845 research outputs found
EVOLUTION OF THE ADVERTISING MARKET IN THE REPUBLIC OF MOLDOVA
No full textThe domestic advertising market is fairly fragmented, but with a rapid growth potential. That is why it drew the attention of the operators in this branch. However, there are some legislative impediments that delay the development of long-term strategies for this sector.
This study involved the use of qualitative methods, the secondary analysis of the relevant official documents. The desk-research analysis (non-exhaustive analysis) included: mass-media legislation, official media statistics, television grid, site/portal structure
NUTRITIONAL IMBALANCE – BEHAVIOR TENDENCY OF THE YOUNG GENERATION OF CONSUMERS
No full textThe food consumption habits of mankind have been
developed over many historical periods to become true
nutritional systems conditioned by the natural factor,
social hierarchy, cultural exchanges, and religious
orientation. The post-World War II technological progress
has contributed to the development of a strong food
industry, to the appearance of fast food and to the use of
additives and emulsifiers.
These factors have also acted on Moldovan food
behaviour that has undergone changes due to the mobility
of consumers abroad, to the lack of free time and
to psychological frustrations.
The aim of the research was to determine the type
of food behaviour of the young generation, the factors
that generate it and to highlight a possible mutation with
a positive impact on the health of individuals
ATTITUDE OF THE NEW GENERATIONS OF CONSUMERS TOWARDS FAST -FOOD PRODUCTS
No full textThe first fast-
food vendors were ambulant
merchants who parked their carriages with
delicacies at the entrance of the factories to feed
the workers. This practice is specific to today's
Turkish ambulant merchants who expose their
“kokoreç”, “manti”, “pilav” and “pide” carts
anywhere in the street.
The aim of this research was to determine
the attitudes and perceptions of the new gene
-
rations of consumers towards fast food products
and to verify the hypothesis that students and IT
specialists are the most predisposed segments
to such behaviour. In order to carry out this
research, a non
-exhaustive random survey of 63
people was conducted and a questionnaire was
used as a method of information gathering. The
research has concluded that the fast food market
in the Republic of Moldova is on the rise due to
the emergence of a new type of consumer
PERCEPTIONS OF THE “GEN Zs”1 ON THE IMAGE OF THE REPUBLIC OF MOLDOVA
No full textThe image of the country is one of the key
factors influencing the attitude of the people, but
also of the organizations towards the respective
state. In the ranking “Country Brand Ranking
2022-2023”, the Republic of Moldova ranks
166th, out of 203, between the Republic of Mali
and the Kingdom of Lesotho. Even according to
the ranking of the Country Brand Strategy (CBS),
Moldova did not obtain better results, attributing
to the country the grade B (slightly good).
The purpose of this article is to find out the
perceptions of the “Gen Zs” image of countries,
identifying the key elements that would strengthhen
these attitudes, so that the active workforce
would not subsequently migrate, but to remain in
the Republic of Moldova.
Exploratory research was used to develop
the article, carried out through a variety of
methods. Subsequently, summarizing the assessments
of the “Gen Zs”, it was found that a
systemic policy of cultivation and fortification of
the country image is needed internally
Oxytocin Exhibits Neuroprotective Effects on Hippocampal Cultures under Severe Oxygen–Glucose Deprivation Conditions
No full textPerinatal asphyxia (PA) and hypoxic-ischemic encephalopathy can result in severe, long-lasting neurological deficits. In vitro models, such as oxygen–glucose deprivation (OGD), are used experimentally to investigate neuronal response to metabolic stress. However, multiple variables can affect the severity level of OGD/PA and may confound any measured treatment effect. Oxytocin (OXT) has emerged as a potential neuroprotective agent against the deleterious effects of PA. Previous studies have demonstrated OXT’s potential to enhance neuronal survival in immature hippocampal cultures exposed to OGD, possibly by modulating gamma-aminobutyric acid-A receptor activity. Moreover, OXT’s precise impact on developing hippocampal neurons under different severities of OGD/PA remains uncertain. In this study, we investigated the effects of OXT (0.1 µM and 1 µM) on 7-day-old primary rat hippocampal cultures subjected to 2 h OGD/sham normoxic conditions. Cell culture viability was determined using the resazurin assay. Our results indicate that the efficacy of 1 µM OXT treatment varied according to the severity of the OGD-induced lesion, exhibiting a protective effect (p = 0.022) only when cellular viability dropped below 49.41% in non-treated OGD cultures compared to normoxic ones. Furthermore, administration of 0.1 µM OXT did not yield significant effects, irrespective of lesion severity (p > 0.05). These findings suggest that 1 µM OXT treatment during OGD confers neuroprotection exclusively in severe lesions in hippocampal neurons after 7 days in vitro. Further research is warranted to elucidate the mechanisms involved in OXT-mediated neuroprotection
AGRO-ALIMENTARY PRODUCTS MARKETING AT THE CONFLUENCE OF MODERN CONSUMER’S REQUIREMENTS AND SUSTAINABLE DEVELOPMENT
No full textIntensive development, recorded by global markets and
correlated with modern consumer’s demands, has led to
the formation of a new, more complex approach, related to the food sector and to its main determinants.
Old theories about the mechanism of market trading came into disuse.
The consumer is no longer unsuspecting, he is rather very active,
and whose requirements must be taken into account by
the manufacturer and by technological schemes of
production. The age of “caveat emptor” turns into the era of “caveat vendor”.
So, the challenge launched by the consumer to the manufacturer,
is a simplistic one, namely: ensuring and guaranteeing product quality.
But this goal is not a goal in itself; it is part of a trinomial term:
the natural environment, the economic environment and the social -human environment.
Today, an agro-alimentary product must guarantee not only safety of consumption but it also must have an ecological footprint as reduced as possible; it must meet producer’s expectations
and contribute to social and human development.
This research aims to emphasize the directive that must be supported by manufacturers and sellers in order to ensure quality agro-alimentary products through the implementation of standardized production methods and through the correct, complete and comprehensible consumer’s informing.
Identifying the current position of the management of food quality from the suggestions of the researched segment a design of “an agroalimentary good” was proposed, that is perfectly
adaptable to the requirements of consumer, to the
environmental challenges, to the expectations of producers and to
the sustainable development of the society
THE IMPACT OF FOOD PACKAGE INFORMATION IN GUDING CONSUMER CHOICES
No full textThe modern consumer has become more attentive when taking
the decision to purchase food due to the controversies
in the food industry, the impact of social media and more intense
relationship between consumed products and health. The nutritional information on the label has become an important element guiding the successful choice of food products. Thus, the consumer tries to process this information based on his
intellectual and financial resources.
This research aims to determine the degree of comprehensibility of the information displayed on food labels, to evaluate its nutritional profile and to highlight a possible antithesis of the perceived favourable image and the nutritional value “de facto” of those goods.
In order to implement this approach there were conducted exploratory marketing researches, using the questionnaire and
the method SAIN-LIM
IMPACT OF MIGRATION ON THE BINOM ABBANDONED COUNTRY – HOST COUNTRY
No full textMigration is an essential vector of development
when it is well managed, otherwise it can –
generate irreversible macroeconomic, social and
cultural imbalances. If before the Russian-Ukrainian
conflict, the most persistent reasons for immigration
were those of an economic, educational and family
reunification order, currently, one reason becomes
even more persistent, namely the reason for the safety
of the life and health of the resident citizen of the
Republic of Moldova.
The purpose of this research is to determine
the impact of migration on the economic, social and
cultural development of the host countries, but also of
those abandoned in the short and long term,
including the role of the Republic of Moldova in this
migration flow
Contribution to the modeling of metadata associated to multimedia documents and to their enrichment through the usage
No full textDe nos jours, ce ne sont pas que les collections multimédias qui deviennent de plus en plus volumineuses, mais aussi les métadonnées qui les décrivent. L’extraction des métadonnées est très coûteuse en consommation de ressources. Cela pose le problème de la gestion efficace de ces grands volumes de données, en minimisant cette consommation. Le fait que les utilisateurs sont en constante interaction avec les documents multimédias et les métadonnées complique encore plus cette gestion. Dans cette thèse, nous étudions le problème de la gestion de métadonnées en intégrant les interactions des utilisateurs à deux niveaux: dans le processus de création de métadonnées et dans leur enrichissement. La grande variété de standards et normes de métadonnées existants ne sont pas interopérables. Les solutions proposées à ce problème d’interopérabilité se sont focalisées sur la création d’ontologies qui décrivent les contenus multimédias du point de vue sémantique, sans forcément prendre en compte les standards de métadonnées et d’autres informations de plus bas niveau sur les documents. Pour résoudre ce problème nous proposons un format de métadonnées qui intègre les standards et normes les plus utilisés et qui est flexible et extensible en structure et en vocabulaire. Dans le cadre d’un système de gestion des contenus multimédias, le processus d’indexation est celui qui consomme le plus de ressources, à travers les algorithmes d’indexation qui extraient les métadonnées. Dans les systèmes classiques, cette indexation est accomplie avec un ensemble d’algorithmes d’indexation figé dans le temps, sans se soucier de la consommation des ressources ni de l’évolution des besoins de l’utilisateur. Pour prendre en compte les besoins que l’utilisateur spécifie dans sa requête, afin de n’extraire que les métadonnées nécessaires et ainsi limiter d’un côté le volume de métadonnées à gérer et de l’autre la consommation des ressources, nous proposons de répartir le processus d’indexation en deux phases: une fois à l’acquisition des contenus (indexation implicite), et une deuxième fois, si besoin, au moment de l’exécution de la requête de l’utilisateur (indexation explicite) en ayant recours à une liste d’algorithmes d’indexation déterminée principalement en fonction de la requête de l’utilisateur. L’utilisateur est de plus en plus pris en compte dans les systèmes multimédias à travers ses interactions avec le système et le document. Nous proposons d’aller plus loin dans la prise en compte de l’utilisateur, en considérant ses interactions avec les différentes parties du document mais aussi avec les métadonnées qui décrivent le document. Cela a été réalisé à travers l’extension du format de métadonnées proposée, par l’ajout d une température à chaque élément du format, qui varie dans le temps, étant calculée en fonction de la façon dont l’utilisateur interagit avec le document, mais aussi avec les métadonnées dans une période de temps. Nous avons validé nos propositions dans deux domaines différents: la vidéo surveillance et le commerce électronique. Le projet LINDO nous a permis la validation du format des métadonnées et de la sélection des algorithmes d’indexation dans le cadre de l’indexation explicite, dans le cadre de la vidéo surveillance. Dans le domaine du commerce électronique, nous avons exploité les interactions des utilisateurs réels avec un site de vente en ligne pour calculer la température des métadonnées associées aux pages du site pendant une période de deux mois. Nous avons utilisé cette température pour réaliser le reclassement des résultats obtenus pour une requête de l’utilisateur. Nous avons réalisé un test utilisateur sur une vingtaine de personnes. [...]Nowadays, not only multimedia collections become larger, but also the metadata describing them. The metadata extraction is the most ressource consumming process in the management of multimedia collections. This raises the problem of the efficient management of these large data volumes while minimizing ressource consumption. Users’ constant interactions with multimedia documents and metadata complicate this management process. In this thesis, we adress this problem of metadata management by integrating users’ interactions at two levels: in the process of metadata creation and in their enrichment. The existing metadata standards are heterogenous and not interoperable. The proposed solutions for this interoperability problem focused on creating ontologies that describe the multimedia contents from a semantic point of view, without necessarily taking into account metadata standards and other low level information. To solve this problem, we propose a metadata format that integrates the most widely used metadata standards and which is flexible and extensible in structure and vocabulary. In a multimedia management system, the indexing process is the most resource consumming, through the indexing algorithms that extract metadata. In conventional systems, the indexing is accomplished with a fixed set of indexing algorithms, without considering the resource consumption and users’ changing needs. To take into account the user’s needs, specified in his query, in ordre to extract only the necessary metadata and thus, on one side, to limit the metadata volume and on the other to reduce the resource consumption, we propose to split the indexing process into two phases: first time, at the contents acquisition time (i.e., implicit indexation), and, a second time, if necessary, at the query execution time (i.e., explicit indexation), employing a list of indexing algorithms determined mainly according to the user’s query. The users are more and more taken into account in multimedia systems through their interactions with the system and the documents. We propose to go further in this consideration, by taking into account users’interactions with different parts of the document, and also with the document’s metadata. This was achieved through the extention of the proposed metadata format, by associating a temperature to each metadata element. This temperature is calculated according to the users’ interactions with the document and with the metadata, in a time period. We have validated our proposals in two different domains: vidéosurveillance and e-commerce. The LINDO project has allowed us to validate the metadata format and indexing algorithms selection in the context of explicit indexation, for a video surceillance use case. For the e-commerce, we have used an online shopping site and the interactions of its real users, for a two months period, to calculate the temperature of the metadata associated to the web pages describing the site’s products. We have used this temperature for reranking the results obtained for a user’s query. We conducted a user study with twenty people, which shows that, for some users’ queries, the results reranking helps the users to find faster the desired information. This thesis has addressed the problem of taking into account the user in the multimedia documents management by: (1 )proposing a model metadata that integrates the most used metadata standards; (2) spliting the multimedia indexing in two steps ( implicit and explicit indexation); (3) enriching the metadata according to the users’ interactions with the system, the multimedia documents and the metadata
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