1,720,973 research outputs found
The Influence of Customer Relationship Management and Social Media on Customer Loyalty in E-Commerce with Brand Image as a Moderator
Full text linkThis study was conducted to test the effect of customer relationship management and social media on customer loyalty with brand image as a moderator. This study shows that customer loyalty has a strong relationship with customer relationship management, social media, and brand image. This study describes how relationships with customers can be managed well so that customer loyalty is achieved. The sample that has been tested is 155 people who have shopped in e-commerce. This research was carried out by utilizing the structural equation modeling analysis method on Smart PLS (Partial Least Square) software. The results presented that Customer Relationship Management has a positive and significant effect on Customer Loyalty, Socia Media has a positive and significant effect on Customer Loyalty, Brand Image has a positive and significant effect on Customer Loyalty, Brand Image Moderation strengthens the positive and significant effect of Customer Relationship Management on Customer Loyalty, Brand Image Moderation weakens the positive and significant effect of SocialMedia on Customer Loyalty. It is hoped that further research can add new variables to make it better
The Influence of Customer Relationship Management and Digital Marketing on Customer Satisfaction in the E-Commerce Industry with Customer Experience as a Moderator
Full text linkThis study aims to prove whether there is an influence of customer relationship management and digital marketing on customer satisfaction in the e-commerce industry with customer experience as a moderator. In the context of e-commerce, customer satisfaction can maintain loyalty and increase sales. This study involved 150 respondents. The analytical method used is Structural Equation Modeling (SEM) with Smart PLS (Partial Least Square) software. The research results show that customer relationship management has a positive and significant effect on customer satisfaction in the e-commerce industry, where a good relationship between the company and customers can improve the shopping experience. Apart from that, digital marketing has also proven to be significant in customer satisfaction by utilizing digital channels to interact. Thus, customer experience as a variable does not strengthen as a moderator in the relationship between customer relationship management and digital marketing on customer satisfaction in the e-commerce industry. This shows that although customer experience is important in building positive interactions with e-commerce platforms, this factor is not strong enough to strengthen the influence of customer relationship management and digital marketing directly on customer satisfaction
The Influence of Economic Literacy and Risk Perception on the Decision to Use Paylater with Paylater Benefits as a Moderation
Full text linkThis research is about "The Effect of Economic Literacy and Risk Perception on Purchasing Decisions Using Paylater with Paylater Benefits as Moderation". This research is motivated because there are still many Indonesians who still do not understand the Paylater payment method. This study occupies four variables consisting of variable Decision Using Paylater as the dependent variable. Economic Literacy and Risk Perception as independent variables. Furthermore, Benefit Paylater as a moderating variable. This study aims to prove whether there is an effect of economic literacy and risk perception on purchasing decisions using Paylater which is moderated by Paylater benefits. The research design uses causality which aims to test the direct effect and moderating effect between variables. The software used is SmartPLS (Partial Least Square). The results of this study are First, it shows that Economic Literacy has a significant effect on Purchasing Decisions Using Paylater, which means that based on this the hypothesis in this study is accepted. Second, Risk Perception has a significant effect on Purchasing Decisions Using Paylater, which means that based on this the hypothesis in this study is accepted. Third, it is stated that Benefit Paylater has a significant effect on Purchasing Decisions Using Paylater. Which means that based on this the hypothesis in this study is accepted. Fourth, Benefit Paylater strengthens the relationship between economic literacy on purchasing decisions using Paylater has a significant effect, which means that based on this the hypothesis in this study is accepted. Fifth, Benefit Paylater strengthens the relationship between Perception of Risk on Purchasing Decisions Using Paylater has a significant effect, which means that based on this, the hypothesis in this study is accepted
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Pengaruh Motivasi, Komunikasi, Gaya Kepemimpinan Dan Kompensasi Melalui Kepuasan Kerja Karyawan Pada Kantor Pengawasan Dan Pelayanan Bea & Cukai Jenis Bea Cukai Bontang.
Full text linkThis research investigates and analyzes the impact of motivation, communication, leadership style, and compensation variables on work satisfaction. The populations in this study were employees at the Customs and Excise Office of Bontang C Type of Customs and Excise Office, which numbered 113 persons. Saturated samples were used for sampling. Furthermore, there are two methodologies used: descriptive and explanatory. The information obtained was from quantitative data that was statistically analyzed. The data in this study was analyzed utilizing statistical analysis, namely SEM-Structural Equation Modeling with AMOS-22 tools. The results showed that motivation contributed to the increase in job satisfaction. Communication and leadership do not directly affect job satisfaction. Compensation has a significant effect on job satisfaction
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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