783 research outputs found
Digital Marketing Plan for Oy Vaasan Vihannes
No full textThe aim of the thesis was to formulate a digital marketing plan for the Oy Vaasan Vihannes from a business-to-business perspective. The thesis's main objective was to discover what type of digital marketing tools to acquire more B2B customers and increase sales. The final goal was to develop a digital marketing plan for Oy Vaasan Vihannes and give recommendations on how to implement digital marketing tools.
The literature review covered all the aspects such as digital marketing strategy and tools from a business-to-business perspective. The author also analyzed Oy Vaasan Vihannes's current digital marketing situation. It was essential to analyze the current digital marketing situation of the case company. The qualitative research method was used in the thesis, and semi-structured interviews were conducted with the participants. The theory from the literature review and its current digital marketing situation offered ideas to form the interview's open-ended questions.
Ultimately, the results demonstrate that the case company should make a website with good quality content, as content marketing is a useful tool in this current era. SEO also plays a vital role in website optimization, and the ranking of the website can also be enhanced. Furthermore, social media platforms were found indispensable in boosting the B2B customers for Oy Vaasan Vihannes
Impacts of land acquisition across communities: Exploring the special economic zones in Bangladesh
No full textSpecial economic zones (SEZs) are delineated geographical places established with distinct regulations for attracting investment to achieve diverse economic benefits. The emergence of the SEZs has aggravated the contentious issue of land acquisition and development globally with substantial gaps between their anticipated and actual benefits for the land-acquired communities. Bangladesh is establishing 100 new SEZs across the country acquiring rural community lands and proposing numerous benefits, the impacts of which are unknown from the community context. The existing literature highlights the impacts of land acquisition in Bangladesh from the perspective of land loss without considering the development benefits of implemented projects. The resettlement policy and implementation issues are also understudied in the land acquisition literature in the Bangladesh context, which are crucially linked to the impacts. Conceptualising through the capabilities approach, this study aims to examine the impacts of land acquisition on the capabilities of individuals within communities in the recently developed SEZs. Positioning freedom of choice over wealth and opulence, the capabilities approach provides a wider perspective for capturing nuances of impacts. Based on a qualitative review of policies relating to land acquisition and resettlement, semi-structured interviews with community members as well as experts in government and NGO personnel were conducted. Three SEZs of Bangladesh with distinct geographical features and at different development stages are selected to understand the impacts on economic, social–affective, and personal (physio-psychological) aspects of well-being through the core capabilities of individuals across the livelihoods of locales and occupations. Findings with novel insights into dispossession reveal that land acquisition with poor implementation of resettlement policies affects the capabilities of the land-losing as well as evicted individuals who are dependent on land and natural resources. Findings also suggest that SEZs with employment and other opportunities advance the capabilities of the individuals from land-losing, without land-losing, and previously landless households. Findings further suggest that despite experiencing capability deprivation in the land-losing context, women were able to enhance their capabilities relating to economic, social–affective, and personal well-being through participation in paid work and other economic activities. This study contributes by filling the knowledge gap in understanding the impacts of SEZs, extending the application of the capabilities approach, and providing new insights into drivers of dispossession. Other implications of this study lie in providing policy recommendations for Bangladesh and beyond—e.g., in countries with similar land–livelihoods relations—as well as opening scopes for further academic research.Keywords: Land acquisition, special economic zone, displacement, dispossession, resettlement, capabilities, well-being, livelihoods, communities, Bangladesh.<br/
Minority at home and abroad: The Islamic theory and its challenge
No full textThe Islamic minority laws were developed more than a millennium ago. Since then social, political and legal composition and structure of the society have drastically changed. The modern state-system is based on the ideas of universal citizenship with equal socio-political, economic and legal rights. The modern nation-states are multiethnic, multicultural and multireligious. The classical Islamic minority laws are clearly short of universal citizenship. A second issue is the Muslim minority abroad in a non-Muslim state where they face the dilemma of enjoying universal citizenship rights and following Islamic code of dressing. This second issue gives rise to a conflict between local municipal laws and Islamic universal shari’ah laws. The compatibility of Islamic political order in the modern state system depends on its ability to address this fundamental issue. This article highlights on two issues namely- the question of minorities in a Muslim state, and the question of Muslim minority in non-Muslim majority states
sj-docx-1-smo-10.1177_20503121221095966 – Supplemental material for Child-sensitive water, sanitation, and hygiene composite score and its association with child nutritional outcomes in St. Martin’s Island, Bangladesh
No full textSupplemental material, sj-docx-1-smo-10.1177_20503121221095966 for Child-sensitive water, sanitation, and hygiene composite score and its association with child nutritional outcomes in St. Martin’s Island, Bangladesh by Ahmed Jubayer, Md. Hafizul Islam and Md. Moniruzzaman Nayan in SAGE Open Medicine</p
sj-docx-2-smo-10.1177_20503121221095966 – Supplemental material for Child-sensitive water, sanitation, and hygiene composite score and its association with child nutritional outcomes in St. Martin’s Island, Bangladesh
No full textSupplemental material, sj-docx-2-smo-10.1177_20503121221095966 for Child-sensitive water, sanitation, and hygiene composite score and its association with child nutritional outcomes in St. Martin’s Island, Bangladesh by Ahmed Jubayer, Md. Hafizul Islam and Md. Moniruzzaman Nayan in SAGE Open Medicine</p
Developing consumer-based service brand equity (CBSBE): An airline industry perspective / Md Moniruzzaman Sarker
No full textThe competitive challenges facing airline companies such as consolidation, merger, acquisition and passengers’ dynamic buying behaviour require sound branding strategies that may help organisations survive and thrive effectively. Although contemporary brand equity models have been acknowledged and tested in the service branding context, they are not quite adaptable to the airline sector. A critical review of the literature also confirms that earlier models are more appropriate for product-dominant brands, as they ignore the crucial roles of direct service experience, which is the nucleus of service organisations. Besides, the two essential elements of brand asset (i.e., brand consistency and perceived value) are disregarded in previous service branding model. Therefore, using airline service as the basis, this research aims at proposing and examining an alternative service branding theory known as consumer-based service brand equity (CBSBE) model which takes into consideration the direct service experience, brand consistency and perceived value along with existing components such as brand awareness, brand meaning and brand equity.
Using the survey research methodology, data were collected via a structured questionnaire, through: 1) airport intercept from international airline passengers in Kuala Lumpur International Airport (KLIA); and 2) online platforms such as WhatsApp, WeChat, Facebook messenger and email. A total of 652 usable responses were gathered and analysed. Using the partial least squares structural equation modelling (PLS-SEM) techniques, the results indicate that airline service direct experience and brand consistency are highly important aspects for strengthening brand equity components of services. Subsequently, maximizing perceived value, followed by creating favourable brand meaning are the nucleus of branding services. The rather feeble influence of brand awareness in creating positive SBE may suggest that consumer experience-based assessment through perceived value and brand meaning is more powerful than brand awareness in eliciting a positive differential response of SBE. Overall, the theoretical conceptualisation and empirical evidences of this study affirm that the proposed CBSBE model is valid in explaining branding strategy of the airline industry.
The research yields theoretical, methodological and practical implications. From a theoretical standpoint, the inclusion of brand consistency and perceived value in suggesting an alternative service branding framework called the CBSBE model enhances the depth of service branding theory. Theoretically, building an airline brand depends very much on high perceived value and favourable brand meaning, which are invincibly materialised by airline service direct experience and brand consistency. Also, the adoption of quantitative methods in operationalising the model in airline service setting provides some methodological contributions. As a higher-order formative construct, airline service direct experience offers a comprehensive understanding by integrating five essential dimensions - in-flight-core service, employee service, interaction with other passengers, purchase decision experience and airport service experience. The study further argues that the generalisability of the CBSBE model would be achieved if direct service experience components are tailored to a specific service setting. Finally, for the airline brand/marketing manager, this research offers crucial insights in designing airline branding strategy. In-flight-core service and employee service are the most critical aspects of airline service; whereas airport service experience, interaction with other passengers and purchase decision experience are the integral parts of airline service direct experience. Thus, maximising value, creating favourable meaning and managing consistency in delivering an enjoyable airline service (i.e., brand consistency) through direct service encounters will mitigate managerial and marketing difficulties when building a strong airline brand
Lady's Finger Fibres for Possible Use as a Reinforcement in Composite Materials
No full textIn this work, testing on okra fibres (Abelmoschus esculentus) when included in a ®Bakelite matrix
was performed. Two types of treatment were considered for the fibres to be included in the composite,
scouring and bleaching. These led to surface modifications on the fibres, which were detailed
using SEM micrographs. In particular, composites obtained including a small amount of scoured
okra fibres, not exceeding 5%, resulted in some improvement in the tensile and flexural strength. In
contrast, the introduction of higher volumes of okra fibres resulted in the degradation of mechanical
properties: this was attributed to the presence of high void content in the composite
Physicochemical and Antioxidant Properties of Algerian Honey
No full textThe aim of the present study was to characterize the physical, biochemical and antioxidant properties of Algerian honey samples (n = 4). Physical parameters, such as pH, moisture content, electrical conductivity (EC), total dissolved solids (TDS), color intensity, total sugar and sucrose content were measured. Several biochemical and antioxidant tests were performed to determine the antioxidant properties of the honey samples. The mean pH was 3.84 ± 0.01, and moisture the content was 13.21 ± 0.16%. The mean EC was 0.636 ± 0.001, and the mean TDS was 316.92 ± 0.92. The mean color was 120.58 ± 0.64 mm Pfund, and the mean 5-hydroxymethylfurfural (HMF) content was 21.49 mg/kg. The mean total sugar and reducing sugar contents were 67.03 ± 0.68 g/mL and 64.72 ± 0.52 g/g, respectively. The mean sucrose content was 2.29 ± 0.65%. High mean values of phenolic (459.83 ± 1.92 mg gallic acid/kg), flavonoid (54.23 ± 0.62 mg catechin/kg), ascorbic acid (159.70 ± 0.78 mg/kg), AEAC (278.15 ± 4.34 mg/kg), protein (3381.83 ± 6.19 mg/kg) and proline (2131.47 ± 0.90) contents, as well as DPPH (39.57% ± 4.18) and FRAP activities [337.77 ± 1.01 µM Fe (II)/100 g], were also detected, indicating that Algerian honey has a high antioxidant potential. Strong positive correlations were found between flavonoid, proline and ascorbic acid contents and color intensity with DPPH and FRAP values. Thus, the present study revealed that Algerian honey is a good source of antioxidants
Burden of stroke in Bangladesh
No full textStroke is the third leading cause of death in Bangladesh. The World Health Organization ranks Bangladesh's mortality rate due to stroke as number 84 in the world. The reported prevalence of stroke in Bangladesh is 0·3%, although no data on stroke incidence have been recorded. Hospital-based studies conducted in past decades have indicated that hypertension is the main cause of ischaemic and haemorrhagic stroke in Bangladesh. The high number of disability-adjusted life-years lost due to stroke (485 per 10 000 people) show that stroke severely impacts Bangladesh's economy. Although two non-governmental organizations, BRAC and the Centre for the Rehabilitation of the Paralysed, are actively involved in primary stroke prevention strategies, the Bangladeshi government needs to emphasize healthcare development to cope with the increasing population density and to reduce stroke occurrence
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