1,721,088 research outputs found
Der 'Dialog der Kulturen' in der Diskussion: Grundlagen und Perspektiven internationaler Kommunikation in nicht-idealer Situation
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Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Internacionalização e comunicação : um modelo para as instituições de ensino superior
No full textO presente trabalho surgiu consoante ao interesse da autora em temas ligados à área da internacionalização, desencadeado por sua própria experiência internacional, no âmbito da realização de um mestrado e de um estágio profissional em uma faculdade, na área de comunicação, no estrangeiro. O aprofundamento do tema demonstrou a crescente demanda por ações voltadas ao contexto internacional e levou a reflexão sobre a necessidade de uma visão com base em estratégias e, sobretudo, de uma atuação estratégica das instituições de ensino superior perante seus diversos públicos e o cenário globalizado atual. Assim, o estudo apresenta conceitos teóricos de gestão e estratégia aplicáveis às instituições de ensino, sugere ainda a comunicação como ferramenta estratégica para todas as organizações, com foco naquelas que estão em fase inicial e/ou avançada de internacionalização, além de detalhar um dos modelos apresentados pelo renomado pesquisador em teoria estratégica, Michael Porter, que propõe um guia para processos de internacionalização industrial, com essencial atenção ao conhecimento e uso das vantagens competitivas deste tipo de organização. Entretanto, como esse projeto não aborda as indústrias, mas sim as instituições de ensino superior, tal modelo foi transposto à esta realidade, divulgado neste projeto como um modelo próprio adaptado, que apresenta-se como um roteiro para estas organizações agirem de forma estratégica no cenário global, com foco em quatro elementos principais: a especialização, a comunicação, a cooperação e a estratégia de internacionalização. Por fim, o estudo de caso deste projeto apresenta as experiências de internacionalização de uma Business School portuguesa, frente à um processo estratégico internacional, através do detalhamento da mudança cultural, política e organizacional assumida pela escola após a tomada de decisão em se internacionalizar.The following dissertation approaches internationalization issues, an area of great interest for the author, namely due to her own international experience. A Master program abroad and a professional internship in communication, in an international business school, were the two greatest experiences that led to the development of this dissertation. The information analyzed about this issue showed the need to search for actions at an international level and to reflect about the need to develop vision, based on strategies and, namely from a strategic action of higher education institutions, taking into consideration its current different targets and global scenario. Thus, this dissertation presents the management and strategic concepts applicable to higher education sector and suggests communication as a strategic tool for all organizations, especially for those that are in a beginning and/or advanced stage of internationalization. Along with this, it presents one of Michael Porter´s models that suggests guidelines for industrial internalization processes, with special focus on the knowledge and use of competitive advantages from this type of organization. In the case of the present dissertation it does not approache industries, but higher education institutions and therefore this model was adapted to this reality. Thus, this model works like a script for these institutions to act strategically in the global scenario, focusing four different elements: specialization, communication, cooperation, and internationalization strategy. To sum up, this case study presents the internationalization experience at a Portuguese Business School that has been dealing with a strategic internationalization process through cultural, political and organizational changes
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
As artes performativas na construção da memória cultural : o caso do espectáculo Vale
Get PDFNeste trabalho pretende-se reflectir sobre a relação entre as artes performativas e a construção e a transmissão da chamada memória cultural. Será estudado, por um lado, o conceito de memória, em especial de memória colectiva e o seu papel na formação da(s) identidade(s) cultural(is). Por outro lado, demonstrar-se-á o poder representativo do corpo e do movimento corporal, nomeadamente a sua capacidade de criação de significado. Para exemplificar a teoria apresentada, analisar-se-á um objecto artístico determinado, no campo das artes performativas – o espectáculo VALE, de Madalena Victorino e produção Artemrede, um projecto que partiu das memórias, tradições e costumes do território do Vale do Tejo para as representar em palco através da linguagem da dança e da música contemporâneas.In this work we intend to reflect on the relationship between the performing arts and the construction and transmission of the so-called cultural memory. On the one hand we will discuss some of the main concepts of memory, especially the concept of collective memory and its role in shaping cultural identities. On the other hand we intend to prove the representative power of the body and its movement, including its ability to create meaning. To illustrate the theory presented we will analyze a particular artistic object in the field of the performing arts – the performance VALE, by Madalena Victorino and an Artemrede‟s production, a project which recollects the memories, traditions and customs of the Tagus Valley to represent them on stage through the language of contemporary dance and music
As funções da responsabilidade social no marketing social de hoje : o caso de estudo McDonald's Portugal
Get PDFNo âmbito deste trabalho propomo-nos elaborar um estudo sobre o conceito da
Responsabilidade Social Empresarial em Portugal, compreender a sua relação com o
Marketing Social e ilustrar algumas das vantagens inerentes à adopção de um
comportamento empresarial socialmente responsável, que contribui por sua vez para o
entendimento, comunicação, divulgação e crescimento desta estratégia empresarial em
Portugal. A União Europeia desempenha um papel fundamental para o crescimento do
conceito na Europa e exerce grande influência na sua aceitabilidade.
Procuraremos expor, através do recurso a exemplos, que a estratégia de RSE,
sendo acolhida voluntariamente e recebendo o apoio de todos stakeholders poderá gerar
um conjunto de vantagens competitivas e económicas para a empresa a longo prazo:
reforço da imagem, reputação, distinção da concorrência (devido à criação do produto
social com valor) e confiança do consumidor são algumas das vantagens identificadas e
peças fundamentais para o sucesso de uma marca no mercado actual.
Propusemo-nos analisar o caso de estudo da empresa McDonald’s Portugal,
exemplo da forma como uma mudança de estratégia e um comportamento socialmente
responsável podem influenciar a percepção do consumidor sobre determinada marca e
contribuir simultaneamente para o sucesso da marca e um desenvolvimento sustentável.On this document we intend to formulate a study on the concept of Corporate
Social Responsibility in Portugal, understand its relation to Social Marketing and
illustrate some of the advantages that stem from adopting a socially responsible
business behaviour, which in turn helps the understanding, communication, propagation
and growth of this business strategy in Portugal. The European Union plays a key role
on the concept’s growth in Europe and exerts great influence in its acceptability.
Resorting to examples, we will seek to state that the CSR strategy, when
accepted willingly and supported by all stakeholders, can produce a series of
competitive and economic benefits to the company in the long run: image strengthening,
reputation, distinguishing itself from the competition (due to the creation of the worthy
social product) and consumer confidence are some of the identified advantages and key
parts on the success of a brand in today’s market.
We decided to examine the case study of McDonald’s Portugal company, an
example of how a change in strategy and a socially responsible behaviour can influence
consumer’s perception on a certain brand and at the same time contribute to the brand’s
success and sustainable development
A new visibility: on culture, translation and cognition
Get PDFCurrent research in Translation Studies has expanded the perspective on Translation – and the notion of its centrality not only as a question of language but also as a crucial issue for the study of culture and the human mind. The present volume builds upon these developments, endowing a new visibility to culture, translation and cognition in their conceptual interdependence. It follows necessarily a multidimensional and thus multidisciplinary approach, dealing with topics such as the translation of historical narrative, a semio-cognitive approach to translation, translation and imagination, the epistemic status of the term translation and its conceptual identity and transversality, notes on world literature and translation, the voice of the translator, the issue of dictionaries and the question of translation in a mobile world.info:eu-repo/semantics/publishedVersio
Der Lusitanische Popanz. O colonialismo português num drama alemão
Get PDFThe article contextualizes the play "Der Lusitanische Popanz / The Lusitanian Bogeyman" in the work of Peter Weiss and reconstructs the materials and processes that the writer applied in the construction of this piece on the basis of the positions assumed as "author in a divided world" and corresponding to the principles of documentary theater. Weiss used newspaper articles, documentaries and other sources, especially the book "Portugal am Pranger", which Gerhard Kramer published in 1964 at Dietz Verlag in Berlin in the then German Democratic Republic (R.D.A.). In all cases, the author works and orders the information in a way to build a model of resistance to colonialism, and not just a portrait of the specific Portuguese case. Particular dramaturgical attention is given to the staging of terror and violence that oscillates between individualization and representativeness.O artigo situa a peça “Der Lusitanische Popanz / O Papão Lusitano” no contexto da obra de Peter Weiss e reconstrói os materiais e processos que o escritor aplicou na construção desta peça, com base nas posições assumidas como “autor num mundo devido” e correspondendo aos princípios do teatro documental. Weiss utilizou artigos de jornais, documentários e outras fontes, com destaque para o livro “Portugal am Pranger”, que Gerhard Kramer publicou, em 1964, na Dietz Verlag em Berlim, na então República Democrática Alemã (R.D.A.). Em todos os casos, o autor trabalha e ordena as informações de forma a poder construir um modelo de resistência ao colonialismo, e não só um retrato do caso português específico. Uma atenção dramatúrgica especial é dada à encenação do terror e da violência que oscila entre a individualização e a representatividade
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