28 research outputs found
The Influence of Digital Marketing Public Relations of Menantea Products on The Purchase Interest of Youtube Users
No full textThis study aims to find out how much influence PR and MPR have on Menantea's consumer buying interest on Youtube, to find out what is the influence of PR and MPR on buying interest of UEU students, and to analyze whether there is a digital influence of MPR on buying interest of Youtube users. This research is a survey research. The population of this research is youtube users. The sampling method used in this study was accidental sampling with 22 respondents. The collected questionnaire data has been tested using validity and reliability. The data analysis technique in this research is multiple linear regression. The results show that there is a public relationship related to buying interest which is positively influenced by a t-test significance value smaller than the specified significance level, Digital MPR is positively influenced by purchasing decisions with a t-test significant value smaller than the specified significance level and public relations and digital MPR together with buying interest which is positively influenced by the f-test significant value smaller than the specified significance level
The Influence of Customer Relationship Management and Social Media on Customer Loyalty in E-Commerce with Brand Image as a Moderator
No full textThis study was conducted to test the effect of customer relationship management and social media on customer loyalty with brand image as a moderator. This study shows that customer loyalty has a strong relationship with customer relationship management, social media, and brand image. This study describes how relationships with customers can be managed well so that customer loyalty is achieved. The sample that has been tested is 155 people who have shopped in e-commerce. This research was carried out by utilizing the structural equation modeling analysis method on Smart PLS (Partial Least Square) software. The results presented that Customer Relationship Management has a positive and significant effect on Customer Loyalty, Socia Media has a positive and significant effect on Customer Loyalty, Brand Image has a positive and significant effect on Customer Loyalty, Brand Image Moderation strengthens the positive and significant effect of Customer Relationship Management on Customer Loyalty, Brand Image Moderation weakens the positive and significant effect of SocialMedia on Customer Loyalty. It is hoped that further research can add new variables to make it better
PENGARUH KEPEMIMPINAN DIGITAL, BUDAYA ORGANISASI MELALUI KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PT. SUARA MERDEKA PRESS
No full textPenelitian bertujuan untuk menganalisis pengaruh kepemimpinan digital, budaya organisasi melalui kepuasan kerja terhadap kinerja karyawan PT. Suara Merdeka Press. Pengaruh kepemimpinan digital dan budaya kerja terhadap kinerja karyawan, Pengaruh kepuasan kerja terhadap kinerja karyawan, pengaruh kepemimpinan digital terhadap kinerja karyawan melalui kepuasan kerja dan pengaruh budaya organisasi terhadap kinerja karyawan melalui kepuasan kerja. Penelitian ini merupakan jenis penelitian kuantitatif. Analisis dilakukan dengan cara membahas hasil kuesioner yang telah diolah, baik dengan menggunakan analisa deskriptif maupun dengan menggunakan analisis kuantitatif dengan pengukuran konstruk dan hubungan antar variabel dilakukan dengan Software SmartPLS Ver.4. Hasil penelitian menunjukkan bahwa kepemimpinan digital dan budaya organisasi mempengaruhi kepuasan kerja. Kepemimpinan digital dan kepuasan kerja mempengaruhi kinerja karyawan, sedangkan variabel yang tidak mempengaruhi kinerja karyawan adalah budaya organisasi. Pengaruh tidak langsung adalah kepemimpinan digital terhadap kinerja karyawan dengan kepuasan kerja sebagai variable intervening, ini menunjukkan bahwa terdapat pengaruh kepemimpinan digital terhadap kinerja karyawan melalui kepuasan kerja. Pengaruh tidak langsung budaya organisasi terhadap kinerja karyawan dengan kepuasan kerja sebagai variable intervening, ini menunjukkan bahwa terdapat pengaruh budaya organisasi terhadap kinerja karyawan melalui kepuasan kerja.
Kata Kunci : Kepemimpinan Digital, Budaya Organisasi, Kepuasan Kerja,
Kinerja Karyawan
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The study aims to analyze the effect of digital leadership, organizational culture through job satisfaction on employee performance of PT Suara Merdeka Press. The effect of digital leadership and work culture on employee performance, the effect of job satisfaction on employee performance, the effect of digital leadership on employee performance through job satisfaction and the effect of organizational culture on employee performance through job satisfaction. This research is a type of quantitative research. The analysis was carried out by discussing the results of the questionnaire that had been processed, both by using descriptive analysis and by using quantitative analysis with construct measurement and the relationship between variables carried out with SmartPLS Ver.4 software. The results showed that digital leadership and organizational culture affect job satisfaction. Digital leadership and job satisfaction affect employee performance, while the variable that does not affect employee performance is organizational culture. The indirect effect is digital leadership on employee performance with job satisfaction as an intervening variable, this shows that there is an effect of digital leadership on employee performance through job satisfaction. The indirect effect of organizational culture on employee performance with job satisfaction as an intervening variable, this shows that there is an effect of organizational culture on employee performance through job satisfaction.
Keywords : Digital Leadership, Organizational Culture, Job Satisfaction,
Employee Performanc
The Influence of Customer Relationship Management and Digital Marketing on Customer Satisfaction in the E-Commerce Industry with Customer Experience as a Moderator
No full textThis study aims to prove whether there is an influence of customer relationship management and digital marketing on customer satisfaction in the e-commerce industry with customer experience as a moderator. In the context of e-commerce, customer satisfaction can maintain loyalty and increase sales. This study involved 150 respondents. The analytical method used is Structural Equation Modeling (SEM) with Smart PLS (Partial Least Square) software. The research results show that customer relationship management has a positive and significant effect on customer satisfaction in the e-commerce industry, where a good relationship between the company and customers can improve the shopping experience. Apart from that, digital marketing has also proven to be significant in customer satisfaction by utilizing digital channels to interact. Thus, customer experience as a variable does not strengthen as a moderator in the relationship between customer relationship management and digital marketing on customer satisfaction in the e-commerce industry. This shows that although customer experience is important in building positive interactions with e-commerce platforms, this factor is not strong enough to strengthen the influence of customer relationship management and digital marketing directly on customer satisfaction
The Influence of Economic Literacy and Risk Perception on the Decision to Use Paylater with Paylater Benefits as a Moderation
No full textThis research is about "The Effect of Economic Literacy and Risk Perception on Purchasing Decisions Using Paylater with Paylater Benefits as Moderation". This research is motivated because there are still many Indonesians who still do not understand the Paylater payment method. This study occupies four variables consisting of variable Decision Using Paylater as the dependent variable. Economic Literacy and Risk Perception as independent variables. Furthermore, Benefit Paylater as a moderating variable. This study aims to prove whether there is an effect of economic literacy and risk perception on purchasing decisions using Paylater which is moderated by Paylater benefits. The research design uses causality which aims to test the direct effect and moderating effect between variables. The software used is SmartPLS (Partial Least Square). The results of this study are First, it shows that Economic Literacy has a significant effect on Purchasing Decisions Using Paylater, which means that based on this the hypothesis in this study is accepted. Second, Risk Perception has a significant effect on Purchasing Decisions Using Paylater, which means that based on this the hypothesis in this study is accepted. Third, it is stated that Benefit Paylater has a significant effect on Purchasing Decisions Using Paylater. Which means that based on this the hypothesis in this study is accepted. Fourth, Benefit Paylater strengthens the relationship between economic literacy on purchasing decisions using Paylater has a significant effect, which means that based on this the hypothesis in this study is accepted. Fifth, Benefit Paylater strengthens the relationship between Perception of Risk on Purchasing Decisions Using Paylater has a significant effect, which means that based on this, the hypothesis in this study is accepted
Pengaruh Motivasi, Komunikasi, Gaya Kepemimpinan Dan Kompensasi Melalui Kepuasan Kerja Karyawan Pada Kantor Pengawasan Dan Pelayanan Bea & Cukai Jenis Bea Cukai Bontang.
No full textThis research investigates and analyzes the impact of motivation, communication, leadership style, and compensation variables on work satisfaction. The populations in this study were employees at the Customs and Excise Office of Bontang C Type of Customs and Excise Office, which numbered 113 persons. Saturated samples were used for sampling. Furthermore, there are two methodologies used: descriptive and explanatory. The information obtained was from quantitative data that was statistically analyzed. The data in this study was analyzed utilizing statistical analysis, namely SEM-Structural Equation Modeling with AMOS-22 tools. The results showed that motivation contributed to the increase in job satisfaction. Communication and leadership do not directly affect job satisfaction. Compensation has a significant effect on job satisfaction
The influence of motivation, communication, leadership style on employee performance at the office of supervision and customs service & excise type c bontang
No full textThis research investigates and analyzes the influence of variables of Motivation, communication, leadership style on employee performance on employee performance variables at the Office of Supervision and Customs & Excise Service Type C Bontang Customs. These variables in this study are referred to simultaneously, for example, endogenous variables: Motivation (X1), Communication (X2), Leadership Style (X3), (While endogenous or dependent variables (dependend variables) are Performance (Y). using primary data, namely data obtained from respondents directly from interview results or the results of filling out questionnaires collected through field surveys. And secondary data is data that is taken indirectly, namely data that has been processed by agencies, in the form of reference books, reports. The data analysis used in this study is qualitative analysis and quantitative analysis. The population used is employees at the Bontang Customs Supervision and Service Office type C Customs Which amounts to 113 people. By using the jebuh sample method, that is, all populations become samples. using spss for Windows programs ver 22.0 and AMOS ver 22.0. Motivation has a significant effect on employee performance, this shows that the higher the motivation, the more it will improve employee performance. Communication has a significant effect on performance, this shows that the better the communication will make the higher the employee's performance. Leadership Style does not have a significant effect on employee performance, this shows that leadership style does not have a direct effect on employee performance
Marketing Mix Kepusan Konsumen Modern Retail Stores
No full textThe research aims to determine the determinants of the success of modern retail or minimarket groups and their attractiveness to consumers. This research is a literature review research from scientific studies. The research subjects are consumers from modern retail/minimarkets with the objects of this research being all modern retail/minimarkets. A systematic, explicit and reproducible method for identifying, evaluating and synthesizing research results and ideas with a literature search was carried out in the ScienceDirect, Emerald Insight, Proquest, Sage, Google Scholar databases using the keywords Marketing Mix, modern retail, traditional retail and modern retail consumers. The results of this research show that consumers feel that modern retail has relatively low prices and a variety of products but with consistent quality. Shopping becomes more comfortable because the environment provided by supermarkets is a comfortable place and a conducive shopping environment and finds that attractive interior displays influence consumer satisfaction. Promotion is also an important part of the main factors that will determine customer loyalty. Modern retail promotion techniques can also help maintain customer loyalty and attract new customers to switch from traditional retailPenelitian bertujuan menentukan determinan keberhasilan ritel modern atau kelompok minimarket serta daya tarik bagi konsumen mereka. Penelitian ini merupakan penelitian literature review dari kajian ilmiah. Subjek penelitiannya adalah konsumen dari ritel modern/minimarket dengan objek dari penelitian ini semua ritel modern/minimarket. Metode yang sistematis, eksplisit dan reprodusibel untuk melakukan identifikasi, evaluasi dan sintesis terhadap hasil penelitian dan hasil pemikiran dengan Pencarian literatur dilakukan di database ScienceDirect, Emerald Insight, Proquest, Sage, Google Scholar dengan menggunakan kata kunci Marketing Mix, retail modern, retail traditional dan konsumen modern retail.Hasil penelitian menunjukkan bahwa Konsumen merasakan retail modern memiliki harga yang relatif rendah dan beragam namun tetap dengan produk yang berkualitas dan konsisten. Belanja menjadi lebih nyaman karna lingkungan yang disediakan supermarket dengan tempat yang nyaman dan lingkungan belanja yang kondusif serta menemukan bahwa display interior yang menarik, mempengaruhi kepuasan konsumen. Promosi juga menjadi bagian penting faktor utama yang akan menentukan loyalitas pelanggan, Teknik promosi retail modern juga dapat membantu mempertahankan loyalitas pelanggan dan menarik pelanggan baru beralih dari retail traditiona
The Influence of Transaction Speed and Top-Up Facilities on the Decision to Use Fintech OVO with Partner Quantity as the Moderating Variable
No full textThis study aims to analyze whether there is a significant influence between Transaction Speed and the Decision to Use and Partner Quantity on the Top Up Facility. The population in this study are all people who use fintech ovo in the Jakarta area. The sample of this research is 175 people. The type of data created is primary data using a questionnaire which is filled in directly by the respondents and then processing the data using Partial Least Square (PLS). Statistical results from research data processing show that transaction speed has a positive and significant effect, top up facilities can have a positive and significant effect, partner quantity is not yet significant, transaction speed has a positive and significant effect on usage decisions, top up facility has a positive and significant effect on usage decisions
Pengaruh motivasi, komunikasi, gaya kepemimpinan dan kompensasi melalui kepuasan kerja terhadap kinerja pegawai
No full textPenelitian bertujuan untuk untuk mengetahui dan menganalisis pengaruh langsung variabel motivasi, komunikasi, gaya kepemimpinan serta kompensasi terhadap kepuasan kerja dan kinerja pegawai, pengaruh kepuasan kerja terhadap kinerja pegawai serta pengaruh tidak langsung motivasi, komunikasi, gaya kepemimpinan serta kompensasi terhadap kinerja pegawai melalui kepuasan kerja pada Kantor Pengawasan dan Pelayanan Bea & Cukai Tipe Madya Pabean C Bontang. Penelitian ini menggunakan dua pendekatan, yaitu pendekatan deskriptif (descriptive research) dan pendekatan eksplanatori (explanatory research). Populasi dalam penelitian adalah pegawai pada Kantor Pengawasan dan Pelayanan Bea & Cukai Tipe Madya Pabean C Bontang yang berjumlah 113 orang. Pengambilan sampel dilakukan dengan sampel jenuh, sehingga sampel penelitian adalah 113 orang. Data yang diperoleh berupa data kuantitatif dan diolah secara statistik. Analisis data yang digunakan dalam penelitian ini menggunakan analisis statistik, yaitu SEM-Structural Equation Modeling dengan menggunakan alat bantu AMOS-22. Hasil penelitian menunjukkan bahwa Motivasi berkontribusi terhadap peningkatan kepuasan kerja. Komunikasi tidak berpengaruh secara langsung terhadap kepuasan kerja. Gaya kepemimpinan tidak berpengaruh terhadap kepuasan kerja. Kompensasi mempunyai pengaruh signifikan terhadap kepuasan kerja. Motivasi mempunyai pengaruh signifikan terhadap kinerja pegawai. Komunikasi mempunyai pengaruh signifikan terhadap kinerja. Gaya kepemimpinan tidak berpengaruh terhadap kinerja pegawai. Kompensasi tidak berpengaruh langsung terhadap kinerja pegawai. Kepuasan kerja mempunyai pengaruh signifikan terhadap kinerja pegawai Motivasi berpengaruh tidak langsung terhadap kinerja pegawai melalui kepuasan kerja. Komunikasi berpengaruh tidak langsung terhadap kinerja pegawai melalui kepuasan kerja. Gaya kepemimpinan berpengaruh tidak langsung terhadap kinerja pegawai melalui kepuasan kerja. Kompensasi berpengaruh tidak langsung terhadap kinerja pegawai melalui kepuasan kerja
