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CITRA MEREK SEBAGAI STRATEGI MENARIK MINAT BELI KONSUMEN TEH POCI DI KOTA PALOPO
Get PDFxxii
ABSTRAK
Muh. Irvandi, 2023. “Citra Merek Sebagai Strategi Menarik Minat Beli
Konsumen Teh Poci Di Kota Palopo”. Skripsi Program Studi
Manajemen Bisnis syariah fakultas Ekonomi Dan Bisnis Islam Insitut
Agama Islam Negeri Palopo. Pembimbing Muzayyana Jabani
Penelitian ini membahas tentang Citra Merek Sebagai Strategi
Menarik Minat Beli Konsumen Teh Poci Di Kota Palopo. Dalam
penelitian ini mengangkat masalah pokok yang bertujuan untuk
mengetahui Citra Merek Sebagai Strategi Menarik Minat Beli Konsumen
Teh Poci di Kota Palopo dan menganalisis target pasar, kualitas produk,
pelayanan dan harga pada usaha teh poci di kota Palopo.
Penelitian ini merupakan penelitian yang mengunakan metode
penelitian kualitatif dengan teknik pengumpulan data melalui observasi
dan wawancara. Teknik analisis data menggunakan reduksi data,
pengumpulan data, penyajian data, dan menarik kesimpulan dengan
keabsahan data melalui teknik triangulasi sumber, teknik dan waktu.
Hasil penelitian menunjukkan bahwa: Citra merek sebagai strategi
untuk menarik minat beli konsumen teh poci di kota Palopo dengan
memperhatikan tiga indikator citra merek yaitu citra perusahaan, citra
produk, dan citra pemakai. Menghasilkan strategi yang tepat atau sesuai
dengan apa yang dinginkan dengan cara menentukan target pasar yang
benar, menawarkan atau memasarkan berbagai macam pilihan produk,
memperhatikan kualitas produk yang ditawarkan, memberikan pelayanan
yang baik bagi konsumen yang datang, memberikan harga yang cukup
terjangkau terhadap produk yang dipasarkan, selalu melakukan inovasi
baru terhadap produk yang dipasarkan, dan memperkuat daerah
pemasaran agar konsumen lebih mengenal usaha teh poci yang tersebar di
kota Palopo. Kemudian hasil penelitian ini menunjukkan bahwa strategi
citra merek untuk menarik minat konsumen yang digunakan telah mampu
meningkatkan omset penjualan dan pendapatan yaitu adanya kepercayaan
dari konsumen dan loyalitas karna kualitas produk yang ditawarkan, serta
pelayanan yang diberikan, dan harga yang relatif murah sehingga mampu
menarik minat beli konsumen yang datang pada outlet teh poci.
Kata Kunci: Citra Pemakai, Citra Produk, Citra Perusahaan.
xxiii
ABSTRACT
Muh. Irvandi, 2023. “Citra Merek Sebagai Strategi Menarik Minat Beli Konsumen Teh
Poci Di Kota Palopo”.Thesis of the Sharia Business Management Study
Program, Faculty of Economics and Islamic Business, Palopo State Islamic
Institute. Muzayyana Jabani's supervisor.
This research discusses Brand Image as a Strategy to Attract Consumer
Buying Interest in Poci Tea in Palopo City. This research raises the main problem
which aims to determine Brand Image as a Strategy to Attract Consumer Buying
Interest in Poci Tea in Palopo City and analyze the target market, product quality,
service and price in the Poci tea business in Palopo City.
This research is research that uses qualitative research methods with data
collection techniques through observation and interviews. Data analysis
techniques use data reduction, data collection, data presentation, and drawing
conclusions regarding the validity of the data through triangulation techniques of
sources, techniques and time.
The research results show that: Brand image as a strategy to attract
consumers' buying interest in tea pots in the city of Palopo by paying attention to
three brand image indicators, namely company image, product image and user
image. Producing the right strategy or in accordance with what is desired by
determining the correct target market, offering or marketing various product
choices, paying attention to the quality of the products offered, providing good
service for consumers who come, providing fairly affordable prices for the
products being marketed , always making new innovations in the products being
marketed, and strengthening marketing areas so that consumers are more familiar
with the tea pot businesses spread across the city of Palopo. Then the results of
this research show that the brand image strategy used to attract consumer interest
has been able to increase sales turnover and income, namely the existence of
consumer trust and loyalty because of the quality of the products offered, as well
as the services provided, and relatively cheap prices so as to attract buying
interest. consumers who come to the tea pot outlet.
Keywords: User Image, Product Image, Company Imag
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
Author Under Sail The Imagination of Jack London, 1893-1902
No full textIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Intro -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction -- 1. Spirit Truth -- 2. From Absorption to Theatricality and Back Again -- 3. "I Will Build a New Present" -- 4. Sons as Authors -- 5. Fathers as Publishers -- 6. The Daughter as Author -- 7. Lovers as Authors -- 8. At Sea with the Family -- 9. Yellow News, Yellow Stories -- 10. The Return Home -- Notes -- Bibliography -- Index -- About Jay WilliamsIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, YYYY. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
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