1,720,954 research outputs found
NextPath: Evolving Digital Financial Planning with Personalized Self-Service
No full textHuntington Bank, known for its exceptional in-person service, wants to move beyond traditional banking to better serve today's customers. However, as more customers start digitally, building and maintaining relationships with them has become a challenge especially since Huntington lacks a digital financial planning solution for their Personal Bank clients. To address this gap, I explored customer service through a new lens by studying Nordstrom, a retailer renowned for blending personalization with efficiency.
Through surveys and interviews with Nordstrom employees, I examined how their 5-Point Selling Standard enables adaptive yet efficient service. These insights informed NextPath, a digital financial planning tool designed in Figma to provide structured guidance while preserving user independence and personalization.
Integrated into Huntington’s mobile app, NextPath bridges self-service and expert guidance. Each financial topic starts with a structured learning course that dynamically adapts over time. Sliding the bar on the right of the screen reveals the A.S.K. feature, mimicking an advisor by allowing users to ask questions and personalize their plan. As users engage, the tool refines their course for a more tailored experience. Upon completion, they receive a customized financial success plan. Users can choose between charts, graphs, or a to-do list and adjust notifications to stay accountable and informed.
Self-service tools often sacrifice guidance for automation, but NextPath proves digital financial planning can be both intuitive and supportive. NextPath can help Huntington strengthen relationships with their digitally-originated customers, making financial planning more accessible while ensuring users feel confident and in control.No embargoAcademic Major: Industrial Desig
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
NextPath: Evolving Digital Financial Planning with Personalized Self-Service
No full textBusiness, Society, and International Relations (The Ohio State University Denman Undergraduate Research Forum)Despite the rise of digital banking, Huntington Bank does not currently provide a strong digital financial planning solution for its Personal Bank clients. While Huntington is known for its high-quality customer service, its digitally-originated customers, who often prefer self-service options, lack personalized support when managing complex financial decisions. Many of these customers may not want to speak with a human advisor but still need guidance tailored to their individual goals. To help Huntington evolve its approach and deepen relationships with digitally-originated customers, I explored a different perspective on customer service by studying Nordstrom, a retail store reowned for its unique method of customer service. Known for its high-touch service, Nordstrom provides a model for blending personalization with efficiency. By applying these principles, I aimed to create a digital financial planning experience that offers structured support while maintaining user independence.
To understand a digital tool can provide structured guidance without losing personalization, I went through surveys and interviews with Nordstrom employees and uncovered Nordstrom’s 5-Point Selling Standard, a framework that allows employees to adapt to customer needs while maintaining efficiency. I analyzed how their approach to service could inform a self-guided yet supportive financial planning tool. Applying these insights, I designed NextPath, a financial planning tool prototyped in Figma, prioritizing simplicity, flexibility, and personalization.
Integrated into Huntington’s current digital applications, NextPath bridges the gap between self-service and expert guidance as it starts with a standard course that adjusts dynamically over time. The Ask feature, a feature that emulates asking an advisor a question, slides over seamlessly and allows users to personalize their plan without losing their place. Visuals like charts and pictures helps users stay engaged, and follow-up notifications provide ongoing support, keeping them accountable to their plan.
Self-service tools often prioritize automation at the expense of meaningful guidance. NextPath challenges this assumption by proving that digital financial planning can be both intuitive and supportive. It can assist Huntington with deepening relationships with their digitally-originated customers, making financial planning more accessible while ensuring users feel confident and in control.No embargoAcademic Major: Industrial Desig
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
- …
