1,720,959 research outputs found
Sistema de medición y evaluación de la eficiencia de los técnicos de industrias Haceb S.A.
No full textEl desarrollo de este proyecto inicia a partir de un diagnóstico que se realiza al proceso de prestación de servicio técnico de la empresa Industrias Haceb S.A., donde se identifica el actual proceso de medición que es consecuente con el problema actual del proceso
Plan de mercadeo para la línea de un producto formaleta en una empresa productora de láminas de madera
Get PDFEsta monografía comprende un plan de mercadeo realizado a un producto llamado formaleta, el cual es producido por una empresa productora de láminas de madera en la zona de provincia. Esta empresa es de origen colombiano y tiene sus plantas de producción y áreas de aprovechamiento forestal dentro del país.
La presente investigación comprende una zona de trabajo que sólo obtiene un 4% de participación del total de ventas de lacompañía. Las ventas del producto de formaleta para el año 2013 fueron de 246.673.097, lo que corresponde a un crecimiento del 35% en el último año, el cual se espera que pueda aumentar debido a que aún falta por hacer más mercadeo a este producto.
Para ello, se realizó una encuesta con el fin de conocer la percepción de los clientes de la zona de provincia, donde se obtuvieron datos interesantes como que el 44% de los compradores de formaleta son arquitectos, ingenieros civiles o maestros de obra. También se supo que los volúmenes de ventas de formaleta comparados con otros productos de la misma empresa son solo de 11% al 20%, en el 50% de los encuestados y solo el 6% de ellos supera el 20% de volumen de ventas de formaleta.
Se conoció también que el 53% de los distribuidores de la zona de provincia están en total desacuerdo con el tamaño de la formaleta, ya que el competidor relevante vende en un formato más grande y se comercializa mejor. Esto es más preocupante aun, que el 72% de los distribuidores no conocen los usos y beneficios del producto.
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Posterior a estas consultas, se evaluó la situación interna y externa de la empresa, donde se utilizó una herramienta de análisis de diagnóstico estratégico, el análisis POAM, las fuerzas de Porter, el análisis interno PCI y el análisis DOFA.
Con este diagnóstico, se diseñó un plan estratégico de marketing táctico, un plan de acción y control así como una estrategia de marketing mix, los cuales buscan generar una mayor intensión de compra de la formaleta en la zona de provincia, ingresando al mercado constructor y ferretero. Por último, lograr un crecimiento de ventas en la zona provincia del producto formaleta en un 10% ganando participación en el mercado en un término de 30 meses.
Para desarrollar este plan de mercadeo se debe hacer una inversión 293 millones de pesos, donde se lograría el objetivo de incrementar las ventas de la empresa. Esta inversión será recuperada por la empresa en los 5 semestres siguientes a la implementación del mismo. Así mismo se realizaron los cálculos de los indicadores financieros como la tasa interna de oportunidad, el valor presente neto y la tasa interna de retorno, los cuales arrojaron resultados positivos.This monographincludesa marketing planmadeaproduct calledformwork, which is produced bya manufacturer ofwooden slatsin theprovince. This companyisfrom Colombiaand hasits manufacturingandforestryareasin the country.
This researchincludesa work areathan a 4% share of total salesofthe companyis obtained.Theformworkproduct salesfor 2013were 246,673,097, corresponding to agrowth of 35% last year, whichis expected toincreasebecausestill needs todo moremarketingto this product.
For this, a survey toknow thecustomer perceptionoftheprovincial areawhereinteresting factsasthat 44% of buyers offormworkare architects, civil engineers orforemenwere obtainedwas conducted.It also emergedthat thesales volumes offormworkcompared toother products in thesame companyareonly 11% to 20%, 50%of respondentsandonly 6%of themover 20%ofturnoverformwork.
It is also knownthat 53% of distributors in the areaofthe provinceare intotal disagreement withthe size of theformwork, since the relevantcompetitor sellsina larger formatandbettermarkets. This isevenmore worrying, that 72% ofretailersdo not knowthe uses and benefitsof the product.
After theseconsultations, internal and external situationof the company, where a strategicanalysis tooldiagnosis ,analysisPOAM, forcesofPorter, PCIinternal analysis and DOFA analysis was used was evaluated.
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With this diagnosis, a strategic tactical marketing plan, an action plan and control as well as a marketing mix strategy was designed, which seek to generate greater intent to purchase the area formwork province, entering the construction market and ironmonger. Finally, to achieve sales growth in the province of formwork product area by 10% gaining market share in a period of 30 months.
To develop this marketing plan must make an investment of 293 million pesos, where the goal of increasing sales of the company are achieved. This investment will be recovered by the company within 5 semesters for implementation. Also the calculations of financial indicators such as internal rate of opportunity, the net present value and Internal rate of return is performed, which yielded positive results
Modelo de servicio para el centro de servicios empresariales en el barrio Policarpa de la ciudad de Bogotá
Get PDFEl desarrollo del trabajo se fundamenta en una iniciativa de carácter público implementada por la Secretaria de Desarrollo Económico de la Alcaldía de Bogotá mediante el Plan de Desarrollo 2012 – 2016, en el cual se pretende desarrollar y fortalecer las economías populares establecidas en la ciudad de Bogotá. Para el caso concreto del proyecto se trabajó la economía popular del barrio Policarpa identificada como sector textil. Considerando anterior, el proyecto de grado propone un modelo de servicio que pretende integrar la totalidad de los actores involucrados en el proceso, los cuales se identificaron mediante un completo trabajo de campo con el fin no solo de fortalecer la economía y su crecimiento financiero sino organizar y consolidar el sector.
El modelo propone una serie de medidas para ayudar a incentivar el crecimiento del sector textil en el barrio Policarpa. Se fundamentan como ejes principales la implementación de una infraestructura física como centro integral de todas las políticas que propendan el cumplimiento del objetivo del proyecto. Algunas de las propuestas son: capacitación, asesoramiento, créditos para inversión en las empresas, conexión con potenciales clientes, entre otras. Y la identificación y caracterización del modelo de funcionamiento, sus partes interesadas y sus interrelaciones.This paper is developing using a public policies implemented by Bogotá Secretary of Economic Development. The implementation was based on the develop plan 2012-2016. This plan aims to strengthen Bogota popular economies. The study case is based on the neighborhood policarpa. the stronger economy of Policarpa neighborhood is textiles industries. The thesis propose a service model which it aims to integrate the different stakeholders. which are identified by a complete field work in order not only to strengthen the economy and its financial growth but to organize and consolidate the sector.
The model proposes a series of measures to help the growth of the textile sector in the Policarpa neighborhood. Main axes are based in the implementation of physical infrastructure as an integral center of all policies that foster the fulfillment of the project objective. Some of the proposals are: training, advice, credits for investment in businesses, connecting with potential customers, among others. And the identification and characterization of the operating model, its stakeholders and their interrelationships
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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