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    Factors affecting utilitarian and hedonic attitudes towards online food delivery services during the COVID-19 pandemic. A study of Canadian consumers

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    The purpose of this study is to use theoretical advances related to the S-O-R framework to test a model in which utilitarian and hedonic attitudes predict behavioural responses associated with OFD services. To test the proposed model, an online survey was carried out on a sample of Canadian consumers (223) over the period March-May 2021. Findings reveal that risk perception towards OFD during COVID-19 negatively influences utilitarian attitudes. Perceived usefulness of OFD and price saving, instead, positively affect hedonic attitudes, which, in turn, positively influence purchase intention. This study validates a comprehensive conceptual model that describes the intent to deploy OFD services during health emergencies. This paper provides guidance to help food companies determine the most appropriate ways to reduce perceived risks and improve perceived ease of use associated with the use of home delivery services

    Research perspectives on corporate reputation and company’s performance measurement: an interpretive framework

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    In the knowledge economy, corporate reputation is relevant in increasing financial and extra-financial performance of contemporary companies. Although corporate reputation represents a significant dimension of relational capital, included in the intellectual capital, its characteristics are not easy to measure in assessing company performance over the time. In this direction, the paper aims to analyze the corporate reputation as influential intangible asset of contemporary company to define its evaluation by completing the company performance measurement system. This paper uses an updated conceptualization of corporate reputation literature which focuses on the need to integrate and complete the value of company performance. Performing a literature review on corporate reputation allows us to build an adequate framework for a new, integrated and innovative way to evaluate this intangible asset in the future scientific contribution. So, the research aims to create an integrated literature framework on corporate reputation, including studies on the evaluation of corporate reputation as strategic asset, its relevance in the definition of company performance, its impact on stakeholders’ behavio
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