18 research outputs found
Promoting pro-environmental behaviours: message framing as an intervention in recycling campaign
No full textA Study Towards Shopping Behavior Among University Students and Factors Impacting On It
No full textMalaysia will be become a main shopping destination in this region by 2010, with spending target by foreign tourists to be increase to 50%. The target can be achieved
in two years from now and it can help to stimulate high income to Malaysia more than RM 10 billion per year. Understanding consumer shopping behavior is very important
and become an interesting topic among scholars and marketer. By knowing the needs and wants of consumers retail industry could be more successful. This research is conducted with the objective to determine the shopping habits among students and spending pattern among students based on their financial sources and income. Based on previous work done by Ahmed, Ghingold, and Dahari (2007),
aesthetic dimensions, escape dimension, flow dimension, exploration dimension, role enactment dimension, social dimension, and convenience dimension were selected
as independent variables for this research. Convenience sampling technique was used and 377 respondents were selected to answer the questionnaire distributed by
the researcher. The questionnaire consists of respondent's background and questions related to the 7 dimensions of shopping motives. Data analysis methods consist of frequency distribution, Chi-Square tests, reliability analysis, Pearson correlation analysis, and multiple regression analysis were used to derive the findings
for the study. It is found that only escape is the most influential motive explaining university students' shopping behavior. Chi-Square tests conclude that all
dimensions of shopping habit are significantly influenced by gender. As expected on average female students spent more time for each visit to shopping malls, visit more
stores and spent more higher percentage of their income on shopping relative to male students. Finally, a few recommendations for future research and retail industry
were suggested
An Islamic identity approach to developing pro-recycling attitudes in Malaysia
No full textRecycling attitude and behaviour change have been traditionally explored from a socio-psychological perspective. Recent work on integrating social marketing communications interventions to influence this attitude and behavioural change has also grown. In particular, framing as a communications strategy has formed an important focus of this renewed stream of query. However, although the individual main effects of both positive and negative framing have been studied, the findings are mixed and do not offer clear justification in environmental studies. Sufficient articles emphasise that designing effective communication tools is vital and could be one of the reinforcement mechanisms to bridge the discrepancy. Furthermore, the studies on message framing effects and how consumer responses for single or multiple messages have received limited empirical consideration. Critically earlier studies have not specifically accounted for the influence of religion and moral identity in inducing behaviour change. Yet, within the type of context this study is embedded in, i.e. Malaysia, it would seem logical to tailor any interventions based on the socio-psychology on the target audience. Given the targeted nature of social marketing campaigns, this study proposes factoring in the Islamic self-identity of the Muslim target audiences in understanding recycling attitude change.In this study, an experimental design was employed. This study utilised a 2 (positive vs. negative) X 2 (Islamic identity framing: yes/no) X 2 (Moral identity framing: yes/no) between-subjects experimental design. Hence, eight groups (two control groups, six experimental groups) were required in total. The participants (n=850) were final-year business students at the Universiti Teknologi MARA (UiTM). The study found that informants would reflect different degrees of advertising effectiveness in response to different combinations of advertising framings, and Islamic framing will induce a better attitude towards the ad and a greater inclination to recycling intention. The results also indicated that, positive frames may be the most salient with Islamic appeals and may work effectively when emphasised with moral identity framing. Using identity framing to embed religion in these messages could have greater persuasive impact. As such this study is the first to highlight the use of Qur’anic verses as indicators of Islamic self-identity and demonstrate the effectiveness thereof for generating social change. Given the growing use of Qur’anic verses for social marketing interventions, this initial study represents an important contribution to validating the salience of this powerful social marketing approach
An Islamic identity approach to developing pro-recycling attitudes in Malaysia
No full textRecycling attitude and behaviour change have been traditionally explored from a socio-psychological perspective. Recent work on integrating social marketing communications interventions to influence this attitude and behavioural change has also grown. In particular, framing as a communications strategy has formed an important focus of this renewed stream of query. However, although the individual main effects of both positive and negative framing have been studied, the findings are mixed and do not offer clear justification in environmental studies. Sufficient articles emphasise that designing effective communication tools is vital and could be one of the reinforcement mechanisms to bridge the discrepancy. Furthermore, the studies on message framing effects and how consumer responses for single or multiple messages have received limited empirical consideration. Critically earlier studies have not specifically accounted for the influence of religion and moral identity in inducing behaviour change. Yet, within the type of context this study is embedded in, i.e. Malaysia, it would seem logical to tailor any interventions based on the socio-psychology on the target audience. Given the targeted nature of social marketing campaigns, this study proposes factoring in the Islamic self-identity of the Muslim target audiences in understanding recycling attitude change.In this study, an experimental design was employed. This study utilised a 2 (positive vs. negative) X 2 (Islamic identity framing: yes/no) X 2 (Moral identity framing: yes/no) between-subjects experimental design. Hence, eight groups (two control groups, six experimental groups) were required in total. The participants (n=850) were final-year business students at the Universiti Teknologi MARA (UiTM). The study found that informants would reflect different degrees of advertising effectiveness in response to different combinations of advertising framings, and Islamic framing will induce a better attitude towards the ad and a greater inclination to recycling intention. The results also indicated that, positive frames may be the most salient with Islamic appeals and may work effectively when emphasised with moral identity framing. Using identity framing to embed religion in these messages could have greater persuasive impact. As such this study is the first to highlight the use of Qur’anic verses as indicators of Islamic self-identity and demonstrate the effectiveness thereof for generating social change. Given the growing use of Qur’anic verses for social marketing interventions, this initial study represents an important contribution to validating the salience of this powerful social marketing approach
Effects of Risk Attitude and Time Pressure on the Perceived Risk and Avoidance of Mobile App Advertising among Chinese Generation Z Consumers
No full textGeneration Z (Gen Z) consumers require special consideration because they are a distinct demographic, are less receptive to mobile advertising, and have not been thoroughly studied. This study seeks to advance ad avoidance research by creatively examining Gen Zers’ perceived ad risk and ad avoidance in mobile applications (apps) and the role that risk attitude and time pressure play in these phenomena. The formal study was conducted in March 2023 via an online survey, and 312 sample data were identified for data analysis. It was found that there is a positive relationship between Gen Zers’ perceived risk and their avoidance of app advertising, with time, performance, and privacy risks being the primary advertising risks. Gen Zers perceive higher advertising risk when they are under time pressure or are risk-averse, and time pressure is a more vital indicator of perceived risk than risk attitude. Time pressure also significantly affects mechanical avoidance (e.g., using an ad blocker) more than behavioral avoidance. Still, the risk attitude only positively affects Gen Zers’ behavioral avoidance of app ads. This study concludes that ad avoidance can be reduced by reducing users’ perceived risk and time pressure. Also, ads should be placed based on consumers’ risk attitude. Future research needs to validate these findings in other cultures, compare Gen Z to other generations, and consider the consequences of ad avoidance
Effects of Prior Negative Experience and Personality Traits on WeChat and TikTok Ad Avoidance among Chinese Gen Y and Gen Z
No full textWhile numerous people use social mobile applications, ads within these apps are often avoided. Although the significance of prior negative experience and personality traits in impacting consumers’ perceptions and behaviors has been acknowledged, limited research has explored their influence on ad perceptions and avoidance. This study aims to examine the effects of prior negative experience and personality traits on ad perceptions and ad avoidance of Generation Y (Gen Y) and Generation Z (Gen Z) within two prominent mobile social apps: WeChat and TikTok. An online survey was used to gather data from 353 Chinese Gen Y and Gen Zers who were active users of WeChat and TikTok. Findings from several regression analyses show that prior negative experience is an essential determinant of ad avoidance, influencing not just directly but indirectly by diminishing perceived ad personalization and intensifying perceived goal impediment and ad clutter. Personality traits also significantly affect ad avoidance, with conscientiousness exerting a positive effect, whereas agreeableness has a negative impact. Notably, agreeableness, emotional stability, and openness to experience moderate the associations between ad perceptions and avoidance. Intriguingly, the effects of these factors are platform-specific, with WeChat’s main factor for ad avoidance being erceived goal impediment and TikTok’s main factor being ad clutter. Based on these findings, the theoretical and practical implications are discussed
Agrarian Sector: Past, Present, and Future Directions toward Sustainable Palm Oil Plantations based on World Demand
No full textReviews of Brand Equity for Online Retailers
No full textIn this era, the study of brand equity for online retailers is essential for marketing strategy development. However, due to a lack of consensus about the definition and conceptualization of brand equity, studies on brand equity for online retailers remain ambiguous. This study aims to identify the general viewpoint of brand equity for use with online retailers, as well as exploring the various brand equity models which have been used for online retailers in previous studies published from 2002-2020. The findings conclude that there are various conceptualizations of brand equity for online retailers; however, they are based on the consumer perception of the online retailers’ brands. There are two concepts of brand equity for online retailers: utilizing traditional brand equity models and creating new models specifically for the online context. Aaker’s brand equity model, i.e., one of the traditional brand equity models, has been employed most frequently in previous studies as it is a well-established model and appropriate for the study context of online retailers. The current study provides a discussion and recommendations regarding the existing theoretical models for future online retail brand equity studies, while also enriching the body of knowledge on brand equity
Assessing the challenges and opportunities for Small and Medium Enterprises (SMEs) in Thailand online retail market
No full textSince the Thailand government focuses on its “Thailand 4.0” policy, which includes allocating a budget for the specific purpose of constructing a broadband network for all villages across the country, Small and Medium Enterprises (SMEs) have
tremendously contributed to the rapid growth in the country’s economy.Although SMEs play an important role in Thailand’s online retail market, relatively little is known about Thailand’s
online retailing market environment and Thai domestic online retailers’ dynamic business performance in the marketplace.Therefore, the present study aimed to extend an understanding of
the competitive advantages of Thai domestic small and medium sized online retail firms and examine their growth potential in Thailand’s online retail marketplace
Assessing the challenges and opportunities for small and medium enterprises (SMEs) in Thailand online retail market / Kwanrudee Prachaseree...[et al.]
No full textSince the Thailand government focuses on its “Thailand 4.0” policy, which includes allocating a budget for the specific purpose of constructing a broadband network for all villages across the country, Small and Medium Enterprises (SMEs) have tremendously contributed to the rapid growth in the country’s economy. Although SMEs play an important role in Thailand’s online retail market, relatively little is known about Thailand’s online retailing market environment and Thai domestic online retailers’ dynamic business performance in the marketplace. Therefore, the present study aimed to extend an understanding of the competitive advantages of Thai domestic small and medium sized online retail firms and examine their growth potential in Thailand’s online retail marketplace
