1,119 research outputs found
Marketing and its narratives
No full textThe purpose of this thesis is to look at marketing not only as an activity, art or science; but also from the spectrum of different narratives. The three enumerated narratives are profane, sacred and secular. Each of the enumerated narratives is taken separately and examined. This examination underlines a need to formulate a unified marketing narrative.M.A.L.S.Includes bibliographical referencesby Dariusz S. Malinowsk
Commercialisation of research results – cooperation between science and business
No full textWhen analysing the term commercialisation one should answer the
crucial question: what mechanisms govern commercialisation of knowledge
and technology as well as which resources and sources determine it. The
article presents a theoretical deliberation concerning the development of
issues related to the commercialisation of research results in the last century.
A review of literature precedes the section on sources for the
commercialisation of knowledge and technologies when considering research
results and technology providers. The author claims that analysis
of technological resources also determines the possibilities for the
cooperation between science and business. It is important for the selection of
the commercialisation strategy to describe technological resources
and their complementarity. Strong technological resources and their market
availability ensures independent technological development. However,
a lack of technological resources or the chance to acquire them encourages
an innovative organisation to pass know-how or technologies to another,
capable organisation which is willing to commercialise this knowledge
on the market. Frequently however when commercialising research results,
organisations establish cooperation on the market in order to build resources
to implement research results. This article, ‘Commercialisation of research
results – cooperation between science and business’, is concluded with
an example depicting the cooperation between scientists and business people
in a new spin-off company set up in order to build technological resources
and the market implementation of a device for measuring the structure of soft
material surfaces.Article has been prepared based on Polish National Scientific Agency
project - DEC-2011/01/B/HS4/05200. (Powstanie artykuł zostało
sfinansowane ze środków Narodowego Centrum Nauki przyznanych na
podstawie decyzji numer DEC-2011/01/B/HS4/05200”) Preparation and printing funded by the National Agency for Research and Development under project “Kreator Innowacyjności – wparcie dla Przedsiębiorczości akademickiej
Selected qualities of mobile maps for indoor navigation
No full textThe map is the key element in any navigation system. The dynamic growth of indoor navigation systems requires improvements in quality not only of positioning systems but also of maps of building interiors. Most emergent solutions in this field do not use cartographic knowledge. Cartographic methodology for representing building interiors is still in its initial stages of development. Its proper use may, however, be of great importance to the effectiveness of indoor navigation. The author presents important features that indoor mobile maps should possess, for both the data model and the presentation method to be used. In this context, the question of the contemporary definition of a map is also discussed
Geomatics and Environmental Engineering
No full textW artykule opisano podstawowe cechy wielorozdzielczych i wieloreprezentacyjnych baz danych przestrzennych. Zwrócono uwagę na sposoby przedstawiania geometrii obiektów w tego typu bazach danych, metody powiązania różnych reprezentacji geometrycznych tych samych obiektów, a także na znaczenie utworzenia prawidłowej hierarchii pojęciowej obiektów i metadanych. W drugiej części artykułu wskazano na możliwości wdrożenia tego typu rozwiązań przy tworzeniu baz danych topograficznych przez polską cywilną służbę geodezyjną i kartograficzną.The article describes basic features of multiresolution and multirepresentation spatial databases. The author paid attention to the ways of presentation of geometry of objects in databases of this kind, to the methods of connection of various geometrical representations of the same objects, as well as to the importance of creation of the right hierarchy of notions of objects and metadata. In the second part of the article the author indicated a possibility of introduction of this kind of solution in the process of creation of topographical databases by the Polish civil geodesy and cartography service.Krakówwersja wydawnicz
Wybrane aspekty modelowania wielorozdzielczych i wieloreprezentacyjnych baz danych topograficznych
No full textTyt. z nagłówka.Bibliografia s.35-36.Dostępny również w formie drukowanej.STRESZCZENIE: W artykule opisano podstawowe cechy wielorozdzielczych i wieloreprezentacyjnych baz danych przestrzennych. Zwrócono uwagę na sposoby przedstawiania geometrii obiektów w tego typu bazach danych, metody powiązania różnych reprezentacji geometrycznych tych samych obiektów, a także na znaczenie utworzenia prawidłowej hierarchii pojęciowej obiektów i metadanych. W drugiej części artykułu wskazano na możliwości wdrożenia tego typu rozwiązań przy tworzeniu baz danych topograficznych przez polską cywilną służbę geodezyjną i kartograficzną. ABSTRACT: The article describes basic features of multiresolution and multirepresentation spatial databases. The author paid attention to the ways of presentation of geometry of objects in databases of this kind, to the methods of connection of various geometrical representations of the same objects, as well as to the importance of creation of the right hierarchy of notions of objects and metadata. In the second part of the article the author indicated a possibility of introduction of this kind of solution in the process of creation of topographical databases by the Polish civil geodesy and cartography service. SŁOWA KLUCZOWE: wielorozdzielcza/wieloreprezentacyjna baza danych, baza danych topograficznych, hierarchia obiektów, metadane. KEYWORDS: multiresolution/multirepresentation database, topographic database, hierarchy of objects, metadata
Problem zwierząt. Jak traktujemy i jak postrzegamy zwierzęta?
No full textThe article presents the reflections on the Animal Question, considered in various aspects: philosophical, ethical, economical and cultural. Author brings up the problem of language, that humans use speaking about animals, which is clearly involved into structure of power. One of the most striking problems is variety and diversification of beings that word ‘Animal’ apply to, which enhance anthropocentric opposition between human and non-human animals. Being aware that language is actually a conceptualization of animality, Dariusz Gzyra reveals how our everyday reality involves problem of animals especially when it comes to social institutions. One of the main thesis is the one that shows connection between discourse (the way we perceive animals) and social practice (the way we treat them). That is why objectification (animal as a peace of meat) or infantilisation (conceptualization of animality in cartoons) are deeply connected with animal farms, industry of pets or animal spectacles like circus. In this article Dariusz Gzyra deals with different aspects of speciesism. Through references to Rosi Braidotti’s, Donna Haraway’s and Monika Bakke’s works author of these thesis shows inner complicity of speciesism, which infects deeply on human perception of animals, environment and ourselves.The article presents the reflections on the Animal Question, considered in various aspects: philosophical, ethical, economical and cultural. Author brings up the problem of language, that humans use speaking about animals, which is clearly involved into structure of power. One of the most striking problems is variety and diversification of beings that word ‘Animal’ apply to, which enhance anthropocentric opposition between human and non-human animals. Being aware that language is actually a conceptualization of animality, Dariusz Gzyra reveals how our everyday reality involves problem of animals especially when it comes to social institutions. One of the main thesis is the one that shows connection between discourse (the way we perceive animals) and social practice (the way we treat them). That is why objectification (animal as a peace of meat) or infantilisation (conceptualization of animality in cartoons) are deeply connected with animal farms, industry of pets or animal spectacles like circus. In this article Dariusz Gzyra deals with different aspects of speciesism. Through references to Rosi Braidotti’s, Donna Haraway’s and Monika Bakke’s works author of these thesis shows inner complicity of speciesism, which infects deeply on human perception of animals, environment and ourselves
Problem of animals. How do we perceive and treat animals?
No full textThe article presents the reflections on the Animal Question, considered in various aspects: philosophical, ethical, economical and cultural. Author brings up the problem of language, that humans use speaking about animals, which is clearly involved into structure of power. One of the most striking problems is variety and diversification of beings that word ‘Animal’ apply to, which enhance anthropocentric opposition between human and non-human animals. Being aware that language is actually a conceptualization of animality, Dariusz Gzyra reveals how our everyday reality involves problem of animals especially when it comes to social institutions. One of the main thesis is the one that shows connection between discourse (the way we perceive animals) and social practice (the way we treat them). That is why objectification (animal as a peace of meat) or infantilisation (conceptualization of animality in cartoons) are deeply connected with animal farms, industry of pets or animal spectacles like circus. In this article Dariusz Gzyra deals with different aspects of speciesism. Through references to Rosi Braidotti’s, Donna Haraway’s and Monika Bakke’s works author of these thesis shows inner complicity of speciesism, which infects deeply on human perception of animals, environment and ourselves
BOLESŁAW LEŚMIAN’S LOST DRAMA VASILIJ BUSLAEV: MORE THAN JUST A BIBLIOGRAPHICAL PROBLEM
No full textThe complex and mysterious story of Bolesław Leśmian’s drama Vasilij Buslaev has led some scholars to doubt the very existence of the piece. The correspondence of Maksim Gor’kij may help to solve the mystery. The authoritative Russian writer acted as a reviewer when the decision to accept or reject this play for print was to be taken. Once Gor’kij had read the manuscript, the piece was returned to the author, who was informed that it would not be published. Unfortunately, its fate thereafter remains unknown
Techniques of Social Influence
No full textThis accessible text provides an overview of different social influence techniques, which people use in order to make others meet various requests, suggestions and commands. Author Dariusz Dolinski does not merely describe these techniques, but also explores the research behind them: how do we know that they work, and under what conditions are they more or less likely to be effective. A perfect introduction for psychology graduates and undergraduates studying social influence and persuasion, this original text will also appeal to scholars and students in neighboring disciplines, as well as interested practitioners in the field of sales and marketing
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