4,110 research outputs found
Socially responsible international business: review, synthesis, and directions
No full textActing in a socially-responsible manner has become a crucial success factor for many international firms due to the highly complex, competitive, and volatile global environment in which they operate. This book will contribute new ideas, contemporary knowledge, and original research to the area of socially-responsible international business, and offers challenging directions for future research. Topic covered range from global environmental influences on acting in a socially-responsible way; foreign buyer reactions to responsible business and international market targeting to development of socially-responsible international business strategies
Valuation of Brand Equity and Retailer Growth Strategies Using Real Options
No full textIn marketing, significant attention has been devoted to the study of drivers and outcomes of strategic flexibility drawing on real options theory. However, research that quantifies the specific value of flexibility reflected in a bundle of strategic real options is lacking. To remedy this gap, we develop a real options-based framework that takes account of brand expansion and extension options to value brand equity and retailer growth strategies. We show how to value the bundle of strategic real options associated with a flexible marketing strategic vision and how to assess the growth strategies related to the corporate brand of an international retailer. We apply our method to estimating the brand equity of Starbucks both under growth and adversity conditions. The results reveal that our method can more reliably incorporate the growth potential of the brand under uncertainty conditions. Comparisons with other brand valuation approaches are discussed. Our study helps clarify the links among management’s strategic plans, brand-based marketing strategies and share price, and allows to better monitor the impact of retailer strategic choices on long-term brand equity value
Best Practices in Scale Deployment: Maximizing Relevance to Cross-Cultural and Marketing Strategy Research
No full textFive comments below provide strong and interesting perspectives on multi-item scale use. They define contexts and research areas where developed scales are valuable and where they are vulnerable. Katsikeas and Madan begin by taking a global perspective on scale use, demonstrating how the use and transferability of scales become even more problematic as researchers move across languages and cultures. They provide guidance for scale use that is particularly relevant to international marketing and marketing strategy research. Brendl and Calder acknowledge the use of well-formed scales as measured variables in psychological experiments, both as independent and dependent variables, but critique the use of multi-item scales to directly reveal latent unobservable constructs. As with any observed variable, scales should be used to test empirical predictions based on theoretical hypotheses about causal connections between theoretical constructs. Lehmann applauds the variability of multi-item scales and urges the exploration of the impact of various items within a scale. He advocates for flexibility and variation in multi-item scales related to psychological theories, simple three-item scales for manipulation checks, and one-item scales when measuring objective actions or beliefs. Baumgartner and Weijters focus on how to validate multi-item scales, particularly when used as mediators or moderators where a unique interpretation of the scale is so central. They recommend meta-analyses of scales that test relationships among measured scales. Like Lehmann, they worry about the impact of exhaustive scales on respondents and the impact of exhausted respondents on the scales themselves. In the final comment, Wang and Huang update our thinking on emerging ways to define and refine scales. They discuss ways to identify focal and orbital constructs and suggest item response theory as a way to adapt scales to subsets of items that best contribute to identifying individual differences between respondents. They support confirmatory factor analysis across different studies to assess scale equivalence across different contexts, cultures, and languages
PiLa-CS Professional Learning Community - Workshop 2 Resources
No full textDuring the Summer of 2021 and 2022, the Participating in Literacies and Computer Science (PiLa-CS) Research Practice Partnership convened and supported a community of practice to learn more about how to enable better CS teaching for emergent bilinguals. These are materials from Workshop 2 of the PLC.Sponsored by the National Science Foundation under NSF grant CNS-1738645 and DRL-1837446. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation
Translanguaging Pedagogy in CS Ed
No full textEpisode 3: Translanguaging pedagogy in CS Education
This video looks at how multilingual students already use translanguaging in their computer science classes and discusses how CS educators can further support them with translanguaging pedagogy, a framework that prompts teachers to consider their stance, design, and shifts.
Featuring team members from Participating in Literacies and Computer Science (PiLa-CS), https://www.pila-cs.orgEpisode 3: Translanguaging pedagogy in CS Education
This video looks at how multilingual students already use translanguaging in their computer science classes and discusses how CS educators can further support them with translanguaging pedagogy, a framework that prompts teachers to consider their stance, design, and shifts.
Featuring team members from Participating in Literacies and Computer Science (PiLa-CS), https://www.pila-cs.orgSponsored by the National Science Foundation under NSF grant CNS-1738645 and DRL-1837446. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation
PiLa-CS Professional Learning Community - Design Journal Template
No full textDuring the Summer of 2021 and 2022, the Participating in Literacies and Computer Science (PiLa-CS) Research Practice Partnership convened and supported a community of practice to learn more about how to enable better CS teaching for emergent bilinguals. These are materials from from the PLC for a Design Journal to act as a planing template for teachers.Sponsored by the National Science Foundation under NSF grant CNS-1738645 and DRL-1837446. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation
Arizona Then and Now: Exploring Arizona's Five Cs Through Photography
No full textabstract: Arizona Then and Now: Exploring Arizona's Five Cs Through Photography is a photographic exploration of the evolution of Arizona's five Cs: cotton, copper, citrus, cattle, and climate. This project first looks to the past to see how these five elements shaped the state of Arizona. Photographs were taken across the valley of these elements, or lack thereof, discovering what Arizona has transformed into in the process. Each chapter of the book begins with a brief history of the element focused on in that chapter, followed by an analytical thought about the photographs taken and how the element has evolved. Each chapter shows two historical photographs followed by a series of photographs taken during the project that the author thought depicted what is seen today. The book ends on a final positive note about how the five Cs are not dead, but soon could be completely taken over. This project was a way for a non-art major to explore the state that she grew up while also challenging herself by more than just taking pictures. The photographs displayed in the book depict a sampling of what the author saw that is left of the five Cs
IR-improved DGLAP-CS QCD parton showers in Pythia8
No full textAbstractWe introduce the recently developed IR-improved DGLAP-CS theory into the showers in Pythia8, as this Monte Carlo event generator is in wide use at LHC. We show that, just as it was true in the IR-improved shower Monte Carlo Herwiri, which realizes the IR-improved DGLAP-CS theory in the Herwig6.5 environment, the soft limit in processes such as single heavy gauge boson production is now more physical in the IR-improved DGLAP-CS theory version of Pythia8. This opens the way to one’s getting a comparison between the actual detector simulations for some of the LHC experiments between IR-improved and unimproved showers as Pythia8 is used in detector simulations at LHC whereas Herwig6.5, the environment of the only other IR-improved DGLAP-CS QCD MC in the literature, Herwiri1.031, is not any longer so used. Our achieving the availability of the IR-improved DGLAP-CS Pythia8 then is an important step in the further development of the LHC precision theory program under development by the author and his collaborators
What CS Ed Can Offer Bi/Multilinguals
No full textEpisode 4: What can CS offer multilingual learners?
This video discusses how computer science education can benefit multilingual learners. You will meet a middle school ENL (English as a New Language) teacher who successfully incorporated both translanguaging pedagogy and CS education into her classroom, leading to a memorable experience for one of her students.
Featuring team members from Participating in Literacies and Computer Science (PiLa-CS), https://www.pila-cs.orgEpisode 4: What can CS offer multilingual learners?
This video discusses how computer science education can benefit multilingual learners. You will meet a middle school ENL (English as a New Language) teacher who successfully incorporated both translanguaging pedagogy and CS education into her classroom, leading to a memorable experience for one of her students.
Featuring team members from Participating in Literacies and Computer Science (PiLa-CS), https://www.pila-cs.orgSponsored by the National Science Foundation under NSF grant CNS-1738645 and DRL-1837446. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation
Linking identity and heritage with image and a reputation for competition
No full textOur study investigates the role of identity and heritage of a place in creating competitiveness of the place and its retailers, by utilizing its image and reputation to improve its attraction for tourists. We explored the perceptions of tourists to test a conceptual model which was developed using concepts available in current academic literature. Data were collected relating to a famous retail store in London which is a popular destination. Findings from a survey of 294 store tourists visiting the store suggest that place heritage is the key driver of competitiveness of both the retailer and place, through their image and reputation. The study has important implications for the expansion of current literature, theory development and business practices. Limitations of the study are outlined and directions for future research are considered
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