186,543 research outputs found
Corporate identity: Defnition and components
No full textCopyright © 2021 The Authors. This chapter provides a systematic review of the identity literature and reviews a range of literature in order to establish the domain of corporate identity and the related concepts. Then, the intrinsic nature and background of identity are shown by examining the growing interest in the evolution of perspectives in the corporate identity field. Also, it examines corporate identity in relation to a number of different strands of established studies and identifies the key concepts related to corporate identity management by drawing insights from the main theoretical paradigms
Bibliometric Analysis: Main procedure and guidelines
No full textBibliometric analysis is a quantitative approach for conducting a literature review. This methodology shows the state of the art of the literature by using quantitative methods for exploring topics in the literature as a starting point for understanding the literature in depth and in more detail
Brands: culture, leadership and differentiation: testing the effectiveness of highly performance-oriented appeal in four European countries.
No full textThis study examined the effectiveness of global consumer culture positioning strategy executed via highly performance-oriented appeal across four European countries. An advertising appeal that is favourably perceived in different markets should be a suitable candidate for use as part of a standardised strategy. The results indicate homogeneous acceptance of examined appeal.
This is an Accepted Manuscript of a book chapter published by Routledge in Contemporary issues in branding on 04/12/2019, available online: https://www.routledge.com/Contemporary-Issues-in-Branding-1st-Edition/Foroudi-Palazzo/p/book/978113836854
Continuance Interaction Intention in Retailing: Relations between Customer Values, Satisfaction, Loyalty, and Identification
No full textSocial media as a competitive marketing tool deliver online platforms for retailers to get closer to their consumers/visitors/shoppers through continued interaction. The purpose of this paper is to scrutinize how customer values (functional, social and experimental) enhance satisfaction, loyalty and identification, and how such relationships, in turn, impact users’ continuance interaction intention
Global Branding
No full textA global brand is a powerful brand that is positively recognized throughout the world. Global means 'standard', but global means also 'common' for 'different' people: thus, a global brand must integrate, using differentiation as well. Simultaneously, ‘glocal’ means local with a global perspective, but glocal means also extremely local, and therefore global. In these daring scenarios, new technologies, and social media in particular, are useful tools for global brand building
Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management
No full textWaste to Wealth (W2W): The need for a social enterprise approach to turn Waste into Wealth
No full textReputation: configuring the symmetrical and asymmetrical paths to architecture in a retail setting
No full textGrounded in social identity and attribution theories, this study focuses on the effect of architecture and its components on reputation. The relationships conceptualised were evaluated using data collected from a survey of 489 online and offline UK retail consumers and employees. To accommodate the equifinality and complexity of these relationships, this study employs fuzzy set qualitative comparative analysis, predictive validity and fit validity chec
- …
