1 research outputs found
PENGARUH KEPEDULIAN LINGKUNGAN DAN SIKAP KONSUMEN PADA PRODUK RAMAH LINGKUNGAN TERHADAP NIAT PEMBELIAN PRODUK RAMAH LINGKUNGAN TUPPERWARE DI JAKARTA
No full textMuhammad Fichy, 2018; The Impact of Environmental Concern and
Consumer Attitude of Green Products toward Green Purchase Intention of
Tupperware in Jakarta. Skripsi, Jakarta: Marketing Management
Concentration, Management Study Program, Department of Management,
Faculty of Economics, State University of Jakarta. Advisory: Setyo Ferry
Wibowo, S.E, M.Si & Agung Kresnamurti Rivai P, S.T, M.M.
The purpose of this research are: 1) To know whether environmental concern
influence to green purchase intention on Tupperware’s green product. 2) To know
whether consumer attitude influence to green purchase intention on on
Tupperware’s green product.
Methods of data collection using survey method with the instrument in the
form of questionnaire. The object of this study is 200 respondents who do not have
and use the Tupperware’s green product. Technical data analysis using SPSS
version 22 to process and analyze data research results. With the result of 16,747
showing environmental concern influencing green purchase intention
Tupperware’s Green Product, and result of 6,925 show that consumer attitude
influences green purchase intention Tupperware’s Green Product.
Keywords: Environmental Concern, Consumer Attitude, Green Purchase
Intention, Tupperware
