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Marketing em Organização de Eventos: Relatório de Estágio numa Empresa de Organização de Eventos
No full textOs eventos são atividades dinâmicas que envolvem pessoas e organizações e que resultam da soma de ações previamente planeadas, com o objetivo de alcançar resultados junto de um público-alvo.
O marketing de eventos refere-se às atividades, táticas e ferramentas utilizadas para promover e comunicar o valor dos eventos aos potenciais participantes. A gestão de eventos é responsável pela coordenação geral e pela execução bem-sucedida do evento. São ambos cruciais para o êxito do evento, uma vez que o marketing de eventos promove a participação e a gestão de eventos assegura uma experiência agradável para os participantes.
O presente relatório relata a experiência de estágio na PMP Eventos, uma empresa especializada na organização e gestão de eventos, realizada entre 10 de outubro de 2022 e 10 de janeiro de 2023.
Durante o período de estágio, foi pedido ao estagiário uma série de atividades, incluindo a criação de um plano de comunicação para o 20º aniversário da empresa, um plano de otimização do website e a gestão dos conteúdos para as redes sociais. Para além destas atividades, o estagiário participou também na execução de eventos significativos, como o ONE 21 Experience da Century21 e o Deloitte Day 2022 da Deloitte. Estas participações foram cruciais para o desenvolvimento de competências em gestão de eventos e produção e edição de vídeo.
Os principais desafios identificados incluíram um website desatualizado, o que levou à proposta de uma reformulação abrangente para melhorar a experiência do utilizador.
Este estágio foi uma oportunidade de aprimoramento de competências profissionais do estagiário, dando uma compreensão mais profunda da indústria dos eventos e a importância do marketing eficaz nesta área.Events are dynamic activities that involve people and organizations, and that result from the sum of previously planned actions, with the aim of achieving results with a target audience.
Event marketing refers to the activities, tactics and tools used to promote and communicate the value of events to potential participants. Event management is responsible for the overall coordination and successful execution of an event. Both are crucial to the success of the event, since event marketing promotes participation and event management ensures an enjoyable experience for participants.
This report describes an internship experience at PMP Eventos, a company specialized in organizing and managing events, carried out between October 10, 2022 and January 10, 2023.
During the internship period, the intern was asked to perform a series of activities, including creating a communication plan for the company’s 20th anniversary, a plan to enhance the website overall quality, and managing contents for social media. In addition to these activities, the intern also participated in the execution of significant events, such as Century21’s ONE 21 Experience and Deloitte’s Deloitte Day 2022. These participations were crucial in developing skills in event management and video production.
Key challenges included an outdated website, which led to the proposal of a comprehensive re-design to improve the user experience.
This internship was an opportunity to enhance the intern professional skills, providing a deeper understanding of the events industry and the importance of the effective marketing in this area
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
Author Under Sail The Imagination of Jack London, 1893-1902
No full textIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Intro -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction -- 1. Spirit Truth -- 2. From Absorption to Theatricality and Back Again -- 3. "I Will Build a New Present" -- 4. Sons as Authors -- 5. Fathers as Publishers -- 6. The Daughter as Author -- 7. Lovers as Authors -- 8. At Sea with the Family -- 9. Yellow News, Yellow Stories -- 10. The Return Home -- Notes -- Bibliography -- Index -- About Jay WilliamsIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, YYYY. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
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