613 research outputs found
Influence of the presence of the microorganisms, isolated from working surfaces and air, on the outcome of in vitro fertilization process
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THE USE OF CONSUMER BEHAVIOUR KNOWLEDGE IN PRODUCT PROMOTION
No full textStalna konkurenca \u27\u27sili\u27\u27 podjetja, da se vsakodnevno izboljšujejo in skušajo biti boljši od konkurence. Pri tej nalogi jim je v veliko pomoč promocija izdelkov v povezavi s poznavanjem vedenja porabnikov. Podjetje bo uspešno samo v primeru, da bodo porabniki z njihovimi izdelki zadovoljni. To zadovoljstvo lahko dosežejo s poznavanjem porabnikov, predvsem s poznavanjem njihovih potreb in želja. Ko svoje porabnike spoznajo, lahko njihovim lastnostim primerno oblikujejo tudi promocijo svojih izdelkov tako, da se bodo v njej prepoznali.
V diplomskem seminarju smo se lotili analize marketinškega komuniciranja, procesa komuniciranja ter analize promocijskih orodij. Dotaknili smo se tudi področja analize izdelka in njegove vloge v marketinškem komuniciranju. Po začetni analizi smo se lotili uporabe poznavanja porabnikov v oglaševanju, kjer smo spoznali osnovne značilnosti pozicioniranja znamke izdelka, demografskega ciljanja ter uporabe apelov. Vsa področja smo podkrepili tudi s primeri oglaševanja iz prakse.
V zadnjem delu smo se lotili še uporabe poznavanja vedenja porabnikov pri osebni prodaji, kjer smo se osredotočili na skupine, saj vsak posameznik pripada neki skupini, ki jo spoštuje in ji zaupa. Pri osebni prodaji je poznavanje skupin, ki jim porabniki pripadajo pomembno, saj tako prodajalec prilagodi svoje predstavitve njihovim značilnostim in s tem poveča uspešnost same prodaje.Continued competition from companies required to improve their work daily, and try to be better than the competition. In this task, product promotion and consumer behaviour knowledge are very helpful. The company will be successful only in the case that consumers are setisfied with their products. This satisfaction can be achived with consumer behaviour knowledge, especaily with knowledge of their needs and desires. When the companies get to know their consumers, their characteristics, they will be able to develop that kind of promotion that consumers will recognize themselfs in it.
In the graduate seminar we started the analysis of marketing communication, communication process and analysis of promotional tools. We also analyses areas of product and its role in marketing communications. After an initial analysis we have embarket on awareness of consumers in advertising, where we learn the basic characteristics of the product positioning, the use of demographic targeting and use of apeals. All fields are substantiated by examples from the practice of advertising.
On last part we analysed the use of consumer bahaviour knowledge in personal sales, where we focus on the groups, because each individual belongs to a group that he respect and trust. For personal sale, knowledge of groups is important so the seller can adjust his presentation to characteristisc of the group and with that increase thier own sales performance
In Sarbiewski's Circle − Albert Ines' Lyric Poetry
No full textAlbert Ines is discussed here as the author of the lyrical poem Lyricorum centuriae (Gdańsk 1655). In the collection there are many religious poems, especially ones taking up Virgin Mary as their subject matter, and hence Ines is described as vates Marianus. Ines' religious poems are bound by a double convention: that of the use of biblical and ancient metaphors; they are also even ”garrulous” because of motives of praise accumulated in a litany-style manner. His reflective poems are more interesting; they are a kind of intellectual-lyric poetry abouding in clever sayings, pointed antitheses, etc. Ines imitates Sarbiewski but being consistent with the rule ”imitari non expilare” he limits himself to only two ”parodies”; and even they are not very typical. The fact that Ines imitates Sarbiewski is also seen in taking up the same subjects in his poems. This similarity is sometimes rather faint so its significance for our interpretation will be limited
The Story of Sor Juana Ines de la Cruz
No full textabstract: The story of Sor Juana Ines de la Cruz is one of a woman who defied the odds of her time. Sor Juana was a nun born in the 1600's in Mexico. From an early start, she had an endless passion for knowledge and always strove to learn as much as she could. She went on to become a nun at the Convent of Santa Paula and used her intellect to advocate for women's rights. Though met with opposition, she wrote many poems, letters, and even plays which included her strong push for women's equality. However, the name Sor Juana Ines de la Cruz is almost never mentioned in popular feminist discourse, despite Sor Juana being credited as one of the first feminist authors. This paper works to not only tell the story of Sor Juana Ines de la Cruz in detail, but also works to answer the question, "Why do people not know about Sor Juana". By diving into the origins of the Feminist movement in the United States, the dark underbelly of Feminism is uncovered. Primarily, the topic of how racism in feminism has plague the civil rights movement, what damage has been done to people of color because of feminism's history, and how does that pertain to modern day feminism and Sor Juana. By telling her story through both written and visual aids, the voice of Sor Juana Ines de la Cruz is no longer silenced but free to tell her tale and move a generation
The Service of Documents in Administrative Procedural Law – A Comparative Analysis
No full textThis article presents a comparative and empirical analysis of the service or the delivery of documents in procedures, as the key procedural action to constitute legal effects in legal relationships. In Slovenia, service is largely defined by the three main procedural laws – the General Administrative Procedure Act, the Criminal Procedure Act, and the Contentious Civil Procedure Act. These relate to different types and specifics of relationships; for instance, in administrative proceedings, the public interest prevails over private ones. The presented research, applying predominantly normative and comparative methods and analysis of case law, aims to show the importance of the specificity of the different areas and of the rules of service in different proceedings. The results of the research suggest that in certain cases service should be regulated in a uniform manner. Yet the specific aims of various legal relations require individual solutions. Thus, the article opens up grounds for future comparative research and practical regulatory improvements
The Encounter between the West and the Arab World in the Age of Nahdah (Renaissance). The Translation Movement in the Arab Literary Reviews
No full textIn quest'articolo si riflette sul ruolo giocato dalla riviste letterarie arabe nella diffusione della conoscenza della cultura occidentale. Il movimento di traduzione avviato durante la Nahda (la Rinascita) in Egitto e nella Grande Siria condusse a cambiamenti sostanziali dei canoni estetici, ma suscitò anche un movimento di forte opposizione da parte dei conservatori
Dall’esclusione all’inclusione. Questioni e possibili itinerari di vita per le persone con impairment intellettivo
No full textThe aim of this paper is continuing to think about the issues relating to inclusion, because of aseries of reasons that will be illustrated by the author. The same concept of inclusion needs tobe disambiguated, in order to act a transformative process that is necessary for the whole societyfor becoming welcoming to all. Exactly as happened in the seventies of the twentieth century,we think that the educational institution is a privileged place for the encounter with the other(and, therefore, capable of triggering the inclusive process). In order to remove the stigmawhichstill is around disability, it is important to promote as much as possible such socialization opportunities.With respect to disability (as will emerge from this paper), it should be reiterated that it is a sociohistorical-cultural construct and, therefore, that it varies with the changing of practices linked toit. In this regard, turning our gaze towards adult life (and towards the institutional practices implementedso far), we think is important to continue to problematize the housing conditions of thosewho have intellectual impairment, in order to imagine solutions which could be different fromthose acted up to now. If implemented, these solutions would allow the identity developmentof the people involved (changing the same meaning of disability)
Growth, genes, genomes: iInsights into microbial respiration of arsenic and selenium
No full textArsenic (As) and selenium (Se) are naturally occurring metalloids in the Earth’s crust. Their speciation is governed by the microbial communities in various environments which influences their mobility among the soil, water, and air interface. Microorganisms can utilize As and Se oxyanion as terminal electron acceptors in dissimilatory reduction. These organisms are ubiquitous and phylogenetically diverse. The objectives of the studies in this thesis were to gain an understanding of the metabolism of As and Se respiring bacteria, analyze the genes encoding enzymes involved in respiration and understand how these enzymes are regulated in the presence of various electron acceptors. We were able to isolate two novel As and Se respiring bacteria from different environments; from a wastewater treatment facility in Verona, NJ and an estuarine canal from Chennai, India. Based on 16S rRNA gene analysis, strain S4 was classified as a novel genus and species, Selenovibrio woodruffi and strain S5 as a novel species, Desulfurispirillum indicum. We analyzed the genome of D. indicum and examined the expression of putative reductases to further understand respiratory metabolism of As and Se oxyanions. Five molybdoenzyme genes were identified in the genome of strain S5, three of which we were annotated to encode for a respiratory arsenate reductase arr, periplasmic nitrate reductase nar, and respiratory nitrate reductase nap. Also, an arsenate resistance system, ars, was identified. We were not able to positively identify a selenate reductase gene. Gene expression studies revealed that arr was an inducible gene and the only gene highly expressed during arsenate respiration. Growth studies showed that selenate respiration was inhibited by nitrate. Lastly, we also enriched activated sludge samples for tellurium oxyanion respiring bacteria. Thus, we not only added novel, phylogenetically different organisms to the ever-increasing list of As and Se respiring microbes, we also provided insights into the genes and enzymes involved in As and Se respiration and how they are regulated.Ph. D.Includes bibliographical referencesby Ines Rauschenbac
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