47 research outputs found
ORANG MUNA YANG TIDAK BISA BERBAHASA MUNA: Studi di Kelurahan Laiworu Kecamatan Bata Laiworu Kota Raha
No full textThis study aims to find out and to describe the language used in everyday life by the Muna\u27s people and the reason for the inability of the Muna people to speak in Muna language. This research is qualitative descriptive research. Data collection is done through observation techniques involved and in-depth interviews. The results of this study indicate that the language commonly used in everyday life by Muna people in Laiworu Village is Indonesian as the main language of both communications within the family, school, market, and in the environment in which they work. Some of the things that underlie Muna people in Laiworu Village cannot speak Muna language, among others: (1) because of the emergence of feelings of inferiority or prestige when using regional languages in daily communication, especially among teenagers. They do not want to be labeled as villagers; (2) They live in settlements that tend to be multicultural, and (3) mixed marriages. Nevertheless, Muna Language can still be found in the interaction of the local community. But in a limited situation, that is only when meeting parents who are elderly or are meeting with people from the village.
Keywords: Muna’s people, Muna language, Laiworu VillagePenelitian ini bertujuan untuk mengetahui dan mendeskripsikan bahasa yang digunakan dalam kehidupan sehari-hari oleh orang Muna serta alasan ketidakmampuan orang Muna daerah ini bertutur dalam bahasa Muna. Penelitian ini merupakan riset deskriptif kualitatif. Pengumpulan data dilakukan melalui teknik pengamatan terlibat dan wawancara mendalam. Hasil penelitian ini menunjukkan bahwa bahasa yang umumnya digunakan dalam kehidupan sehari-hari oleh orang Muna di Kelurahan Laiworu adalah bahasa Indonesia sebagai bahasa utama baik komunikasi dalam lingkungan keluarga, sekolah, pasar, maupun di lingkungan tempat mereka bekerja. Beberapa hal yang mendasari orang Muna di Kelurahan Laiworu tidak bisa berbahasa Muna antara lain: (1) karena munculnya perasaan minder atau gengsi saat menggunakan bahasa daerah dalam komunikasi sehari-hari, khususnya dikalangan remaja. Mereka tidak mau di cap sebagai orang kampung; (2) Mereka tinggal di pemukiman dengan cenderung multikultural, serta (3) adanya perkawinan campuran. Kendati demikian, Bahasa Muna tetap dapat ditemui dalam interaksi masyarakat setempat. Namun dalam situasi terbatas, yakni hanya pada saat bertemu dengan orang tua yang sudah lanjut usia atau sedang bertemu dengan masyarakat yang berasal dari kampung.
Kata kunci: orang Muna, Bahasa muna, Kelurahan Laiwor
skripsi : Hubungan Riwayat Pemberian Asi Eksklusif Dengan Status Gizi Umur 6 - 12 Bulan Di Puskesmas Perawatan MKB Lompoe Kota Parepare Tahun 2012
No full textMasalah kekurangan gizi di wilayah kerja puskesmas perawatan MKB Lompoe Kota parepare tahun 2011 sebanyak 9,02 % dengan cakupan pemberian Asi Eksklusif sebesar 28,9 %.59 Hal : 29,7 x 21 c
Television viewing and consumer behaviour
No full textLooks at the influence of television on children’s development as consumers,beginning with a literature review of consumer socialisation which establishes the importance of television as an influential model for children’s expressions of nonverbal behaviour and emotion.Explains the results of a survey of Malaysian schoolchildren which considers demographic variables such as gender and family income, and also personality traits, in relation to television viewing habits and consumer behaviour, including propensity to buy, time spent watching television, preferred type of programme etc.Discusses the results, which indicate the importance of family income as a predictor of differences in socialisation; gender is less influential, and of the six personality traits studied, the aggressive - passive is the most influential on socialisation
Inhibiting Factors for Implementing Family Hope Program Policies in Bone-Bone District, North Luwu Regency
No full textThis study aims to determine and analyse what factors hinder efforts to improve community welfare in Bone-Bone sub-district, North Luwu district. This study uses a qualitative method. The data was collected by means of observation, interviews, online data searching and documentation. The results showed that the factor that hindered efforts to improve community welfare in Bone-Bone District, North Luwu Regency, namely the implementation of socialization at the sub-district and village levels was very low. The sub-district PKH Implementing Unit Secretariat office still uses the sub-district office space. Appointment of PKH implementation staff in the form of sub-district coordinators, assistant staff and computer operators is entirely the responsibility of the Ministry of Social Affairs without involving the local government. There are no incentives or operational funds for facilitators in the field, making it difficult for facilitators to be present at all times in PKH recipient communities. The factors that support PKH activities are the availability of assistants and operators at the sub-district level. There are general guidelines for implementing PKH activities. The existence of standard operating procedures (SOP)
Relationship marketing in branding: The automobile authorized independent dealers in Malaysia
No full textThis paper focused the relationship marketing in branding within the customer durable goods, specific to the firm-dealer relationship in Malaysia automobile industry perspective.The dealers in this study represented by four main authorized independent sales dealers, which exclusively carrying the firm’s brand.The survey method is used in this study.The findings showed that in Malaysia automobile firm-dealers relationship there are moderate to high adoption of relationship marketing among each dealer with their firms. Relations to this, there are differences exist between relationship marketing components among these four automobile sales dealers towards their firm’s brand.From the findings, it’s tends to suggest that relationship marketing is able to become among of importance factors in proposing why the sales volume of certain brand name is higher than others.Great concerned on relationship marketing will create significance difference in firm’s brand sales
Managing knowledge: The role of market orientation towards branding in the automobile authorized independent dealers
No full textManaging knowledge is crucial as knowledge is among of the most strategic weapon that can leads to sustainable competitive advantage such as brand equity. This research introduced the market orientation, the knowledge-related behaviour that able to build brand equity.The investigation is in the context of automobile authorized independent sales dealers.A survey method is used in this study. The findings showed that market orientation develop the brand equity assets as well as overall brand equity.The finding of the study is hoped to increase more research attention in further explore the important role of market orientation in branding perspective
Development of fish protein concentrate-fortified savory granola bar as a ready-to-eat food high in protein
No full textPenelitian ini bertujuan untuk mengembangkan savory granola bar terfortifikasi konsentrat protein ikan bulan-bulan sebagai ready-to-eat food tinggi protein pengganti sarapan. Penelitian terdiri dari empat formulasi savory granola bar yang berbeda (Kontrol, F1, F2 dan F3). Parameter uji meliputi kadar air, kadar abu, kadar lemak, kadar protein, kadar karbohidrat, total energi dan Angka Kecukupan Gizi (AKG). Hasil penelitian menunjukkan bahwa terdapat perbedaan yang nyata antar formulasi terhadap komposisi kimia savory granola bar terfortifikasi konsentrat protein ikan bulan-bulan (P<0,05). Savory granola bar terfortifikasi konsentrat protein ikan bulan-bulan mengandung kadar air sebesar 9,58-12,75%; abu sebesar 4,18-4,48%; protein sebesar 69,72-70,21%; lemak sebesar 1,03-1,26% dan karbohidrat sebesar 11,92-15,01%. Savory granola bar terfortifikasi konsentrat protein ikan bulan-bulan mengandung total energi sebesar 337,82-350,07 kkal/100 g lebih rendah dari total kalori granola bar komersial (542,31 kkal/100g). Penambahan konsentrat protein ikan bulan-bulan dapat meningkatkan kandungan protein dan total energi pada savory granola bar serta memenuhi 12-20% kebutuhan gizi harian usia produktif. Savory granola bar terfortifikasi konsentrat protein ikan bulan-bulan berpotensi digunakan sebagai ready-to-eat food pengganti sarapan
Dealers’ Market Orientation And Brand Equity: The Mediating Effect Of Relationship Marketing
No full textThe reliance of car manufacturers on their sales dealers in a very competitive market, which have created selling pressures justified the importance of investigating brand equity from the latter’s perspective. Generally, the Malaysian brands including the car brands have been perceived to have low brand equity. From literature, the importance of market orientation and relationship marketing cannot be ignored. Hence, the study attempts to investigate the role of market orientation and relationship marketing in forming the brand equity
Application Of Foam-Mat Drying Technology On Production Of Indo-Pacific Tarpon (Megalops cyprinoides) Flavor Enhancer
No full textFish have the potential to be a natural source of flavor. Hence, they can be used as the main ingredient in flavor enhancers. This research examines the characteristics of flavor enhancers made from Indo-pacific tarpon produced using foam-mat drying technology. The formulations were the ratio between the weight of fish fleshes and additives namely 30:70 (A); 40:60 (B); 50:50 (C); 60:40 (D); and 70:30 (E). The test parameters included yield, pH, Maillard reaction product, sensory (preference) and proximate value. The best formulation was based on proximate value. The results showed that the different formulations significantly affected the yield, pH, and Maillard reaction product (p0,05). The lower the fish flesh used in the formulation, the higher the yield and Maillard reaction product, while the pH decreased. The effectiveness index test based on sensory value (preference) showed that the formulation D (60:40) was the best formulation that contained water of 8.49 ± 0.30%; ash of 33.03 ± 0.10%; protein of 29.67 ± 0.26%; total fat of 2.00 ± 0.15% and carbohydrates of 26.74 ± 0.10%
The Importance of Brand Love on SMEs Context in Indonesia
No full textSMEs play a key role in national economies around the world. In Indonesia, SMEs are the backbone that supports the country's economy. For this reason, a strategy is needs to strengthen the SMEs brand to be stronger and develop. The creation of brand love in Indonesia in the context of SMEs is still unclear. This paper aims to explore how brand love strategies can strengthen the SMEs and does brand love produce valuable marketing result to SMEs? The method used for this paper is based from literature reviews from journal articles, books and online news which are related with research area. A review of the relevant literature can show how the role of creating brand love can help strengthen the relationship between consumers and brands in the context of SMES and makes consumers will love local products. In addition, the creation of brand love in consumers can create an engagement and create long-term relationships and will make consumers loyal to the brand. For SMEs, brand love is important to strengthen brand loyalty. Such a conceptual understanding of the importance of brand love, paired with a number of propositions for empirical work can serve to guide future research into this important field
