7 research outputs found
Visual brand communication toward brand content / Muhamad Hanapi Khamis ... [et al.]
No full textThe surge of communication technology has induced the way people live. The consumers are moving
towards social media that makes each brand adapts the way they position by succeeding consumers to social
media. To establish the engagement toward brand content, the brand needs to stand out by making it vital to
understand the kind of visual preferences their target customer needs. This article will align a collection of research
that focuses in establishing visual brand communication for brand conten
MC The Newsletter of Masscomm 2024: volume 2
No full textWelcome to our eBuletin Volume 2 from Faculty of Communication and Media Studies, UiTM Rembau for this year! As editor, I’m thrilled to share this edition with you. We have packed it with interesting articles, updates, and highlights that capture our community’s dynamic vitality in media technology and behavioural communication. Our objective is to keep you informed, engaged, and inspired, whether you’re reading the latest news or looking for fresh ideas. This issue is particularly remarkable since it captures not just the voices of our great team, but also the pulse of our everchanging community. This ebuletin demonstrates the hard work and ingenuity of our contributors, and I hope it adds value to your day. I appreciate your ongoing support and engagement. Happy Reading
MC The Newsletter of Masscomm 2025 (Volume 3)
No full textWelcome to Volume 3 of the Faculty of Communication and Media Studies, UiTM Rembau E-Buletin. This edition highlights the dynamic role of Artificial Intelligence (AI) in Creative Communication which focusing on creative strategies, visual design, narrative construction, media tools, and content creation. The contributions presented reflect both scholarly depth and creative innovation, showcasing the intellectual vitality of our community. This publication not only informs and inspires but also fosters critical dialogue on the evolving intersections of communication and technology. Heartfelt appreciation is extended to all contributors for their dedication and we sincerely thank all include readers for your continued support. Happy and insightful reading
A preliminary study on the malay online newspaper's coverage towards local food business / Siti Hajar Abd Aziz ... [et al.]
No full textBusiness enterprises in Malaysia are classified as small and medium enterprises when meeting either
one of the two criteria, the number of full-time employees and value of the enterprise annual sales turnover. Small
and Medium Food Enterprises (SMFE), of the most popular SME in Malaysia, makes up more than 80 percent of
the total number of establishments in this sector, and are mainly involved in producing processed livestock
products, processed fisheries products, processed fruits, processed vegetables, cocoa products, and cereals. The
study aims at understanding the role of online Malay newspapers in their coverage on the development and growth
of the SMFEs. Using purposive sampling, 20 news articles from three Malay newspapers, namely the Berita
Harian, Utusan Malaysia and Kosmo!, were gathered from local sections to analyse its role and coverage. The
study found that although the depth of the media coverage on SMFEs may not be extensive enough, they are still
favourable, showing positive tones in the reporting and indicating signs of good support for the food industry from
the media. This preliminary finding serves as a foundation to more in-depth studies to have a better understanding
of the content of the online news on Malaysian business, particularly the SMFE
Terengganu cultural trail: using videography in a participant-observer study to enhance cultural heritage appreciation among children / Siti Hajar Abd Aziz … [et al.]
No full textWith the new technological improvements, video-based observation research is becoming a promising method in many areas. Video recording has been under-utilized as a data collection tool because of confidentiality and privacy issues. However, it has many benefits as opposed to traditional observations, and recent studies using video recording methods have introduced new research areas and approaches. This paper aimed to describe the videography project in a participant-observer study to enhance cultural heritage appreciation among children. This project attempted to record children’s experiences in Terengganu culture showcase which was in conjunction with the Terengganu Cultural Village which took place at various events in Kuala Terengganu in September 2020. It is also hoped to give some insights about children’s appreciation of Terengganu cultural heritage when videography was incorporated as its observation tool. The researchers hoped to nurture active learning in an early age, and this includes a cultural appreciation for the participants. Participants embarked on a three-day journey to experience the cultural heritage of the mystical Terengganu, where silat, gasing and wayang kulit were popular but unknown to the participants. It hopes to nurture cultural appreciation where participants seek to understand and learn about Terengganu cultural heritage in an effort to broaden their perspective and connect with others
Terengganu cultural trail: using videography in a participant-observer study to enhance cultural heritage appreciation among children / Siti Hajar Abd Aziz … [et al.]
No full textWith the new technological improvements, video-based observation research is becoming a promising method in many areas. Video recording has been under-utilized as a data collection tool because of confidentiality and privacy issues. However, it has many benefits as opposed to traditional observations, and recent studies using video recording methods have introduced new research areas and approaches. This paper aimed to describe the videography project in a participant-observer study to enhance cultural heritage appreciation among children. This project attempted to record children’s experiences in Terengganu culture showcase which was in conjunction with the Terengganu Cultural Village which took place at various events in Kuala Terengganu in September 2020. It is also hoped to give some insights about children’s appreciation of Terengganu cultural heritage when videography was incorporated as its observation tool. The researchers hoped to nurture active learning in an early age, and this includes a cultural appreciation for the participants. Participants embarked on a three-day journey to experience the cultural heritage of the mystical Terengganu, where silat, gasing and wayang kulit were popular but unknown to the participants. It hopes to nurture cultural appreciation where participants seek to understand and learn about Terengganu cultural heritage in an effort to broaden their perspective and connect with others
PERSPEKTIF LITERASI MEDIA ASPEK ANALISIS DAN PENILAIAN: AMALAN INTEGRITI PENYERTAAN POLITIK GOLONGAN MUDA DI MEDIA SOSIAL
No full textTahap rendah penyertaan politik golongan muda di Malaysia pernah dilaporkan sebagai satu fenomena yang menuntut kajian dan perbincangan umum. Mula PRU-13 penyertaan politik golongan muda dilaporkan mencetus gelombang tsunami kepada sfera politik negara. Inovasi media sosial dilaporkan pencetus kesedaran, kecenderungan dan minat menyertai politik golongan muda. Berbanding media konvensional seperti televisyen, radio dan suratkhabar, media sosial menawarkan aplikasi interaktif, agen pencarian maklumat pantas dan komunikasi efektif. Kemunculan laman rangkaian media sosial telah mewujudkan paradigma gelombang baru dalam masyarakat terutama golongan muda. Kesan pendedahan kandungan media kepada individu dan masyarakat membawa kepada perdebatan literasi media terutama aspek analisis dan penilaian. Idea utama literasi media ini adalah sebagai garis panduan kepada pengguna media terutama golongan muda menggunakan media dengan asas nilai integriti. Kemahiran aspek analisis dan penilaian menuntut pengguna agar mempunyai pemikiran kritis; amalan komposisi mesej dan kreativiti; keupayaan untuk menyertai politik secara berintegriti di media sosial. Apabila seseorang mempunyai kompetensi literasi digital dan media, mereka mengiktiraf hak peribadi orang lain, agenda korporat, budaya dan politik serta menggunakan hak bersuara mereka mengikut landasan nilai integriti. Selain itu, golongan muda yang bermoral mempuyai tahap tinggi keupayaan menilai sumber dan kandungan politik yang berintegriti; tidak palsu, tiada unsur provokasi dan tular. Keupayaan dan pemahaman golongan muda memahami aspek analisis dan penilaian merupakan kemahiran literasi media penting kerana melalui media selain sebagai pengguna, golongan muda mampu bertindak sebagai produser kepada kandungan media di media sosial
