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Pengaruh Faktor Syariah, Kelompok Referensi dan Persepsi Terhadap Keputusan Nasabah Memilih Bank Syariah di Kota Lhokseumawe
No full textTujuan dari penelitian ini adalah untuk menganalisis pengaruh faktor syariah, kelompok referensi dan persepsi terhadap keputusan nasabah dalam memilih bank syariah di Kota Lhokseumawe. Teori yang digunakan dalam penelitian ini adalah teori manajemen pemasaran, khususnya yang berkaitan dengan perilaku konsumen dan keputusan pembelian.Metode penelitian menggunakan metode analisa data kuantitatif dengan model regresi linier berganda. Jumlah sampel dalam penelitian ini sebanyak 100 orang. Teknik kepada responden. Dan metode penentuan sampel menggunakan Non Probability Sampling, dengan teknik sampel adalah accidental sampling.Hasil penelitian menunjukkan bahwa secara serempak variabel syariah, kelompok referensi dan persepsi berpengaruh signifikan terhadap keputusan nasabah dalam memilih bank syariah di Kota Lhokseumawe. Secara parsial variabel syariah dan persepsi di Kota Lhokseumawe, sedangkan variabel kelompok referensi tidak berpengaruh signifikan terhadap keputusan nasabah dalam memilih bank syariah di Kota Lhokseumawe.Kata kunci: syariah, kelompok referensi, persepsi, dan keputusan nasaba
Analisis Pengaruh Faktor Budaya, Faktor Sosial, Faktor Pribadi, Faktor Psikologis Terhadap Keputusan Pembelian Jasa Asuransi Jiwa Bumiputera Lhokseumawe
No full textPenelitian ini bertujuan untuk mengetahui dan menganalisa pengaruh faktor budaya, sosial, pribadi/individu dan psikologis terhadap keputusan pembelian jasa Asuransi jiwa Bumiputera Lhokseumawe. Tiori yang digunakan dalam penelitian ini adalah pemasaran dan manajemen pemasaran yang berkaitan dengan perilaku konsumen dan keputusan pembelian. Metode pengambilan sempel mengunakan proporsional, dengan sampel 98 responden. Pengujian hipotesis menggunakan regresi linier berganda, dengan uji serempak (uji F) dan uji parsial (uji t) yang bertujuan untuk mengatahui pengaruh variabel independent terhadap variabel dependen pada tingkat kepercayaan 95 persen (α = 0,05). Hasil penelitian analisis dengan menggunakan SPSS Versi 16 menunjukkan bahwa budaya, sosial, pribadi/individu dan psikologis secara simultan mempunyai pengaruh yang signifikan terhadap keputusan pembelian dengan tingkat signifikan sebesar 0,000. Hasil uji t yaitu faktor psikologis, pribadi/individu dan sosial berpengaruh signifikan terhadap keputusan pembelian sedangkan budaya tidak berpengaruh secara signifikan terhadap keputusan pembelian. Koefisien determinasi (R2) variabel independent terhadap variabel dependen pada hipotesis sebesar 0,726 yang berarti kemampuan budaya, sosial, pribadi/individu dan psikologis dalam menjelaskan keputusan pembelian sebesar 72,6 persen dan sisanya 27,4 persen dijelaskan oleh faktor lain yang tidak diikutkan dalam penelitian ini. Kesimpulan dari penelitian ini adalah budaya tidak berpengaruh positif, sedangkan sosial, pribadi/individu dan psikologis berpengaruh positif terhadap keputusan pembelian.Kata kunci: Faktor Budaya, Faktor Sosial, Faktor Pribadi, Faktor Psikologis dan Keputusan Pembelia
ANALISIS FAKTOR SYARIAH, KELOMPOK REFERENSI DAN PERSEPSI TERHADAP KEPUTUSAN NASABAH MEMILIH BANK SYARIAH DI KOTA LHOKSEUMAWE
No full textTujuan dari penelitian ini adalah untuk menganalisis pengaruh faktor syariah, kelompok referensi dan persepsi terhadap keputusan nasabah dalam memilih bank syariah di Kota Lhokseumawe. Teori yang digunakan dalam penelitian ini adalah teori manajemen pemasaran, khususnya yang berkaitan dengan perilaku konsumen dan keputusan pembelian. Metode penelitian menggunakan metode analisa data kuantitatif dengan model regresi linier berganda. Jumlah sampel dalam penelitian ini sebanyak 100 orang. Teknik kepada responden. Dan metode penentuan sampel menggunakan Non Probability Sampling, dengan teknik sampel adalah accidental sampling. Hasil penelitian menunjukkan bahwa secara serempak variabel syariah, kelompok referensi dan persepsi berpengaruh signifikan terhadap keputusan nasabah dalam memilih bank syariah di Kota Lhokseumawe. Secara parsial variabel syariah dan persepsi di Kota Lhokseumawe, sedangkan variabel kelompok referensi tidak berpengaruh signifikan terhadap keputusan nasabah dalam memilih bank syariah di Kota Lhokseumawe
STRATEGI UNTUK MENINGKATKAN LOYALITAS MELALUI KEPUASAN PELANGGAN (Studi Kasus: Produk Kartu Seluler PraBayar Mentari-Indosat Kota Lhokseumawe)
No full textIn marketing, there is no doubt that customer loyalty is essential. Marketers will always try to keep their customers last or even forever if it’s possible. Therefore, this research tries to exam the factors impacting on customer loyalty. The predicted factors are: service quality, product quality, price, switching cost and customer satisfaction. Data about those variables was collected by conducting interviews with questionnaire to 135 respondents. The data then were being analyzed using structural Equation Modeling (SEM) Method. With SEM method to test the hypothesis, the result shows that service quality have a positive impact on customer satisfaction, product quality have a positive impact on customer satisfaction, product price have a positive impact on the customer satisfaction, customer satisfaction have a positive impact on switching cost, switching cost have a positive impact on customer loyalty. There are some implications that can be suggested from this research, loyalty can be increased by increasing satisfaction and switching cost, i.e.: formulate a competitive price suitable for the service and the product quality and customer sacrifice, improving the product quality by enhancing the physical performance by enlarging the service area; by adding more BTS to provide stronger signal; add more distribution agent. Service quality can be improved by being more responsive and giving quicker services; by establishing better technology to support better product quality, accuracy of services and faster handling so that they can give customer-oriented services. In order to increase the switching cost, it can be conducted by enlarging the coverage area, giving some additional services, simplify the new account number registration, and join with other company to get other facility for Mentari’s customer
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM PEMBELIAN AIR MINUM MINERAL DI KOTA LHOKSEUMAWE
No full textThe objectives of the research are to know the concurrent effects of educational factors of consumers along with the price, quality, distribution, and promotion of mineral drinking water towards the consumers' behavior in purchasing mineral water, and to identify what factors have a dominant effect on the consumers' behavior in purchasing mineral water in city Lhokseumawe. After an examination of 200 respondents by means of multiple linear regression method, the study found that: (1) Fcount value is 34.677, meaning that it is larger than Ftable (2.14). This indicates that there are significant concurrent effects of educational factors of consumers along with the price, quality, distribution, and promotion of mineral drinking water towards the consumers' behavior in purchasing mineral water in Lhokseumwe. Thus, the first hypothesis is accepted. (2) Among the independent variables that were examined, price has a dominant and significant effect on consumers' behavior in purchasing mineral drinking water. Thus, the second hypothesis is accepted. (3) Viewed from the effects of individual factors on consumers' behavior in purchasing mineral drinking water, then: (a) Price has a significant effect of 12.15% on the purchase of mineral drinking water. (b) Education and income have a significant effect on the purchase of mineral drinking water. (c) Quality, distribution, and promotion have a significant but little effect on the purchase of mineral drinking water. The findings show that price has a very significant effect. Therefore, companies should take it into first account because there occurs a tight competition among mineral drinking water producers. In addition, the findings suggest that companies pay more attention to educational factors, income, quality, distribution and promotion, since these factors could increase the purchasing volume of mineral drinking water
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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