1,720,999 research outputs found
La personalizzazione dell’offerta in ambienti digitali: un modello penta-dimensionale per il dynamic profiling
No full textLa personalizzazione dell'offerta in ambienti digitali: un modello per il dynamic profiling dei clienti on line
No full text“How Relationship Age Modarates Loyalty Formation - The Increasing Effect of Relational Equity on Customer Loyalty",
No full textIn this article, the authors focus on the concept of relational equity, that is, the customer perception of distributive justice
within a continuous customer-provider relationship. The authors investigate the influences of relational equity on attitudinal
loyalty and behavioral loyalty. Moreover, they test the hypothesis that relationship age moderates the impact of relational
equity on loyalty, adopting a cross-sectional design and data from a sample of Italian customers of mobile phone
services (N = 461). Relational equity is recognized as a significant determinant of customer loyalty over and above satisfaction
and trust effects, and its influence increases along with relationship age. From a managerial point of view, results
suggest that loyalty programs should be tailored according to the age of the relationship. Moreover, particular care should
be devoted to monitoring perceived relational equity, especially in longer-term relationships
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
La personalizzazione dell’offerta in ambienti digitali:un modello per il dynamic profiling dei clienti
No full textLa personalizzazione dei prodotti e delle esperienze di consumo rappresenta oggi la frontiera più avanzata della differenziazione. E su tale frontiera il gioco competitivo è in ulteriore fermento a ragione della diffusione delle tecnologie digitali, capaci di espandere il potenziale di varietà offerto sino all’estremo della personalizzazione nel divenire delle interazioni on line, definita personalizzazione dinamica. Si pone dunque il problema di valorizzare il potenziale di flessibilità e interazione abilitato dagli ambienti digitali e, contestualmente, di differenziare l’offerta coerentemente con l’eterogeneità della domanda e la capacità dei consumatori di percepire e acquisire il valore della personalizzazione, nonché con la loro motivazione a partecipare al percorso interattivo che ne abilita la realizzazione. In questo articolo viene proposto un modello analitico per la personalizzazione dell’offerta in ambienti digitali. Il modello sostiene due processi decisionali di massima rilevanza per il management: la segmentazione e la differenziazione fondate sulla “profilatura dinamica” dei clienti.The customization of products and consumer experiences today represents the most advanced frontier of differentiation. And on that frontier competitive play is further reason to ferment the spread of digital technology, able to expand the potential of varieties offered to the extreme customization in the evolution of online interactions, called dynamic personalization. This raises the problem of exploiting the potential of interaction and flexibility enabled by digital environments and, simultaneously, to differentiate their offerings in line with the heterogeneity of demand and the ability of consumers to perceive and capture the value of personalization, as well as with the their motivation to participate in the interactive trail that enables the creation. This article proposed an analytical model for the personalization of digital environments. The model supports two decision-making processes of utmost importance for management: segmentation and differentiation based on "dynamic profiling" of customers
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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