4 research outputs found
Determinants of Mobile Marketing Adoption among SMTEs in Tanzania.
Full text linkThis study aimed to assess the determinants of Mobile Marketing Adoption (MMA) among Small and Medium Tourism Enterprises (SMTEs) in Tanzania. The study used three constructs: attitude, subjective norm and perceived behaviour control from the original Theory of Planned Behaviour (TPB). The study adopted a quantitative explanatory research design and utilized a survey strategy. A stratified sampling technique was used to sample three tourist regions: Arusha, Dar es Salaam and Unguja. From these three strata, random sampling was used to select 344 decision-makers in the Small and Medium Tourism Enterprises (SMTEs from the respective stratum. Structural Equation Modelling (SEM) was employed in data analysis using IBM AMOS version 20. The findings revealed that attitude and perceived behaviour control positively and significantly influence MMA among SMTEs in Tanzania, while subjective norm showed an insignificant effect. Based on the findings, the study recommends that SMTEs have to adopt mobile marketing. The enterprises should also develop a mobile marketing platform that will be compatible with their daily business operations. Likewise, the government should develop a regulatory framework that could speed up the adoption of mobile marketing by increasing trust, technological knowledge, and security in this technology. Thus, this study concludes that attitude (compatibility, trust, ease of use, clarity and understandability) and perceived behaviour control (regulatory framework, financial structure) in which tourism enterprises operate have a positive and significant influence on the MMA.
Keywords: Mobile Marketing, Adoption, SMTEs, Tourism, Tanzania, TP
Entrepreneurship Training and Farmers’ Performance in Africa: A Systematic Review
No full textEntrepreneurship training assist farmers to increase productivity and income which result to economic development of the individuals and the countries. Despite the importance of entrepreneurship training on farmers’ performance, empirical studies on this topic in Africa have not been fully and systematically documented. Therefore, this project aims to conduct a systematic review to understand the trends, gaps and future research areas
Assessing Women's Integration into Leadership in Sub-Saharan Higher Education
No full textThe integration of women in leadership positions in higher education institutions (HEIs) is a worldwide challenging phenomenon, while their remarkable contributions enhance the achievement of organizational goals. However, women's engagement in leadership positions is limited in HEI, despite various initiatives to promote it. Thus, this study examines the barriers and enablers of women's integration into leadership roles in HEIs in Sub-Saharan Africa (SSA). The study used secondary information that was located online using keywords linked to women's integration into leadership roles in HEIs in Sub-Saharan Africa. The search was performed systematically across databases: scientific journal articles, case studies, and numerous reports based on varied methodologies and situations are among the sources chosen. (Examples of databases: Google Scholar, EBSCO host, Web of Science, IEEE, and the ACM Digital Library). The findings revealed that in Sub-Saharan Africa, institutional, social, and personal barriers act as barriers to the integration of women into leadership roles in HEIs. On the other hand, mentoring, leadership development, networking, and gender mainstreaming facilitate women’s integration into leadership roles in HEIs in SSA. The study is significant because the conclusions help policymakers and other worldwide stakeholders in their discussions about achieving gender equality in career development, noting down the obstacles and developing enabling policies
