133 research outputs found
Ping Fong Jr.
No full textThis file unit contains an audio recording of an oral history interview with Ping Fong Jr., transcript, and photos that depict his experiences growing up in Arkansas
The impact of consumer's willingness to buy on evaluation of firms and relevance of industries \ue2 by smart phone by smart phone
No full textThe purpose of the study is to discuss the effect of three kinds of diversification strategies in the smart phone industry: self-brand strategy, upward integration strategy and brand extension strategy. Based on the moderate effect of evaluation of firm and product involvement, the influence of these three strategies will be evaluated by consumer\ue2s view when firms who are smart phone-related consider entering smart phone industry.
Hon Hai, Canon and CHT were selected as cell phone equipment manufacturer, digital camera firm and internet service provider through pre-test 2. A 3(diversification strategy: self-brand strategy, upward integration strategy, brand extension strategy)x 2 (brand evaluation: high, low) experimental design collected data from white color workers and master students in NSYSU through 6 color printed advertisements.
First of all, the result of search suggests that the willingness to buy is effected by different evaluations on cell phone equipment manufacturer and digital camera firm. Willingness to buy will be high if the evaluation of cell phone equipment manufacturer and digital camera firm is high too. However, for consumer, willingness to buy is not different whether the evaluation of internet service provider is high or low. Second, consumer involvement influences the behavior of buying smart phone. Consumer who is high-involvement has higher willingness to buy than low-involvement under three different strategies. Finally, willingness to buy is not different under these three strategies no matter what strategies firms adapt when they try to enter smart phone Industry
Cultural and Creative Industrial District as City Marketing Strategy-A Study of Pier-2 in Kaohsiung
No full textIn 2012, the number of tourists in Kaohsiung has increased rapidly. Now, Kaohsiung has become a hot spot for young people\ue2 traveling choice and also the most aggressive city trying to market itself in Taiwan. In the past years, Kaohsiung has been known as an industrial city, but now seeking a chance to transform the industry. With the similar background, Manchester @UK has been known as their creative spatial revolution, turning wasteland into creative cultural space. The Kaohsiung City Government tried to follow this pattern and visited Manchester at 2006. The government took over the Pier-2 Art Center after the visit, which is a cultural space located at the wreckage of old factories near the harbor. Kaohsiung City Government tried to focus on the city marketing and turned the old impression of industrial city into a new image of culture creation and tourism, which they believed can bring in money and population. So far, not only by movie shooting but great international exhibition, Kaohsiung has done a good job. After the fad of visibility and economic effects, what keep the attention from foreign countries are the culture and the attractiveness of the city and the stable growing of the economy.
This research views culture creation as a city\ue2s resource and tries to focus on the related strategy planning and the results from 2006. According to the deeply research on how the strategy works for Kaohsiung City, hopefully to get a positive connection between the development of culture center and the marketing of the city. Finally, the research can be a reference to other cities which also want to market themselves. The conclusion is as following:
1.The Pier-2 Art Center is highly recommended by tourists, residents and investors and is helpful for the positive image of the city, but there\ue2s still way for progress.
2.The culture center is a incubation platform and it\ue2s experiential. The government should support and give more resources to enhance more industrial gathering effects.
3.When the city publicizes itself by culture creativeness industry, there\ue2s not only a industrial gathering but having spillover effects, which the openness of the space makes the great public benefits to the tourists and residents. It turns out the positive image can improve the attractiveness and the competitiveness of the city.
4.This research develops a formula which is useful for a city concentrating on cultural industry.
{ Invest X Industrial Cluster X [ Creative Center + Strategyof cityMarketing ] X Residents+Tourists } X Policy = City Marketin
Business model of Fast Fashion Industry\uef\ubcA Case Study on ZARA and H&M
No full textAbstract
In 2011, the leader of Fast Fashion industry, the Spanish clothing brand Zara, opened the first store in Taiwan, which made a hit in Taiwan Fashion market. And the public widely discussed the term\ue2 fast fashion.\ue2 The other brand, the news reported that H& M also planned to enter in Taiwan market also arouse a huge wave of discussion. These two brands, Zara and H& M, are the only two brands ranking in the top 50 of Interbrand, and the founders of two brands are the richest men respectively in Spain and Swiss land. Moreover, the scope of the groups, which these two men respectively founded, are widely spread, and there are thousands of store in every corner of the world.
The purpose of this research is to discuss the clothing industry, which people once thought it as declining industry, can be so successful in the case of Zara and H& M. First, the research analyzes the difference of traditional clothing industry and Fast Fashion industry; furthermore, through the analysis of the strategic positioning, business model, competitive advantage, it is able to reveal the successful factors of Fast Fashion industry, and the result hopefully give other clothing companies some recommendation.
Using secondary analysis to analyze two cases of Zara and H& M, the following is the result
1. Specifically positioning the target market and offer affordable and preferring fashionable products to offer.
2. Strengthening the ability of design. Customers prefer the products of fashion design; in order to fulfill the need of customer, providing the products design consistent with the trend of international bouquet brands.
3. The fashion is a fad. Speeding up the response to the market and shorten the lead time.
4. The store is not only for selling clothes and also a marketing strategy to attract more customers.
5. Providing less amount but more designing patterns, the above average quality of products and the affordable price to attract more people to buy
Synthesis and characterisation of nanostructured BiFeO3 for photodecolourisation of azo dyes using visible light
Full text linkIn this work, effort is being made to synthesize a narrow band gap ferroelectric perovskite nanostructure semiconductor that is BiFeO3 (BFO). The BFO nanopowders were synthesized at 650ºC using a self-combustion method with glycine as the fuel. The effect of the different fuel concentrations, annealing temperatures and the duration of annealing are all demonstrated to influence the phase and crystallography of the synthesized nanoparticles. The author has demonstrated that the self-combustion process can be used to produce high purity BFO nanopowders which exhibit good absorption in the visible-light regime as determined by the UV-Vis-NIR spectroscopy with a measured optical band gap of 2.22 eV. Cont/d
Financial structures and economic development
Full text linkThe author constructs a model that captures the two-way nature of the relationship between financial and economic development - and allows societies at different levels of economic development and with different policies to choose different financial services. In this model, various types of financial contracts and institutions arise in response to the economic environment. Incentives for financial structures to emerge are generated by liquidity and productivity risk, the costs of gathering information and mobilizing resources, and the costs of financial transactions. The emergence and development of financial arrangements in response to the economic environment can alter investment decisions and per capita growth rates - while the level of per capita income helps determine the types of financial services a particular society chooses to develop and use. The author not only reconciles more empirical regularities than past theoretical studies have done, but highlights the role of public policies on financial activities. Policy has important implications for the rate of economic growth, the level of financial development, and the types of institutions providing financial services. The model also predicts that per capita growth rates should be related to the types of financial services provided by the financial sector. Thus, the most common empirical measure of financial development may not appropriately capture fundamental features of financial development.Economic Theory&Research,Environmental Economics&Policies,Banks&Banking Reform,Financial Intermediation,Governance Indicators
Heterogeneity, distribution, and cooperation in common property resource management
Full text linkThe report considers the role of group heterogeneity in the success or failure of common property resource management. The author argues that cooperative agreements are less likely to come about when agents are highly heterogeneous along relevant dimensions - and existing agreements are more likely to break down as a group becomes more heterogeneous. The author crystallizes his argument in simple numerical examples and illustrates by reference to case studies on common property resource management, in particular, cases involving fisheries and irrigation systems. More work is needed to substantiate the author's argument, but his analysis so far supports the argument that equity and efficiency complement rather than oppose each other.Agricultural Research,Agricultural Knowledge&Information Systems,Poverty Assessment,Common Property Resource Development,Environmental Economics&Policies
A Collation and Analysis of Two-Dimensional Unsplit Conservative Advection Methods for Volume of Fluid at Interfaces
Full text linkabstract: The goal of this paper was to do an analysis of two-dimensional unsplit mass and momentum conserving Finite Volume Methods for Advection for Volume of Fluid Fields with interfaces and validating their rates of convergence. Specifically three unsplit transport methods and one split transport method were amalgamated individually with four Piece-wise Linear Reconstruction Schemes (PLIC) i.e. Unsplit Eulerian Advection (UEA) by Owkes and Desjardins (2014), Unsplit Lagrangian Advection (ULA) by Yang et al. (2010), Split Lagrangian Advection (SLA) by Scardovelli and Zaleski (2003) and Unsplit Averaged Eulerian-Lagrangian Advection (UAELA) with two Finite Difference Methods by Parker and Youngs (1992) and two Error Minimization Methods by Pilliod Jr and Puckett (2004). The observed order of accuracy was first order in all cases except when unsplit methods and error minimization methods were used consecutively in each iteration, which resulted in second-order accuracy on the shape error convergence. The Averaged Unsplit Eulerian-Lagrangian Advection (AUELA) did produce first-order accuracy but that was due to a temporal error in the numerical setup. The main unsplit methods, Unsplit Eulerian Advection (UEA) and Unsplit Lagrangian Advection (ULA), preserve mass and momentum and require geometric clipping to solve two-phase fluid flows. The Unsplit Lagrangian Advection (ULA) can allow for small divergence in the velocity field perhaps saving time on the iterative solver of the variable coefficient Poisson System.Dissertation/ThesisMasters Thesis Mechanical Engineering 201
Social safety net and the poor during the transition : the case of Bulgaria
Full text linkUsing data from the 1992 Bulgarian household budget survey, the authors analyze the structure of income in Bulgaria, identifying who the poor are and how they are reached by the social safety net. Their main findings about household incomes: (a) Social transfers provide an extremely large component - 24 percent - of household income per capita. That is roughly on a par with the share in other Eastern European countries but more than 40 percent higher than the share of the Organization for Economic Cooperation and Development (OECD) countries. (b) Wage earnings have declined as a source of income, reflecting the counteraction of the state sector. Wage income in Bulgaria has declined to only half the OECD level. (c) Income from self-employment has increased, reflecting the surge in small-scale retail establishments. Income is considerably less concentrated in Bulgaria than in other lower-middle-income countries. The author's main findings about the poor (the bottom 20 percent in terms of household income): The head of household in a poor home tends to be older, a woman, poorly educated, and unemployed. Poor households are not necessarily larger households in Bulgaria, unlike in other developing countries. The sources of income in poor Bulgarian households reflect other findings: (a) The poor depend for more than half their income on social benefits (especially pensions), indicating the importance of the social safety net. (b) The social safety net is not well targeted. Most social benefits are pro-poor, in the sense that they improve income distribution, but many benefits accrue to better-off households. There is substantial scope for better distribution of income. The authors conclude that comprehensive reform of social benefits is needed, focusing on pensions, unemployment benefits, child allowances, and social assistance.Environmental Economics&Policies,Economic Theory&Research,Labor Policies,Services&Transfers to Poor,Poverty Impact Evaluation,Inequality,Environmental Economics&Policies,Economic Theory&Research,Services&Transfers to Poor,Safety Nets and Transfers
To ping or not to ping : the use of active acoustic devices in mitigating interactions between small cetaceans and gillnet fisheries
Full text linkActive sound emitters (‘pingers’) are used in several gillnet fisheries to reduce bycatch of small cetaceans, and/or to reduce depredation by dolphins. Here, we review studies conducted to determine how effective these devices may be as management tools. Significant reductions in bycatch of harbour porpoise Phocoena phocoena, franciscana Pontoporia blainvillei, common Delphinus delphis and striped dolphin Stenella coeruleoalba, and beaked whales as a group have been demonstrated. For harbour porpoise this result has been replicated in 14 controlled experiments in North America and Europe, and appears to be due to porpoises avoiding the area ensonified by pingers. Two gillnet fisheries (California-Oregon driftnet fishery for swordfish; New England groundfish fishery) with mandatory pinger use have been studied for over a decade. Bycatch rates of dolphins/porpoises have fallen by 50 to 60%, and there is no evidence of bycatch increasing over time due to habituation. In both fisheries, bycatch rates were significantly higher in nets sparsely equipped with pingers or in which pingers had failed, than in nets without any pingers at all. Studies of pinger use to reduce depredation by bottlenose dolphins Tursiops truncatus generally show small and inconsistent improvements in fish catches and somewhat reduced net damage. Dolphin bycatch in these fisheries is rare, but still occurs in nets with pingers. Taken together, these studies suggest that the most promising candidates for bycatch reduction via pinger use will be gillnet fisheries in developed countries in which the bycaught cetaceans are generally neophobic species with large home ranges. We offer a set of lessons learned from the last decade of bycatch management.Peer reviewe
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