: 0.02-0.34). CONCLUSIONS: Peer support has beneficial impacts on social inclusion, empowerment and hope among people with severe mental health conditions across diverse settings. As social isolation is a key driver of mental ill health, and empowerment and hope are both crucial for recovery, peer support can be recommended as an effective component of mental healthcare. Peer support has the potential to move global mental health closer towards a recovery- and rights-based orientation.https://www.cambridge.org/core/journals/the-british-journal-of-psychiatry/article/effectiveness-of-peer-support-for-people-with-severe-mental-health-conditions-in-high-middle-and-lowincome-countries-multicentre-randomised-controlled-trial/12B11F541341A894771EE76B7695F4B
