1,720,977 research outputs found
Megamarketing and sustainability in contested markets: a longitudinal analisys of media discourses about palm oil
No full textPalm oil is an ingredient largely used in the context of baked products, desserts, energy, and cosmetics. However, the use of this product has been significantly criticized by many stakeholders because its consumption has been considered unhealthy for human beings, while its production has been deemed environmentally unsustainable and even associated with human rights abuses. We consider this to be a fruitful context to observe how different meanings about a contested product emerge and evolve over time as a result of delegitimating and legitimating processes. In particular, through a qualitative and quantitative content analysis, we examine a sample of 1,155 LexisNexis articles published from 1993 to 2016 and dealing with the concept of palm oil. We demonstrate that discourses about palm oil have changed over time across three different periods. In Phase I (1990s), health concerns result to be the dominant dimension in palm oil discussions. During Phase II (2000s), environmental issues become the main discussed topic and, in Phase III (2010s), human rights tend to be the salient argument. We discuss these results in light with institutional theory and, particularly, with the concept of megamarketing (Kotler 1986) in contested markets. Future directions are also presented at the end of the paper
Le basi neurologiche del rapporto tra il consumatore e la marca. Il contributo del neuroimaging alle ricerche di marketing
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Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Strategic CSR Framing by Firms in Emerging Markets
No full textInternational isomorphism is the traditional explanation for emerging firms’ use of CSR discourse. In a study of 245 firms in 8 countries, we find that although isomorphism explains convergence on one dimension of CSR, firms diverge from the international standard on other frames. This divergence is explained by symbolic management of risk perceptions and performative response within the institutional environment of the home country. Through qualitative and quantitative content analysis we find that environmental and human rights CSR frames focus attention on risk reduction relative to peers while traditional CSR frames portray the firm as a moral exemplar. In a climate of increasing litigiousness and awareness of risk, environmental and human rights discourses are the natural strategic choices of firms when conveying CSR activities. Overall, the environmental dimension increases over time, congruent with the explanation of mimetic isomorphism. However, patterns on a country level reveal that firms remain strategic actors in that they choose frames compatible with local government context, particularly when that government context is strong
Corporate social responsibility disclosure in emerging countries. Evidence from a content analysis of chinese CSR and annual reports
No full textThe purpose of this paper is to examine the CSR and Annual Reports of the largest Chinese companies and to provide evidence about their socio-environmental’ performances disclosure. We read a sample of 200 EMNCs Reports in order to define, through a Grounded Theory approach, a dictionary of 1,154 keywords; then we integrated it with a set of keywords drawn from the literature. We grouped the final list of keywords in 24 sub-categories, which then form 4 more general categories (corporate, economic, environmental, social). Finally, we used this custom dictionary to set an automatic content analysis of 452 Chinese firms’ CSR or Annual Reports. In this paper, we discuss the content analysis results in detail, by also showing how the CSR Communication differs across different industries. Future research lines are presented
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Pratiche di consumo e dinamiche di mercato: Un approccio istituzionale al marketing
No full textL’autore riprende le principali nozioni alla base della teoria istituzionale, evidenziandone i motivi d’interesse per gli studiosi e i professionisti che si occupano di marketing. Nella prima parte del libro viene proposta una rassegna aggiornata dei lavori fondamentali che hanno contribuito allo sviluppo di tale teoria, con particolare attenzione
agli studi che ne hanno proposto applicazioni nell’ambito del marketing. Nella seconda parte vengono presentati i risultati di tre ricerche empiriche condotte dallo stesso autore, svolte in vari contesti (diete alimentari, critica musicale, olio di palma) con l’obiettivo di affrontare argomenti tipicamente studiati nel marketing, attraverso una prospettiva istituzionale. Il volume si rivolge quindi a tutti coloro che vogliano apprendere i concetti essenziali della teoria istituzionale e siano interessati a intraprendere ricerche o attività di marketing, utilizzando questa promettente lente interpretativa
Consumption communities and institutional work: The role of Facebook communities in legitimating new diets
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