1,721,244 research outputs found
Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management
No full textWaste to Wealth (W2W): The need for a social enterprise approach to turn Waste into Wealth
No full textCorporate identity: Defnition and components
Full text linkCopyright © 2021 The Authors. This chapter provides a systematic review of the identity literature and reviews a range of literature in order to establish the domain of corporate identity and the related concepts. Then, the intrinsic nature and background of identity are shown by examining the growing interest in the evolution of perspectives in the corporate identity field. Also, it examines corporate identity in relation to a number of different strands of established studies and identifies the key concepts related to corporate identity management by drawing insights from the main theoretical paradigms
Behavioural intentions in the UK fashion industry: the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lovemark
No full textGiven the importance of fashion innovativeness, this study is aiming to (i) explores the previous literature to evaluate the concept of fashion innovativeness, (ii) identifies the aspects that have a significant influence on fashion innovativeness, (iii) develops and assesses a conceptual framework concerning the relationships between fashion innovativeness, its antecedents and its consequences, and (iv) investigates the impact of fashion innovativeness among British consumers
Examining the destination website: a case of Visit Tatarstan
No full textLearning outcomes
At the end of this chapter, readers should be able to:
1. Examine the factors that impact on the destination websites.
2. Develop a conceptual framework for the relationships among destination website, its antecedents and its consequences.
3. Examine the impact of destination website on destination image.
4. Examine the impact of destination identity on destination websites.
5. Examine the impact of destination culture on destination websites
Reputation: configuring the symmetrical and asymmetrical paths to architecture in a retail setting
Full text linkGrounded in social identity and attribution theories, this study focuses on the effect of architecture and its components on reputation. The relationships conceptualised were evaluated using data collected from a survey of 489 online and offline UK retail consumers and employees. To accommodate the equifinality and complexity of these relationships, this study employs fuzzy set qualitative comparative analysis, predictive validity and fit validity chec
Employees occupational identity
Full text linkThis chapter aims in developing a better comprehension of the concept of employee occupational identity, its antecedents and consequences (employee turnover and work engagement); the importance of the stimuli and its influence on building corporate identity, image and reputation in the digital era explained by using salience as a moderator of this relationship
Influence of country-of-origin reputation in wine preferences of millennials: a comparative experiment between France and Italy
No full textThe scope of the research regards connection between nation branding and Millennials in wine marketing. This focus seems very relevant for wineries, considering that Millennials are also nowadays wine consumers, but most of all, they will become the great part of consumers in few years
Corporate identity: definition and components
Full text linkThis chapter provides a systematic review of the identity literature and reviews a range of literature in order to establish the domain of corporate identity and the related concepts. Then, the intrinsic nature of identity and background is shown by examining the growing interest in the evolution of perspectives in the corporate identity field. Also, it examines corporate identity in relation to a number of different strands of established studies and identify the key concepts related to corporate identity management by drawing insights from the main theoretical paradigm
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