1,720,960 research outputs found
La communication au sein des Entreprises: Vers une Théorie d’Excellence en Relations Publiques
Get PDFLes relations publiques sont, tout d’abord, une activité de communication. Elles permettent aux organisations, publique ou privée, de préserver, de maintenir et de faire évoluer des relations de confiance avec ses différents publics, qu'ils soient internes ou externes. Autrement dit, les relations publiques consistent à conserver et à préserver l'image positive d'une entreprise. Avec le processus de mondialisation, le monde des affaires a connu un changement radical avec l’expansion d’entreprises multinationales dans les économies locales. Ce processus incite les entreprises à être davantage compétitives et à contribuer au rayonnement de leur image. Le chargé de relations publiques joue un rôle vital dans le maintien et la transmission de l’image de l’entreprise, ainsi que ses valeurs pour son environnement. Pour le responsable de communication chargé des relations publiques, il s’agit d'établir des relations de confiance avec les différents publics dans l'intérêt de l'organisme qu'il représente. Cette contribution essayera de mener une réflexion sur la communication en entreprise dans sa dimension humaine, notamment en termes de relations publiques. Elle vise à mettre en valeur trois critères majeurs à savoir la création et le maintien de l’image de l’entreprise, la création et la préservation de la notoriété de l’entreprise et la création et le maintien de la confiance à l’entreprise. Par cette étude, nous souhaitons mener une réflexion au sujet de la communication, un axe essentiel qui permet aux organisations modernes d’entretenir des relations publiques fortes et durables
ECONOMIE DU SPORT ENTRE RESSOURCES FINANCIERES ET RESULTATS INAPPROPRIES: REGARDS SUR LE FOOTBALL MAROCAIN
Get PDFSports as attraction is no longer limited to a simple physical activity for entertainment, it is considered as a full-fledged sector whose social and economic stakes are limitless; but again, its political influence is undeniable. Countries use it as a strong argument to convey and defend their political interests. Football, the most popular sport in the world, has become a marker of identity for many nations; some countries have even been primarily referred to as a football country, Brazil as a case in point.
In Morocco, football is the first sports activity par excellence. Today, it is clear that football dominates the other sports on the level of media coverage, on the financial level and even in terms of infrastructure. We should, however, state that Morocco has recently focused sports and made it one of its priorities. Huge investments have emerged, and several strategies have been deployed, such as the 2016-2026 strategy to improve football management in all its aspects. But the failure to achieve results persists despite the invested billions of dirhams and the efforts of the Moroccan government. Moroccan football officials have long justified these poor results by the lack of financial resources, and they believe that through financial investments, football will manage to take a leading position at the regional and international levels. Time has proven the assumption to be a mere deception, and despite large investments made in the sector, both football clubs and the national team are still lagging behind. The problem is not purely financial as most officials would believe; the management of Moroccan football suffers from several social, economic, and managerial deficiencies. This article will attempt to revisit some aspects of Moroccan football; its predicaments and challenges
The contribution of e-learning on the performance of companies in a period of crisis: La contribution du e-learning sur la performance des entreprises en période de crise
No full textRésumé
Les nouvelles technologies d’information et de communication ont changé nos économies et les fonctions de l’entreprise. Dans ce contexte, la stratégie de la formation a connu des changements qui ont bouleversé le fonctionnement interne des organisations. A cet effet, l’application des TIC s’avère nécessaire à la formation, ce qui a conduit à la création d’une nouvelle réalité appelée « e-learning ». La crise a bouleversé le système économique dans tous les secteurs et a démontré les limites de la formation présentielle. Les entreprises donc été obligées de transformer leurs habitudes et de s’adapterplus vite à ces bouleversements afin de survivre face à la crise financière et d’assurer sa performance. Cet article a pour objet d’explorer la contribution du e-learning sur la performance des entreprises en période de crise au sein de trois entreprises dans le domaine de l’Outsourcing et la gestion de transaction (BPO). Une analyse qualitative fut réalisée : Administration d’un ensemble d’entretiens semi-directifs avec une quinzaine d’acteurs du département ressources humaines. Il en résulte que les entreprises étudiées ont été engagée dans cette nouvelle pratique qui commence à y prendre del’ampleur.
Mots clés : e-learning, apprentissage, performance, crise
Abstract
The new technologie of information and communication have changed our economies and the functions of the company. In this context, the training strategy has known changes that have shaken the internal functioning of organizations. To this end, the application of ICT is necessary for training, which has led to the creation of a new reality called "e-learning". The crisis has disrupted the economic system in all sectors and has shown the limits of the face-to-face training. Companies have therefore been forced to transform their habits and adapt more quickly to these upheavals in order to survive the financial crisis and ensure their performance. This article aims to explore the contribution of e-learning on the performance of companies in times of crisis within three companies in the field of outsourcing and transaction management (BPO). A qualitative analysis was carried out: Administration of a set of semi-directive interviews with about fifteen actors of the human resources department. The result is that the companies studied have been involved in this new practice which is beginning to gain momentum.
Keywords : e-learning, learning, performance, crisi
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Les pratiques innovantes en pédagogie universitaire : Apports, enjeux et perspectives
Get PDFDepuis des décennies, l’enseignement supérieur est confronté à de multiples transformations et pressions qui incitent les établissements universitaires à repenser l’enseignement. Cette transformation a touché les styles d’apprentissage en s’intéressant davantage à l’intégration de nouvelles pratiques innovantes et des technologies de l’information et de communication pour l’éducation (TICE) en pédagogie universitaire et dans les programmes d’enseignement. (Bégin-Caouette O. et al., 2021)
En effet, les pratiques innovantes sont de plus en plus utilisés en pédagogie universitaire, notamment pour faciliter la communication et favoriser la collaboration entre les étudiants et les enseignants, elles sont désormais incorporées dans la majorité des projets pédagogiques qui s’orientent vers un apprentissage centré sur l’étudiant plutôt que contrôlé par l’enseignant.
Dans ce contexte, notre article a pour objet d’explorer à la fois les apports des pratiques innovantes en pédagogie universitaire ainsi que les enjeux et les perspectives de l’intégration de ces pratiques dans l’enseignement supérieur. Nous nous appuyons donc sur une méthodologie qualitative exploratoire à travers l’administration d’un ensemble de guides d’entretiens auprès des étudiants de l’université Hassan II-Casablanca. Les résultats issus de cette recherche montrent que les pratiques innovantes ont une valeur ajoutée pour l’enseignement supérieur mais qui nécessitent plus de temps d’adaptation et plus d’investissement en capital humain et technologique
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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