3 research outputs found
OPTIMATION RESERVATION HOTEL DURING PANDEMIC COVID -19 WITH ECOMMERCE ARCHITECTURE
No full textThe function of a reservation is to sell goods and services in the field of online tourism, in times that have
started to improve some tourist attractions have opened and offer a superior product through social media or using
print media, a promotional strategy currently relying on help website-based information technology that functions as
a promotional medium, facility information and processing hotel room reservations, another important thing is the
establishment of good relations between customers and the hotel so that there is transparency starting from prices
and facilities as well as discounts and special prices, with the implementation of this reservation system proven that
the hotel owner can carry out a management and manage the room booking process as well as hotel promotion
media that can still continue even during the pandemic
INOVASI PRODUK BERBAHAN DASAR TEH MENJADI SELAI SUSU TEH SEBAGAI OLEH-OLEH KHAS KABUPATEN BANDUNG
No full textSelai merupakan suatu produk olahan yang diawetkan Tekstur dari selai adalah kental atau setengah padat. Selai yang dijual dipasaran mayoritas memakai buah sebagai bahan utama pembuatan. Pada penelitian ini, penulis akan membuat selai berbahan dasar susu camellia sinensis yang biasa dikenal masyarakat indonesia adalah teh. teh yang dapat tumbuh pada ketinggian 200-2.300 meter di atas permukaan laut. Hal tersebut bertujuan untuk meningkatkan pemanfaatan bahan pangan lokal dengan menggunakan susu dan teh khas Kabupaten Bandung lebih tepatnya daerah Kertasari Pangalengan, Variance (ANOVA) dan analisis deskriptif. Hasil uji organoleptik menunjukan sampel terbaik yang memiliki tingkat kesukaan paling tinggi yaitu sampel SST-2. Selanjutnya, peneliti melakukan perhitungan harga jual, membuat desain kemasan dan label dan terakhir produk dilakukan uji daya terima konsumen kepada 100 orang terhadap sampel SST-2. Hasil uji daya terima konsumen mendapatkan skor sebesar 4.122 yang masuk kedalam kategori sangat diterima, untuk mengetahui bentuk strategi peneliti akan menggunakan strategi pemasaran 4P (Product, Place, Price, and Promotion) dan STP (Segmenting, Targetting, and Positioning). Seperti menetapkan promosi melalui media sosial untuk menarik konsumen melalui berbagai macam konten baik berupa photo, video ataupun games dan akan menyediakan marketplace juga seperti Shopee, Intagram shop, Tiktok Shop dan lain-lainnya untuk memenuhi keinginan konsumen dalam transaksi.
Jam is a preserved processed product The texture of jam is thick or semi-solid. The majority of jam sold in the market uses fruit as the main ingredient. In this research, the author will make jam made from camellia sinensis milk which is commonly known to the Indonesian people as tea. tea that can grow at an altitude of 200-2,300 meters above sea level. It aims to increase the utilization of local food ingredients by using milk and tea typical of Bandung Regency more precisely Kertasari Pangalengan area, Variance (ANOVA) and descriptive analysis. The results of the organoleptic test showed that the best sample that had the highest level of liking was sample SST-2. Furthermore, researchers calculated the selling price, made packaging and label design and finally the product was tested for consumer acceptance to 100 people on sample SST-2. The results of the consumer acceptance test received a score of 4,122 which fell into the very acceptable category, to find out the form of strategy researchers will use the 4P (Product, Place, Price, and Promotion) and STP (Segmenting, Targeting, and Positioning) marketing strategies. Such as setting promotions through social media to attract consumers through various kinds of content in the form of photos, videos or games and will also provide marketplaces such as Shopee, Intagram shop, Tiktok Shop and others to fulfill consumer desires in transactions
PENGARUH EFIKASI DIRI, SKEPTISISME PROFESSIONAL DAN FEE AUDIT TERHADAP KUALITAS AUDIT (STUDI DI KAP KOTA BANDUNG)
No full textThe number of cases that befell accounting firm in Indonesia caused by the poor quality of the audit report results have an impact on the loss of public confidence in the results provided by the accounting firm. This study was conducted to determine the variables of self-efficacy, professional skepticism and audit fees on the quality of audits conducted at Accounting Firm in Bandung. The population in this study were 155 people from 9 Public Accounting Firms with stratified sampling technique. The results show that the variables of self-efficacy, professional skepticism and audit fees have an effect on audit quality at Accounting Firm in Bandung City.Jumlah kasus yang menimpa kantor akuntan di Indonesia yang disebabkan oleh rendahnya kualitas hasil laporan audit berdampak pada hilangnya kepercayaan publik terhadap hasil yang diberikan oleh kantor akuntan tersebut. Penelitian ini dilakukan untuk mengetahui pengaruh variabel efikasi diri, skeptisisme profesional, dan biaya audit terhadap kualitas audit yang dilakukan di Kantor Akuntan Publik di Bandung. Populasi dalam penelitian ini berjumlah 155 orang dari 9 Kantor Akuntan Publik dengan teknik stratified sampling. Hasil penelitian menunjukkan bahwa variabel efikasi diri, skeptisisme profesional, dan biaya audit berpengaruh terhadap kualitas audit di Kantor Akuntan Publik di Kota Bandung
