1,720,958 research outputs found
Etude de l’engagement envers la marque via les réseaux sociaux : Théories mobilisées
No full textSocial networks have become a powerful means of communication across the world and their extensive use has changed the way people communicate and interact online. Beyond the boundaries of personal communication, social networks are also redefining the way organisations reach their audiences and communicate with individuals, and are now an integral part of the strategies of almost every industry and service sector.
Consumer engagement through social networks has been the subject of much research in recent years, with practitioners and academics paying increasing attention to the concept, not least because of its potential influence on consumer behaviour. However, this concept is still at a relatively early stage of understanding. Understanding the determinants of engagement and its consequences can benefit businesses and could enrich a new research trend, namely social media brand engagement (SMBE).
This article explores the theoretical underpinnings of brand engagement, drawing on S-D logic, engagement theory, social exchange theory, social presence theory, value co-creation theory and use and gratification theory. The analysis also focuses on the multidimensional approach to engagement, which covers the cognitive, behavioural and affective dimensions.
Key words: Engagement, social networks, the theory of uses and gratifications, S-D logic.
Classification JEL : M3
Paper type : Theoretical ResearchLes réseaux sociaux sont devenus un puissant moyen de communication à travers le monde et leur utilisation intensive a changé la façon dont les gens communiquent et interagissent en ligne. Au-delà des frontières de la communication personnelle, les réseaux sociaux redéfinissent également la manière dont les organisations atteignent leur public et communiquent avec les individus.Ils font désormais partie intégrante des stratégies de presque tout secteur industriel et secteur de service.
L’engagement des consommateurs par le biais des réseaux sociaux a fait l’objet de plusieurs recherches ces dernières années, les praticiens et les académiciens ont accordé une attention croissante à ce concept, notamment en raison de son influence potentielle sur le comportement des consommateurs. Cependant, ce concept est encore à un stade de compréhension relativement précoce. La compréhension des déterminants de l’engagement et ses conséquences peut être bénéfique aux entreprises et pourrait enrichir une nouvelle tendance de la recherche à savoir le social media brand engagement (SMBE).
Cet article explore les fondements théoriques de l’engagement envers la marque en s’appuyant sur la logique du service dominant (S-D logic), la théorie de l’engagement, la théorie de l’échange social, la théorie de la présence sociale, la théorie de la co-création de valeur et la théorie des usages et gratifications. L’analyse porte également sur l’approche multidimensionnelle de l’engagement qui couvre la dimension cognitive, comportementale et affective.
Mots clés : Engagement, réseaux sociaux, la théorie des usages et gratifications, S-D logic
JEL Classification : M3
Type du papier : Recherche Théoriqu
Social media brand engagement in higher education: The role of brand experience
No full textToday, as globalization has become the focal point of higher education, competition has become a central preoccupation for higher education institutions around the world. The intensification of competition in this sector requires the strengthening of brand prestige and the use of social network communication strategies to leverage the power of these tools to increase student engagement with their institutions. The literature on social media brand engagement is growing significantly, yet there is limited research studying the concept in the context of higher education.
In this article, we present a systematic literature review on the brand experience as the driver of social media brand engagement in the higher education sector and explore the utility of using social networks as a tool to engage students with their institutions by reviewing different models studying and analyzing this concept. This work could be a useful and informative tool for higher education institutions and researchers in this field to redefine their academic research efforts to study the concept of social media brand engagement in the higher education sector.
Keywords: Brand Engagement, Brand experience, Higher Education, User gratification theory, Social Media, Service-Dominant Logic.
Classification JEL : M3
Paper type : Theoretical ResearchToday, as globalization has become the focal point of higher education, competition has become a central preoccupation for higher education institutions around the world. The intensification of competition in this sector requires the strengthening of brand prestige and the use of social network communication strategies to leverage the power of these tools to increase student engagement with their institutions. The literature on social media brand engagement is growing significantly, yet there is limited research studying the concept in the context of higher education.
In this article, we present a systematic literature review on the brand experience as the driver of social media brand engagement in the higher education sector and explore the utility of using social networks as a tool to engage students with their institutions by reviewing different models studying and analyzing this concept. This work could be a useful and informative tool for higher education institutions and researchers in this field to redefine their academic research efforts to study the concept of social media brand engagement in the higher education sector.
Keywords: Brand Engagement, Brand experience, Higher Education, User gratification theory, Social Media, Service-Dominant Logic.
Classification JEL : M3
Paper type : Theoretical Researc
Social media brand engagement in higher education: The role of brand experience
No full textToday, as globalization has become the focal point of higher education, competition has become a central preoccupation for higher education institutions around the world. The intensification of competition in this sector requires the strengthening of brand prestige and the use of social network communication strategies to leverage the power of these tools to increase student engagement with their institutions. The literature on social media brand engagement is growing significantly, yet there is limited research studying the concept in the context of higher education.
In this article, we present a systematic literature review on the brand experience as the driver of social media brand engagement in the higher education sector and explore the utility of using social networks as a tool to engage students with their institutions by reviewing different models studying and analyzing this concept. This work could be a useful and informative tool for higher education institutions and researchers in this field to redefine their academic research efforts to study the concept of social media brand engagement in the higher education sector.
Keywords: Brand Engagement, Brand experience, Higher Education, User gratification theory, Social Media, Service-Dominant Logic.
Classification JEL : M3
Paper type : Theoretical ResearchToday, as globalization has become the focal point of higher education, competition has become a central preoccupation for higher education institutions around the world. The intensification of competition in this sector requires the strengthening of brand prestige and the use of social network communication strategies to leverage the power of these tools to increase student engagement with their institutions. The literature on social media brand engagement is growing significantly, yet there is limited research studying the concept in the context of higher education.
In this article, we present a systematic literature review on the brand experience as the driver of social media brand engagement in the higher education sector and explore the utility of using social networks as a tool to engage students with their institutions by reviewing different models studying and analyzing this concept. This work could be a useful and informative tool for higher education institutions and researchers in this field to redefine their academic research efforts to study the concept of social media brand engagement in the higher education sector.
Keywords: Brand Engagement, Brand experience, Higher Education, User gratification theory, Social Media, Service-Dominant Logic.
Classification JEL : M3
Paper type : Theoretical Researc
Social media brand engagement in higher education: The role of brand experience
No full textToday, as globalization has become the focal point of higher education, competition has become a central preoccupation for higher education institutions around the world. The intensification of competition in this sector requires the strengthening of brand prestige and the use of social network communication strategies to leverage the power of these tools to increase student engagement with their institutions. The literature on social media brand engagement is growing significantly, yet there is limited research studying the concept in the context of higher education.
In this article, we present a systematic literature review on the brand experience as the driver of social media brand engagement in the higher education sector and explore the utility of using social networks as a tool to engage students with their institutions by reviewing different models studying and analyzing this concept. This work could be a useful and informative tool for higher education institutions and researchers in this field to redefine their academic research efforts to study the concept of social media brand engagement in the higher education sector.
Keywords: Brand Engagement, Brand experience, Higher Education, User gratification theory, Social Media, Service-Dominant Logic.
Classification JEL : M3
Paper type : Theoretical ResearchToday, as globalization has become the focal point of higher education, competition has become a central preoccupation for higher education institutions around the world. The intensification of competition in this sector requires the strengthening of brand prestige and the use of social network communication strategies to leverage the power of these tools to increase student engagement with their institutions. The literature on social media brand engagement is growing significantly, yet there is limited research studying the concept in the context of higher education.
In this article, we present a systematic literature review on the brand experience as the driver of social media brand engagement in the higher education sector and explore the utility of using social networks as a tool to engage students with their institutions by reviewing different models studying and analyzing this concept. This work could be a useful and informative tool for higher education institutions and researchers in this field to redefine their academic research efforts to study the concept of social media brand engagement in the higher education sector.
Keywords: Brand Engagement, Brand experience, Higher Education, User gratification theory, Social Media, Service-Dominant Logic.
Classification JEL : M3
Paper type : Theoretical Researc
Etude de l’engagement envers la marque via les réseaux sociaux : Théories mobilisées
No full textSocial networks have become a powerful means of communication across the world and their extensive use has changed the way people communicate and interact online. Beyond the boundaries of personal communication, social networks are also redefining the way organisations reach their audiences and communicate with individuals, and are now an integral part of the strategies of almost every industry and service sector.
Consumer engagement through social networks has been the subject of much research in recent years, with practitioners and academics paying increasing attention to the concept, not least because of its potential influence on consumer behaviour. However, this concept is still at a relatively early stage of understanding. Understanding the determinants of engagement and its consequences can benefit businesses and could enrich a new research trend, namely social media brand engagement (SMBE).
This article explores the theoretical underpinnings of brand engagement, drawing on S-D logic, engagement theory, social exchange theory, social presence theory, value co-creation theory and use and gratification theory. The analysis also focuses on the multidimensional approach to engagement, which covers the cognitive, behavioural and affective dimensions.
Key words: Engagement, social networks, the theory of uses and gratifications, S-D logic.
Classification JEL : M3
Paper type : Theoretical ResearchLes réseaux sociaux sont devenus un puissant moyen de communication à travers le monde et leur utilisation intensive a changé la façon dont les gens communiquent et interagissent en ligne. Au-delà des frontières de la communication personnelle, les réseaux sociaux redéfinissent également la manière dont les organisations atteignent leur public et communiquent avec les individus.Ils font désormais partie intégrante des stratégies de presque tout secteur industriel et secteur de service.
L’engagement des consommateurs par le biais des réseaux sociaux a fait l’objet de plusieurs recherches ces dernières années, les praticiens et les académiciens ont accordé une attention croissante à ce concept, notamment en raison de son influence potentielle sur le comportement des consommateurs. Cependant, ce concept est encore à un stade de compréhension relativement précoce. La compréhension des déterminants de l’engagement et ses conséquences peut être bénéfique aux entreprises et pourrait enrichir une nouvelle tendance de la recherche à savoir le social media brand engagement (SMBE).
Cet article explore les fondements théoriques de l’engagement envers la marque en s’appuyant sur la logique du service dominant (S-D logic), la théorie de l’engagement, la théorie de l’échange social, la théorie de la présence sociale, la théorie de la co-création de valeur et la théorie des usages et gratifications. L’analyse porte également sur l’approche multidimensionnelle de l’engagement qui couvre la dimension cognitive, comportementale et affective.
Mots clés : Engagement, réseaux sociaux, la théorie des usages et gratifications, S-D logic
JEL Classification : M3
Type du papier : Recherche Théoriqu
Etude de l’engagement envers la marque via les réseaux sociaux : Théories mobilisées
No full textSocial networks have become a powerful means of communication across the world and their extensive use has changed the way people communicate and interact online. Beyond the boundaries of personal communication, social networks are also redefining the way organisations reach their audiences and communicate with individuals, and are now an integral part of the strategies of almost every industry and service sector.
Consumer engagement through social networks has been the subject of much research in recent years, with practitioners and academics paying increasing attention to the concept, not least because of its potential influence on consumer behaviour. However, this concept is still at a relatively early stage of understanding. Understanding the determinants of engagement and its consequences can benefit businesses and could enrich a new research trend, namely social media brand engagement (SMBE).
This article explores the theoretical underpinnings of brand engagement, drawing on S-D logic, engagement theory, social exchange theory, social presence theory, value co-creation theory and use and gratification theory. The analysis also focuses on the multidimensional approach to engagement, which covers the cognitive, behavioural and affective dimensions.
Key words: Engagement, social networks, the theory of uses and gratifications, S-D logic.
Classification JEL : M3
Paper type : Theoretical ResearchLes réseaux sociaux sont devenus un puissant moyen de communication à travers le monde et leur utilisation intensive a changé la façon dont les gens communiquent et interagissent en ligne. Au-delà des frontières de la communication personnelle, les réseaux sociaux redéfinissent également la manière dont les organisations atteignent leur public et communiquent avec les individus.Ils font désormais partie intégrante des stratégies de presque tout secteur industriel et secteur de service.
L’engagement des consommateurs par le biais des réseaux sociaux a fait l’objet de plusieurs recherches ces dernières années, les praticiens et les académiciens ont accordé une attention croissante à ce concept, notamment en raison de son influence potentielle sur le comportement des consommateurs. Cependant, ce concept est encore à un stade de compréhension relativement précoce. La compréhension des déterminants de l’engagement et ses conséquences peut être bénéfique aux entreprises et pourrait enrichir une nouvelle tendance de la recherche à savoir le social media brand engagement (SMBE).
Cet article explore les fondements théoriques de l’engagement envers la marque en s’appuyant sur la logique du service dominant (S-D logic), la théorie de l’engagement, la théorie de l’échange social, la théorie de la présence sociale, la théorie de la co-création de valeur et la théorie des usages et gratifications. L’analyse porte également sur l’approche multidimensionnelle de l’engagement qui couvre la dimension cognitive, comportementale et affective.
Mots clés : Engagement, réseaux sociaux, la théorie des usages et gratifications, S-D logic
JEL Classification : M3
Type du papier : Recherche Théoriqu
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
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