19 research outputs found
Revisiting the effect of mobile advertising content on buying intention / Nor Hazlina Hashim, Normalini Md Kassim and Roshni Ann George
No full textThe digital era is known for technological breakthroughs in knowledge exchange through portable computing devices that include android and iOS smart phones. These gadgets, which have become a necessity for many, offer numerous advertising opportunities for companies to reach a wide pool of potential customers. Mobile advertising holds the best promise for one-to-one communication and provides avenues for direct and personalised marketing. Previous studies on consumer attitudes towards mobile advertising have generated conflicting results. This paper conceptualizes the effect of mobile advertising content on buying intention in a framework derived from past models and theories of technology acceptance. In light of the high purchase intentions of the younger generation in Malaysia, antecedents previously used in predicting the behavioural response of consumers towards mobile advertising and purchase intention were reexamined and combined with the personalization factor. Additionally, subjective norms and perceived behavioural control are proposed to have considerable impact on the purchase intentions of consumers in Malaysia. It is hoped that the proposed framework will lead to further clarity about the importance of mobile advertising content on behavioural response and therefore benefit the marketing efforts of companies by providing valuable insights on factors that influence the buying intentions of Malaysian consumers
Antecedents And Outcomes Of Hris Usage
No full textA good human resource decision is based on a good human resource information system (HRIS) which should be provided to both human resource and line managers to facilitate decision making
Understanding Consumer Adoption And Security Of Internet Banking: A Proposed Biometrics Technology Implementation In The Malaysian Banking Context
No full textA good human resource decision is based on a good human resource information system (HRIS) which should be provided to both human resource and line managers to facilitate decision making. A HRIS is made up of numerous elements. Each element must function properly if the system is going to benefit the organization. Basically, a system is a set of activities that takes inputs, transforms them into outputs. The special function of HRIS is to gather, collect, and help analyze the data necessary for the human resource department to do its job properly. A good understanding of the factors influencing user adoption the extent use of HRIS and the outcomes that impact human resource (HR) job roles is therefore critical in ensuring the HRIS usage is helping human resource. This study presents the benefits from a survey of 70 HR professional on perceived of innovations factors influencing the extent use of HRIS and to examine the outcomes factors by extensive use of HRIS. Findings revealed that visibility is the attribute of perceived of innovations that influence users extent use of HRIS. There are five outcomes factors by extensive use of HRIS. There are enable information responsiveness, enable information autonomy, enable external professional link, time required on transformational activities and time required on IT support activities. This study also discussed implications of the findings and future research recommendations
Factor Influencing the Intention to Use E-Collection System in State-Owned Tertiary Institutions in Nigeria
No full textSupply chain management drivers and sustainability of green initiatives in manufacturing enterprises: A case in pakistan
No full textSustainability has now been widely accepted as a global phenomenon, and transitions toward sustainable enterprises can be made by developing innovative culture. These rich cultures would be able to create high performance and enable the enterprises to utilize assets in such ways to have better economic, environmental and social outcomes. The primary objective of this paper is to examine supply chain management drivers and their motivation for the sustainability of the supply chain. In addition, the study focuses on the mediating effect of green supply chain integration in the relationship between the key supply chain drivers and supply chain sustainability. The study examines the relationships with sustainability perspective and considers focuses on small and medium Size Manufacturing Enterprises (SMEs) of Pakistan. A detailed literature has been reviewed critically to develop the hypothesis of the study. A questionnaire survey was adopted to collect the data from supply chain managers of SMEs in Pakistan. Structural Equation Modeling was employed to analyze the data using Smart PLS 3 (SEM). The analysis section of this study was divided into two major parts. Part one was based on an outer model assessment in which reliability and validity were assessed, while second part was completely focused on assessment of inner model in which hypotheses were tested. The findings of the study have shown a great deal of agreement with the proposed hypothesis. These findings will be useful for policymakers and researchers in understanding the emerging role of sustainability and green supply chain integration, especially in manufacturing sector
Security Policy Issues in Internet Banking in Malaysia
No full textAs a continually growing financial services of electronic commerce, Internet banking requires the development and implementation of a sound security procedure. The existing literature highlights security as the primary factor which determines the adoption of Internet banking technology. The secondary information on Internet banking development in Malaysia shows a very slow growth rate. Hence, this study aims to investigate risk and security requirements factors which influence the adoption of Internet banking application through the information collected from an interviews with managers from Bank M, Bank C and Bank P. The results reveal that the customers have great concerns for security and privacy issues in adoption of Internet banking. Hence, several methods of ensuring a more secure Internet banking was suggested like a two factor authentication and three factor authentication. For future research directions biometric techniques, such as fingerprint verification, iris or face recognition, retina analysis and hand-written signature verification are increasingly becoming basic elements of authentication and identification systems in order to be privacy-friendly, minimize the social risks and prevent misuse of biometric data.</jats:p
Examining the Psychological Factors Influencing Intention to Use Business Intelligence Dashboards in the UAE
No full textIn spite of the manifold benefits associated with dashboards, their widespread adoption and individual-level usage in the United Arab Emirates (UAE) have remained limited. To address this gap, the present study employed quantitative research methodologies, specifically utilizing purposive sampling techniques and a survey instrument for data collection. The analysis employed the SmartPLS technique, which unveiled several factors that influence the intention to use dashboards, including perceived ease of use (PEOU), perceived usefulness (PU), perceived relative advantage (PRA), and perceived quality across multiple dimensions (informational, service, and system). Among these factors, PU exerted the most substantial impact on the intention to use dashboards, followed by PRA, PEOU, perceived service quality, and perceived information quality. Although perceived system quality demonstrated a positive association with the behavioral intention to use dashboards, its effect did not reach statistical significance. The findings of this study offer valuable insights for dashboard developers, furnishing evidence-based guidance on how to design dashboards that augment user acceptability and usage. By empirically testing a research framework based on the Technology Acceptance Model (TAM) and extending it to encompass quality as a multidimensional construct, this study elucidates the factors that influence users\u27 intention to use dashboards in the UAE
FACTORS INFLUENCING INTENT TO USE AN EDUCATIONAL MANAGEMENT INFORMATION SYSTEM (EMIS): INSIGHTS FROM PRIVATE UNIVERSITIES OF THE UNITED ARAB EMIRATES
No full textAbstract
The purpose of this study is to look at the Factors Influencing the Intention to Use Educational Management Information Systems (EMIS): Insights from Private Universities in the UAE. Since then, private universities in the UAE have struggled to manage their information systems. The research seeks to examine the factors influencing executive levels of private universities in the UAE toward the intention to use EMIS so that the relationship between the factors and TAM, TTF, D&M, and Trust can be easily analyzed. Furthermore, the study intends to assess the relationships between the TAM, TTF, D&M, and Trust and the intention of executive levels of private institutions to use EMIS. For this study, three key models were chosen: Technology Acceptance Model (TAM), Task Technology Fit (TTF), and For this study, three core models were chosen: Technology Acceptance Model (TAM), Task Technology Fit (TTF), and Delone Mclean Model (D&M), along with a new variable from technology usage (UTAUT), Innovation Diffusion Theory (IDT), and a mediator variable from psychology studies (PSY). The most popular method of correlational research, quantitative, will be used in this study, combined with a survey. The proposed model is empirically evaluated by gathering related data through developed questionnaires based on a 5 likert and 7 likert scale to reduce common variance method issue, then non-probability sampling is chosen as a sample from the study population based on a desire, idea, or chance rather than reason. Furthermore, for data analysis, this study made use of two significant and widely used software packages, IBM SPSS.25, for example, and Partial Least Squares (PLS) with Smart PLS 3.2.7. This study provides important insights that could help senior level managers understand how Educational Management Information Systems are used
Entrepreneur as an Individual Review of Recent Literature on Entrepreneurial Skills
No full textThe purpose of this paper is to provide some rich and deep insight to explore the characteristics, traits and key features of individual Entrepreneur via comparative qualitative research methods. As a result, entrepreneurial skills required to undertake innovative endeavors are formed through the value that shaped by the social, economic and cultural aspects of being a self-employment person. In conclusion, it is probable that one can classify the set of skills can be classified as entrepreneurship skills that are distinct in nature from other leader and management skills.El propósito de este documento es proporcionar una visión rica y profunda para explorar las características, rasgos y características clave del empresario individual a través de métodos de investigación cualitativa comparativa. Como resultado, las habilidades empresariales necesarias para emprender esfuerzos innovadores se forman a través del valor que se configura por los aspectos sociales, económicos y culturales de ser una persona que trabaja por cuenta propia. En conclusión, es probable que uno pueda clasificar el conjunto de habilidades que se pueden clasificar como habilidades de emprendimiento que son distintas en naturaleza a otras habilidades de liderazgo y administración
