1,725,358 research outputs found

    Menjejaki Aisyah al-Humaira Abad ke-21

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    Penjejakian Saidatina Aisyah pada abad ke 21 adalah perkara yang mustahil. Namun, penjejakian ciri-ciri yang ada pada seorang yang bernama Aisyah al-Humaira' RA pada abad ke 21 ini bukanlah suatu perkara yang mustahil. Walau bagaimanapaun, ia bukanlah suatu perkara yang mustahil. Walau bagaimanapun, ia bukanlah suatu perkara yang enteng untuk ditemui. Adakah ciri-ciri beliau tersebut boleh ditemui dalam diri seorang wanita, atau beberapa orang wanita? Mari kita lihat beberapa nama tokoh wanita antarabangsa yang akan kita kenali diri mereka sebentar lagi. Moga penjejakian tersebut berhasil

    Yabai Kukkī / Aqilah Humaira Abd Rahim

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    Aqilah Humaira Binti Abd Rahim is the founder of Yabai Kukkī. Yabai Kukkī is a food-based business that sells various flavours of freshly baked homemade cookies with affordable price to satisfy her sweet-tooth customers. Using the social media platform, Facebook as the medium for this online business, Yabai Kukkī is known for its scrumptious and affordable cookies especially during this Movement Control Order (MCO) in regards of the pandemic outburst. Customers may choose to buy their desired cookie flavour through the official platform named ‘Yabai Kukkī’ on Facebook. The name Yabai Kukkī was originally taken from the Japanese word ‘yabai’ or ‘やばい’ which is an adjective to indicate something awful or dangerous. However, the term itself is also a slang word used by young people when expressing that something is amazing, or when something is too good that it is dangerous. The word ‘kukkī’ was also taken from the japanaese word which is directly translated into cookie. Taking the consideration that people these days tend to get hooked up upon hearing unique and trendy words, the name ‘Yabai Kukkī’ is then being used as the official business name. Throughout the whole business setup of ‘Yabai Kukkī’, the founder of this business has applied the usage of teasers posting as well as copywriting posting for both soft sells and hard sells to attract and persuade the potential customers. This social media platform shows the requirements and process of the business setup as a whole

    Humaira Cake House Ordering System

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    Humaira Cake House Ordering System is developed as an E-commerce website for Humaira Cake House. The proposed system enables them to run online business activities. Through the proposed web system, they can promote their products and customers can see their products directly. The web system equipped with features such as accounts for administrators and customers, upgrading existing products and customers can write comment and give feedback about products from Humaira Cake House. For the customers, they can search about the product according to the product name and click at the image of products in the web system. For administrators, they can view, edit and delete sales products within the product page. They can also view customer details, customer reviews and update their sales product details. The main purpose of the project is to facilitate administrators in managing their sales transactions in the form of online. The existing system is using manual systems and difficult to admin kept track the ordering and sales information such as products and customers’ information. Also, they keep the data into the file. As a conclusion, a proposed system provide an online ordering system for customer, to keep customer details, ordering process and sales into the database better, and design and develop a web-based system catalogue for Humaira Cake House shop

    Malaika Humaira

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    Novel ini bertutur mengenai hubungan atas nama persaudaraan antara dua orang wanita yang dipertemukan di sebuah rumah kost di daerah Karangmalang Yogyakarta. Hubungan yang mereka namai saudara sehati terjalin dalam sebuah kisah yang menawarkan sesuatu yang baru - Rehanna Sulastin dan Malaika Humaira.354 hlm.; 20 cm

    Strategi Dakwah Muslimah di Perkotaan: Studi pada Komunitas Humaira Surakarta

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    This study aims to describe the da'wah strategy carried out by the Komunitas Humaira Surakarta. This community is one of the hijrah communities in Surakarta. This research is a qualitative descriptive study. The results showed that the Komunitas Humaira Surakarta based in urban areas held a number of programs to support their da'wah. The programs include Kajian Kamis, Kajian for Teens, Taklim for Kids, Program Sedekah Pondok Pesantren, Anak Asuh, Sembako Lansia Dhuafa, Humaira Mukena Bersih, Free Medical Treatment and Assistance for Disasters. Social programs are carried out by the Komunitas Humaira Surakarta in order to increase the religious understanding of the congregation. The da'wah carried out by the Komunitas Humaira Surakarta is classified as tarqiyah da'wah, namely da'wah to increase the capacity of the people, faith and piety

    SK PENGUJI SKRIPSI -NIZIL HUMAIRA A

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    SK PENGUJI SKRIPSI -NIZIL HUMAIRA

    PROPOSED PRODUCT STRATEGY BASED ON CONSUMER PREFERENCE FOR FASHION HIJAB BRAND (CASE STUDY: HUMAIRA LABEL)

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    Muslim fashion industry has emerged to develop in Indonesia and considerable potential to become the center of the world's Muslim fashion according to Muslim fashion consumption estimated at US $20 billion with growth rate of 18.2 % per year in Indonesia (Global Islamic Report, 2018/2019). Humaira Label is a local brand of self manufactured Scarf and Woman Muslim Wear that aims to create modest, smart casual, exclusivity and unique scarf design with premium quality based on Bandung, established in August 2018. The raw material of Humaira Label built by natural fabrics, such as lyocell, cotton voile, miracle voile and ultrafine voile with various of beautiful unique design. The motif/design of scarves is exclusive because Humaira Label changes the design dynamically every batch. Its inspired by the lifestyle of dynamic and active working women in style - smart casual.This research aims to propose product strategy based on consumer preference by determining the cause of instability income of Humaira Label which is indicated by no sales indicate in several months by using internal and external factors analysis to find the root problems using STP, Marketing Mix Analysis, Porters Five and PEST Analysis, customer analysis and benchmark analysis and then been concluded in SWOT analysis and TOWS matrix. To know the customer preference toward hijab product, conducted the questionnaire by 103 respondents by analyzing the descriptive analysis and conjoint analysis.From matrix TOWS analysis, author proposed several alternative product strategies that can be implemented by Humaira Label. Those alternatives product strategy based on consumer preference that had been chosen to be proposed are making variance of product, improving promotion placement in social media, empowering local brand by creating brand value, reseller and drop shipper program, collaborate with social influencer in media social, and develop customer engagement program.Keywords:Muslim Fashion industry, Hijab, Product Strategy, Consumer Preference, TOWS matri

    Analisis Faktor-Faktor Yang Mempengaruhi Permintaan Kurma Kemasan Merek Humaira Anggur di Kota Banda Aceh

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    Permintaan adalah jumlah barang dan jasa yang akan dibeli konsumen pada periode waktu dan keadaan tertentu.Penelitian ini bertujuan untuk menganalisis trend permintaan kurma kemasan merek Humaira Anggur di Kota Banda Acehdan untuk menganalisis faktor-faktor yang mempengaruhi permintaan kurma kemasan merek Humaira Anggur di Kota Banda Aceh. Penentuan lokasi penelitian dilakukan secara purposive, pengambilan sampel penelitian ini dilakukan secaraaccidental, dengan jumlah sampel sebanyak 35.Data yang digunakan adalah data primer dari konsumen di 7 lokasi penelitian melalui wawancara langsung dengan menggunakan kuesioner dan data sekunder dari PT. Humaira Trading. Penelitian ini menggunakan analisis trend dananalisis regresi linear berganda. Hasil analisis trend menunjukkan trend positif, dengan peningkatan sebesar 1,9 ton per tahun dan faktor-faktor yang mempengaruhi permintaan kurma kemasan Humaira Anggur secara signifikan adalah pendapatan konsumen, puasa sunnah, dan bulan ramadhan, sedangkan variabel yang tidak berpengaruh adalah harga buah kurma kemasan Humaira Anggur, harga buah kurma curah, dan gaya hidup.Demand is the amount of goods and services consumers will buy in a certain period of time and circumstances. The aims of this study is to analyze the demand trend of Humaira Anggur dates in Banda Aceh and to analyze the factors that affect the demand of Humaira Anggur dates in Banda Aceh. The location of this research is determined by using purposive method, while the sample of thestudy, 35 samples,taken by utilizing accidental method. The primary data are collected from consumers in 7 stores in Banda Aceh, through direct interview by using questioner and the secondary data are obtained from PT. Humaira Tradings report. The data are analyzed by using trend analysis method and multiple linear regression. The result of trend analysis shows positive trend, with an increase of production around 1.9 tons/year. The linear regression indicates that the factors that significantly influence the demand of Humaira Anggur dates are consumer income, fasting sunnah, and month of ramadhan, whereas the price of the Humaira Anggur dates, price of other dates, and lifestyle in significantly

    PROPOSED PRODUCT STRATEGY BASED ON CONSUMER PREFERENCE FOR FASHION HIJAB BRAND (CASE STUDY: HUMAIRA LABEL)

    No full text
    Muslim fashion industry has emerged to develop in Indonesia and considerable potential to become the center of the world's Muslim fashion according to Muslim fashion consumption estimated at US $20 billion with growth rate of 18.2 % per year in Indonesia (Global Islamic Report, 2018/2019). Humaira Label is a local brand of self manufactured Scarf and Woman Muslim Wear that aims to create modest, smart casual, exclusivity and unique scarf design with premium quality based on Bandung, established in August 2018. The raw material of Humaira Label built by natural fabrics, such as lyocell, cotton voile, miracle voile and ultrafine voile with various of beautiful unique design. The motif/design of scarves is exclusive because Humaira Label changes the design dynamically every batch. Its inspired by the lifestyle of dynamic and active working women in style - smart casual.This research aims to propose product strategy based on consumer preference by determining the cause of instability income of Humaira Label which is indicated by no sales indicate in several months by using internal and external factors analysis to find the root problems using STP, Marketing Mix Analysis, Porters Five and PEST Analysis, customer analysis and benchmark analysis and then been concluded in SWOT analysis and TOWS matrix. To know the customer preference toward hijab product, conducted the questionnaire by 103 respondents by analyzing the descriptive analysis and conjoint analysis.From matrix TOWS analysis, author proposed several alternative product strategies that can be implemented by Humaira Label. Those alternatives product strategy based on consumer preference that had been chosen to be proposed are making variance of product, improving promotion placement in social media, empowering local brand by creating brand value, reseller and drop shipper program, collaborate with social influencer in media social, and develop customer engagement program.Keywords:Muslim Fashion industry, Hijab, Product Strategy, Consumer Preference, TOWS matri
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