184 research outputs found
Decisões em crise num domingo de manhã
No full textCrítica ao espectáculo Do bosque para o mundo. Concepção e dramaturgia: Inês Barahona e Miguel Fragata. Texto: Inês Barahona. Encenação: Miguel Fragata. Interpretação: Anabela Almeida e Manuela Pedroso. Cenografia e figurinos: Maria João Castelo. Música original: Teresa Gentil. Desenho de luz: José Álvaro Correia. Direcção técnica: Nuno Figueira. Produção executiva: Formiga Atómica/Clara Antunes. Design gráfico (mapa): UVA atelier. Co‑produção: Formiga Atómica e São Luiz Teatro Municipal (versão portuguesa) | Formiga Atómica e Théâtre de la Ville (versão francesa). Local e data de estreia: São Luiz Teatro Municipal, Lisboa, 22 de Novembro de 2016 (versão portuguesa); Théâtre de la Ville, Paris, 20 de Maio de 2017 (versão francesa)
Loyalty in Business Banking
No full textThe main purpose of this investigation is to analyze the major determinants of loyalty, for the Portuguese business banking customers in the traditional bank branch and in online banking.
The subject customer loyalty has been extensively explored in the marketing literature, especially for the private customers and small companies’ bank segments.
Considerable discussion exists in the academic literature over the definition and dimensionality of loyalty. Many definitions are based in behavioral intentions (repurchase or purchase frequency), attitudinal (positive affect toward the relationship continuance), active loyalty (word of mouth and intention to use),
passive loyalty (not switching under less positive conditions) and some authors propose a combination between these approaches.
Numerous studies have also been conducted to identify the benefits that customer loyalty delivers to an organization. The majority of this research has concentrated on the financial benefits derived from retaining customers, including the initial cost of introducing and attracting new customers, increases in the number of purchases, and also a reduction in defection can contribute to an increase in profits far more than an increase in the market share. Loyalty in financial services has been viewed in relation to the length of time a
customer has been with a provider, number of services used, and frequency of service use, customer´s recommendations, and customer´s price indifference, low likelihood of switching and high potential of increasing volume of product use
"A Ciencia na Cozinha e a Arte de Comer Bem" de Pellegrino Artusi, um símbolo da unificação linguistica do Brasil.
No full textEste artigo apresenta algumas considerações sobre a minha tradução para o português brasileiro da obra italiana de Pellegrino Artusi chamada La Scienza in cozinha e l'Arte di Mangiar Bene, publicada em São Paulo em novembro de 2009, tornando-se num verdadeiro símbolo por esse mundo fora em várias áreas da sociedade, da língua e da cultura como um fenómeno linguístico. Hoje em dia este livro é importante no Brasil porque reúne as velhas e novas gerações de italianos emigrantes que tinham abandonado a pátria para encontrarem fortuna no Brasil, sem sequer saberem uma unica palavra de português. Considerada assim uma obra literária pelo seu estilo mas que pertence agora àquela categoria chamada literatura gastronómica, este livro teve um processo de adaptação, tendo em conta o público-alvo, através de uma tradução simplificada e várias notas de rodapé.This paper will present my personal translation into Portuguese of the Italian book by Pellegrino Artusi entitled The Science of Cooking and the Art of eating Well, published in Brazil, last November 2009. This important book was written not only by a good author but also by a food critic, food guru and gourmet as Artusi was, and now we consider it a symbol of the linguistic unification of the Italian language in a region, Emilia-Romagna, where the dialect was the only way of communication known by everyone. The Science of Cooking became a true symbol all over the world across various areas of society, language and culture but also as a linguistic phenomenon. Nowadays this book is important in Brazil because it unifies old and new generations of Italian migrants who migrated there without speaking a single word of Portuguese but who were proud of their own origin, introducing with a great success also food traditions and new and unknown products. Now the third generation, that doesn't speak a single word of the Italian, aims to recognize the origin of their own families, and this book helped a lot in a linguistic, cultural and historic way because it is, as well, a social phenomenon that travels across languages, cultures, time and space. I will also present the interesting lexicon adaptation, aimed to verify how Italian typical food words must have been explained, changed or adapted to be understood
Plano de Marketing para a Irmandade São Francisco Xavier
No full textO presente trabalho teve como principal objetivo a elaboração de um Plano de Marketing para a Irmandade São Francisco Xavier, que é uma organização sem fins lucrativos que desenvolve a sua atividade na área social.
O envelhecimento da população é o tema da atualidade e a preocupação do futuro, uma vez que o aumento do número de idosos exige uma adaptação ao mercado, no sentido de ir ao encontro às necessidades desta faixa etária e seus familiares.
As ferramentas de gestão, nomeadamente o Plano de Marketing, devem ser aliados na administração das instituições que não visam o lucro, mas que necessitam de ser sustentáveis para garantir a sua longevidade e continuidade da sua nobre missão.
Para a execução deste projeto elaborou-se uma revisão bibliográfica nas áreas do envelhecimento, institucionalização, economia social, marketing social, marketing digital, bem como sobre o Plano de Marketing. Procedeu-se à recolha de dados através de fontes de dados primários e secundários, à observação direta e participada de profissionais, utentes e stakeholders.The main objective of this work was to develop a Marketing plan for the Saint Francis Xavier Brotherhood, which is a non-profit organization that operates in the social sector. The aging population is a current theme and a concern for the future, as the increase in the number of elderly people requires an adaptation to the market in order to meet the needs of this age group and their families. Management tools, particularly the Marketing plan, should be allies in the administration of institutions that are not profit-driven, but need to be sustainable to ensure their longevity and the continuation of their noble mission. For the execution of this project, a literature review was conducted in the areas of aging, institutionalization, social economy, social marketing, digital marketing, as well as on marketing plans. Data was collected through primary and secondary data sources, as well as through direct and participatory observation of professionals, users, and stakeholders
Loyalty in business banking
No full text[ES]El propósito principal de esta investigación es analizar los determinantes principales de la lealtad, para los clientes corporativos de los bancos en un contexto de banca tradicional y banca electrónica. La lealtad del cliente se ha explorado extensivamente en la literatura de comercialización, especialmente para los segmentos del banco de clientes privados y los segmentos de empresas pequeñas. Existe una discusión considerable en la literatura académica sobre la definición y la dimensionalidad de la lealtad. Muchas definiciones se basan en las intenciones de comportamiento (compras repetidas frecuencia de compra), actitudinales (efecto positivo hacia la continuación de la relación), la lealtad activa (la intención de utilizar los servicios), lealtad pasiva (que no cambia bajo condiciones menos positivas) y algunos autores proponen una combinación entre estos acercamientos[EN]The main purpose of this research is to analyze the main determinants of loyalty, for corporate customers of banks in a context of traditional banking and electronic banking. Customer loyalty has been explored extensively in the marketing literature, particularly for segments of the bank of private clients and small business segments. There is considerable discussion in the academic literature on the definition and dimensionality of loyalty. Many definitions are based on behavioral intentions (repeat purchase frequency of purchase), attitude (positive influence on the continuation of the relationship), active loyalty (intention to use the services), passive loyalty (which does not change under less positive) and some authors propose a combination of these approache
A geologia nos Planos de Ordenamento da Orla Costeira dos Açores
No full textDissertação de Mestrado, Geologia do Ambiente e Sociedade, 15 de Junho de 2016, Universidade dos Açores.Devido à sua localização, ao seu enquadramento geodinâmico e à sua natureza vulcânica, o Arquipélago dos Açores é uma região com características geológicas muito particulares. Desde sismos, movimentos de vertentes, erupções vulcânicas, vulnerabilidade a tempestades oceânicas e a outros fenómenos climáticos, esta é uma região que se encontra exposta a vários perigos. A Geologia e o trabalho desenvolvido por especialistas nesta área mostram-se de extrema importância no contexto açoriano pois, por um lado, permitem contribuir para a prevenção de catástrofes naturais e, por outro, contribuem para o conhecimento e gestão adequada dos recursos naturais existentes e para um ordenamento do território que garante a segurança de pessoas e bens.
Devido a estas particularidades do arquipélago, os Planos de Ordenamento da Orla Costeira nos Açores (POOC) são muito determinantes para o bom funcionamento e equilíbrio de cada ilha, sendo uma importante ferramenta de gestão, utilizada no território autónomo com os objetivos de ordenar os diferentes usos e atividades específicas na orla costeira, a classificação, valorização e qualificação das praias; a regulamentação do uso balnear, e a defesa e conservação da natureza.
Procedeu-se à avaliação da presença da componente Geologia nos POOC elaborados para cada uma das ilhas do arquipélago dos Açores. Conclui-se que, apesar de ser tratar de um espaço territorial extremamente influenciado por processos geológicos, esta não está presente em todos os documentos analisados, chegando a haver documentos em que não existe qualquer referência à Geologia da ilha a que se referem.
No futuro será importante elaborar uma base geológica mais completa em todos os POOC, de modo a que a implementação destes planos beneficie cada vez mais as populações e o meio ambiente.ABSTRACT: The Archipelago of the Azores presents very peculiar geological characteristics due to its location, geodynamic setting and volcanic nature. This region is exposed to a wide variety of hazards such as earthquakes, landslides, volcanic eruptions, oceanic storms as well as other climatic phenomena. Geology and all the work carried out by experts on this matter are of par- amount importance within the Azorean framework, because they contribute to prevent natural hazards and also the understanding of the problems that exist in the region, which favours adequate land use management that ensures safety of people and properties.
Due to these specificities of the Archipelago, Coastal Land Use Management Plans (POOC) are a fundamental tool for a balanced administration of each island, in order to define the adequate use of coastal areas, including the classification, qualification and valorisation of beaches and to define the regulation of swimming facilities/resorts and also nature preservation and defence.
We have evaluated the importance given to the geological components in the POOC developed for each island. Although the Azores Archipelago is a territory strongly dominated by geological features, we came to the conclusion that it was not considered in all the studied documents and, in some cases, there is no mention to the geological issues of the studied area.
In future situation it should be mandatory to include a sound geological component in each POOC in order to benefit the local population and the environment
The importance of perceived service quality in banking loyalty for large business customers
No full textThe behaviour of the large corporate banking customers when selecting the main bank and the level
of their bank loyalty, are subjects that haven´t been much investigated in previous studies.
Most of Portuguese large companies in our sample work with more than 5 banks and there is a
positive relation between the size of the company and the number of banks used. The competition in
this bank segment is fierce, so it´s important to investigate the selection of the main bank.The data showed that Banking Loyalty for large corporate banking customers depends on Perceived
Service Quality, which in turn is one factor construct explained by the variety of products, reliability
and by the interpersonal relationship established between the decision maker of the company and the
business bank manager. There is no statistical evidence to suggest that the variables Tangibles,
Responsiveness and Price conditions are important to predict Perceived Service Quality for large
corporate customers.
The results of his study can help banks to build a loyalty strategy towards the segment of large
corporate customers.info:eu-repo/semantics/publishedVersio
Nutritional features of organic peas (Pisum sativum L.) cultivated in different Italian environments and rheological profile of pea‐enriched crackers
No full textBACKGROUND: Legumes are a key component of the human diet and a primary source of plant-based protein. They have attracted global attention as potential plant-based meat alternatives due to their numerous health benefits, and they contribute to a more sustainable and healthy food system. Among pulses, peas (Pisum sativum L.) are considered a good source of proteins, fibers, starch, minerals, and vitamins. This study evaluated the effect of environmental conditions on nutritional profile of peas cultivated in an organic farming system, in different Italian environments (mountainous and hilly), during different cultivation years (2021 and 2022). Pea grain from peas cultivated under the various conditions was used to prepare pea-based crackers containing 6% pea flour. The appearance, physical properties (rheology and texture), and nutritional profile of the snacks were evaluated, and sensory analysis was conducted. RESULTS: The nutritional and bioactive compounds were strongly related and the environment exerted a substantial impact on most of the nutritional components (proteins and carbohydrates), due to climatic conditions during the vegetative and reproductive stage of the crop. The incorporation of cultivated peas into wheat-based crackers improved their functional and nutritional quality while maintaining consumer acceptability, as demonstrated by sensory analysis. CONCLUSIONS: The results confirmed that growing conditions significantly influence the nutritional composition of peas, enhancing their quality and that of the resulting crackers. This aligns with the increasing global demand for high-quality, sustainable food products. © 2025 The Author(s). Journal of the Science of Food and Agriculture published by John Wiley & Sons Ltd on behalf of Society of Chemical Industry
Loyalty by Corporate Banking Customers
No full textWe develop a model to analyse the relations between perceived service quality, customer satisfaction, loyalty and intention to increase utilization of banking services by medium/large corporate banking customers. We suggest that perceived service quality will have a positive indirect effect on bank loyalty via customer satisfaction; perceived service quality will have a positive effect on bank via customer satisfaction; perceived service quality will have a positive effect on bank loyalty will have a direct positive effect on intention to increase utilization of banking services. After validation of the measurement scales, the hypotheses are contrasted through Structural Equation Modelling (SEM)Perceived service quality, customer satisfaction, bank loyalty, medium/large corporate banking customer
Loyalty by corporate banking customers
No full textDocumento de Trabajo 05/09 perteneciente a la colección de documentos de trabajo "Nuevas Tendencias en Dirección de Empresas", dentro del Máster en Investigación en Economía y Empresa.[ES]Desarrollamos un modelo para analizar las relaciones entre la calidad de servicio percibida, la satisfacción del cliente, la lealtad y la intención de aumentar la utilización de los servicios bancarios de medio y grandes clientes de banca corporativa. Sugerimos que la calidad del servicio percibida tendrá un efecto positivo indirecto en la lealtad bancaria a través de la satisfacción del cliente, la calidad percibida del servicio tendrá un efecto positivo en la lealtad del banco; la satisfacción del cliente tendrá un efecto positivo directo sobre la lealtad del banco, y la lealtad banco tendrá un efecto directo efecto positivo en la intención de aumentar la utilización de la banca
los servicios. Después de la validación de las escalas de medición, las hipótesis se contrastan a través estructurales modelización de la ecuación (SEM).[EN]We develop a model to analyse the relations between perceived service quality, customer satisfaction, loyalty and intention to increase utilization of banking services by medium/large corporate banking customers. We suggest that perceived service quality will have a positive indirect effect on bank loyalty via customer satisfaction; perceived service quality will have a positive effect on bank loyalty; customer satisfaction will have a direct positive effect on bank loyalty; and bank loyalty will have a direct positive effect on intention to increase utilization of banking
services. After validation of the measurement scales, the hypotheses are contrasted through Structural Equation Modelling (SEM)
- …
