1,720,958 research outputs found
Television advertisement effectiveness in food industry among centennials
No full textTelevision (TV) advertisements have become one of the most powerful marketing tools in attracting their audience to become potential customers. They are widely used among food industry locally and also internationally. This study is conducted to identify the factors that contribute to an effective TV advertisement in food industry among centennials using predictive analysis. The aims of this study are to1) Identify significant factorsAttractive Visual, Persuasive Message and Repetition of Advertisement to the Effectiveness of TV advertisements in food industry. 2) Identify the most contribute significant factorsAttractive Visual, Persuasive Message and Repetition of Advertisement to the Effectiveness of TV advertisements in food industry. Thus, it was tested to 300 respondents in Shah Alam area using convenient sampling technique. Preliminary analysis included reliability analysis, checking for the correlation, multiple linear regression requirement and R-Square score. Correlation analysis shows that there was a significant positive linear relationship between attractive visuals, persuasive message and repetition of advertisements towards Effectiveness of TV advertisements in food industry. Among independent variables entered into the model, persuasive message (t=7.474, p-value=0.000<0.05) and repetition of advertisements (t=6.038, p-value=0.000<0.05) made statistically significant contributions towards effectiveness of TV advertisements in food industry. In terms of importance, independent variable of persuasive message (Beta=0.416) made the largest contribution to the model. Consumers believed these two variables do benefit in delivering the message more accurately. Based on these analyses, it was found that all variables have relationships with the effectiveness of TV advertisement and met the research objectives of this study
Ke arah kelestarian kebun komuniti dalam usaha menyantuni golongan B40 / Intan Syafinaz Mat Shafie ... [et al.]
Get PDFDikala semua negara berlumba-lumba untuk mendapatkan nilai yang terbaik dalam produk domestik kasar mereka menerusi kemajuan dan peningkatan teknologi, mereka alpa bahawa pertanian juga boleh menyumbang ke arah kemajuan dan peningkatan dalam produk domestik kasar negara. Kepentingan pertanian bukan sahaja membantu daripada segi pertumbuhan ekonomi, tetapi ianya turut dapat mengatasi isu kemiskinan, menawarkan peluang pekerjaan, memelihara sumber makanan dan meningkatkan kualiti hidup masyarakat. Rata-rata penduduk akan memperuntukkan sekitar 50% daripada pendapatan mereka untuk perbelanjaan makanan. Bertepatan dengan dasar pertanian bandar, ianya merupakan aktiviti yang dijalankan oleh penduduk yang mendiami kawasan bandar bagi mengatasi isu kekurangan bekalan makanan dan menjamin keselamatan makanan. Setelah mengenalpasti kaedah pertanian dan konsep pemasaran yang dijalankan di Kebuniti Pertanian Bandar
Seksyen U12, satu kajian telah diadakan bagi menganalisa kepentingan perlaksanaan konsep pertanian yang telah diaplikasikan di kebun komuniti ini. Kajian ini bertujuan untuk mendapatkan hasil dapatan penduduk dan masyarakat setempat tentang sejauh mana kesedaran dan penerimaan mereka dalam kelestarian pertanian bandar yang sedang dijalankan di Kebuniti Pertanian Bandar Seksyen U12 dan sejauh mana keselamatan makanan dapat melestarikan pertanian bandar. Kajian ini juga bertujuan untuk mengenalpasti kelestarian pertanian bandar pada masa hadapan. Kajian kuantitatif telah dijalankan terhadap 150 orang responden di dalam kawasan Lembah Klang manakala kajian kualitatif telah dijalankan terhadap 16 orang informan yang terdiri daripada pengerusi kebun komuniti. Hasil dapatan melalui kaedah kuantitatif mendapati bahawa tahap kesedaran, penerimaan, pandangan terhadap jaminan keselamatan makanan dan kelestarian berada pada tahap sederhana.
Manakala hasil dapatan melaui kaedah kualitatif mendapati bahawa tahap kesedaran, penerimaan, pandangan terhadap jaminan keselamatan makanan dan kelestarian berada pada tahap yang tinggi
Television advertisement effectiveness in food industry among centennials / Intan Syafinaz Mat Shafie... [et al.]
Get PDFTelevision (TV) advertisements have become one of the most powerful marketing tools in attracting their audience to become potential customers. They are widely used among food industry locally and also internationally. This study is conducted to identify the factors that contribute to an effective TV advertisement in food industry among centennials using predictive analysis. The aims of this study are to; 1) Identify significant factors; Attractive Visual, Persuasive Message and Repetition of Advertisement to the Effectiveness of TV advertisements in food industry. 2) Identify the most contribute significant factors; Attractive Visual, Persuasive Message and Repetition of Advertisement to the Effectiveness of TV advertisements in food industry. Thus, it was tested to 300 respondents in Shah Alam area using convenient sampling technique. Preliminary analysis included reliability analysis, checking for the correlation, multiple linear regression requirement and R-Square score. Correlation analysis shows that there was a significant positive linear relationship between attractive visuals, persuasive message and repetition of advertisements towards Effectiveness of TV advertisements in food industry. Among independent variables entered into the model, persuasive message (t=7.474, p-value=0.000<0.05) and repetition of advertisements (t=6.038, p-value=0.000<0.05) made statistically significant contributions towards effectiveness of TV advertisements in food industry. In terms of importance, independent variable of persuasive message (Beta=0.416) made the largest contribution to the model. Consumers believed these two variables do benefit in delivering the message more accurately. Based on these analyses, it was found that all variables have relationships with the effectiveness of TV advertisement and met the research objectives of this study
Factors influencing the adoption of e-payment: an empirical study in Malaysia / Intan Syafinaz Mat Shafie ...[et al.]
Get PDFThis study examines the antecedents of the factors that influence customers to adopt the electronic payment system while making payments. Payment is the one of the element to complete the transaction while making payment. Due to the development of E-commerce, e-payment systems have been introducing. So, the use of electronic payment systems is being increasing day by day for people to complete their task quickly ineffective way. The result of the study shows that there is a relationship between dependent variables (effort expectancy and social influence) and independent variable (Adopton of e-payment). However, other variables (culture, perceived security and performance expectancy) were not significant with adoption of e-payment. Therefore, the study approves effort expectancy and social influence has a significant relationship with adoption of e-payment. Therefore, companies today that do business using electronic payment system as the medium to complete the transaction must focus more on this two variable to increase the number of people use this payment system. The increasing the number of people use this payment system will contribute to excellent result for e-commerce because e-payment system is one of the factor e-commerce becomes successful and it will give good impact to our nation’s economy
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
- …
