125 research outputs found
Planning an event: Chrizay live at Hard Rock Cafe
No full textThis thesis was commissioned by Hard Rock Cafe Helsinki. The idea of the thesis was a personal interest as well as a plan with the live music coordinator of Hard Rock Cafe Hel- sinki to create an event that was something out of the ordinary for the commissioning com- pany. The planning of the event took place in the end of August 2020 to the beginning of October 2020, when the event was held.
The objective for this thesis was to prove the commissioner, that hosting these types of live events are profitable and worth organising in the future because of the gain of new poten- tial customers and visibility in the nightlife and music industry. In addition to that test if the event would enable a possibility to expand the regular opening hours of Hard Rock Cafe Helsinki with similar live music events.
The thesis starts with the theoretical framework that consists of event management and event planning. After the theoretical part, the commissioner is introduced before the presentation of the product. In the product presentation the event is explained thoroughly. Lastly, the discussion and improvement ideas are presented together with the personal de- velopment of the entire thesis process.
The results of the event proved that there is a demand for events like “Chrizay live at Hard Rock Cafe”. By following the improvement proposals when creating similar live music events in the future, there is a big possibility for the company to expand their regular open- ing hours and grow their customer base
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[Drag Brunch, Hard Rock Cafe, Dallas, 2015]
No full textPhotograph of a pin-back button from the Bruce Monroe collection. This image depicts LGBTQ+ individuals holding up a sign that reads, 2015 Drag Brunch at the Hard Rock Cafe in Dallas, Texas. The Drag Brunch is colored in a rainbow, atop a blue glittery background
Hard Rock Cafe
No full textSign on windowThis is the original, dating from 1934, and named for the hardrock miners that were its early customers. It predates and is not affiliated with the chain of restaurants that also call themselves the Hard Rock Cafe
Promoting Hard Rock Cafe Helsinki to Cruise Line Passengers
No full textInternational cruise business has increased in the last decade in the Baltic Sea. Helsinki is one of the harbour cities that a majority of the cruise ships visit. For companies in the business segment of hospitality and retail, international cruise passengers has a great potential in bringing substantial revenue. For 2014, an estimated 390,000 cruise passengers visited Helsinki on around 260 ships.
For this thesis, our objectives are to plan promotional tools for Hard Rock Cafe Helsinki directed at Cruise Passengers using theory and relevant studies. In turn, we try and increase retail revenue in the Hard Rock Cafe Rock Shop during the summer season of 2014. As part of the thesis we also showcase the current cruise market of Helsinki and we introduce the operators in the destination management of Helsinki.
Using theories on advertising, destination marketing, consumer behaviour, promotion and marketing, and surveys on cruise passenger we strategically plan and evaluate the promotional campaign to attract Helsinki cruise passengers to Hard Rock Cafe Helsinki.
Key revenue figures are shown to illustrate the increase of €31.7K in retail sales at the Hard Rock Cafe Helsinki between 2013 and 2014. It can be argued that is part down to the implementation of the three new marketing initiatives developed as part of this thesis.
We use our findings to compare our theory to our practical implementation and recommend future promotions for Hard Rock Cafe. In turn we pose future research to be conducted to benefit Hard Rock Cafe Helsinki and the cruise market of Helsinki
Perancangan interior Hard Rock Cafe Bali
No full textHrd Rock Kafe Bali merupakan salah satu contoh dari sekian banyak kafe yang hadir di Indonesia. Kafe yang beroperasi seperti halnya restaurant ini mengintegrasikan aspek arsitektural, aspek graphis serta aspek interiornya dalam bentuk rancangan restauran tematis. Hard Rock Cafe Bali sebagaimana halnya di negara aslinya Amerika Serikat juga mengusung aliran musik hard rock menjadi tema dasar dalam menjalankan bisnis restaurant mereka.Tujuan dari perancangan ini adalah mencoba merancang Hard Rock Kafe Bali dengan mengangkat atmosfer Bali yang kaya dengan ornamen-ornamen hias tradisional yang diaplikasikan dalam bentuk perabot, elemen estetis maupun dekorasi lainnya
Vnímání značky Hard Rock Cafe českými vysokoškolskými studenty
No full textCílem této práce je zmonitorovat vnímání značky Hard Rock Cafe mezi vysokoškolskými studenty v České republice. Hard Rock Cafe Praha je kombinací restaurace, baru a rockového klubu a je provozovaný mezinárodní společností Hard Rock International. Cílem tohoto výzkumu je identifikovat možnosti růstu počtu místních zákazníků. Zkoumaný segment je podskupina budoucích potenciálních zákazníků. Práce prezentuje postup a výsledky výzkumu značky Hard Rock na vybraném zákaznickém segmentu. Dále je podpořena teorií z oblasti marketingu služeb, značky a metodologie marketingového výzkumu. Praktická část se skládá ze dvou fází výzkumu: kvalitativního a kvantitativního. Analýza obou částí a jejich implikace na formulované hypotézy vede k závěrům v oblasti vnímání značky Hard Rock na zvoleném segmentu. Tyto východiska jsou doplněny o doporučení pro oblast budoucích marketingových komunikací zaměřených na místní zákazníky.The goal of this thesis is to understand perception of the Hard Rock brand in the Czech Republic among university students. Hard Rock Cafe Prague is a combination of a restaurant, bar, and rock club operated by the hospitality corporation Hard Rock International. The studied segment can be seen as a group of potential customers in long term, and this research should identify opportunities for growth of Czech guests. The thesis presents the process and results of Hard Rock brand research on the selected segment. The work is supported by theory of marketing of services, brand, and methodology of marketing research. The practical part includes two phases of research: qualitative and quantitative. Analysis of both phases and their implications on formulated hypotheses lead to conclusions regarding perception of Hard Rock brand by the studied segment. These are further analyzed to offer a number of recommendations for future marketing communication activities targeted towards the local customers
Vnímání značky Hard Rock Cafe českými vysokoškolskými studenty
No full textThe goal of this thesis is to understand perception of the Hard Rock brand in the Czech Republic among university students. Hard Rock Cafe Prague is a combination of a restaurant, bar, and rock club operated by the hospitality corporation Hard Rock International. The studied segment can be seen as a group of potential customers in long term, and this research should identify opportunities for growth of Czech guests. The thesis presents the process and results of Hard Rock brand research on the selected segment. The work is supported by theory of marketing of services, brand, and methodology of marketing research. The practical part includes two phases of research: qualitative and quantitative. Analysis of both phases and their implications on formulated hypotheses lead to conclusions regarding perception of Hard Rock brand by the studied segment. These are further analyzed to offer a number of recommendations for future marketing communication activities targeted towards the local customers
[Scrapbook Page: Dining at Hard Rock Cafe]
No full textScrapbook page containing one photograph inside the front and back plastic sleeves.
The front photograph shows a group of people seated at a restaurant table. Condiments and a few food items can be seen. A woman in a blue denim hat and gold earrings stares up at the camera while reclining on the table's edge. In the back, additional tables and restaurant patrons can be seen.
The back photograph shows a group of women seated at a round table, stopping to look at the camera. A bar with various alcoholic beverages can be seen behind them.
Accompanying information indicates both photographs were taken at the Hard Rock Cafe
Plano de social media marketing para a marca Hard Rock Cafe Lisboa
No full textMestrado em MarketingO objectivo deste Trabalho de Projecto foi construir um Plano de Social Media Marketing para o Hard Rock Cafe Lisboa. Atualmente, o planeamento em social media é um elemento crucial no marketing de qualquer organização que ambicione uma presença forte no espaço online.
O estudo qualitativo efectuado teve a action research como estratégia de investigação.
Através da informação recolhida foi possível fazer uma análise interna e externa, definir objectivos de social media, caracterizar o segmento-alvo e delinear uma estratégia de social media e um plano de activação que permitam alcançar os objectivos de social media propostos: melhorar a perceção da marca, aumentar a lealdade da marca e impulsionar recomendações word-of-mouth.
Estas recomendações devem servir de guidelines para a gestão do Hard Rock Cafe Lisboa para o período de Janeiro a Dezembro de 2017.This Project Work intends the development of a social media marketing plan for the organization Hard Rock Cafe Lisboa. Currently, planning in social media is a crucial marketing element in any organization that ambitions a strong presence in the online space.
The qualitative study carried out the action research as research strategy.
Through the information gathered, it was possible to make an internal and external analysis, define the social media objectives, characterize the target segment and outline a social media strategy and activation plan to achieve the proposed social media objectives: enhance the perception of the brand, increase brand loyalty and drive word-of-mouth recommendations.
These recommendations should serve as guidelines for the management of Hard Rock Cafe Lisbon for the period from January to December 2017.info:eu-repo/semantics/publishedVersio
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