290 research outputs found
"SONY" MARKETING STRATEGY
No full textBakalaura darba tēma „Sony” mārketinga stratēģija.
Šajā darbā tiek analizēta un izpētīta „Sony” mārketinga stratēģija starptautiskajā tirgū,
kā arī, cik efektīvi darbojas „Sony” mārketings Latvijas tirgū.
Autore darbā apskata mārketinga stratēģijas veidus, tirgū ieiešanas instrumentus un pieejas.
Raksturo „Sony” kā starptautisku uzņēmumu, apraksta tā attīstību, koncepciju. Izpēta tā
globālo uzbūvi, kā tas iegājis ASV, Eiropas un Baltijas valstu tirgū, kādu mārketinga stratēģiju
pielietojis.
Autore dod savu vērtējumu, cik efektīvi darbojas „Sony” mārketinga stratēģija, izsaka
priekšlikumus, kas varētu „Sony” palīdzēt atgūt līdera pozīciju starptautiskajā tirgū.
Darbs sastāv no trīs daļām, tajā ietvertas piecas tabulas un seši attēli.s
The subject of this diploma work is about “SONY`s” marketing strategy.
This work analyses and investigates “SONY`s” international marketing strategy, as well
as the effectiveness of marketing strategy in Latvia.
Author examines different types of marketing strategies, market penetration instruments
and approaches. Also describes “SONY” as international company, considers its development
and conception. Looks deeper in global “SONY`s” structure, used methods to penetrate USA,
European and Baltic markets and the applied marketing strategies.
Author gives her opinion, how effective is “SONY`s” marketing strategy, gives proposals
that might help to regain their leading position within international market.
This work consists of three parts, it includes five tables and six pictures
La dramatisation de l’écriture chez Sony Labou Tansi
No full textAs an author always articulates his writing with idioms that reflect a specific time period and a given social group, Sony Labou Tansi talks about “tropicalité”, and gives himself the goal to create multiple “tropicalités”
Sony Labou Tansi, afflux des écrits et flux de l’écriture
No full textThis appraisal of archives left by Sony Labou Tansi consists of two parts. The first one appears as a history of maintenance and of promotion of Tansi’s writings, which are an immense and unknown land. Their eventful history starts, where the literary production ends: upon the death of Sony Labou Tansi in 1995. Physically, the writings are put down in schoolchild notebooks, thrown as they came at the bottom of a little library at the author’s house of Makélékélé in Brazzaville. With no date, sometimes with no title on them, these notebooks appear as a real challenge for genetic critic, who is trying to class them, to make up their stocklist, to scan and to publish them. Reconstructing their history through multiple versions and successive transformations ends up with tracing a map of a textual labyrinth consisting not only of literary production of Sony Labou Tansi, broken up between France and the Congo, but also on notebooks and letters given by the author to the crowd of his friend readers and his publishers. In the second part of the article, we set out to retrace the creative process, to reconstruct the vitalist and hypertextual logic of Tansi’s writing. If Sony Labou Tansi used to write as you breath, his writing with its improvised aspect, described by the genetic criticism as « à processus », comes, from anthropological point of view, close to the scriptural prediction: a speech-writing in continuous progression – against the progress; never turning back towards reading
The Implementation of Authentic Assessment to Evaluate the Students’ Speaking Skill
No full textThe study mainly aims at describing the implementation of authentic assessment to evaluate the students’ speaking skill in the classroom that conducted by lecturer. The objectives of this study were: to describe the authentic assessment implementation, lecturers’ achievement, their problems, causes of their problems. The research design was case study. Two English lecturers were chosen as the subjects. The fourteen class observations, questionnaire and interview were conducted to collect the data. The data were analyzed by using Miles and Huberman’ model of analysis. The findings showed that basically, two English lecturers have just implemented the authentic assessment but they have not been able to implement it completely, properly, and smoothly in speaking class yet. Some suggestions can be given in the study. They should prepare the time allotment properly before preparing, implementing, and scoring students’ skill, look for many references, join workshop or conference that relating to the authentic assessment in order to understand the ways to design and implement the authentic assessment, score students’ skill and practice them correctly
APLIKASI CANVA SEBAGAI MEDIA PEMBELAJARAN DARING UNTUK MENINGKATKAN KEMAMPUAN KREATIFITAS MAHASISWA PADA MATA KULIAH ENGLISH FOR INFORMATION COMMUNICATION AND TECHNOLOGY
No full textPembelajaran daring membuat beberapa mahasiswa kehilangan fokus atau bahkan tidak bersemangat untuk melaksanakan pembelajaran. Untuk itu,diperlukan media yang menarik. Salah media pembelajaran daring adalah Aplikasi Canva yaitu program desain online yang menyediakan bermacam peralatan seperti presentasi, resume, poster, pamflet, brosur, grafik, infografis, spanduk, penanda buku, bulletin, dan lainnya.Tujuan dari penelitian ini adalah mendiskripsikan penggunaan aplikasi Canva sebagai media pembelajaran untuk meningkatkan kemampuan kreatifitas mahasiswa.Jenis penelitian dalam penelitian ini merupakan Classroom Action Research atau Penelitian Tindakan Kelas (PTK).Subjek dalam penelitian ini adalah mahasiswa peserta didik semester 2 Program Studi S1 Bahasa Inggris sebanyak 14 mahasiswa.Setelah mendapatkan tindakan menggunakan Aplikasi Canva pada siklus 1, kemampuan kreatifitas mahasiswa meningkat, yaitu jumlah mahasiswa yang nilainya termasuk dalam kategori kelompok bawah sebanyak 4 mahasiswa atau 28,47% dan yang termasuk dalam kategori kelompok menengah sejumlah 4 mahasiswa atau 28,47%, sedangkan 6 mahasiswa atau 42,86 % termasuk dalam kategori kelompok atas yaitu mendapatkan nilai 85 keatas. Pada siklus 2, kemampuan kreatifitas mahasiswa semakin meningkat ada 2 mahasiswa atau 14,29% yang nilainya kurang, sebanyak 3 mahasiswa atau 21,43% mendapatkan rentang nilai 78-84, dan sejumlah 9 mahasiswa atau 64,28 % termasuk dalam kategori kelompok atas karena memperoleh nilai 85- 100.Kesimpulan dalam penelitian ini adalah penggunaan aplikasi canva sebagai media daring dapat meningkatkan kemampuan kreativitas mahasiswa pada mata kuliah English for Information Communication and Technology hal ini dapat dibuktikan dengan adanya peningkatan prosentase skor motivasi belajar, hasil belajar dan kreatifitas mahasiswa pada tiap siklusnya
Semiotic dynamics for embodied agents
No full textArtificial intelligence explores the many different aspects of intelligence like a meandering stream carving out rivers, lakes, and deltas in an endless magnificent landscape. Each time new vistas on intelligence open up, we build new technologies to explore them and find new types of applications. In this article, the author briefly illustrate the current study of semiotic dynamics, the resulting technologies, and the field's impact on current and future intelligent systems applications.The ECAgents project—funded by the Future and Emerging Technologies program
(IST-FET) of the European Commission under EU RD contract IST-1940—partly
supported this research, conducted at the Sony Computer Science Laboratory Paris.Peer Reviewe
THE EDITING PROCESS MAKING VIDEO FORMATS TO DVD USING SONY VEGAS PRO 8.0.
No full textIn this modern era, the need for entertainment is very important, especially in the business world. Therefore, the application of digital systems technology is one of the appropriate solution in the process of filmmaking. With this scientific writing, may be helpful to learn the process of digital video editing using software Sony Vegas Pro 8.0 Sony Creative Software output. The need for entertainment is very important, especially in the business world such as advertising and movie theater. The author hoped that the study, so many will learn video editing, because the profession This will always be needed and continue to grow in the future.
An Analysis of Illocutionary Act in Movie Script of Frozen II
No full textThis study analyzes the types and function of illocutionary act in movie script of Frozen II. The approach in this study is pragmatic focusing on illocutionary act based on Searle. The writer found that many dialogues in movie script of Frozen II contains illocutionary act. In this study, the writer uses a qualitative method. Qualitative method is an analysis method based on data in the form of text. In this study, the writer found that there are five types of illocutionary acts contained in the movie script of Frozen II: 10 dialogues for representative illocutionary act, 8 dialogues for commissive illocutionary act, 9 dialogues for directive illocutionary act, 7 dialogues for expressive illocutionary act, and 2 dialogues for declaration illocutionary act. each type of illocutionary act in the script movie has a different function. Keywords: pragmatic, illocutionary act, qualitative, types, Frozen I
Le ventre dans l’écriture de Sony Labou Tansi et Tchicaya U Tam'si
No full textL’auteur francophone n’est pas un simple traducteur ; son positionnement d’écrivain dans une langue qui n’est pas la sienne brouille les contours de cette fonction. On voudrait ici rendre compte de cette dynamique singulière, à partir du champ sémantique du ventre, central dans l’œuvre de Tchicaya U Tam’si et de Sony Labou Tansi, auquel ces deux auteurs ont consacré deux de leurs ouvrages au titre homonyme, le Ventre (1964) et Sa majesté le ventre (1972).A French-speaking author is not a simple translator of his culture into French: his positioning of the writer in a language which is not his mother tongue, blurs the outline of translator’s craft. The article presents this particular dynamics using the semantic field of the belly, which is central in the literary production of Tchicaya U Tam’si and Sony Labou Tansi. Both authors devoted to this theme their homonymous writings: Le Ventre (The Belly, 1978) and Sa Majesté le ventre (His Majesty, the Belly, 1972)
Students' Communication Ability in Learning English Assisted by Google Classroom and Zoom Meetings
No full textIn online learning, lecturers are not only expected to be creative and innovative, and to become facilitators and motivators, but also students must be creative and innovative, and are required to be independent. The ability to communicate using adequate English is a necessity in the modern era considering its function as an international social language. English communication skills are required in the English for Specific Purposes (ESP) course. Based on data from the results of the final semester examination for the ESP 1 course in 2021, students’ communication skills were still low. Moreover, this year’s learning for ESP courses was hampered by the COVID-19 pandemic. The purpose of this study was to describe students’ communication skills in online learning assisted by Google Classroom and Zoom meetings during the COVID-19 era. A descriptive qualitative approach was used. The subjects in this study were students of the English S1 study program, University of 17 Agustus 1945 Semarang in odd semesters who were taking ESP 2 courses. According to the findings, of the 16 students who filled out the questionnaire, were interviewed and practiced orally for presentations using English in the ESP2 course, only four quite mastered the language level that was necessary. This showed that the students’ English-speaking abilities were still minimal, which will greatly affect their ability to speak English in the world of work later. It was shown that during online learning assisted by Google Classroom and Zoom meetings, the students still had difficulties and lacked confidence.
Keywords: communication skills, online learning, Google Classroom, Zoom Clouds Meetings, English for Specific purposes (ESP
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