1,720,957 research outputs found
Examining the Impact of User-Generated Content and Firm-Generated Content on Brand Equity: The Mediating Role of Brand Credibility in Private Higher Education
Full text linkThe increasingly fierce competition in higher education, especially among private universities, has driven a focus on enhancing brand equity with the goal of establishing a unique position through sustainable branding strategies. This research aims to examine the role of social media communication as a crucial factor in building brand equity. This communication involves User-Generated Content and Firm-Generated Content through brand credibility. Data was collected through electronic questionnaires from 300 students across four private universities. The gathered data was analyzed using PLS-SEM. The research results indicate that User-Generated Content and Firm-Generated Content have a positive influence on brand credibility. This research demonstrates that brand credibility mediates the relationship between User-Generated Content and Firm-Generated Content and brand equity. The study contributes to the branding literature by revealing essential elements in building brand equity in the higher education sector that require further attention. Additionally, this research provides insights to universities about the significant role of User-Generated Content in shaping brand credibility, ultimately contributing to brand equity development
ANTESEDEN BRAND LOVE DAN IMPLIKASINYA PADA POSITIVE EWOM, BRAND LOYALTY SEBAGAI VARIABEL MEDIASI: STUDI PADA PRODUK KECANTIKAN MS GLOW
Full text linkPenelitian ini bertujuan untuk menguji faktor-faktor yang mempengaruhi brand love terhadap positive EWOM serta brand loyalty sebagai variabel mediasi pada pengguna skincare MS Glow di Provinsi DKI Jakarta. Data penelitian diperoleh dari 370 responden melalui teknik pengambilan sampel non-probability purposive sampling dengan skala likert 1-5 yang akan dianalisa dengan metode PLS-SEM software SmartPLS 4. Hasil penelitian ini menyatakan bahwa, brand experince berpengaruh positif terhadap brand love; self-congruity berpengaruh positif terhadap brand love; brand love berpengaruh positif terhadap brand loyalty; brand love berpengaruh positif terhadap positive EWOM; brand loyalty berpengaruh positif terhadap positive EWOM, dan brand loyalty secara positif dapat memediasi hubungan antara brand love dan positive EWOM. Penelitian ini memberi pemahaman penting tentang faktor-faktor yang memengaruhi hubungan konsumen dengan merek, serta untuk menyempurnakan strategi pemasaran. yang pada akhirnya mengarah pada peningkatan penjualan melalui kesediaan konsumen untuk melakukan positive EWOM. Penelitian ini juga memberi wawasan baru bagi perusahaan di industri kecantikan
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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