271 research outputs found
Customer Car Preference Options : A Case Of Mercedes-Benz
No full textMercedes-Benz customers are in for challenging decisions when selecting the next Mercedes-Brenz vehicle. The Russo-Ukranian war has had a price increase on fuels used in Mercedes-Benz vehicles. The purchasing power has decreased in cause of inlfation for the Mercedes-Benz customer. The aim of this thesis was to map out the Mercedes-Benz customers preferences for the next desired vehicle, because of the current challenging times. Which drivetrain would the most popular in the current situation, diesel, petrol, hybrid or electric variants, what bodystyle is the most popular for the Mercedes-Benz customer, SUV, estate, sedan, hatchback or shooting brake are all the questions that need to be answered.
In the theoretical framework the author also goes through the history of the drivetrains to see where it all began with each drivetrain. For the emperical section the data collected can be applied to use in businesses in the automotive sector especially if the data is suitable for the businesses, it can be used in any way they see fitting.
The results of the thesis show that the most popular drivetrains were the internal combustion variants, diesel was the most popular and petrol was second, when the customer is seeking to buy a Mercedes-Benz vehicle at the moment. The most popular bodystyles were Estate, Sedan and SUV variants of the Mercedes-Benz lineup
Ikigai: A reason for Being A Holistic Vision of Mercedes-Benz 2030
No full textThis Master thesis was developed for Mercedes-Benz AG. The following report elaborates the steps taken in developing a holistic interior vision for ‘Sustainable Luxury’ of Mercedes-Benz. In seek of representation for the future societal needs, and possible future challenges and opportunities in terms of holistic mobility conceptualisation, the research took place in the rural areas of Japan. Therefore, this project is aimed at ‘Self-reliant people accepting innovation raised on the traditional values’. These people are seeking the segregated life, focused on the abundant luxury of time, bonds of smaller communities, and personal fulfilment. Cherishing the community traditions, innovation is acceptable if it preserves the experiential domain of respect towards community members and the environment. To fulfil the demand for such a context, the mission was ‘to achieve a perception of an abundance of less within the experience and perception of the product while keeping the identity of the brand intact.’ As the reconciliation between sustainability and luxury indicates the change of expression of luxury in means of a form, the qualities of the premium experience are set to keeping the utmost feeling of safety and physical ease leading to comfort. Therefore, ‘encountering a moment for yourself, within a shared experience, in comfort.’ was set as the desired interaction. The ideation led to the development of three concept ideas, which were further validated and iterated leading to the conclusive vision ‘Ikigai: A reason for being’. Ikigai presents mobility solution as part of the holistic system of sustainability and manifests as a contribution to the context. The vision ‘Ikigai’ is a Level 4 shared mobility service by Mercedes-Benz, intended for the rural communities of Japan. The on-demand service, utilising the Mercedes-Benz municipal vehicle, grants community residents overcoming the dependence on the pre-scheduled, public transportation of the area. The private zones in the interior space are providing users with a possibility for individual focus and relaxation while in a shared environment. Ikigai’s minimalistic interior is enriched by the works of local craftsman. The material finishings of unique algae-based materials and bio-luminescent lights, produced in the village, are limited to the vehicle design specific to the area. Consequently, the car simultaneously represents exclusivity of the local craftsmen and uniqueness of the tradition, sharing them in rides beyond the borders of the village. The brand remains to provide unique personal experiences within innovative products. Meticulous attention to details and high build quality bring it to the class of its own in providing a sense of safety and physical ease leading to Mercedes-Benz comfort.Design for Interactio
What Daimler-Benz has learned as an industrial partner from the Machine Learning Project StatLog
No full textAuthor of this paper was co-ordinator of the Machine Learning project StatLog during 1990-1993. This project was supported financially by the European Community. The main aim of StatLog was to evaluate different learning algorithms using real industrial and commercial applications. As an industrial partner and contributor, Daimler-Benz has introduced different applications to StatLog among them fault diagnosis, letter and digit recognition, credit-scoring and prediction of the number of registered trucks. We have learned a lot of lessons from this project which have effected our application oriented research in the field of Machine Learning (ML) in Daimler-Benz. We have distinguished that, especially, more research is necessary to prepare the ML-algorithms to handle the real industrial and commercial applications. In this paper we describe, shortly, the Daimler-Benz applications in StatLog, we discuss shortcomings of the applied MLalgorithms and finally we outline the fields where we t..
Sobre a origem e a tradição do Feindbild Islão
No full textFollowing the publication of Thilo Sarrazin’s book Deutschland schafft sich ab. Wie wir unser Land aufs Spiel setzen (“Germany is Annulling Itself: how we risk our country’s future”), this article presents a reflection on cultural xenophobia and racism in contemporary Europe. The author shows the roots of Feindbild Islam and how it was built up over centuries, invoking a Manichean world and relieving social and political frustrations. Benz demonstrates that today, as in the past, the xenophobic discourse, which is growing in Germany and Europe in general, above all reveals a profound ignorance about Islam.Tomando como ponto de partida a publicação do livro de Thilo Sarrazin Deutschland schafft sich ab. Wie wir unser Land aufs Spiel setzen («A Alemanha está a anular‑se. Como arriscamos o futuro do nosso país»), o presente texto apresenta uma reflexão sobre a xenofobia e o racismo cultural na Europa contemporânea. O autor demonstra as raízes seculares do Feindbild Islão e como este foi construído ao longo dos séculos, invocando um mundo maniqueísta e aliviando frustrações políticas e sociais. Benz demonstra que hoje, tal como no passado, o discurso xenófobo, em crescimento na Alemanha e na Europa em geral, revela acima de tudo um profundo desconhecimento sobre o Islão
Transformation of the State and Multilevel Governance
No full textThis chapter reconsiders recent theorizing on the transformation of the state and the rise of multilevel governance. Both represent changing configurations of political authority. The state constitutes an institutional order, which transforms in processes of regionalization and internationalization of power. Multilevel governance evolves as dynamic pattern of coordination, cutting across territorial and functional jurisdictions defined by the state, but is still affected by institutions and power of the state. The chapter suggests considering transformation as a continuous process simultaneously affecting both the state and multilevel governance. Moreover, it presents a theoretical framework, which takes into account the path-dependence of institutional change, the power of actors to revise rules and patterns of interaction, and the impact of societal forces. All these forces interact and thus cause increasing territorial differentiation of political power and growing interdependence between levels of politics, while power disseminates to different corporate actors within and beyond the state
Proses Employer Branding PT. Mercedes-Benz Indonesia Untuk Meningkatkan Eksistensi Perusahaan
No full textImage is public perception that’s caused by marketing communication of the organization. One of the largest automotive companies in the world, Mercedes-Benz is still aware of the importance of image building with branding. Through Indonesia Most Admired Companies (IMACO) Award by the Warta Ekonomi Intelligence Unit (WEIU), companies in Indonesia compete to be superior companies than competitors. PT. Mercedes-Benz Indonesia, which is known to have good product knowledge among its public, is considered to not maximally in building company's knowledge since it has not been ranked in the IMACO Award. The urgency to differentiate company with other companies as the employer encourages companies to carry out the employer branding strategy. Therefore, the author is interested in conducting further research on employer branding processes carried out by PT. Mercedes-Benz Indonesia to reach the title of the Most Admired Company. This research is a descriptive study with a qualitative data. The results of this study reveal that; 1) the formation of the employer value proposition begins with study the expectations and objectives of the company that are applied to be the values and corporate culture, 2) the external marketing evp is carried out by targetting the general public and prospective candidates in order to instill good image in prospective employee’s minds. 3) the internal marketing evp is running with employee development and engagement programs to improve their quality and capabilitie
Mercedes-Benz Prague Fashion Weekend project and its animation impacts
No full textBakalářská práce se zabývá projektem Mercedes-Benz Prague Fashion Weekend a jeho animačními dopady. Jejím cílem je zjistit dopady animace projektu na okolí a komunitu, jenž jej obklopuje, jeho míru animace nyní a případný potenciál do budoucna. Teoretická část se věnuje vysvětlení základních pojmů kultura a animace a jejich vývoje v čase. Praktická část detailně analyzuje celý event, jeho hlavní i doprovodný program a komunitu, která jej obléhá. Postavení projektu na trhu je předvedeno pomocí marketingové analýzy SWOT a míru animačních dopadů ukazují výsledky expertních rozhovorů, ve kterých autorka oslovila osobnosti české módy i účastníky a návštěvníky samotné akce.The bachelor's thesis deals with the topic of Mercedes-Benz Prague Fashion Weekend project and its animation impacts. The aim of the thesis is to identify the main animation impacts on the community and society surrounding the project and the potential of these impacts in the future. The theoretical part explains the main expressions used in this written work, culture and animation, and the evolution of their perception in time. The practical part analyzes the event as a whole, its main program and accompanying activities and the community which surrounds it. By using the SWOT analysis, the author demonstrates the project's unique position on the market and proves its major animation impacts in interviews with important personalities of the Czech fashion scene and the participants and visitors of the event
Mercedes-Benz Prague Fashion Weekend project and its animation impacts
No full textBakalářská práce se zabývá projektem Mercedes-Benz Prague Fashion Weekend a jeho animačními dopady. Jejím cílem je zjistit dopady animace projektu na okolí a komunitu, jenž jej obklopuje, jeho míru animace nyní a případný potenciál do budoucna. Teoretická část se věnuje vysvětlení základních pojmů kultura a animace a jejich vývoje v čase. Praktická část detailně analyzuje celý event, jeho hlavní i doprovodný program a komunitu, která jej obléhá. Postavení projektu na trhu je předvedeno pomocí marketingové analýzy SWOT a míru animačních dopadů ukazují výsledky expertních rozhovorů, ve kterých autorka oslovila osobnosti české módy i účastníky a návštěvníky samotné akce.The bachelor's thesis deals with the topic of Mercedes-Benz Prague Fashion Weekend project and its animation impacts. The aim of the thesis is to identify the main animation impacts on the community and society surrounding the project and the potential of these impacts in the future. The theoretical part explains the main expressions used in this written work, culture and animation, and the evolution of their perception in time. The practical part analyzes the event as a whole, its main program and accompanying activities and the community which surrounds it. By using the SWOT analysis, the author demonstrates the project's unique position on the market and proves its major animation impacts in interviews with important personalities of the Czech fashion scene and the participants and visitors of the event
Preface
No full textThe University of Pennsylvania Working Papers in Linguistics (PWPL) is an occasional series published by the Penn Graduate Linguistics Society. The series has included volumes of previously unpublished work, or work in progress, by linguists with an ongoing affiliation with the Department, as well as volumes of papers from NWAV and the Penn Linguistics Conference.
This volume contains selected papers accepted into the 45th Penn Linguistics Conference. Given the COVID-19 pandemic, PLC 45 took place virtually and all authors of oral presentations were invited to contribute a ten page paper to this volume. We thank our authors for their contribution and their patience and understanding in this editing process. We also thank Pik Yu May Chan, June Choe, Gwen Hildebrandt, Aini Li, Daoxin Li, Karen Li, Lefteris Paparounas, and Christine Soh for their help in editing.
Since Vol. 14.2, PWPL has been an internet-only publication. As of September 2014, the entire back catalog has been digitized and made available on ScholarlyCommons@Penn. Please continue citing PWPL papers or issues as you would a print journal article, though you may also provide the URL of the manuscript. An example is below:
Lee, Soo-Hwan, and Yining Nie. 2022. In University of Pennsylvania Working Papers in Linguistics 28.1, ed. Johanna Benz and Yiran Chen, 86-95. Available at: http://repository.upenn.edu/pwpl/vol28/iss1/11.
Publication in the University of Pennsylvania Working Papers in Linguistics (PWPL) does not preclude submission of papers elsewhere; copyright is retained by the author(s) of individual papers.
The PWPL editors can be contacted at: U. Penn Working Papers in Linguistics, Department of Linguistics, 3401-C Walnut Street, Suite 300, C Wing, Philadelphia, PA 19104-6228 and [email protected].
Johanna Benz and Yiran Chen, Issue Editor
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