1,161 research outputs found
Künstliche Intelligenz in Public Relations – Eine qualitative Untersuchung zur Reflexion über und Nutzung von KI in Public Relations
No full textDieser Beitrag, basierend auf einer Bachelorarbeit (Kewe, 2023), untersucht den Einsatz von Künstlicher Intelligenz (KI) in Public Relations (PR). Hierfür wurden acht qualitative, leitfadengestützte Experteninterviews mit Führungskräften und KI-Verantwortlichen aus der PR-Branche durchgeführt. Die Ergebnisse zeigen, dass für die PR-Arbeit derzeit vor allem Large Language Models (LLMs) relevant sind und KI vorrangig in der Textarbeit, Ideenfindung und Recherche eingesetzt wird. Ihre Ausgaben kommen jedoch nicht ohne eine Überarbeitung aus. Während sie entlang der gesamten Wertschöpfungskette und besonders in der Texterstellung sinnvoll eingesetzt werden kann, ersetzt sie PRPraktiker* innen nicht in strategischen und zwischenmenschlichen Bereichen
Planning in Brazil, India and Germany
No full textPlanning is a fundamental cognitive ability that helps in organizing and structuring events unfolding in a person\u27s daily life. Two studies are presented that analyze planning behavior in different cultures: Brazil, India, and Germany. The first is a cross-cultural psychological study in which students develop plans for uncertain problem scenarios. The second study follows a cultural psychological tradition. Workers from different domains are interviewed about their life problems and plans. The strengths and the weaknesses of both approaches become obvious in the description and discussion of these two studies. The cross-cultural study sheds light on cross-cultural similarities and differences in planning in Brazil, India, and Germany. The cultural psychological approach yields data regarding a theoretical model on the specific cultural influences on planning
Decision Making in Individualistic and Collectivistic Cultures
No full textHow do cultural values influence individuals\u27 decision making? One would expect answers to this question either from cognitive psychology or from cross-cultural psychology. Cognitive theories on decision making, however, rarely consider the factor of culture, and research in cross-cultural psychology deals only to a small extent with decision making. Therefore the study of culture and decision making is a relatively new and unexplored field. In this paper normative and descriptive approaches to decision making are discussed and three cross-cultural studies on decision making in individualistic and collectivist cultures using different methodologies are described. The results are integrated into a model that can be helpful to derive specific hypotheses for further studies in this field
Corporate Communications Journal CCJ Nr. 16
No full textIn der ersten CCJ-Ausgabe 2025 stellen wir fünf Aufsätze vor, die aus aktuellen Bachelor- und Masterarbeiten des Institutes für Kommunikationsmanagement am Campus Lingen (Ems) hervorgegangen sind. Sie spiegeln aktuelle Themen des Kommunikationsmanagements wider: Vom Recruiting neuer Mitarbeitender durch Corporate Influencer*innen, über den Einsatz digitaler Nudges beim Fundraising, die richtige Kommunikationsstrategie nach Cyber-Attacken bis hin zum Einsatz von künstlicher Intelligenz in der PR.
Inhalt
Editorial (Reinhold Fuhrberg, Yvonne Garbers)
Glaubwürdig oder aufgesetzt?
Eine qualitative Untersuchung der Wahrnehmung von Corporate Influencer*innen-Aussagen auf LinkedIn durch potenzielle Arbeitnehmende.
(Luisa Kristin Kiesewetter)
Akzeptiert und integriert?
Mitarbeitendenbefragung zur Akzeptanz und Integration von Corporate Influencern im Social Media Recruiting am Beispiel der ROSEN Gruppe
(Laura Achteresch)
Nudge for Good?
Digitale Anstupser zur Förderung der Spendenbereitschaft – eine Expert*innen-Befragung
(Ann-Kathrin Lisa Jekel)
Selbstdarstellung als Opfer oder Schuldiger?
Experiment zur Wahrnehmung der Krisenkommunikation eines Unternehmens am Beispiel einer Cyber-Attacke
(Marie Serwazi)
Künstliche Intelligenz in Public Relations –
Eine qualitative Untersuchung zur Reflexion über und Nutzung von KI in Public Relations
(Dominik Kewe
Dominik Tatarka - wędrowiec
No full textDominik Tatarka is one of the Slovak travel books’s author; he wrotes reports Clovek na cestach. The travelling was important factor of his life: he find an inspiration for his writting and he formulated his life’s philosophy during his journeys. The travelling is one of the important key for reading all his compositions and for understanding his otlook on life: the author presents himself no as the postmodern nomad, but as the pilgrim, who wanders for aim „to unit splits world” and to find a man
Comprehensive analysis of polypropylene recyclates : characterization, representative sampling and quantification approaches of polyolefin cross contaminations of polypropylene recyclates
No full textAuthor DI Dominik Kaineder BSc.Dissertation Johannes Kepler Universität Linz 2025Arbeit nach Ablauf der Sperre auf den öffentlichen PCs in den Bibliotheken der JKU+Medizin abrufba
Comprehensive analysis of polypropylene recyclates : characterization, representative sampling and quantification approaches of polyolefin cross contaminations of polypropylene recyclates
No full textAuthor DI Dominik Kaineder BSc.Dissertation Johannes Kepler Universität Linz 2025Arbeit nach Ablauf der Sperre auf den öffentlichen PCs in den Bibliotheken der JKU+Medizin abrufba
Beato Iohannes Traguriensis and Dominik Andreis
No full textIn the 17th century, the hagiography and iconography of Bishop Iohannes Traguriensis were enriched by various members of Trogir’ s noble families. In this promotion of the cult of the local beato, Dominik Andreis stands out with his efforts: he was the author of an unpublished Litany in Croatian (1632), the instigator of publishing an Italian Vita by Giovanni Francesco Loredan (1648), and the sponsor of a three act drama by Girolamo Brusoni (1656), performed in Trogir with musical intermezzos and published two years later (1658)
Hybrid threats, cyber warfare and NATO's comprehensive approach for countering 21st century threats - mapping the new frontier of global risk and security management
No full textThe author examines NATO's comprehensive conceptual framework (the Capstone Concept) for identifying and discussing emerging threats to international peace and security including cyber war and possible multi-stakeholder responses. Article by Sascha-Dominik bachmann, Senior Lectuer in Law, School of Law, University of Portsmouth
Hybrid threats, cyber warfare and NATO's comprehensive approach for countering 21st century threats - mapping the new frontier of global risk and security management
No full textThe author examines NATO's comprehensive conceptual framework (the Capstone Concept) for identifying and discussing emerging threats to international peace and security including cyber war and possible multi-stakeholder responses. Article by Sascha-Dominik bachmann, Senior Lectuer in Law, School of Law, University of Portsmouth
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