1,720,974 research outputs found
Analisis Faktor Internal Konsumen Terhadap Keputusan Pembelian Produk Telepon Seluler
Full text linkoai:ojs2.www.journal.stianasional.ac.id:article/2Penelitian ini bertujuan untuk menganalisis faktor budaya, sosial, pribadi dan psikologis konsumen terhadap keputusan pembelian produk telepon seluler. Sampel yang dianalisis sebanyak 100 orang pemakai berbagai merek telepon seluler di Kota Lhokseumawe yang ditetapkan secara accidental sampling. Hasil penelitian yang dianalisis dengan menggunakan Regresi Linear Berganda menunjukkan bahwa faktor budaya dan faktor sosial berpengaruh positif terhadap keputusan pembelian produk telepon seluler dan faktor pribadi dan psikologis konsumen berpengaruh negatif terhadap keputusan pembelian produk telepon seluler
Pengaruh Brand Image, Kepercayaan, Kepuasan Pelanggan Dan Promosi Terhadap Loyalitas Merek Smartphone Vivo (Studi Kasus Pada Masyarakat Kota Lhokseumawe)
Full text linkThis research examines the influence of Brand Image, Trust, Customer Satisfaction and Promotion on Brand Loyalty of Vivo Smartphones in Lhokseumawe City. This research used primary data obtained by distributing questionnaires to 114 Vivo smartphone users in Lhokseumawe City. The independent variables are brand image, trust customer sarifaction, and promotion. Meanwhile, the dependent variable is brand loyalty. The data analysis technique used is multiple linear regression using SPSS (Statistical Program for Social Science) software. The research results show that Brand Image does not affect Brand Loyalty of Vivo Smartphone in Lhokseumawe City, Trust does not affect Brand Loyalty of Vivo Smartphone in Lhokseumawe City, Customer Satisfaction and Promotion positively and significantly influence Brand Loyalty of Vivo Smartphone in Lhokseumawe City. The results of testing the coefficient of determination show that brand loyalty among Vivo smartphone users in Lhokseumawe City is influenced by Brand Image, Trust, Customer Satisfaction and Promotion by 35.1 percent
Pengaruh Store Atmosphere, Location dan Service Quality Terhadap Kepuasan Pelanggan Di Griya Kupi Kota Lhokseumawe
Full text linkThis study examined the influence of store atmosphere, location, and service quality on customer satisfaction at Griya Kupi. Primary data were collected through questionnaires distributed to 114 respondents, selected using purposive sampling. The data were analyzed using multiple linear regression with the assistance of SPSS software. The partial results indicated that store atmosphere, location, and service quality significantly affected customer satisfaction at Griya Kupi. Simultaneously, store atmosphere, location, and service quality significantly affected customer satisfaction at Griya Kupi. It is recommended that Griya Kupi continue to enhance service quality to ensure customer satisfaction and foster loyalty. Furthermore, future researchers are encouraged to explore additional variables to gain deeper insights into their relationship with customer satisfaction at Griya Kupi. Keywords: Store Atmosphere, Location, Service Quality, Customer Satisfaction
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
DETERMINAN PENGEMBANGAN KARIR DAN MEDIASI KOMITMEN ORGANISASI PEGAWAI DINAS PUPR KOTA LHOKSEUMAWE
Full text linkThis study aims to examine the Effect of Digital Leadership, Organizational Culture on Career Development through Organizational Commitment as a mediating variable at the Dinas PUPR Kota Lhokseumawe. The data used in this study were 121 employees using the Census method. The analytical tool used is Structural Equation Modeling (SEM) using AMOS (Analysis of Moment Structure) tools. The results show that digital leadership has no effect on organizational commitment, but has a significant effect on employee career development. Meanwhile, organizational culture has a significant effect on organizational commitment and employee career development. Furthermore, organizational commitment has a significant effect on the career development of Dinas PUPR Kota Lhokseumawe employees. Meanwhile, in indirect relationship testing, it was found that organizational commitment did not mediate the relationship between digital leadership and employee career development. But organizational commitment mediates the relationship between organizational culture and Career Development for Lhokseumawe City Public Works and Public Housing Service Employees.
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