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STRATEGI BAURAN PEMASARAN RUMAH MAKAN ULUBETE DI MASA PANDEMI COVID
Get PDFABSTRAK
Harmita, 2022. “Strategi Pemasaran Rumah Makan Ulubete Di Masa Pandemi
Covid-19, Kecamatan Masamba, Kabupaten Luwu Utara” Skripsi Program Studi Manajemen Bisnis Syariah, Fakultas
Ekonomi dan Bisnis Islam, Institut Agama Islam Negeri Palopo. Di Bimbing Oleh Nurdin Batjo. Skripsi ini membahas tentang strategi pemasaran rumah makan ulubete di
Kecamatan Masamba, Kabupaten Luwu Utara. Dalam penelitian ini bertujuan
untuk mengetahui strategi produk, harga, promosi, dan tempat atau distribusi. Jenis penelitian ini adalah deskriptif kualitatif. Dalam rangka mendapatkan data
dalam penelitian ini, maka penulis menggunakan teknik observasi, wawancara
dan dokumentasi. Informan dalam penelitian ini adalah pengelola dan karyawan
rumah makan ulubete. Hasil penelitian ini mengemukakan bahwa: 1) Strategi
produk rumah makan ulubete dimasa pandemi covid-19 yaitu memberikan
produk unggulan yang berbeda dengan rumah makan lain serta mengutamakan
kualitas dan tetap mempertahankan rasa dirumah makan ulubete. 2) strategi
harga yang ada dirumah makan ulubete yakni menetapkan harga terjangkau, menetapkan harga yang sama sebelum dan setelah adanya pandemi covid 19. 3)
Strategi promosi yang dilakukan di rumah makan ulubete yakni melalui brosur, poster, simbol dan logo, papan nama, melakukan promosi silang, memberikan
diskon untuk catering, promosi dari mulut ke mulut, pemasaran langsung melalui
media sosial seperti facebook, Whatsapp, instagram dan twitter serta
menggunakan fitur google maps untuk menampilkan informasi-informasi penting
terkait rumah makan ulubete. 4) Strategi tempat yang ada dirumah makan
ulubete sudah strategis dan saluran distribusinya yakni distribusi langsung
(konsumen datang langsung ketempat rumah makan ulubete) dan saluran
distribusi tidak langsung (melalui food delivery). Kata Kunci : Bauran Pemasaran, Strate
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
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