34 research outputs found
Artificial Intelligence: A Technological Tool to Manipulate the Psychology and Behavior of Consumers: Theoretical research
No full textInternational audienceIn that emerging digital era, Artificial Intelligence technology headed by machine learning, digital-smart technologies as well as the Big Data that allows predictive analysis has a significant influence over many people precisely those who are not all conscious and aware that the datasets are assembled from their online interactions and activities, consequently it can be used to anticipate and manipulate their purchasing psychology and behavior out of their control. In these terms, this study is going to present the literature that is in relation basically with the approach to the contribution of the artificial intelligence technology in manipulating the purchasing behavior based on the psychological factor. To guide this in deep study we will include multiple sources of the secondary data, going from journal articles, conference papers, internet sources and so on. The main objective is to bridge and eliminate the gap in this somehow empty field of research. The theoretical conclusions will offer an insight about the main importance in terms of implementing the artificial intelligence tools in the field and the department of marketing as a successful way to understand the consumers preferences and their journey in terms of purchasing. The goal is to provide predictive analysis and to know precisely how to manipulate the psychology of consumers in order to influence their behavior. The generation Z are a real opportunity to achieve this aim since they are digitally native and most of their purchasing decisions occurs through the use of their smartphones as they rely on social media for collecting and gathering any kind of informatio
Artificial Intelligence: A Technological Tool to Manipulate the Psychology and Behavior of Consumers: Theoretical research
No full textIn that emerging digital era, Artificial Intelligence technology headed by machine learning, digital-smart technologies as well as the Big Data that allows predictive analysis has a significant influence over many people precisely those who are not all conscious and aware that the datasets are assembled from their online interactions and activities, consequently it can be used to anticipate and manipulate their purchasing psychology and behavior out of their control. In these terms, this study is going to present the literature that is in relation basically with the approach to the contribution of the artificial intelligence technology in manipulating the purchasing behavior based on the psychological factor. To guide this in deep study we will include multiple sources of the secondary data, going from journal articles, conference papers, internet sources and so on. The main objective is to bridge and eliminate the gap in this somehow empty field of research. The theoretical conclusions will offer an insight about the main importance in terms of implementing the artificial intelligence tools in the field and the department of marketing as a successful way to understand the consumers preferences and their journey in terms of purchasing. The goal is to provide predictive analysis and to know precisely how to manipulate the psychology of consumers in order to influence their behavior. The generation Z are a real opportunity to achieve this aim since they are digitally native and most of their purchasing decisions occurs through the use of their smartphones as they rely on social media for collecting and gathering any kind of information
Keywords: Artificial intelligence, Consumer behaviour, Digital Marketing, Manipulation, Psychology.
JEL Classification: M31, M15, D91
Type du papier: Theoretical Research En cette ère digitale émergente, la technologie de l'intelligence artificielle, dirigée par l'apprentissage automatique, les technologies numériques intelligentes ainsi que le Big Data qui permet une analyse prédictive ont une influence significative sur de nombreuses personnes, plus précisément les personnes qui ne sont pas toutes conscientes que les ensembles de données sont assemblés à partir de leurs interactions et activités en ligne, et qu'ils peuvent donc être utilisés pour anticiper et manipuler leur psychologie et leur comportement d'achat sans qu'elles puissent les contrôler. En d'autres termes, cet article va analyser la littérature relative à l'approche de la contribution importante de la technologie manifestée par l'intelligence artificielle dans la manipulation du comportement d'achat sur la base du facteur psychologique. Pour guider cette étude approfondie, nous inclurons de multiples sources de données secondaires, allant d'articles de journaux, de documents de conférence, de sources Internet, etc. L'objectif principal est de combler les lacunes dans ce domaine d'étude. Les conclusions théoriques aideront profondément à présenter un aperçu sur l´utilité non négligeable relative l’usage d'outils d'intelligence artificielle au sein du département marketing comme un moyen efficace pour analyser et comprendre les préférences des consommateurs et leur parcours depuis le début et même avant jusqu’ à la fin du processus d’achat. L'objectif est de présenter une analyse prédictive et de savoir précisément comment peut-on manipuler la psychologie des consommateurs afin d'influencer et diriger leur comportement. La génération Z est une véritable opportunité pour atteindre cet objectif car elle est numériquement native et la plupart de ses décisions d'achat sont prises à l'aide de son smartphone, car elle s'appuie sur les médias sociaux pour collecter et rassembler toutes sortes d'informations.
Mots-clés : Intelligence artificielle, Comportement du consommateur, Marketing numérique, Manipulation, Psychologie.
Classification JEL : M31, M15, D91
Type du papier : Recherche Théorique
 
Artificial Intelligence: A Technological Tool to Manipulate the Psychology and Behavior of Consumers: Theoretical research
No full textIn that emerging digital era, Artificial Intelligence technology headed by machine learning, digital-smart technologies as well as the Big Data that allows predictive analysis has a significant influence over many people precisely those who are not all conscious and aware that the datasets are assembled from their online interactions and activities, consequently it can be used to anticipate and manipulate their purchasing psychology and behavior out of their control. In these terms, this study is going to present the literature that is in relation basically with the approach to the contribution of the artificial intelligence technology in manipulating the purchasing behavior based on the psychological factor. To guide this in deep study we will include multiple sources of the secondary data, going from journal articles, conference papers, internet sources and so on. The main objective is to bridge and eliminate the gap in this somehow empty field of research. The theoretical conclusions will offer an insight about the main importance in terms of implementing the artificial intelligence tools in the field and the department of marketing as a successful way to understand the consumers preferences and their journey in terms of purchasing. The goal is to provide predictive analysis and to know precisely how to manipulate the psychology of consumers in order to influence their behavior. The generation Z are a real opportunity to achieve this aim since they are digitally native and most of their purchasing decisions occurs through the use of their smartphones as they rely on social media for collecting and gathering any kind of information
Keywords: Artificial intelligence, Consumer behaviour, Digital Marketing, Manipulation, Psychology.
JEL Classification: M31, M15, D91
Type du papier: Theoretical Research En cette ère digitale émergente, la technologie de l'intelligence artificielle, dirigée par l'apprentissage automatique, les technologies numériques intelligentes ainsi que le Big Data qui permet une analyse prédictive ont une influence significative sur de nombreuses personnes, plus précisément les personnes qui ne sont pas toutes conscientes que les ensembles de données sont assemblés à partir de leurs interactions et activités en ligne, et qu'ils peuvent donc être utilisés pour anticiper et manipuler leur psychologie et leur comportement d'achat sans qu'elles puissent les contrôler. En d'autres termes, cet article va analyser la littérature relative à l'approche de la contribution importante de la technologie manifestée par l'intelligence artificielle dans la manipulation du comportement d'achat sur la base du facteur psychologique. Pour guider cette étude approfondie, nous inclurons de multiples sources de données secondaires, allant d'articles de journaux, de documents de conférence, de sources Internet, etc. L'objectif principal est de combler les lacunes dans ce domaine d'étude. Les conclusions théoriques aideront profondément à présenter un aperçu sur l´utilité non négligeable relative l’usage d'outils d'intelligence artificielle au sein du département marketing comme un moyen efficace pour analyser et comprendre les préférences des consommateurs et leur parcours depuis le début et même avant jusqu’ à la fin du processus d’achat. L'objectif est de présenter une analyse prédictive et de savoir précisément comment peut-on manipuler la psychologie des consommateurs afin d'influencer et diriger leur comportement. La génération Z est une véritable opportunité pour atteindre cet objectif car elle est numériquement native et la plupart de ses décisions d'achat sont prises à l'aide de son smartphone, car elle s'appuie sur les médias sociaux pour collecter et rassembler toutes sortes d'informations.
Mots-clés : Intelligence artificielle, Comportement du consommateur, Marketing numérique, Manipulation, Psychologie.
Classification JEL : M31, M15, D91
Type du papier : Recherche Théorique
 
Artificial Intelligence: A Technological Tool to Manipulate the Psychology and Behavior of Consumers: Theoretical research
No full textIn that emerging digital era, Artificial Intelligence technology headed by machine learning, digital-smart technologies as well as the Big Data that allows predictive analysis has a significant influence over many people precisely those who are not all conscious and aware that the datasets are assembled from their online interactions and activities, consequently it can be used to anticipate and manipulate their purchasing psychology and behavior out of their control. In these terms, this study is going to present the literature that is in relation basically with the approach to the contribution of the artificial intelligence technology in manipulating the purchasing behavior based on the psychological factor. To guide this in deep study we will include multiple sources of the secondary data, going from journal articles, conference papers, internet sources and so on. The main objective is to bridge and eliminate the gap in this somehow empty field of research. The theoretical conclusions will offer an insight about the main importance in terms of implementing the artificial intelligence tools in the field and the department of marketing as a successful way to understand the consumers preferences and their journey in terms of purchasing. The goal is to provide predictive analysis and to know precisely how to manipulate the psychology of consumers in order to influence their behavior. The generation Z are a real opportunity to achieve this aim since they are digitally native and most of their purchasing decisions occurs through the use of their smartphones as they rely on social media for collecting and gathering any kind of information
Keywords: Artificial intelligence, Consumer behaviour, Digital Marketing, Manipulation, Psychology.
JEL Classification: M31, M15, D91
Type du papier: Theoretical Research En cette ère digitale émergente, la technologie de l'intelligence artificielle, dirigée par l'apprentissage automatique, les technologies numériques intelligentes ainsi que le Big Data qui permet une analyse prédictive ont une influence significative sur de nombreuses personnes, plus précisément les personnes qui ne sont pas toutes conscientes que les ensembles de données sont assemblés à partir de leurs interactions et activités en ligne, et qu'ils peuvent donc être utilisés pour anticiper et manipuler leur psychologie et leur comportement d'achat sans qu'elles puissent les contrôler. En d'autres termes, cet article va analyser la littérature relative à l'approche de la contribution importante de la technologie manifestée par l'intelligence artificielle dans la manipulation du comportement d'achat sur la base du facteur psychologique. Pour guider cette étude approfondie, nous inclurons de multiples sources de données secondaires, allant d'articles de journaux, de documents de conférence, de sources Internet, etc. L'objectif principal est de combler les lacunes dans ce domaine d'étude. Les conclusions théoriques aideront profondément à présenter un aperçu sur l´utilité non négligeable relative l’usage d'outils d'intelligence artificielle au sein du département marketing comme un moyen efficace pour analyser et comprendre les préférences des consommateurs et leur parcours depuis le début et même avant jusqu’ à la fin du processus d’achat. L'objectif est de présenter une analyse prédictive et de savoir précisément comment peut-on manipuler la psychologie des consommateurs afin d'influencer et diriger leur comportement. La génération Z est une véritable opportunité pour atteindre cet objectif car elle est numériquement native et la plupart de ses décisions d'achat sont prises à l'aide de son smartphone, car elle s'appuie sur les médias sociaux pour collecter et rassembler toutes sortes d'informations.
Mots-clés : Intelligence artificielle, Comportement du consommateur, Marketing numérique, Manipulation, Psychologie.
Classification JEL : M31, M15, D91
Type du papier : Recherche Théorique
 
Considering the Beacon technology, a Green and eco-friendly revolution in the Moroccan Commercial Malls for a proximity marketing strategy
No full textProximity marketing is becoming an important strategy that enables linking retailers and consumers to enhance the customer experience. This marketing action aims to consider the customer location to provide a significant information at the right moment and space. Beacon technology is a real advancement in this domain of study. Beacons are a small device-wireless communication that allow detecting the presence of a person in the store through the low-energy Bluetooth signals and deliver impressive offers to visitors’ mobile phone from their area or product proximity inside the store. The objective is to offer an in time individual experience and interact efficiently with visitors. This paper presents a quantitative empirical study that aims to analyze the results of embodying the beacon technology in the large Moroccan commercial malls. For this, an online questionnaire was prepared to assemble consumers’ feedback regarding the use of this proximity marketing action. The results of this empirical study will help notifying marketers in their strategies by coming up with quantitative data collection that analyzes the customer perception of this technology, consequently, Moroccan malls may consider this relevant proximity marketing strategy in the future decisions to improve the customer experience for a long-term loyalty
L'intelligence artificielle au service de l'entrepreneuriat digital : aspects clés pour une transformation digitale réussie : Approche théorique
No full textThe digitalization nowadays has become important for most companies to chase the economic gap and resist the crisis, consequently, an emergence of the concept of digital entrepreneurship had taken place. New technologies and tools are used to define opportunities, enable success and deal with struggles and challenges in the market place. Digital entrepreneurship is considered to be a subfield of entrepreneurship that emerged fast and should gain more insights in both research and practice as well. As a form of technology, artificial intelligence continues to emerge and drive the change in different fields included businesses. Most enterprises have adopted the artificial intelligence to reduce tasks, improve the opportunity identification and enhance the performance. Our paper aims to shed light over the emergence of the digital entrepreneurship concept as well as clarifying and explaining the artificial intelligence technology that shows off in multiple forms. Finally, the paper will examine theoretically how the artificial intelligence could help encouraging enterprises success and what keys are important to consider to be successful while guiding digital transformation.
Keywords : Artificial intelligence, digitalization, digital entrepreneurship, digital transformation, technology.
Classification JEL : M41
Paper type: Theoretical ResearchDe nos jours, la digitalisation est devenue importante pour la plupart des entreprises afin de combler le fossé économique et de résister à la crise, ce qui a donné lieu à l'émergence du concept d'entrepreneuriat numérique. Les nouvelles technologies et les nouveaux outils sont utilisés pour identifier les opportunités, favoriser la performance et faire face aux difficultés et aux défis du marché. L'entrepreneuriat digital est considéré comme un sous-domaine de l'entrepreneuriat qui a émergé rapidement et qui devrait être mieux exploré à la fois dans la recherche et dans la pratique. En tant que forme de technologie, l'intelligence artificielle continue d'émerger et d'entraîner des changements dans différents domaines, y compris dans les entreprises. La plupart des entreprises ont adopté l'intelligence artificielle pour réduire les tâches, améliorer l'identification des opportunités et accroître les performances. Notre article vise à apporter un éclairage sur l'émergence du concept d'entrepreneuriat digital ainsi que de clarifier et d'expliquer la technologie de l'intelligence artificielle qui se manifeste sous de multiples formes. Enfin, le document examinera théoriquement comment l'intelligence artificielle pourrait contribuer à stimuler la performance des entreprises et quelles sont les principales clés à prendre en compte pour réussir à piloter la transformation numérique.
Mots clés : L’intelligence artificielle, digitalisation, entrepreneuriat digital, transformation digitale, technologie.
JEL Classification : M41
Type du papier : Recherche théoriqu
L'appropriation des nouvelles technologies par les cadres intermédiaires : cas des ERP dans les PME Marocaines The appropriation of new technologies by middle managers: the case of ERP in Moroccan SMEs
No full textInternational audienceThis article aims to answer a central problem relating to the existing relationship between middle managers and information systems within Moroccan SMEs as well as to predict the degree of appropriation of new technologies by middle managers case of ERP inMoroccan SMEs. We related the degre of appropriation of ERP by middle managers in Moroccan SMEs and its impact on the success of the ERP adoption project. To this effect, It was admitted that the success of the ERP adoption project is influenced by the appropriation of use. To this end, a methodology based on a quantitative study that seeks to identify the factors impacting the appropriation of the ERP system was adopted. The results of this work confirmed́the overall hypothesis, namely, acceptance of use influences the actual commitment in terms of ERP use of the "appropriation of use" construct. Moreover, these results showed́ that communication, training, ease of use, social influence, facilitating conditions, are the most significant that impact the commitment of middle managers in terms of ERP use. And control over activities, habit and perceived usefulness are factors that affect acceptance of ERP use. Finally, the results confirmed́the overall hypothesis, namely, acceptance of use influences real commitment in terms of ERP useCet article vise à répondre à une problématique centrale relative à la relation existante entre les cadres intermédiaires et les systèmes d’information au sein des PME marocaines ainsi que prédire le degré d’appropriation des nouvelles technologies par les cadres intermédiaires, cas des ERP dans les PME Marocaines. Nous avons mis en relation le degré́ d’appropriation des ERP par les cadres intermédiaires dans les PME marocaines et son impact sur la réussite du projet d’adoption des ERP. À cet effet, Il a été admis que la réussite du projet d’adoption des ERP est influencée par l’appropriation d’usage.Pour ce faire, une méthodologie basée sur une étude quantitative qui cherche à identifier les facteurs impactant l’appropriation du système ERPa été adoptée. Les résultats de ce travail ont confirmé́ l’hypothèse globale, à savoir, l’acceptation d’usage influence l’engagement réel en termes d’usage des ERP du construit « l’appropriation d’usage ». De plus ces résultats ont montré́ que la communication, la formation, la facilité d’usage, l’influence sociale, les conditions facilitatrices sont les plus significatives qui impactent l’engagement des cadres intermédiaires en termes d’usage des ERP. Et la maitrise de contrôle des activités, l’habitude, l’utilité perçue sont des facteurs qui affectent l’acceptation d’usage des ERP. Enfin les résultats ont confirmé́ l’hypothèse globale, à savoir, l’acceptation d’usage influence l’engagement réel en termes d’usage des ER
An Analysis of Cultural Types and Categories in Moroccan ELT Textbooks: Primary School Case
No full textAbstract: Language is not only a tool of communiqué, but it is a clue to discover the culture. It allows the learner to discover how other people in other cultures believe, think, and live within their societies. Besides, culture and language are two topics linked in every ELT textbook. In Morocco, the English language is considered a foreign language that students’ study from the secondary school until they graduate from high school. This study investigates the cultural contents, aspects, and categories of the Moroccan ELT textbook TICKET1. This study was conducted by employing qualitative data, particularly analyzing the cultural contents of TICKET ELT textbooks. It analyses the written and visual texts in ELT textbook «ticket 1" adopted by the ministry of education in Morocco in 2018. The results reveal that source culture is dominant, followed by the target culture, then the international culture in the ELT textbooks. In addition, the cultural standards presented in the textbook show how the cultural patterns help present culture in the Moroccan ELT textbook. In addition,
Keywords: culture reference, ELT textbooks, language, culture, big culture,a little culture.
Title: An Analysis of Cultural Types and Categories in Moroccan ELT Textbooks: Primary School Case
Author: Hafsa Krych
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
Vol. 10, Issue 2, April 2022 - June 2022
Page No: 149-159
Research Publish Journals
Website: www.researchpublish.com
Published Date: 10-May-2022
DOI: https://doi.org/10.5281/zenodo.6535815
Paper Download Link (Source):
https://www.researchpublish.com/papers/an-analysis-of-cultural-types-and-categories-in-moroccan-elt-textbooks-primary-school-caseInternational Journal of Social Science and Humanities Research,
ISSN 2348-3156 (Print), ISSN 2348-3164 (online), Research Publish Journals,
Website: www.researchpublish.co
Colonizing Kashmir: state-building under Indian occupation Colonizing Kashmir: state-building under Indian occupation , by Hafsa Kanjwal, Stanford, Stanford University Press, 2023, xiii + 366 pp., $32, ISBN 978-1-5036-3603-3
No full textKashmiri life is expendable for the Indian state. While the love for the land is close to national imaginaries, the people have been subjected to decades of abuse and violence, and infringement of their basic human rights. In this book, Hafsa Kanjwal delves into the history of Kashmir, tracing the role of two pivotal political figures – Sheikh Abdullah (1947–1953) and Bakshi Ghulam Mohammad (1953–1963) – and their relationship with the Indian project of state-building in Kashmir. The author characterizes this as the ‘politics of life’ (9), where the Indian government and client regimes in Kashmir have normalized occupation with the propagation of ‘development, empowerment and progress’ along with bureaucratic integration and the forging of affective intimate relationships with the people of the state. However, the politics of life and appeals to emotions did not mean that there was an absence of coercive measures used by the Indian state to shape conforming and confronting subjectivities
Digitalization’s Hidden Challenges in Moroccan SMEs: A Roadmap for Leadership and Sustainable Resource Management
No full textThis study examines the hidden costs of digitalization in Moroccan SMEs, focusing on continuous training, cybersecurity, technological obsolescence, and change management. Using a quantitative survey of 53 SMEs and multiple regression analysis, it assesses the impact of these costs on profitability and business sustainability.
Findings indicate that training and cybersecurity expenses significantly reduce profitability, while technological obsolescence and poor change management exacerbate operational inefficiencies. Neglecting these factors may hinder growth and limit digital scalability.
Despite the sample size limitations, the study underscores the need for strategic cost management. SMEs are advised to adopt forward-looking budgeting to enhance resilience in an increasingly digital market. Future research could expand the scope of other regions and industries.
JEL Classification: D83; M15; O33.
Paper type: Empirical researchThis study examines the hidden costs of digitalization in Moroccan SMEs, focusing on continuous training, cybersecurity, technological obsolescence, and change management. Using a quantitative survey of 53 SMEs and multiple regression analysis, it assesses the impact of these costs on profitability and business sustainability.
Findings indicate that training and cybersecurity expenses significantly reduce profitability, while technological obsolescence and poor change management exacerbate operational inefficiencies. Neglecting these factors may hinder growth and limit digital scalability.
Despite the sample size limitations, the study underscores the need for strategic cost management. SMEs are advised to adopt forward-looking budgeting to enhance resilience in an increasingly digital market. Future research could expand the scope of other regions and industries.
JEL Classification: D83; M15; O33.
Paper type: Empirical researc
