26 research outputs found
FAKTOR PENENTU KEPUTUSAN NASABAH MUSLIM DAN NON MUSLIM DALAM MEMILIH JASA BANK SYARIAH DI KOTA SURABAYA
No full textKeberadaan bank syariah tidak hanya untuk masyarakat muslim tetapi masyarakat non muslim juga sudah mulai menggunakannya. Kedua nasabah tersebut tentunya mempunyai alasan-alasan tersendiri dalam keputusan memilih jasa bank syariah. Penelitian ini bertujuan mendiskripsikan perilaku nasabah dan mengidentifikasi faktor-faktor penentu keputusan nasabah muslim dan non muslim dalam memilih bank syariah di Kota Surabaya. Teknik analisis yang digunakan untuk mencapai tujuan penelitian adalah analisis statistik deskriptif dan analisis faktor. Sampel diambil dengan teknik nonprobability sampling dengan sampling aksidental sebanyak 150 nasabah bank syariah yang tersebar di lima wilayah kota Surabaya. Hasil penelitian menunjukkan masih ada nasabah muslim yang menggunakan bank syariah sekaligus juga bank konvensional, sebaliknya ada nasabah non muslim yang hanya menggunakan bank syariah saja. Sedangkan berdasarkan faktor loading dari analisis faktor ditemukan bahwa untuk nasabah muslim, varibel daya tarik fisik (eksterior & interior) lebih cenderung menjadi pertimbangan penting daripada variabel yang lain, sedangkan pada nasabah non muslim variabel fasilitas komputer, ATM, Phone Plus yang memuaskan lebih menjadi pertimbangan utamanya. Direkomendasikan bank syariah hendaknya mendiferensiasikan produk yang unik, dipromosikan lebih informatif, melakukan personal selling dengan menggandalkan personel yang memahami produk knowledge bank syariah, dan berfokus pada service excellence dengan mengembangkan fasilitas pelayanan. </jats:p
PEMBERDAYAAN PENGUSAHA MINUMAN SINOM DALAM MENGEMBANGKAN USAHA MELALUI PENGEMASAN DAN PELABELAN PRODUK
No full textSinom merupakan minuman segar yang kaya akan manfaat, karena terbuat dari bahan-bahan alami asli Indonesia dan dilakukan pengolahan tanpa bahan pengawet. Hasil survei awal teridentifikasi ada 3 (tiga) masalah yang dihadapi oleh mitra yaitu: (1) kurangnya mampunya mitra dalam memasarkan produk, (2) produk minuman sinom mitra belum dikenal oleh pelanggannya, dan (3) mitra belum mampu memperluas jangkauan pasar. Metode pelaksanaan pengabdian masyarakat untuk menyelesaikan permasalahan mitra dapat dibagi menjadi 3 (tiga) tahap yaitu: (1) melakukan pembelajaran kepada mitra tentang pengembangan produk (label & kemasan) dan pengelolaan manajemen usaha (pembukuan sederhana), (2) perancangan desain label produk minuman sinom, dan (3) penambahan kemasan baru dengan ukuran lebih kecil . Hasil kegiatan pengabdian masyarakat yang telah dilakukan adalah Mitra telah memahami pentingnya dan manfaat akan pelabelan produk dan mitra menjadi memahami akan undang-undang yang mengharuskan setiap produk yang dipasarkan harus diberi label, dan Mitra telah mampu membuat sendiri pembukuan sederhana untuk mencatat arus pengeluaran dan pemasukan uamg sesuai materi yang telah diajarkan, Kemasan botol minuman sinom yang dipasarkan Mitra telah berlabel untuk meningkatkan citra produk, dan telah ada kemasan gelas minuman produk sinom mitra dan mesin cup sealer dengan tujuan untuk menjangkau pasar yang lebih luas
PENGARUH HARGA DAN LOKASI TERHADAP MINAT PEMBELIAN ULANG KONSUMEN NASI BUMBU MADURA DI FOOD COURT AIOLA SURABAYA
No full textPenelitian ini bertujuan untuk mengetahui pengaruh harga dan lokasi terhadap minatpembelian ulang konsumen nasi bumbu madura di food court Aiola Surabaya baik secarasimultan dan parsial serta untuk mengetahui variable yang dominan terhadap minatpembelian ulang konsumen. Penelitian ini adalah penelitian kuantitatif dengan metodepenelitian kausal. Populasi dalam penelitian ini adalah konsumen yang telah melakukanpembelian minimal 2 kali transaksi di nasi bumbu madura pada bulan Desember 2021sampai dengan Januari 2022, jumlah sampel sebanyak 96 responden yang telah disebarkanmelalui kuesioner. Penelitian ini menggunakan Teknik simple random sampling dalammengumpulkan respondennya serta menggunakan rumus Cochran dalam menentukansampel karena jumlah populasi penelitian ini tidak diketahui. Selanjutnya, data analisismenggunakan uji instrument, uji asumsi klasik, uji analisis regresi linier berganda, uji F, ujit, serta uji koefisiensi determinasi. Hasil penelitian ini menunjukkan bahwa harga dan lokasimempunyai pengaruh baik secara simultan maupun parsial terhadap minat pembelian ulangserta lokasi merupakan variable yang dominan berpengaruh terhadap minat pembelian ulangkonsumen nasi bumbu madura di food court Aiola Surabaya.Kata kunci : Harga, Lokasi, dan Minat Pembelian Ulang
ABSTRACTThis research aims to find out the influence of price and location on the interest ofrepurchasing consumers of madura rice in food court aiola Surabaya both simultaneouslyand partially and to find out the dominant variables to repurchase interest. This research isquantitative research with causal research methods. The population in this study wasconsumers who had made purchases in nasi bumbu madura at least 2 transactions inDecember 2021 to January 2022, the sample number of 96 respondents who had beendistributed through questionnaires. This study used simple random sampling techniques incollecting respondents and usedthe cochran formula in determining samples because thepopulation number of this study is unknown. Furthermore, the analysis data uses instrumenttests, classical assumption tests, multiple linear regression analysis tests, F tests, t tests, anddetermination coefficient tests. The results of this study show that digital marketing and theperception of benefits have an influence both simultaneously and partially on repurchaseinterest and location is the dominant variable that affects the consumer repurchase interestof madura spice rice in the food court aiola Surabaya.Keywords: Price, Location, and Repurchase Interes
Analisis Faktor-Faktor Terhadap Keputusan Pengambilan Kredit Usaha Rakyat Pada Debitur Bank Rakyat Indonesia di Kota Surabaya
No full textAbstract
The research aims to analyze the decision-making process of business loans granted by debtors and to identify the factors that influence their decisions. The method used is a survey using a questionnaire instrument as data collection. The sampling technique is carried out by a systematic random sampling method, obtained from 100 debtors of PT BRI (Persero) Tbk. Brantas Unit Kertajaya Branch, and Surabaya Diponegoro Branch Office. Methods of analysis of descriptive-analytical data and two main boxes. The results showed: 1) the process of a decision of the KUR by the debtor in five stages, namely the identification of the needs (the KUR is used as risk capital, the search for information (the KUR information obtained from (bank interest), alternative valuation (low interest is used as a valuation consideration), credit decision making (choose interest rate) and credit withdrawal (satisfied and recommended to others); 2) internal factors have a stronger influence than external factors, this individual factor illustrates that the debtor takes KUR BRI due to a feeling of need from within the debtor
Keywords: Internal Factors, External Factors, KUR Decision
Abstrak
Penelitian ditujukan untuk menganalisis proses keputusan pengambilan kredit usaha rakyat oleh debitur, dan mengidentifikasi faktor-faktoryang mempengaruhi keputusannya. Metode yang digunakan adalah survei dengan menggunakan instrumen kuesioner sebagai pengumpulan data. Teknik pengambilan sampel dilakukan dengan metode systematic random sampling, didapatkan 100 debitur dari PT BRI (Persero) Tbk. Unit Brantas Cabang Kertajaya, dan Kantor Cabang Diponegoro Surabaya. Metode analisis data analisis deskritptif, dan top two boxes.Hasil penelitian menunjukkan :1) proses pengambilan keputusan KUR oleh debitur melalui lima tahap yaitu Indentifiasi kebutuhan (KUR digunakan sebagai modal usaha, pencarian informasi (informasi KUR didapat dari Bank), evaluasi alternatif (bunga yang rendah dijadikan pertimbangan evaluasi), keputusan pengambilan kredit (memilih tingkat bunga), dan pasca pengambilan kredit (puas dan merekomendasikan ke yang Lain) ; 2) faktor internal memiliki pengaruh lebih kuat daripada faktoreksternal, hal ini Faktor individul menggambarkan bahwa debitur mengambil KUR BRI karena rasa kebutuhan dari dalam diri debitur tersebut.Kata Kunci: Faktor Internal, Faktor Eksternal, Keputusan KU
Analisis SWOT Perumusan Strategi Pemasaran Online Untuk Menciptakan Keunggulan Bersaing Saat Pandemi COVID 19
No full text(English Version)
SMEs have a strategic role in the Indonesian economy. There are at least 4 strategic roles of SMIs, namely: (1) large numbers and spread in every economic sector, (2) great potential in absorbing labor and (3) utilizing local raw materials, and (4) the resulting production is a product that is needed by the community at affordable prices. The current era of the Covid-19 pandemic is taking place in various aspects of life, including the business world where business people respond quickly by competing to change the concept of doing business from conventional (offline) to digital (online) to face increasingly fierce business competition. Based on the market analysis conducted, it shows that the marketing of Pamekasan Batik Madura still has a large market opportunity to be developed using several appropriate marketing development strategies. The marketing position of IKM Batik Pamekasan products through the SWOT Matrix shows build and grow. The general strategy used is intensive (market penetration, market development and product development) or integration (backward integration, forward integration and horizontal integration). market, market penetration, product development, vertical integration (front/back,) horizontal integration, concentric diversification. The grand strategy for developing the marketing of IKMBatik Pamekasan products that leads to an increase in RISE-N (Relevance, Internal management, Sustainability, Efficiency and productivity, Networking). Good cooperation between the government, the private sector and investors needs to be improved so that IKM Batik Pamekasan products have an impact on sustainable development and are able to raise the welfare of the people of Pamekasan and its surroundings.
(Versi Indonesia)
IKM mempunyai peran strategis dalam perekonomian Indonesia. Setidaknya terdapat 4 peran strategis IKM, yaitu: (1) jumlahnya besar dan tersebar di setiap sektor ekonomi, (2) potensi besar dalam penyerapan tenaga kerja dan (3) memanfaatkan bahan baku lokal, dan (4) produksi yang dihasilkan adalah produk yang dibutuhkan masyarakat dengan harga terjangkau. Era pandemi Covid-19 saat ini sedang berlangsung pada berbagai aspek kehidupan, tidak terkecuali dunia bisnis dimana para pelaku bisnis merespon cepat dengan berlomba-lomba melakukan perubahan konsep berbisnis dari konvensional (offline) menjadi digital (online) untuk menghadapi persaingan usaha yang semakin ketat. Berdasarkan analisis pasar yang dilakukan menunjukkan bahwa pemasaran batik Pamekasan Madura masih memiliki peluang pasar yang besar untuk dikembangkan dengan menggunakan beberapa strategi pengembangan pemasaran yang tepat. Posisi pemasaran produk IKM Batik Pamekasan melalui Matriks SWOTmenunjukkan build and grow (bina dan tumbuh). Strategi umum yang dipakai adalah intensif (penetrasi pasar, pengembangan pasar dan pengembangan produk) atau integrasi (integrasi ke belakang, integrasi ke depan, dan integrasi horizontal). Analisis SWOT pemasaran produk IKM batik diperlukan pemilihan strategi yang berupa penggunaan setiap kekuatan untuk menghadapi setiap ancaman dengan pengembangan pasar, penetrasi pasar, pengembangan produk, integrasi vertikal (depan/belakang), integrasi horizontal, diversifikasi konsentrik. Strategi besar (grand strategy) pengembangan pemasaran produk IKM Batik Pamekasan yang mengarah pada peningkatan RISE-N (Relevance, Internal Management, Sustainability, Efficiency and Productivity, Networking). Kerjasama yang baik antara pemerintah, pihak swasta dan investor perlu ditingkatkan agar produk IKM Batik Pamekasan memiliki dampak untuk pembangunan berkelanjutan dan mampu mengangkat kesejahteraan warga Pamekasan dan sekitarnya
The Influence of EXO Brand Ambassadors and Customer Engagement on Purchase Intention of Scarlett Whitening Body Lotion Tube Products on Social Media
No full textThis study aims to determine the effect of EXO brand ambassador and customer engagement on purchase intention of Scarlett Whitening Body Lotion Tube products on social media both partially and simultaneously and to determine the dominant variable on purchase intention of Scarlett Whitening Body Lotion Tube products on social media. This type of research is quantitative research with causal methods. The target population of this study are all prospective consumers and users of Scarlett Whitening Body Lotion Tube products on twitter and instagram. The research sample used was 100 respondents who were distributed through questionnaires. The sampling technique in this study was probability sampling with simple random sampling. Based on the results of the study, it shows that brand ambassadors do not have a positive and significant influence on the purchase intention of Scarlett Whitening Body Lotion Tube products, while customer engagement has a positive and significant influence on the purchase intention of Scarlett Whitening Body Lotion Tube products, brand ambassadors and customer engagement simultaneously have a positive and significant influence on the purchase intention of Scarlett Whitening Body Lotion Tube products, and customer engagement is a variable that has a dominant influence on the purchase intention of Scarlett Whitening Body Lotion Tube products on social media
The Effect Of E-Promotion And Product Innovation On The Purchase Decision Of Drip Bag Coffee At TGC Coffee Surabaya
No full textThis study was conducted to examine the extent to which the implementation of e-promotion strategies and the development of product innovations can influence consumer behavior, especially in making decisions to buy Drip Bag Coffee products at TGC Coffee Surabaya. In the context of the post-pandemic development of the coffee industry, consumers are showing a higher preference for practical and efficient products such as Drip Bag Coffee. TGC Coffee as one of the local business people, responds to this need by utilizing digital media as a means of promotion and continues to innovate the products offered. A quantitative approach was used in this study, by applying a causal descriptive method to describe and analyze the influence between the variables studied, where the data was disseminated through an online questionnaire to 96 respondents who were active consumers of the product. E-promotions are analyzed through four main indicators: digital advertising, sales promotions, social media, and direct communication. Meanwhile, product innovation is measured from the aspects of product variety and uniqueness, design and packaging, ease of use, and brewing quality. Based on the results of multiple linear regression analysis applied in this study, the variables of e-promotion and product innovation were proven to have a positive and significant effect on consumer purchase decisions, both simultaneously and partially. This means that the more effective the digital promotion strategy is and the more innovative the products offered, the more likely consumers are to make a purchase. These findings have an important impact on business actors in optimizing their marketing strategies and product development
ANALISIS PERBANDINGAN KEPUASAN NASABAH BANK SYARIAH DENGAN BANK UMUM KONVENSIONAL DI SURABAYA
No full textQuality of service is essential for growth and success in the banking sector, as servicebecomes an increasingly important factor in determining market share and bank profitability.Therefore, the banking sector is required to make improvements as well as improving thequality of service to regain public confidence. Both Conventional and Sharia Banks compete toprovide the best services so that the needs or expectations of customers are met. If the customeris satisfied with the services provided, then the customer will be loyal to the bank. In order forcustomer satisfaction to be realized, the bank must have the ability to provide the best service.Of course from these services will arise a variety of customer ratings. This study aimed toanalyze the comparison of customer satisfaction of Sharia Bank and common conventional bankto the quality of service provided. The analysis model used is Importance PerformanceAnalysis, whereas to know whether there is any difference of satisfaction between commonconventional bank customer with sharia bank customer, U Mann-Whitney non parametric test istwo independent samples. To facilitate the analysis, the researchers used SPSS program. Basedon the Importance Performance Analysis that has been done, it can be seen that the service ofboth banks is quite satisfactory and has met the expectations of customers. While from result ofanalysis of U Mann-Whitney non parametrik two independent samples obtained that there isdifference of satisfaction between common conventional bank customer with customer of shariabank.Keywords : Customer Satisfaction, Bank Syariah, Common Conventional Bank
Analysis of the Quality of Maxim and Indrive Online Motorcycle Taxi Services for Students of Dr. Soetomo University Surabaya
No full textThis study aims to determine the quality of service and identify supporting and inhibiting factors in Maxim and InDrive online motorcycle taxi services for Dr. Soetomo University Surabaya students. The measurement of service quality in this study uses the ServQual method provided by online motorcycle taxi drivers to service users using the dimensions of Reliability, Responsiveness, Assurance, Emphaty, Tangible. The informant in this study was an active student of Dr. Soetomo University Surabaya who used Maxim and InDrive online motorcycle taxi services more than once a month. The data collection technique uses the in-dept interview method to 6 informants. The analysis technique used is a qualitative descriptive method with a constant comparative approach. The results of this study show that the quality of online motorcycle taxi services according to the perspective of students on average responds well to the statements given regarding the quality of services provided to customers
The Influence of Sales Promotion and E-Service Quality on Shopeefood Users' Purchasing Decisions on Dr. Soetomo University Surabaya Students
No full textThis study aims to determine the effect of sales promotion and e-service quality on the purchasing decisions of ShopeeFood users in Dr. Soetomo University Surabaya students both simultaneously and partially and to determine the dominant variables on the purchasing decisions of ShopeeFood users. This research is quantitative research with causal research methods. The population in this study is all students of the faculty of administrative sciences, Dr. Soetomo University who are active until the odd semester of the 2022/2023 academic year, totaling 586 people. The target population in this study is students of the faculty of administrative sciences who have made purchase transactions through ShopeeFood and have taken advantage of one or more forms of sales promotion offered by ShopeeFood. The sample size is 100 respondents who have been distributed through questionnaires. This study uses the Probability Sampling technique with the type of Simple Random Sampling in collecting respondents, and uses the Yamane formula in determining the sample because the number of populations in this study is known in number. Furthermore, the analysis data uses instrument tests, classical assumption tests, multiple linear regression analysis tests, F tests, t tests, and determination coefficient tests. The results of this study show that sales promotion and e-service quality have a significant influence both simultaneously and partially on the purchasing decisions of ShopeeFood users and e-service quality is the dominant variable affecting the purchasing decisions of ShopeeFood users in Dr. Soetomo University Surabaya students
