202 research outputs found
Marketing management capabilities of SMEs: an empirical analysis in the EU
No full textSMEs, that represent the greater part of European food firms producing traditional food products (TFPs), meet difficulties in adapting their strategies to market changes, and in competing with big enterprises. Marketing management capabilities play a key role in good SMEs performance in the market. The purpose of this paper is to evaluate the marketing capabilities of SMEs that produce TFPs. The theoretical framework considers the Market Orientation approach and marketing management capabilities in terms of marketing research, marketing strategy, planning and implementation, control and evaluation. A self evaluation tool was developed by means of an interactive questionnaire, available on the web, aimed at assessing traditional food firms competitive position in the marketing area. The sample consists of 112 Italian firms. Descriptive analysis shows that the most problematic dimensions of the marketing management are planning and implementation and control and evaluation. Moreover, the firms’ size is not a relevant feature to determine the marketing capabilities, whereas quality voluntary certifications have a direct linkage with marketing capabilities, as the more a firm is certified the more t improves its marketing performance. Linear Regression model confirms these results.Marketing capabilities, SMEs, traditional food, linear regression, Agribusiness, Marketing,
Review: Baumgartner, South to Freedom: Runaway Slaves to Mexico and the Road to the Civil War
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Rendering of iridescent surfaces with the 3D computer graphics software Blender
No full textauthor: Laura BurgstallerZusammenfassung in deutscher SpracheMasterarbeit University of Innsbruck 2023Arbeit gesperr
Covalent organic frameworks for gas storage : a neural network-based molecular dynamics study
No full textauthor: Laura Eugenia Elisabeth Kronenberg, B.Sc.Kurzfassung in deutscher SpracheMasterarbeit Universität Innsbruck 202
Covalent organic frameworks for gas storage : a neural network-based molecular dynamics study
No full textauthor: Laura Eugenia Elisabeth Kronenberg, B.Sc.Kurzfassung in deutscher SpracheMasterarbeit Universität Innsbruck 202
Covalent organic frameworks for gas storage : a neural network-based molecular dynamics study
No full textauthor: Laura Eugenia Elisabeth Kronenberg, B.Sc.Kurzfassung in deutscher SpracheMasterarbeit Universität Innsbruck 202
Rendering of iridescent surfaces with the 3D computer graphics software Blender
No full textauthor: Laura BurgstallerZusammenfassung in deutscher SpracheMasterarbeit University of Innsbruck 2023Arbeit gesperr
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