12 research outputs found
A Study of Great Resignation on Work-Life Balance: Global Perspective
Get PDFThe great resignation is an unprecedented labour force phenomenon that has garnered significant attention in contemporary employment dynamics. This multifaceted phenomenon, characterised by an exodus of employees from their current positions, has initiated a profound transformation in the work landscape. The paramount concern of this research endeavour is to elucidate the intricate relationship between the Great Resignation and its consequential impact on work-life balance. A compelling exploration of the shifting priorities of the modern workforce is paramount to understanding the underlying dynamics of this phenomenon, especially in light of the profound influence of the COVID-19 pandemic. Central to this examination is an in-depth analysis of the concept of work-life balance itself. By scrutinising the varying definitions and perceptions of work-life balance, we aim to unveil the underpinnings of this critical construct. Also, the study delves into the emergence of hybrid work models as potential solutions to the challenges posed by the Great Resignation. Employers, recognising the significance of work-life balance as a pivotal driver of employee retention, have begun to implement strategies and adaptations to address the evolving needs of their workforce. This study scrutinises the measures taken by organisations to facilitate work-life balance and explores their efficacy. Complementing this, we scrutinise the expectations and demands of employees in the post-Great Resignation landscape, shedding light on the pivotal role of benefits and perks in influencing workplace choices. Lastly, the research offers a forward-looking perspective on the future of work-life balance, envisioning the contours of post-pandemic work culture and predicting long-term implications stemming from this seismic labour market shift
A Study of Great Resignation on Work-Life Balance: Global Perspective
Get PDFThe great resignation is an unprecedented labour force phenomenon that has garnered significant attention in contemporary employment dynamics. This multifaceted phenomenon, characterised by an exodus of employees from their current positions, has initiated a profound transformation in the work landscape. The paramount concern of this research endeavour is to elucidate the intricate relationship between the Great Resignation and its consequential impact on work-life balance. A compelling exploration of the shifting priorities of the modern workforce is paramount to understanding the underlying dynamics of this phenomenon, especially in light of the profound influence of the COVID-19 pandemic. Central to this examination is an in-depth analysis of the concept of work-life balance itself. By scrutinising the varying definitions and perceptions of work-life balance, we aim to unveil the underpinnings of this critical construct. Also, the study delves into the emergence of hybrid work models as potential solutions to the challenges posed by the Great Resignation. Employers, recognising the significance of work-life balance as a pivotal driver of employee retention, have begun to implement strategies and adaptations to address the evolving needs of their workforce. This study scrutinises the measures taken by organisations to facilitate work-life balance and explores their efficacy. Complementing this, we scrutinise the expectations and demands of employees in the post-Great Resignation landscape, shedding light on the pivotal role of benefits and perks in influencing workplace choices. Lastly, the research offers a forward-looking perspective on the future of work-life balance, envisioning the contours of post-pandemic work culture and predicting long-term implications stemming from this seismic labour market shift
Role of Digital Psychology on Purchase Decision of Jumia Customers in Ilaro, Ogun State
Get PDFThis study explored the influence of digital psychology on the purchase decision of Jumia customers in Ilaro, Ogun State. Employing a descriptive survey research design, the study examined the effects of web design/user experience and persuasive language on online purchase decisions. Primary data was collected from 384 respondents using a structured questionnaire, determined from an infinite population using the Cronbach formula. Regression analysis, specifically a multiple regression model, was employed for data analysis using SPSS Version 27. Results revealed a strong positive relationship between Digital Psychology components and Consumer Buying Behaviour. The model summary indicates a moderately strong relationship (R = 0.717) between web design/user experience and persuasive language, web design/user experience and consumer buying behaviour, with approximately 51.5% of the variance explained. The ANOVA results confirm the significance of the regression model (F = 157.543, p < 0.001), indicating the collective influence of web design/user experience and persuasive language on Consumer Buying Behaviour. Coefficients from the regression model highlight the significant effects of web design/user experience (β= 0.535) and persuasive language (β= 0.265) on Consumer Buying Behaviour. Businesses are recommended to emphasize understanding digital psychology principles and embrace web design/user experience components and persuasive language in their online marketing content to enhance consumer engagement and drive purchasing decisions in the digital marketplace.
 
Effective Sales Promotion: A Necessary Catalyst for Elongating the Product Life Cycle in A Developing Economy
Get PDFThe Product Life Cycle (PLC) is a concept that likens a product to animate objects because its life span ranges from introduction to decline. Products can further be likened to human beings to the extent that the lengths of their cycles vary among products, ranging from a few seasons to several decades. This study investigates the effective sales promotion for elongating the product life cycle in a developing economy. This study is designed using a quantitative approach through a survey questionnaire. A total of 100 Coca-Cola Nigeria PLC employees and product consumers participated in this study. The data was analyzed using a regression linear model by assisting SPSS-23. This study concludes that sales promotion is one crucial promotional mix element organizations need to identify and stimulate customer needs and wants. It performs the function of raising awareness of the product to the customer. It increases market share, which, in the long run, helps to sustain its life cycle, especially when perfectly used with other marketing mix elements like price, product, and place. The implication is that the location for redemption of prizes, for instance, in a bonanza, must be easy, or it will weaken the effectiveness of the sale’s promotional activity. The findings of this study recommend that companies improve product availability when needed, especially from the production plant to the depot. The promotional strategies should be communicated in the native language of the target market or audience
TECHNOLOGICAL INNOVATION AND SUSTAINABILITY PRACTICE IN THE EDUCATION SECTOR: A REVIEW OF ONLINE LEARNING AND GAMIFICATION STRATEGIES FOR ENHANCING STUDENT ENGAGEMENT AND LEARNING OUTCOMES
Get PDFThis paper delves into the dynamic realms of online learning and gamification, pivotal innovations
within the education sector, and aims to foster sustainability practices and improve student
engagement and learning outcomes. It embarks on a comprehensive journey through the literature,
meticulously examining the definitions, merits, obstacles, and exemplars of these transformative
approaches. Online learning, encompassing the digital delivery of educational content via diverse
platforms such as websites, mobile apps, and learning management systems, has emerged as a prime
player in reshaping pedagogical landscapes. Simultaneously, gamification, hinging on the strategic
infusion of game elements such as points, badges, leaderboards, and feedback into educational
contexts, emerges as a potent motivator and engagement catalyst. However, this paper also casts a
discerning eye on the hurdles and constraints that accompany adopting these methodologies. By
synthesizing the collective wisdom of prior research, this paper unveils the novel possibilities and
improvements that online learning and gamification bring to education, elucidating their role in
advancing sustainability goals and enhancing the educational experience. The synthesis of existing
knowledge leads to the formulation of valuable recommendations tailored to educators and
researchers aspiring to integrate online learning and gamification strategies into their pedagogical
toolbox, invigorating learning environments and propelling education toward a more sustainable and
engaging future
Survey data on teaching strategies and product innovation: A focus on selected university students in Nigeria
No full textThe main objective of this study was to examine the effectiveness of the teaching methods adopted in motivating university students’ in Nigeria to engage in product innovation. Emphasis was laid on Covenant University in Nigeria which is the pioneer institution to offer entrepreneurship education in Nigeria. The study adopted quantitative method with a descriptive research design to establish trends related to the objective of the study. Survey was be used as quantitative research method. The population of this study comprised all students in the selected university which was given as 6401 3. A sample size of 377 students was selected using yard's formula. Reliability and validity were confirmed. Data was analyzed with the use of Statistical Package for Social Sciences (SPSS).Regression analysis was used as statistical tool of analysis. The field data set is made publicly available to enable critical or a more extensive inquiry. Keywords: Teaching strategies, Product innovation, University student
Dataset on customer experience and satisfaction in healthcare sector of Nigeria
No full textThe central aim of the study was to show a dataset that empirically examines the connection between customer experience (CE) and customer satisfaction (CS). Few or no research have investigated how customer experience can be used to improve customer satisfaction in the healthcare sector of Nigeria. The study therefore adopted a survey research and the data were generated via a structured questionnaire. A total of 365 copies of the questionnaire were retrieved from the customers of the selected four private hospitals in Lagos State. The questionnaire administered were analysed using SPSS (version 22). Using the descriptive and the Categorical Regression CATREG analysis, the data explained how customer experience have a significant relationship with customer satisfaction. The data gathered is provided openly so as to facilitate further analysis Keywords: Customer, Experience, Customer satisfaction, Healthcare, Nigeri
Survey data on teaching strategies and product innovation: A focus on selected university students in Nigeria
No full textRelationship marketing and loyalty of mobile phone customers
Get PDFThe purpose of this study is to critically examine the effect of relationship marketing (such as trust, commitment, communication effectiveness, and conflict handling) on customer loyalty in the telecommunication service delivery sector. The data for this study were gathered through a questionnaire. In addition, a survey of two hundred and twenty-five (225) customers of telecommunication services in Nigeria supports the investigation. The Statistical Package for Social Sciences (SPSS) version 22 was employed to analyze the data gathered. The findings of this study show that trust, commitment, communication effectiveness, and conflict handling directly affect customer loyalty. In addition, all four variables directly influence customer loyalty. Hinging on the study’s discoveries, the paper suggested that organizations should strategically implement relationship marketing as this will help build and increase loyal customers. This study contributes to the body of knowledge in this field, which adds significant value. Moreover, the study provides valuable details on the telecommunication sector, possibly new to many readers.
AcknowledgmentThe authors wish to appreciate the management of Covenant University for the full sponsorship of this publication in this journal.</jats:p
Dataset on humanic clues and customer loyalty in selected hospitals in Lagos State, Nigeria
No full textThis article describes survey result on humanic clues and customer loyalty in selected hospitals in Lagos State, Nigeria. This paper obtains information from the customer experience management strategy in considering the techniques in which customer loyalty can be built. 365 copies of questionnaires were retrieved from the customers of the selected four private hospitals in Lagos State. The data gathered from the survey customers were subjected to inferential and descriptive statistics in order to ascertain the sum, mean, standard deviation and the relative importance index (RII). The retrieved copies of questionnaires were analysed utilising SPSS (22). Using the Categorical Regression CATREG analysis, the data article establish that humanic clues have positive influence on customer loyalty. The data collected is openly presented to enhance further analysis. Keywords: Humanic clues, Customer, Loyalty, Healthcare, Nigeri
